Lovebird Foods

What Lovebird Foods does

Lovebird Foods is a Minnesota-based, founder-owned CPG company that produces organic, grain-free, gluten-free, dairy-free, and non-GMO cereals and granolas made primarily from organic cassava root, coconut, honey, and seeds, sweetened only with honey, coconut sugar, and maple. The company markets a line that includes five core cereal flavors (Cinnamon, Cocoa, Fruity/Strawberry, Honey, Unsweetened), grass-fed high-protein cereal variants, organic protein granolas in multiple flavors, and individually portioned Snack Packs. All SKUs are USDA Organic certified, GFCO Gluten-Free certified, and independently tested by Light Labs (an ISO 17025-accredited laboratory) for glyphosate and heavy metals (lead, cadmium, arsenic, mercury), with published certificates of analysis supporting California Prop 65 compliance.

The business operates a three-channel go-to-market: direct-to-consumer e-commerce at lovebirdfoods.com with both one-time purchase and subscribe-and-save options (25% recurring discount, fulfilled every 30/45/60 days); wholesale via Faire.com with no minimum order; and national retail placement at Whole Foods, Costco, and Sprouts. Pricing is centered at $9.99 per single box and $39.96 for a four-box bundle, with subscription bundles at $29.97. A separate K-12 School Cereal Swap program supplies schools (NSLP and private/charter/daycare) at cost, positioning the company in the institutional food vertical alongside its consumer business.

The company was founded by Parker Brook in 2020 after the birth of his daughter and a "big food" corporate exit, with an explicit mission to clean up cereals and a structural commitment of 20% of profits to fight childhood cancer. Lovebird Foods LLC is incorporated in Minnesota with a mailing address in Edina, MN; the company is bootstrapped/founder-funded with no disclosed external investment, employs 1-10 people, and operates as a family-owned private business.

Name

Lovebird Foods

Legal name

Lovebird Foods LLC

Website

https://lovebirdfoods.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Lovebird Foods is a Minnesota-based, founder-owned CPG brand making organic, grain-free, gluten-free cereals and granolas from cassava root, coconut, and honey. It sells primarily direct-to-consumer via its website and through wholesale, and is also stocked at Whole Foods, Costco, and Sprouts, with a 20%-of-profits commitment to fighting childhood cancer.

Ownership category

akta.pro rank

Product category

Organic Breakfast Cereal

NAICS

Breakfast Cereal Manufacturing (311230)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Baby Cereals & Grain-Based Foods (CRADAEAD)

Keywords

• Organic cereal
• Grain-free cereal
• Gluten-free snacks
• Allergen-free foods
• Healthy breakfast cereals

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Lovebird Foods sells directly to consumers through their website lovebirdfoods.com. Customers can purchase individual boxes or bundles with both one-time purchase and subscribe-and-save options (25% discount on subscription).
2. Wholesale Distribution: Lovebird Foods sells through wholesale to retail stores via Faire.com. They explicitly prohibit third-party resale on Amazon, eBay, and similar platforms.
3. K-12 School Sales: Lovebird offers its cereal to schools at cost through their K-12 School Cereal Swap program for daycares, private/charter/non-NSLP schools making the switch.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lovebird Foods manufactures and sells organic, grain-free, gluten-free cereal and granola products made from cassava root, coconut, honey, and seeds. Products are USDA Organic certified, third-party tested for glyphosate and heavy metals, and designed to support gut health while avoiding refined sugars, seed oils, and the top nine allergens.

Product overview

Lovebird Foods is a family-owned company offering organic, gluten-free, low-sugar cereals and granolas. The product line consists of five core cereal flavors (Cinnamon, Cocoa, Fruity/Strawberry, Honey, and Unsweetened), high-protein cereal variants (Grass-Fed High Protein, Protein Cereal Cinnamon, Protein Cereal Cocoa), protein granola products (Variety Pack, Cinnamon, Maple Butter, Original), and various bundle options. All products are grain-free, dairy-free, non-GMO, and made with whole-food ingredients including organic cassava root, coconut, and seeds. The cereals are sweetened with organic honey and coconut sugar, avoiding refined sugars and high-potency sweeteners. The company also offers a K-12 School Cereal Swap program for educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lovebird Cereal Cinnamon Organic, grain-free cereal flavored with cinnamon and sweetened with honey and coconut sugar; for health-conscious consumers seeking clean-label breakfast options.
• Lovebird Cereal Cocoa Organic, grain-free chocolate-flavored cereal made with cacao; for consumers seeking clean-label chocolate breakfast options.
• Lovebird Cereal Fruity (Strawberry) Organic, grain-free fruity-flavored cereal (formerly marketed as strawberry); for consumers wanting a fruit-flavored clean-label breakfast option.
• Lovebird Cereal Honey Organic, grain-free cereal lightly sweetened with organic honey and coconut sugar; for consumers wanting mild natural sweetness.
• Lovebird Cereal Unsweetened Plain organic, grain-free cereal with no added sweeteners; for consumers seeking unsweetened breakfast cereal or specialty diet users.
• Grass-Fed High Protein Cereal High protein organic, grain-free cereal made with grass-fed protein; for consumers seeking protein-enriched clean-label breakfast options.
• Protein Cereal Cinnamon High protein organic, grain-free cereal with cinnamon flavor; for consumers wanting protein-rich, flavored breakfast options.
• Protein Cereal Cocoa High protein organic, grain-free cereal with chocolate flavor; for consumers wanting protein-rich chocolate breakfast options.
• Lovebird Organic Protein Granola Variety Pack Variety pack containing different flavors of organic protein granola; for consumers seeking assortment of granola products.
• Protein Granola Cinnamon Organic protein granola with cinnamon flavor; for consumers wanting protein-rich cinnamon granola.
• Protein Granola Maple Butter Organic protein granola with maple butter flavor; for consumers wanting flavored protein granola options.
• Protein Granola Original Original organic protein granola flavor; for consumers wanting plain protein granola.
• Lovebird Cereal Snack Packs 20 Count Individually packaged snack-size cereal portions in a 20-count pack, priced at $29.99; for consumers and schools seeking portable portion-controlled servings.
• K-12 School Cereal Swap Program Program offering Lovebird cereal at cost to qualifying daycares, private/charter/non-NSLP schools making the switch to healthier cereal; for educational institutions.

Quantifiable outcome

• 1 in 2 children will have a chronic disease by age 16, driven significantly by poor diets of refined grain, refined sugar, and vegetable oils - Lovebird addresses this systemic health crisis
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Faire.comcoreChannel Partner/ Reseller/ DistributorLovebird Foods uses Faire.com as their wholesale platform for retail store distribution. Retailers can join Faire.com to purchase Lovebird products wholesale.
• Light LabscoreTechnology or IntegrationISO 17025-accredited third-party laboratory in Ann Arbor, Michigan that independently tests all Lovebird SKUs for glyphosate and heavy metals. Lovebird pays for testing; Light Labs reports findings independently.
• Food Bloggers and Recipe CreatorsminorGTM or Marketing PartnerCommunity of food bloggers and recipe creators including @wholefoodfor7, @eatlovebird, @brim_restaurant, @itsallaboutaip who create recipes using Lovebird cereal and participate in the Lovebird Bakeoff competition.
• Lead Safe MamaminorOthersIndependent consumer advocate who tested Lovebird Grain-Free Cassava Unsweetened Cereal and reported 5 ppb lead - a finding Lovebird states aligns with their own data and third-party testing results.
• RPR Redemption Services, Inc.minorOthersAuthorized redemption agent for Lovebird Foods coupon program. Retailers must submit questionnaire to RPR Redemption Services for coupon reimbursement verification.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Simple Mills: Clean-ingredient baking mixes, crackers, and granola brand in overlapping natural-channel retail; shares the 'no inflammatory ingredients' positioning and similar customer base.
• One Degree Foods: Organic, sprouted-grain cereals and baking products with regenerative/organic sourcing claims comparable to Lovebird's ROC cassava story.

Direct peers

• Seven Sundays: Premium muesli and granola brand with grain-forward, clean-ingredient positioning; overlapping distribution and target consumer.
• Three Wishes: Clean-ingredient, low-sugar cereal sold through DTC and natural-channel retail; direct competitor in the 'better-for-you' cereal category.
• Magic Spoon: Direct DTC competitor in the high-protein, low-sugar, grain-free/alternative-grain cereal category targeting health-conscious families with subscription and retail distribution.
• Purely Elizabeth: Organic granola and breakfast brand sold in Whole Foods and similar natural channels; directly competes in granola/snack pack adjacencies.
• Catalina Crunch: DTC keto-friendly, low-sugar cereal brand competing in the same clean-label, alternative-grain breakfast aisle as Lovebird.
• Made Good: Allergen-free granola bars, cereal, and crackers positioned for school-safe and allergen-conscious consumers, including K-12 channels overlapping Lovebird's school program.
• Surreal: UK-based low-carb, low-sugar cereal brand entering the US market with similar positioning around alternative flours and clean ingredient lists.

Broad incumbents

• Barbara's Bakery: Established natural-channel cereal brand (owned by Post Holdings) offering organic and clean-label options that compete for the same shelf space at Whole Foods, Sprouts, and similar retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eatlovebird
• Facebookfacebook.com/eatlovebird
• LinkedInlinkedin.com/company/lovebird

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovebird Foods