The MRKT Co.

What The MRKT Co. does

Vacancy is a B2B creative agency that develops brand identities and marketing campaigns for clients in the hospitality, real estate, and lifestyle sectors. The firm targets mid-market to enterprise-level brand and campaign projects, with a client roster that includes hotel brands such as W Hotels, Mar Monte Hotel, Outbound Hotels, and Royal Sun Palm Springs, alongside real estate developments (DEFINED, Rivr Lofts) and lifestyle consumer brands (Yachtr, Daddy Dinks, Meant To Be Shared, OneSleep). Its stated positioning emphasizes category creation over incremental brand improvement, framing itself as a strategic partner rather than a traditional vendor.

The agency's service portfolio is organized around two core offerings: branding services covering identity creation, positioning, and visual identity development, and campaign services encompassing social media, editorial content, and broader marketing initiatives. Vacancy operates a project-based professional services model, generating revenue through discrete client engagements rather than recurring contracts, subscriptions, or platform usage. Pricing is not publicly disclosed and is quote-based, varying by project scope and complexity. The go-to-market approach is sales-led, with new business initiated through a direct 'Let's Get Started' contact flow on the firm's website and supported by field-based client relationships across its four US offices (Miami, New York, Los Angeles, and Atlanta).

Vacancy is privately held with no disclosed ownership structure, funding history, financial metrics, management team, or third-party partnerships in the available data. The firm holds no patents, certifications, or disclosed technology platform, and there is no evidence of AI/ML capabilities underpinning service delivery. The agency is actively operating, with three projects marked as forthcoming (Ayni Mama, Caviar Club, and an Outbound Hotels expansion) indicating a live project pipeline. The core technology is human-led creative production rather than a software product, and the business is organized by vertical rather than product line.

Name

The MRKT Co.

Legal name

Vacancy

Website

https://themrkt.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Vacancy is a B2B creative agency that builds brand identities and marketing campaigns for hospitality, real estate, and lifestyle companies. Operating across four US offices, it delivers project-based branding and campaign services through a direct, sales-led engagement model.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Services (Branding & Campaigns): Project-based professional services revenue model typical of creative agencies. The company delivers custom branding and campaign work for clients across hospitality, real estate, and lifestyle industries. Revenue is generated through client engagements for brand development, identity creation, and marketing campaign production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vacancy operates as a creative agency that builds brands and campaigns for clients in the hospitality, real estate, and lifestyle sectors. The firm delivers brand identity development, visual identity creation, and marketing campaign production, including editorial social campaigns. Engagements are project-based and tailored to enterprise and mid-market brand clients across major US markets.

Product overview

Vacancy is a creative agency offering brand development and campaign services primarily for the hospitality, real estate, and lifestyle sectors. The company operates as a single unified creative service rather than a platform with discrete modules. Their offerings center on two core service lines: Branding Services (brand identity, positioning, and development) and Campaign Services (campaign creation and execution across various media). The portfolio showcases work across 17 completed projects including hotel rebrands (Mar Monte Hotel, W Hotels, Outbound Hotels), real estate branding (DEFINED, Rivr Lofts), lifestyle brands (Yachtr, Daddy Dinks), and beverage/lifestyle campaigns (Meant To Be Shared, Moravia Has More Fun), with three projects forthcoming (Ayni Mama, Caviar Club, Outbound Hotels expansion).

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• GALE: Independent creative and media agency serving retail, hospitality, and lifestyle brands with brand strategy and campaign execution. Comparable in offering integrated brand and campaign services to enterprise hospitality/lifestyle clients.
• Mekanism: Independent creative agency producing brand, campaign, and content work for similar mid-to-large consumer and lifestyle clients. Directly comparable as a similarly-sized independent creative shop competing for the same enterprise brand engagements.
• Mucca: Independent branding and design studio specializing in brand identity and campaign work across lifestyle and hospitality sectors. Comparable in scale and brand-identity focus, especially for boutique hospitality and lifestyle clients.
• Highdive: Independent creative agency producing brand, advertising, and content for consumer and lifestyle clients. Comparable as a similarly-sized independent creative shop pursuing enterprise brand and campaign work.
• Mother New York: Independent creative agency with a strong track record in lifestyle, hospitality, and brand identity work. Directly comparable in scale, independence, and creative-brand positioning targeting similar enterprise clients.
• Anomaly: Independent creative agency known for brand-building and integrated campaigns across hospitality, lifestyle, and consumer categories. Comparable in offering full-service brand and campaign work to enterprise clients in overlapping verticals.
• Observatory: Independent creative agency with deep hospitality, travel, and lifestyle brand experience. Directly comparable for the hospitality-vertical specialization and brand-plus-campaign service mix.
• Battery: Independent creative agency producing brand and campaign work across consumer, lifestyle, and hospitality categories. Comparable as a similarly-sized independent creative shop competing for enterprise brand engagements.
• Arts & Science: Design and branding studio producing brand identity, naming, and campaign work for premium hospitality, lifestyle, and consumer clients. Directly comparable for the brand-identity portion of Vacancy's service offering.

Broad incumbents

• Wieden+Kennedy: Large global independent creative agency network producing brand and campaign work across consumer, hospitality, and lifestyle categories. Comparable as a broader incumbent that Vacancy competes against for enterprise hospitality and lifestyle brand engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mrkter-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MRKT Co.