Ortolomo

What Ortolomo does

Ortolomo Elettricit\u00e0 Generale S.R.L. is a family-owned Italian distributor of electrical equipment and integrated automation solutions, founded in 1983 by Gennaro Ortolomo and headquartered in Santa Maria la Carit\u00e0 in the Campania region. The company operates across seven service lines: low and medium voltage installation materials (BT/MT), networking infrastructure, security systems (intrusion, video surveillance, fire detection, access control), professional lighting design backed by a 500 sqm showroom, climate solutions and renewable energy (HVAC, photovoltaic, EV charging), KNX-based domotics and building automation, and industrial automation components for Industry 4.0. Underlying technology spans KNX, BACnet, MODBUS, OPC UA, DALI, and DMX512 protocols, with platforms such as Movicon.NExT SCADA, Schneider Electric spaceLYnk, and WAGO PLCs deployed in integration projects.

The commercial model combines three physical retail points of sale (Sorrento, Salerno, Nocera Inferiore), a competence office inside the REGUS Business Center in Naples, and an e-commerce platform at shop.ortolomo.it, supported by dedicated technical consultants, account managers, a Club loyalty program, and recurring KNX certification training courses delivered with Eelectron. Customer segments include electrical installers, architects and lighting designers, industrial automation integrators, hospitality operators, and public-sector clients, with revenue generated primarily through hardware distribution supplemented by project-based integration services.

The company is in a second-generation leadership transition — Francesca, Claudio and Giovanni Ortolomo run Administration/HR, Logistics and Commercial functions respectively, alongside founder Gennaro Ortolomo and General Manager Andrea Giacco. The "New Expertise" strategic initiative launched around 2020 shifted focus toward higher-margin building and industrial automation segments. Growth has been characterized as significant year-over-year across 2021-2024H1, though no specific revenue figures are publicly disclosed.

Name

Ortolomo

Legal name

Ortolomo Elettricità Generale S.R.L.

Website

https://ortolomo.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Ortolomo is a family-owned Italian electrical equipment distributor founded in 1983, serving civil, industrial, and building-automation markets in Campania through three retail stores, a Naples competence office, an e-commerce shop, and certified KNX training programs.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution & Building Automation Integration

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Specialized Design Services (54149)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Electrical equipment distribution
• Building automation solutions
• Industrial automation systems
• Lighting design services
• Renewable energy integration

Headquarters

HQ city

Santa Maria La Longa

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electrical Material Distribution: Ortolomo distributes a wide range of electrical materials for residential and industrial use, including low voltage (BT) and medium voltage (MT) installation materials. Products include circuit breakers, switches, cables, conduits, measurement instruments, antennas, junction boxes, transformers, and media voltage equipment. Revenue is generated through both retail (walk-in customers) and wholesale channels.
2. Building Automation Solutions: Ortolomo sells and implements integrated building automation solutions including domotics, lighting control, HVAC automation, security systems, and networking infrastructure. The company provides not just products but project-based solutions and technical consulting for smart building implementations.
3. Online Shop: Ortolomo operates an e-commerce platform (shop.ortolomo.it) offering products online with promotional campaigns and discounts up to 60% on selected brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ortolomo is a regional Italian distributor and systems integrator that supplies electrical installation materials (low and medium voltage) and delivers integrated building automation, industrial automation, networking, security, lighting design, and renewable energy solutions. The company combines three retail points of sale, an online shop, and a Naples competence office to serve electrical installers, architects, industrial customers, and hospitality projects across Campania with technical consulting, certified KNX training, and turnkey project support.

Product overview

Ortolomo Elettricità Generale srl operates as a specialized electrical materials distributor serving the Campania region of Italy since 1983. The company offers a comprehensive portfolio combining core distribution of electrical installation materials (low/medium voltage components, cables, switches, circuit breakers) with specialized services in seven key areas: Networking (fiber optic and structured cabling), Security (surveillance and access control), Light & Design (professional lighting with 500 sqm showroom), Clima Solution & Renewable Energy (HVAC and photovoltaic), Domotica & Building Automation (KNX-based smart building solutions), Industry Automation (PLC, motion control, industrial networking for Industry 4.0), and BT-MT Installation Materials. Recent product launches include OTOMO, a Bluetooth-based office management system, and the OL-U KNX button series for residential and contract building automation. The company operates 3 retail locations across the Sorrentine Peninsula, Salerno, and Nocera Inferiore, with an office in Naples.

Differentiator

Problem solved

Functional benefit

Products and services

• BT-MT & Installation Materials Distribution Distribution of low and medium voltage electrical installation materials for private and industrial facilities, including circuit breakers, disconnectors, enclosures and panels, cables and conductors, civil switches, relays, junction boxes, cable ducts, measuring instruments, antennas, and medium voltage transformers.
• Networking Solutions Network infrastructure solutions including fiber optic, structured cabling, and active equipment (switches, routers, access points) for industrial, commercial, and residential applications supporting IoT/AoT connectivity.
• Security Systems Comprehensive security solutions including burglar alarms, video surveillance, anti-shoplifting, fire detection, and access control systems for residential and commercial properties, including MAUS potassium aerosol fire suppression distribution in Campania.
• Light & Design Professional lighting design services and illumination solutions, supported by a 500 sqm showroom displaying artistic, decorative, and technical lighting from premium brands. Supports advanced systems including DALI, DMX512, and KNX protocols.
• Climate Solution & Renewable Energy HVAC solutions ranging from direct expansion (VRF) to advanced hydronic systems, plus renewable energy products including photovoltaic components (panels, inverters, structures) and EV charging solutions (charging stations and wall boxes).
• Domotica & Building Automation Smart home and building automation solutions integrating and managing all building systems for improved comfort, safety, energy savings, and remote control. Applications include smart homes, hospitals, hotels, and event venues, with access control, lighting, HVAC, and energy data management via KNX and complementary protocols.
• Industry Automation Industrial automation solutions covering factory automation, logistics, and process applications. Products include PLCs, motion and control systems, sensors, industrial networking, field bus, HMI, SCADA software, electric motors, and special cables for Industry 4.0 implementations.
• OTOMO Bluetooth Office Management System Bluetooth-based office management system by Eelectron, distributed by Ortolomo, providing automatic presence detection and adjustment of lighting, temperature, blinds, shades, access points, biodynamic lighting, and user-preferred scenarios via iOS/Android smartphone app for office comfort and energy savings.
• OL-U KNX Button Series Italian-designed KNX-compatible button series for building and home automation. Flexible, compatible, intuitive, simple, essential, and versatile; available in multiple models, configurations, finishes, and materials for residential and contract applications.
• KNX Basic Training & Certification Course KNX basic certification training courses provided at Ortolomo's facility in partnership with Eelectron, offering theoretical lessons, practical exercises, and simulations culminating in KNX certification for electrical and automation professionals.

Quantifiable outcome

• 40+ years of experience in electrical distribution
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EelectroncoreTechnology or Integration · 28 May 2024Ortolomo partners with Eelectron for KNX certification training courses held at its premises and for distribution of the OTOMO Bluetooth-based office management system. The collaboration includes KNX base training programs culminating in professional certification for electrical and automation professionals.
• Fitava TradingcoreStrategic or Co-development Partner · 17 December 2022Ortolomo provided building automation expertise and know-how for the Fitava Trading new headquarters in Nocera Inferiore. The project integrated HVAC, lighting, access control, intrusion, fire, and automation systems via multiple protocols (BACnet, MODBUS, OPC UA) into the Movicon.NExT platform, going beyond material supply to provide specialized integration services.
• Schneider ElectriccoreTechnology or IntegrationSchneider Electric is referenced as a key technology partner. Ortolomo participates in Schneider Electric promotional programs ('EFFICIENTI E DIGITALI') and uses Schneider Electric products including spaceLYnk multiprotocol gateways for building automation projects. The partnership involves digital distribution and co-marketing initiatives.
• MAUS (Tecno.Sol)minorChannel Partner/ Reseller/ DistributorOrtolomo distributes MAUS potassium aerosol fire suppression products in Campania as an authorized distributor. This extends the company's security and fire safety product portfolio.
• WAGOcoreTechnology or IntegrationWAGO PLCs and decentralized peripherals are used in Ortolomo's building automation projects, particularly for hydronic system management and as gateways to the KNX world. Featured in the Fitava Trading smart building project.
• Napoli CreativaminorGTM or Marketing PartnerOrtolomo sponsors 'La Convivialità Urbana', an architectural design competition organized by Napoli Creativa. The partnership supports community engagement with architects and designers, positioning Ortolomo as a partner to the professional design community.
• Unione Industriale di NapoliminorStrategic or Co-development PartnerOrtolomo participates in cultural initiatives organized by Unione Industriale di Napoli, including the 'Ri-doniamo il Cimitero delle Fontanelle' project, demonstrating commitment to the local territory and community.
• Università degli Studi di Napoli Federico IIcoreStrategic or Co-development PartnerOrtolomo sponsored the creation of two twin laboratories at the Department of Industrial Engineering, providing shielding systems and coordinating installation. The laboratories are used for lighting research led by Prof. Laura Bellia, with LED fixtures supplied by Zumtobel. This academic partnership supports research and professional development in electrical and lighting engineering.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Comoli Ferrari: One of Italy's largest independent electrical materials distributors, with a multi-branch model similar to Ortolomo. Directly comparable as a multi-specialty distributor offering electrical installation materials, lighting, automation, and HVAC products across Italy.
• Gewiss: Italian-headquartered manufacturer and distributor of electrical systems, building automation, and lighting. Direct competitor to Ortolomo in the Italian electrical distribution and smart-building solutions market, with overlapping product categories (BT/MT, domotics, KNX, lighting).
• Ave S.p.A. Italian manufacturer of electrical and electronic products for civil and industrial installation, including domotics, video door entry, and KNX building automation. Comparable to Ortolomo's product mix in installation materials and home/building automation.
• Vimar: Italian manufacturer of electrical wiring devices, home automation (By-me system), and security products. Direct competitor to Ortolomo's domotics and installation materials business, particularly in the residential segment with similar design-oriented Italian product positioning.

Broad incumbents

• BTicino (Legrand Group): Major Italian electrical systems brand and part of global Legrand. Offers residential and commercial wiring devices, building automation, and door entry systems. A broad incumbent that competes with Ortolomo across installation materials and domotics but on a national/international scale.
• Siemens Italia Smart Infrastructure: Global conglomerate with significant presence in building technologies, industrial automation, and energy systems in Italy. A broad incumbent and principal supplier of automation products that competes with Ortolomo in larger smart-building and industrial projects.
• Schneider Electric Italia: Global energy management and automation major; one of Ortolomo's key principals. Acts as both a supplier (spaceLYnk, KNX) and a competitor via direct sales for large projects; overlapping focus on building automation, industrial automation, and energy solutions.
• ABB Italia: Global electrification, motion, and industrial automation company. Competes with Ortolomo in industrial automation, medium-voltage equipment, and increasingly in building automation, with a much larger portfolio and direct sales force.

Emerging players

• Eelectron S.p.A. Italian KNX and building automation product manufacturer whose OTOMO system and KNX training programs are distributed by Ortolomo. A technology partner that increasingly competes at the product level; comparable in building-automation specialization but a different layer of the value chain.

Regional players

• Elettrocampania: Regional Campania-based electrical materials distributor. Geographic peer operating in the same region with overlapping installer and contractor customer base; competes head-to-head with Ortolomo on local projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ortolomo.eg
• LinkedInit.linkedin.com/company/ortolomoelettricit%C3%A0generale
• Instagraminstagram.com/ortolomo_eg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortolomo