Mother New York
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Mother New York firmographics
Firmographics- Name
- Mother New York
- Legal name
- Mother
- Website
- https://mothernewyork.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Mother New York is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mother New York business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: Mother New York generates revenue through creative agency fees, typically as Agency of Record (AOR) retainers and project-based creative work for enterprise clients. Services include brand campaigns, advertising creative, design, production, social activation, and media services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mother New York product offering
Product offeringCore offering
Mother New York is a full-service independent creative agency that develops brand campaigns, advertising creative, design, production, content, social activation, media planning/buying (via Media by Mother), and PR for enterprise clients. It also operates ancillary offerings such as Mother Design (design sub-agency), Mother Goods (statement-products), Mother Ventures (creative-venture investing), and Mother Special (community programs). Revenue is generated through Agency of Record retainers and project-based creative engagements.
Product overview
Mother New York is a creative advertising agency and part of the Mother family of agencies (Motherverse), founded in London in 1996 and expanded to New York City in 2003. It is not a product company but rather a full-service creative agency offering brand building, design, production, product development, brand incubation, content making, social activation, technology innovation, full-service media (Media by Mother), and PR services. The Motherverse ecosystem includes sibling agencies Mother Design (design), Media by Mother (media services), Mother Studios (SuperBloom, Broody, The Or), Mother Ventures (investments), and Mother Goods (societal statement products). The agency creates branded campaigns for clients across industries including transportation (Uber), insurance (Amica), real estate (StreetEasy), financial services (MarketWatch, The Wall Street Journal), CPG (Cheerios, Annie's), retail (Target, Gopuff, Dave & Buster's), and non-profit (Brooklyn Org, NYPL). Notable owned product initiatives include Mother Goods (floating furniture, societal statement products), Mother Design Shop (physical retail space), Mother Special (Gowanus neighborhood investment initiative), and the Motherverse network of specialized creative agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Motherverse: The collective ecosystem of Mother agencies including offices in London, New York, Los Angeles, Shanghai, and Berlin, along with affiliated creative businesses like Mother Design, Media by Mother, and Mother Studios
Products and services
- Brand Building Strategic and creative services to develop, define, and strengthen brand identity and positioning for enterprise clients.
- Design Visual design services including brand identity, graphic design, and creative design for campaigns, operated through the Mother Design sub-agency.
- Production End-to-end content production including film, photography, OOH, digital, and experiential assets for client campaigns.
- Content Making Creation of marketing content across formats including video, social, digital, and OOH campaigns.
- Social Activation Social media strategy and execution to drive cultural engagement and brand resonance for client campaigns.
- Technology Innovation Technology-driven creative solutions and innovation for brand campaigns (e.g., AR experiences, AI-platform storytelling support).
- Full-Service Media (Media by Mother) Integrated media planning and buying services, operating as the Media by Mother sub-agency, launched in 2021 as part of the Mother family.
- PR Public relations and communications services for brand storytelling and reputation management.
- Brand Incubation Supporting and launching new brands and initiatives, including community programs and investments through Mother Ventures.
- Product Development (Mother Goods) Concepting and developing statement products that address societal issues, including floating furniture for climate change awareness, funded through Mother Goods.
- Mother Design Shop Physical retail space and workshop in NYC showcasing and selling design objects, curated partner brands, and Mother Design creations.
Quantifiable outcome
- MarketWatch subscriptions more than doubled in the past three years following Mother's campaign work
- +2 more outcomes
Companies that use Mother New York
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles2 records
Mother New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mother New York partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- IntuitcoreStrategic and creative partnership where Mother will help bring Intuit Intelligence (agentic AI platform) story to life across QuickBooks and broader platform. First major campaign expected Fall 2026, with work extending to LA28 Olympics (Intuit is official Founding partner).
- LA28 Olympic and Paralympic GamesmajorIntuit is an official Founding partner of LA28; Mother will work on campaigns related to this partnership as part of Intuit engagement.
- UbercoreOngoing creative partnership with multiple campaigns including 'There Are Drivers In Your Area', 'In Good Time', and IrishXit. Mother serves as creative agency for Uber brand initiatives targeting suburban markets.
- StreetEasy (Zillow)coreMultiple campaigns for StreetEasy's 20th anniversary including 'Be a Forever New Yorker' and 'Reserve Your Future' (allowing NYC residents to book reservations at iconic venues in 2046).
- Bombay Sapphire (Bacardi)coreGlobal creative agency appointment for Bombay Sapphire gin brand, appointed alongside Mother London.
- Amica InsurancecoreLong-term partnership with campaigns including 'Back to Zero' (Jayson Tatum), 'Protect Your Legacy', 'Go Together', 'More Human', and Boston Celtics 'Calling New England' activations.
- General MillscoreCreative roster appointment for General Mills brands including Cheerios and Annie's. Campaign work includes 'Full O' Good' for Cheerios and 'Ingredients for Childhood' for Annie's.
- The Wall Street Journal / Dow JonescoreAgency of Record (AOR) for Dow Jones, including Wall Street Journal brand campaigns like 'It's Your Business' and 'Missing Articles' for Evan Gershkovich.
- Brooklyn OrgminorCreated new name and visual identity for Brooklyn Org, plus 'Show Brooklyn Some Love' OOH campaign.
- Gopuffcore'Bring The Magic' largest-ever brand campaign positioning Gopuff as delivering experiences rather than just products.
- National CineMediaminorPartnership with National CineMedia for US Young Lions digital category sponsorship (10 years of NCM's Lions Community).
- Seventh GenerationcoreAgency of Record (AOR) for Seventh Generation, selected for alignment of values around making children proud and nurturing next generations.
- WranglerminorPartnership with Lil Nas X for 'Wrangler On My Booty' campaign challenging country music gatekeepers, with AR experience on WranglerOnMyBooty.com.
- Mother DesigncoreSister agency within Mother Family; Mother Design handles design-focused work and was started from the New York office in 2003. Also operates Mother Design Shop as retail space.
- Media by MothercoreSister agency added to Mother Family in 2021; provides full-service media capabilities as part of integrated offering.
- Mother Studios (SuperBloom, Broody, The Or)minorPart of Mother Studios unit creating content and making happen. SuperBloom does content that stops the scroll, Broody does brand building, The Or offers alternative approach.
- Mother VenturesminorInvestment arm of Mother Family that dresses to invest in creative ventures.
- Mother GoodsminorProduct line funding goods designed to make statements about societal issues, including floating furniture for climate change and other provocative products.
- Clean CreativesminorMother has taken the Clean Creatives pledge, vowing never to work with fossil fuel clients.
- Water.orgminorStella Artois partnership with Water.org for clean water access; every pour of Stella helps provide water access to someone in need.
- The Radical Agreement ProjectminorPartnered with The Radical Agreement Project for the 'Ratify Birth Control' rally supporting contraceptive access.
Scale indicators2 records
Recent moves9 records
Expansion highlights6 records
Mother New York competitors and assessment
Company assessmentDirect peers
- Mother London: The founding office of the Mother Family (1996) and direct sibling to Mother New York. Operates as a sister creative agency under the same Motherverse umbrella, sharing clients (e.g., Bombay Sapphire, Intuit) and brand identity while operating independently in the UK and globally.
- GUT: Independent, founder-led creative agency network with offices in Miami, Los Angeles, Toronto, Amsterdam, São Paulo, and Buenos Aires. Comparable to Mother for its independent structure, global ambitions, and recent Ad Age Agency of the Year recognition.
- Droga5: New York-based independent creative agency (now part of Accenture Song) known for ambitious, culturally resonant brand work for clients like The New York Times, Amazon, and HBO. Closely comparable to Mother in scale, market, and creative ambition.
- Anomaly: Independently owned creative agency with offices in New York, Los Angeles, London, Toronto, and Shanghai, serving clients like The Coca-Cola Company, Budweiser, and Nike. Comparable to Mother for its independent structure, multi-office model, and integrated brand-building approach.
- Wieden+Kennedy: Iconic independent creative agency most comparable to Mother in ethos, culture, and client caliber (Nike, Coca-Cola, KFC, Bud Light). Both are privately held, founder-led independents that have resisted holding-company acquisition while consistently winning major brand AOR work and industry recognition.
- Mother Los Angeles: Sister office within the Mother Family network, operating independently in the U.S. West Coast market. Part of the same Motherverse ecosystem and shares talent, clients, and creative reputation with Mother New York.
- The Martin Agency: Richmond-based independent creative agency known for brand storytelling work for clients like GEICO, OREO, and Chevrolet. Comparable to Mother in scale, independence, and longstanding enterprise client relationships.
- 72andSunny: Independent creative agency with a similar cultural-and-creative-first identity, serving major consumer brands (Google, Samsung, Activision). Directly comparable in size, client mix, and independent-agency positioning to Mother New York.
Broad incumbents
- TBWA\Chiat\Day: Global creative agency network within Omnicom, frequently competing with Mother for the same AOR assignments (e.g., Apple iPhone). Comparable in creative output and enterprise client work, but with significantly greater scale and geographic reach as a holding-company network.
- Dentsu Creative: Global creative network within Dentsu, holding major enterprise AOR accounts. Comparable to Mother at the brand-campaign and integrated service level, but with materially larger scale, geographic footprint, and data/technology capabilities as a holding-company network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mother New York social profiles
Digital presenceMother New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mother New York leadership team
Management profileNumber of profiles
Profiles5 records
Mother New York subsidiaries and ownership
Company hierarchySubsidiaries9 records
Mother New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mother New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mother New York
What does Mother New York do?
Mother New York is a full-service independent creative agency that develops brand campaigns, advertising creative, design, production, content, social activation, media planning/buying (via Media by Mother), and PR for enterprise clients. It also operates ancillary offerings such as Mother Design (design sub-agency), Mother Goods (statement-products), Mother Ventures (creative-venture investing), and Mother Special (community programs). Revenue is generated through Agency of Record retainers and project-based creative engagements.
Is Mother New York a public or private company?
Mother New York is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mother New York founded?
Mother New York was founded in 2003. It employs 101 to 250 people.
Where is Mother New York based?
Mother New York is headquartered in New York, United States, in the North America region.
How does Mother New York make money?
One revenue line is on record: creative Agency Services.
Who are Mother New York's main competitors?
Direct peers on record are Mother London, GUT, Droga5, Anomaly, Wieden+Kennedy, Mother Los Angeles, The Martin Agency and 72andSunny. Broad incumbents are TBWA\Chiat\Day and Dentsu Creative.
Does Mother New York have an API?
No public API is recorded for Mother New York.