Whatever

What Whatever does

Whatever is an Italian creative communication agency (Whatever Srl) operating as a 'creative boutique' founded in Milan in 2009 by a team with prior experience at international networks. The agency delivers integrated advertising, in-house production, and event services — covering videos, OOH, print, digital and social content, photography, creative concepts, radio ads, brand refresh, brochures, and event production — for consumer-brand, luxury/fashion, sports, and institutional clients including TCL, LG, Eté Supermercati, the Valentino Garavani and Giancarlo Giammetti Foundation, J Medical, MIMIT (the Italian Ministry of Enterprises and Made in Italy), EuroVast, and Cinecittà/David di Donatello. Its technical differentiator is an internal production company plus the proprietary GlamBOT, a high-speed mechanical-arm camera system that captures slow-motion red-carpet content at prestige events including the David di Donatello Awards, Oscars, Grammys, and Golden Globes.

The business model is project-based professional services billed on a quote basis, with revenue derived from integrated campaign fees, production execution, and event production. Go-to-market is sales-led and event-driven: Whatever operates recurring partnerships with the Sanremo Music Festival (operating a temporary radio station and product placement), the Venice Film Festival (hosting a Cinema Lounge for international press and brand visibility), and the Porsche Carrera Cup Italy (liveries across 7 racing stages) — using these venues as primary client-acquisition channels. The agency opened a second office in Rome in June 2025 to serve Central and Southern Italian clients, and it serves enterprise, SMB, nonprofit, and government customers across at least eight distinct industries without disclosed recurring-revenue or SaaS mechanics.

Geographic footprint is domestic Italy with offices in Milan (headquarters, Via Enrico Stendhal 67) and Rome (Via Di Propaganda 16, opened June 2025); markets served include Lombardy, Lazio, and Central/Southern Italy. The firm is privately held with no disclosed external investors, funding rounds, or M&A activity, and revenue is not publicly disclosed.

Name

Whatever

Legal name

Whatever Srl

Website

https://whatever.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Whatever is a Milan-based Italian creative boutique (founded 2009) offering integrated advertising, in-house video/photography production, and event services to consumer, luxury, government, and institutional clients, leveraging recurring partnerships with Sanremo, Venice Film Festival, and Porsche Carrera Cup Italy.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (54181), Commercial Photography (541922), Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Integrated advertising campaigns
• Creative production services
• Event marketing production
• Brand content creation
• Creative boutique agency

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Creative Services: Whatever generates revenue through project-based professional service engagements including integrated advertising campaigns (videos, OOH, prints, digital), production services (shooting, filming, editing), and events production. The agency serves as a full-service creative boutique, billing clients for creative development, production execution, and post-production across multiple media formats.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Whatever is a Milan-based creative boutique founded in 2009 that delivers integrated advertising campaigns (video, OOH, print, digital), in-house production services (shooting, filming, editing), and event production for consumer brands, luxury/fashion houses, and cultural institutions. The agency maintains a proprietary high-speed slow-motion camera system (GlamBOT) used at prestigious red carpet events worldwide, and operates an internal production company enabling end-to-end execution from creative concept to final delivered content.

Product overview

Whatever is a Milan-based creative boutique founded in 2009, offering integrated advertising and content creation services. The agency provides a comprehensive suite of creative services including Advertising (videos, OOH, prints, digital), Production Services (shooting, filming, editing with internal capabilities), Events Production, and Creative Concepts. The agency is known for its GlamBOT technology—a high-speed camera system for red carpet events—and has produced campaigns for major brands including LG, TCL, Eté Supermercati, and the Valentino Garavani Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Integrated advertising campaign services covering videos, out-of-home (OOH), prints, digital media, radio ads, brochures, and brand image refresh work. Whatever's creative team develops concepts and executes campaigns across multiple media channels for consumer brand clients.
• Production Services In-house production capabilities spanning shooting, filming, and editing. Whatever operates an internal production company enabling end-to-end content creation for client campaigns without reliance on external vendors, allowing the agency to move from creative idea to final product without excessive intermediate phases.
• Events Production Event planning and execution services including local activities and brand activation events, amplified through social media. Whatever leverages physical events as experiential touchpoints and pairs them with social content distribution for client campaigns.
• GlamBOT Red Carpet Service Proprietary high-speed camera system with mechanical arm used by Whatever to capture slow-motion red carpet footage of celebrities. Deployed at internationally prestigious events (Oscars, Grammys, Golden Globes, David di Donatello Awards) and offered as a branded content production service for luxury, fashion, and entertainment clients seeking distinctive celebrity-driven social content.
• Creative Concepts and Brand Strategy Development of creative concepts for brands, including brand image refresh, radio ads, brochures, and comprehensive communication strategies. Offered as part of Whatever's integrated service portfolio to consumer brand clients across retail, electronics, fashion, and luxury sectors.

Quantifiable outcome

• Silver (Grand Prix) and Bronze (Social Channels Management Strategy) at NC Digital Awards 2025 for Eté Supermercati social media campaign
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sanremo Music FestivalcoreGTM or Marketing Partner · 1 January 2025Whatever serves as a recurring partner of Italy's most important song festival, operating a temporary radio station to interview celebrities and developing product placement activities for brand clients. The partnership provides exclusive access to the festival's celebrity ecosystem for client brand visibility.
• Porsche Carrera Cup ItalycoreGTM or Marketing Partner · 1 January 2025Whatever participates in the prestigious single-brand Porsche championship as a partner, designing car liveries and providing brand visibility across 7 racing stages in Italy. The racing event is broadcast live on TV, offering sponsors and partners broad visibility on racing car liveries.
• Venice Film FestivalcoreGTM or Marketing Partner · 1 January 2025Whatever hosts international celebrities and production companies at its Cinema Lounge during the Venice Film Festival, providing a location for press activities and collateral events. The agency produces branded content for national and international distribution, offering luxury brands visibility in an exclusive cinema ecosystem.
• Cinecittà / David di Donatello AwardscoreStrategic or Co-development Partner · 1 January 2024Whatever partnered with Cinecittà and Elle Magazine for the 69th David di Donatello Awards red carpet coverage, deploying the GlamBOT slow-motion camera system. This exclusive access to Italy's most prestigious film awards red carpet creates unique content assets for luxury and entertainment brand clients.
• FIGC (Italian Football Federation)minorGTM or Marketing Partner · 1 January 2024TCL, a Whatever client, is an official partner of Italian national football teams (men's and women's). Whatever produced the TCL 'Lo Stadio a Casa Tua' campaign leveraging this FIGC sponsorship for UEFA Euro 2024 build-up activation at Milano Cadorna station.
• Radio LattemieleminorChannel Partner/ Reseller/ Distributor · 1 January 2020Collaboration with national broadcaster Radio Lattemiele to operate a temporary radio station at Sanremo Music Festival 2020, enabling celebrity interviews and product placement activities for brand clients including EuroVast/Suprema.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TBWA\Italia: Italian branch of TBWA\Worldwide delivering integrated advertising campaigns, brand strategy, and media services for multinational and Italian brands. Overlaps with Whatever in creative campaign execution and enterprise-client targeting but operates with significantly broader network resources.
• McCann Worldgroup Italy: Italian operations of McCann Worldgroup, providing advertising, brand strategy, and integrated communications for major Italian and multinational clients. Comparable to Whatever in targeting the same Italian enterprise and government client pool, but with deeper network capabilities in media, data, and production.
• DLV BBDO: Italian arm of the BBDO network providing integrated advertising, brand strategy, and media services for major enterprise clients in Italy. Comparable to Whatever in serving the same Italian enterprise client base but with the broader resources of an international holding-company network.
• Publicis Italy: Italian branch of Publicis Groupe, offering advertising, media, and digital services for enterprise clients across Italian and European markets. Overlaps with Whatever in enterprise creative campaign work and shares the same client pool, though with substantially larger scale and broader service breadth.

Regional players

• Indiana Production: Milan-based Italian production company specializing in advertising film production, video content, and photography for commercial clients. Comparable to Whatever in the production-services component of its offering, including shooting, filming, and editing for commercial campaigns in the Italian market.

Direct peers

• Armando Testa: Long-established Italian independent creative agency headquartered in Turin with a Milan office, offering integrated advertising, brand strategy, and content production for major Italian and multinational brands. Closely comparable to Whatever in being an Italy-rooted creative shop serving enterprise clients with full-service campaign execution.
• Mother London: Independently-owned international creative boutique with offices in multiple markets, known for high-profile integrated advertising and content work for major global brands. Comparable to Whatever in boutique positioning, integrated creative-to-production capability, and premium-craft ethos.
• H-57: Milan-based Italian creative boutique with an integrated offering spanning advertising, design, and content production for brand clients. Comparable to Whatever as a similarly-sized, similarly-positioned Italian creative boutique competing for the same pool of Italian and international brand work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WhateverMilan

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whatever