Inquietamente Negócios Digitais

What Inquietamente Negócios Digitais does

Inquietamente Negócios Digitais (doing business as InquietaMente) is a Brazilian strategic and creative marketing consultancy founded in 2019 and based in Belo Horizonte. The firm operates as a boutique agency with a three-person leadership team — Giu Finotti (CEO & Creative Director), Raissa Nossa (Operations Director), and Alan Mateus (Performance Director) — supported by a total headcount of 1-10. Its positioning is built around a proprietary methodology called "Sistema IM," which combines brand diagnosis, creative direction, offer architecture, marketing systems, authority narratives, and strategic follow-up into a unified marketing system. The firm describes itself as a "strategic and creative laboratory" rather than a productized agency.

The company's service portfolio comprises six interconnected offerings — brand and revenue diagnosis, creative direction and positioning, offer architecture, marketing and sales systems, authority narratives, and strategic follow-up — sequenced based on client diagnosis rather than sold as packages. No proprietary technology platform, AI/ML system, or software product is disclosed. Revenue is generated through custom professional-services engagements, each starting with a diagnostic phase before any proposal; the firm explicitly states it does not sell packaged solutions. The go-to-market is direct and sales-led, driven by website CTAs and an Instagram presence (@inquietamente.lab), targeting enterprise clients across fashion, retail, engineering, technology, hardware, and packaging. Inquietamente serves its market in Brazil.

The firm's reported client base of 150+ includes recognizable Brazilian enterprise brands such as Dafiti, Netshoes, Melissa, Lupo, Brother, Truss, Lupema Engenharia, Cromus, Incoled, TFlow, and Gantech. It is privately held, founder/owner-operated, with no disclosed institutional funding, parent company, subsidiaries, M&A activity, partnerships, or external investors. Operating status is active, with no shutdown or acquisition indicators found.

Name

Inquietamente Negócios Digitais

Legal name

Inquietamente Negócios Digitais

Website

https://inquietamente.online

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Inquietamente Negócios Digitais (InquietaMente) is a Belo Horizonte–based, founder-led Brazilian boutique marketing consultancy founded in 2019. It serves enterprise clients with custom strategic and creative marketing engagements delivered through its proprietary "Sistema IM" methodology, covering brand diagnosis, creative direction, offer architecture, and performance.

Ownership category

akta.pro rank

Product category

Marketing and Brand Strategy Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Growth marketing consulting
• Brand strategy services
• Creative direction agency
• Marketing systems design
• Performance marketing consulting

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Marketing Consulting Services: Custom strategic engagements covering brand diagnosis, creative direction, offer architecture, marketing systems, authority narratives, and strategic follow-up. Services are sold as progress-oriented engagements rather than packaged solutions. Each engagement begins with diagnostic phase followed by designed next steps.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Inquietamente Negócios Digitais operates as a strategic and creative marketing consultancy that diagnoses growth, perception, and conversion blockers and translates that into creative direction, offer architecture, marketing and sales systems, authority narratives, and ongoing strategic follow-up. Engagements are custom-designed after a diagnostic phase—never packaged—anchored by an integrated proprietary methodology called Sistema IM that unifies business strategy, marketing systems, narrative, and performance.

Product overview

Inquietamente Negócios Digitais operates as a strategic and creative marketing services firm offering a unified methodology called 'Sistema IM.' The portfolio consists of six interconnected service offerings: Diagnóstico de marca, marketing e receita (brand diagnosis); Direção criativa e posicionamento (creative direction); Arquitetura de ofertas (offer architecture); Sistemas de marketing e vendas (marketing systems); Narrativas de autoridade (authority narratives); and Acompanhamento estratégico (strategic follow-up). These services are not packaged products but are designed and sequenced based on client diagnosis. The methodology combines four pillars—Negócio (Business), Sistema (System), Narrativa (Narrative), and Performance—to transform brands into growth organisms through radical clarity.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnóstico de marca, marketing e receita Diagnostic engagement that maps the growth, perception, and conversion blockers inside a client's brand and marketing system; foundational phase of every Inquietamente engagement.
• Direção criativa e posicionamento Creative direction and positioning service that translates strategy into the brand's language, aesthetics, and market territory.
• Arquitetura de ofertas Offer architecture service that organizes products, proposals, and decision pathways to structure how clients choose and buy.
• Sistemas de marketing e vendas Design and implementation of marketing and sales systems, providing structure for campaigns, content, funnels, and operational routines.
• Narrativas de autoridade Authority narrative service that builds brand presence with density and substance rather than mere frequency.
• Acompanhamento estratégico Ongoing strategic follow-up engagement that evolves decisions through continuous reading of business performance and media metrics.
• Sistema IM (InquietaMente Methodology) Integrated proprietary methodology combining business diagnosis, system architecture, narrative development, and performance measurement to transform brands into growth organisms; underpins all client engagements.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Publicis Brasil: Publicis operates a broad Brazil footprint spanning creative, media, digital and performance marketing, competing for the same enterprise strategic marketing engagements as InquietaMente with substantially greater scale.
• Ogilvy Brasil: Ogilvy's Brazilian operation is a full-service global agency offering brand strategy, advertising and digital services to many of the same enterprise brands InquietaMente serves, positioning it as a larger incumbent competitor.
• WPP agencies in Brazil (VMLY&R, Grey, Wunderman Thompson): WPP operates multiple agency brands in Brazil covering brand strategy, creative, digital and commerce, serving enterprise clients that overlap with InquietaMente's target list including retail, technology and B2B accounts.
• Dentsu Creative Brasil: Dentsu's Brazilian network offers integrated brand strategy, creative and media services to large enterprise clients, representing a global incumbent alternative for the strategic marketing engagements InquietaMente targets.

Emerging players

• Rock Content: Brazilian content marketing company offering strategy, production, and distribution services to enterprise brands across Latin America; overlapping with InquietaMente's narrative and content systems work but with a content-led, scalable model.

Direct peers

• Samba Digital: Samba Digital is a Brazilian performance and digital marketing agency focused on enterprise clients, with capabilities in paid media, SEO and analytics that intersect with InquietaMente's performance and systems services.
• Conversion: Conversion is a Brazilian growth marketing agency that sells performance and conversion-rate optimization services to enterprise e-commerce and B2B clients, making it one of the closest direct peers to InquietaMente in the Brazilian market.
• Resultados Digitais (RD Station): Brazilian marketing platform and agency hybrid historically serving mid-market and enterprise brands with strategy, content, and demand generation; comparable for its Brazilian base, B2B orientation, and combined strategy-execution offering.
• Amaze Real Growth: Amaze is a Brazilian growth marketing and digital strategy consultancy serving enterprise clients with performance, content and brand systems, making it a closely comparable boutique peer to InquietaMente in the Brazilian market.

Regional players

• Bossa Nova Marketing: Bossa Nova Marketing is a Brazilian digital marketing agency offering strategy, content and performance services primarily to mid-market Brazilian brands, comparable to InquietaMente in geography and service mix though at a smaller end of the market.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/inquietamente.lab
• LinkedInlinkedin.com/company/macwin-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inquietamente Negócios Digitais