Easy Street
Easy Street is an Australian online-only retail bank division of Community First Credit Union, offering fee-free everyday accounts, high-interest savings, and home loans to Australian consumers via website, mobile app, and phone support, with no physical branches.
- Company typePrivate
- Founded2004
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Easy Street does
Easy Street is an Australian online-only retail bank operated as a division of Community First Credit Union Limited, a customer-owned mutual (AD) regulated by APRA that has been in operation since 1959 and holds over $1 billion in assets. The Easy Street brand has been operating since 2004, serving Australian consumers exclusively through digital channels (website, mobile app, and Sydney-based phone contact centre), with no physical branches and Bank@Post providing cash access. The core product set is intentionally narrow: an Everyday Account (fee-free Visa Debit), a Flex Saver high-interest savings account (5.05% p.a. variable), a Street Smart Variable Home Loan, and a 1/2/3-year Fixed Home Loan, with a promotional Variable rate of 5.99% p.a. for new applications funded in 2026.
The technology stack is a conventional online banking platform with iOS and Android mobile apps, integrated with Visa's card network (including Click to Pay), Apple Pay, Google Pay, Samsung Pay, Osko/BPAY real-time payments on the New Payments Platform, and a third-party statement-verification integration via BankStatements.com.au. Recent product investments have focused on digital-first customer experience: a March 2026 mobile app upgrade added Confirmation of Payee, account customisation, savings goal tracking, and biometric authentication, while Digital Cards (2025) and FASTRefi (2025) reduced card issuance friction and refinancing friction respectively. Several legacy products (Easy Low Rate Credit Card, Bonus Saver Account, Fixed Personal Loan) have been retired from new sales, with the credit card legacy book repricing upward.
The business model is a deposit-funded retail banking franchise generating revenue primarily through net interest spread between variable savings (5.05% p.a.) and mortgage lending (5.99% p.a. promotional variable, 6.34%-6.54% p.a. fixed), supplemented by transaction fees (3% international transaction fee, $5 overseas ATM fee). As a customer-owned institution, profits are recycled to members through better rates and lower fees rather than distributed to external shareholders. Distribution is fully self-serve digital (website, mobile app, internet banking) supplemented by an Australian-based phone contact centre for complex mortgage products; Bank@Post extends physical cash access via Australia Post. Marketing relies on website content, financial calculators, customer reviews on ProductReview.com.au (4.2/5 from 108 reviews), and industry award positioning (Finder Awards 2025 & 2026, Mozo 2024).
Easy Street firmographics
Firmographics- Name
- Easy Street
- Legal name
- Community First Credit Union Limited
- Website
- https://easystreet.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Easy Street is an Australian online-only retail bank division of Community First Credit Union, offering fee-free everyday accounts, high-interest savings, and home loans to Australian consumers via website, mobile app, and phone support, with no physical branches.
- Ownership category
- akta.pro rank
Easy Street industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213), Consumer Lending (522291)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)
Keywords
Where Easy Street is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Easy Street business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Spread: Easy Street earns interest spread by lending at higher rates (home loans starting from 5.99% p.a.) while paying lower rates on deposits (Flex Saver at 5.05% p.a.).
- Fee Revenue: Fees from international transactions (3%), overseas ATM withdrawals ($5), credit card services, and various account services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Everyday Account - $0 monthly fee |
| Subscription | Monthly | Flex Saver - 5.05% p.a. variable rate |
| Other | Monthly | Street Smart Variable Home Loan - 5.99% p.a. (limited time offer) |
| Other | Monthly | Fixed Home Loans - 6.44% p.a. (2 year) |
| Subscription | Annual | Retired Credit Card - 8.99% p.a. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Easy Street product offering
Product offeringCore offering
Easy Street is an online-only banking division of Community First Credit Union that delivers retail banking products to Australian consumers via website, mobile app, and phone support. Its core offerings are fee-free everyday transaction accounts with Visa Debit cards, a high-interest online savings account (Flex Saver at 5.05% p.a.), and residential mortgage lending (variable and fixed home loans with no ongoing fees and a 100% offset account). The portfolio is intentionally narrow, with the same competitive rates offered to owner-occupiers and investors and no physical branches.
Product overview
Easy Street is an online-only division of Community First Credit Union (operating since 2004), offering a streamlined portfolio of digital banking products centred on everyday transaction accounts, high-interest savings (Flex Saver), and residential mortgage lending (variable and fixed home loans). The offering is delivered exclusively via Internet Banking, a mobile banking app, and phone — there are no physical branches. Core products include the Everyday Account (fee-free Visa Debit), Flex Saver Account (5.05% p.a. variable savings), Street Smart Variable Home Loan (including a promotional 5.99% rate), and Fixed Home Loan (1/2/3-year terms). Supplementary offerings include FASTRefi (streamlined refinancing), Deposit Bond (third-party deposit alternative), and a suite of online calculators. The product lineup is intentionally narrow — the company positions itself on competitive rates and low fees, with the same rates offered to owner-occupiers and investors alike. Several products have been retired (Easy Low Rate Credit Card, Bonus Saver Account, Fixed Personal Loan, Easy Savings Account) and remain available only to existing holders.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Flex Saver account offers 5.05% p.a. variable interest rate on balances up to $3 million
- +3 more outcomes
Companies that use Easy Street
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Easy Street technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Easy Street partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Deposit AssureminorReferral agreement where Easy Street refers customers to Deposit Assure for deposit bond products. Deposit bonds help customers purchase property without immediate cash access to deposit, payable at settlement.
- BankStatements.com.aucoreTrusted secure online platform for transmitting bank statements during loan applications. Used by many of Australia's largest financial institutions. Provides faster verification, reduces paper waste, enhances fraud mitigation.
- VisacoreVisa debit card network for card transactions. Provides Click to Pay, Visa Secure, and eftpos Secure fraud prevention services. Tokenisation for secure digital payments.
- Osko/BPAYcoreNear real-time payment service on New Payments Platform (NPP). Enables 24/7 payments between participating financial institutions in seconds.
- Apple PaycoreMobile payment integration allowing Apple device users to pay using Easy Street cards.
- Google PaycoreMobile payment integration allowing Android device users to pay using Easy Street cards.
- Samsung PaycoreMobile payment integration allowing Samsung device users to pay using Easy Street cards.
- VigilcoreFraud monitoring service that may contact customers regarding activity or to confirm transactions on accounts.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Easy Street competitors and assessment
Company assessmentDirect peers
- Volt Bank: Australian digital-only neobank offering transaction and savings accounts via a mobile app with no fees. Direct peer in the branchless, app-first category targeting the same digitally native consumer base.
- ING Australia: Major digital-first bank in Australia offering fee-free everyday accounts, high-interest savings (Savings Maximiser), and competitive mortgages via a no-branch model. Direct competitor on rate-led value proposition and self-serve mobile experience.
- Judo Bank: Australian challenger bank with a relationship-based lending model and digital platform, listed on the ASX. Comparable as an Australian non-major bank pursuing digital and customer-focused banking, though Judo is more SME-skewed.
- Athena Home Loans: Australian digital mortgage specialist offering variable and fixed home loans with offset accounts and a streamlined online application. Direct competitor in Easy Street's flagship product category, with similar value-propounding simplicity and no ongoing fees.
- UP (Bendigo and Adelaide Bank): Australian digital-only bank targeting savers and home loan customers with a mobile-first app, no monthly fees, and competitive savings rates. Closest direct analogue to Easy Street's branchless, customer-friendly positioning in the same Australian retail market.
- UBank: NAB-owned digital bank offering online savings accounts and home loans with no ongoing fees and streamlined digital onboarding. Direct peer competing for the same rate-sensitive, branch-averse Australian consumer segment.
- Tic:Toc: Australian fintech lender using automated underwriting to deliver fast, fee-free home loans via a fully digital experience. Direct peer competing for online mortgage customers with a similar tech-led, branchless delivery model.
- ME Bank: Australian member-owned bank (now part of Bank of Queensland Group) operating a digital-first model with competitive home loans, savings accounts, and transaction banking. Closely comparable on mutual/customer-owned positioning and online-only distribution.
Broad incumbents
- Tyro Payments: ASX-listed Australian fintech providing merchant payments and lending products to SMEs. Comparable as a digitally native Australian financial services player with overlapping payments infrastructure, though SME-focused rather than retail consumer.
- RAMS Financial Group: Australian mortgage-focused lender (formerly Westpac-owned) offering home loans with a streamlined online application and offset features. Comparable in mortgage-product specialisation and offset-led proposition, though broader distribution channels.
Market position
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Easy Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Street leadership team
Management profileNumber of profiles
Easy Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Street M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Street
What does Easy Street do?
Easy Street is an online-only banking division of Community First Credit Union that delivers retail banking products to Australian consumers via website, mobile app, and phone support. Its core offerings are fee-free everyday transaction accounts with Visa Debit cards, a high-interest online savings account (Flex Saver at 5.05% p.a.), and residential mortgage lending (variable and fixed home loans with no ongoing fees and a 100% offset account). The portfolio is intentionally narrow, with the same competitive rates offered to owner-occupiers and investors and no physical branches.
Is Easy Street a public or private company?
Easy Street is a private company. It is classified as management employee owned and is currently operating.
When was Easy Street founded?
Easy Street was founded in 2004.
Where is Easy Street based?
Easy Street is headquartered in Sydney, Australia, in the Oceania region.
How does Easy Street make money?
Two revenue lines are on record. Interest Spread is the primary driver. The others are fee Revenue.
Who are Easy Street's main competitors?
Direct peers on record are Volt Bank, ING Australia, Judo Bank, Athena Home Loans, UP (Bendigo and Adelaide Bank), UBank, Tic:Toc and ME Bank. Broad incumbents are Tyro Payments and RAMS Financial Group.
Does Easy Street have an API?
No public API is recorded for Easy Street.
What industry is Easy Street in?
Easy Street's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 52213 and its SIC code is 6141.