Deposit Assure
Deposit Assure, now part of Deposit Power (Credeq Australia Pty Ltd), is an Australian Managing General Agent that issues short- and long-term digital deposit bonds underwritten by HDI Global Specialty SE (AA- S&P), serving Australian property buyers, investors, and developers via a self-serve portal and broker channel network.
- Company typePrivate
- Founded1994
- HeadquartersMoonee Ponds, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Deposit Assure does
Deposit Assure is a financial services entity that has been integrated into Deposit Power, the registered trademark of Credeq Australia Pty Ltd (ABN 39 625 083 810). Deposit Power is an Australian Managing General Agent that issues deposit bonds — digital certificate guarantees substituting for cash deposits in residential and commercial property transactions. The platform offers two core products: short-term deposit bonds (terms of 0 to 6 months) for established properties, and long-term deposit bonds (terms of 7 to 66 months, up to 5.5 years) for off-the-plan purchases, properties under construction, home and land packages, and vacant land. Supporting tooling includes a web-based deposit bond calculator for fee estimation and an online bond verification service. All bonds are underwritten by HDI Global Specialty SE, a German-domiciled insurer carrying an AA- (Very Strong) S&P credit rating, equivalent to Australia's Big 4 banks.
The technology stack is a self-serve digital application portal (apply.depositpower.com.au) that delivers electronic certificates within seconds of issuance, supplemented by dedicated partner hubs for brokers, legal representatives, real estate agents, and property developers. The company monetises via one-time percentage-based fees on each bond (calculated by amount and term), with no recurring charges. Distribution combines direct online self-service with an extensive channel partner network that includes major Australian mortgage aggregators (Finsure, Connective, Mortgage Choice, AFG, LMG, Specialist Finance Group, Viking, YBR), peak industry bodies (FBAA, MFAA), and developers such as Sekisui House. End customers span seven persona segments — first home buyers, off-the-plan buyers, property investors, retiring couples, divorced couples, families upsizing, and vendors — all within the Australian SMB/consumer property market. The business operates with a 1-10 employee headcount, indicating an asset-light, automated operating model.
Deposit Assure firmographics
Firmographics- Name
- Deposit Assure
- Legal name
- Credeq Australia Pty Ltd
- Website
- https://depositassure.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deposit Assure, now part of Deposit Power (Credeq Australia Pty Ltd), is an Australian Managing General Agent that issues short- and long-term digital deposit bonds underwritten by HDI Global Specialty SE (AA- S&P), serving Australian property buyers, investors, and developers via a self-serve portal and broker channel network.
- Ownership category
- akta.pro rank
Deposit Assure industry classification
Industry- Product category
- Deposit Bonds / Property Finance Guarantees
- SIC
- Surety Insurance (6351)
- akta.pro primary industry
- Contract Surety Bonds (FSAJAIAA)
- akta.pro secondary industry
- Commercial Surety Bonds (FSAJAIAB)
Keywords
Where Deposit Assure is headquartered
LocationHeadquarters
- HQ city
- Moonee Ponds
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Deposit Assure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Short-term Deposit Bond Fees: One-time fee for short-term deposit bonds with terms up to 6 months. Fee is calculated as a percentage of the deposit bond amount. No ongoing charges or additional fees.
- Long-term Deposit Bond Fees: One-time fee for long-term deposit bonds with terms from 7 to 66 months (5.5 years). Fee is based on the deposit bond amount and the term required. No ongoing charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Short-term deposit bonds (0-6 months) - one-time fee |
| Unit Pricing | Pay-as-you-go | Long-term deposit bonds (7-66 months) - one-time fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Deposit Assure product offering
Product offeringCore offering
Deposit Assure (now operating as part of Deposit Power) issues digital deposit bonds that act as a guaranteed substitute for cash deposits when purchasing property in Australia. It offers short-term deposit bonds (terms up to 6 months) for established property purchases and long-term deposit bonds (terms 7 to 66 months) for off-the-plan, under-construction, home and land packages, and vacant land. Bonds are issued digitally within seconds, are underwritten by HDI Global Specialty SE (AA- S&P rated), and are accepted in place of cash deposits by vendors, real estate agents, and conveyancers.
Product overview
Deposit Power operates as a single-product financial services platform specializing in deposit bonds - digital certificate guarantees that substitute for cash deposits in property purchases. The product portfolio comprises Short-term deposit bonds (0-6 months) for established properties and Long-term deposit bonds (7-66 months) for off-the-plan and extended settlements. Supporting tools include a Deposit Bond Calculator for fee estimation and a Bond Verification Service for authenticity checks. The company also acquired Deposit Assure, integrating its customer base into the Deposit Power platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-term Deposit Bonds
Quantifiable outcome
- Deposit bonds delivered within seconds of issuance
- +1 more outcomes
Companies that use Deposit Assure
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles4 records
Deposit Assure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deposit Assure partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- FinsurecoreMajor mortgage aggregation group whose broker network offers Deposit Power deposit bonds to clients
- ConnectivecoreMajor mortgage aggregation group whose broker network offers Deposit Power deposit bonds to clients
- Mortgage ChoicecoreMortgage broking franchise network whose brokers facilitate Deposit Power deposit bond applications
- AFG (Australian Finance Group)coreLeading Australian mortgage aggregation group with extensive broker network distributing Deposit Power products
- LMGcoreAggregation group whose brokers offer Deposit Power deposit bond solutions
- Specialist Finance GroupminorFinance aggregation group whose broker network distributes Deposit Power deposit bonds
- Viking AggregationminorAggregation group partner distributing Deposit Power products through their broker network
- YBR (Your Broker Roundup)minorAggregation group partner whose brokers offer Deposit Power deposit bonds
- Finance Brokers Association of Australia (FBAA)corePeak industry body for finance brokers, providing credibility and industry endorsement for Deposit Power
- MFAA (Mortgage & Finance Association of Australia)coreLeading industry association for mortgage and finance professionals, providing industry recognition and partnership
- Sekisui HouseminorMajor Japanese property developer operating in Australia, offering Deposit Power deposit bonds to their buyers
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Deposit Assure competitors and assessment
Company assessmentBroad incumbents
- Atradius: Global credit insurance and surety provider operating across multiple geographies. Comparable underwriting capability and product category, though its Australian surety book is commercial-focused rather than retail property deposits.
- Insurance Australia Group (IAG): Australia's largest general insurer with broad surety and bond offerings primarily focused on commercial lines. Operates as an incumbent in the wider surety market but lacks a dedicated consumer deposit bond product.
- QBE Insurance Australia: Major Australian general insurer with surety and contract bond capabilities, serving large commercial and infrastructure clients. Overlaps as a broader surety provider but does not specialise in the consumer deposit bond niche that Deposit Power dominates.
- Hollard Insurance Australia: Large Australian general insurer with surety capabilities distributed through broker partnerships. Comparable as a bank-grade surety provider but broader portfolio; not specialised in deposit bonds for property buyers.
- Liberty Specialty Markets: Global specialty insurer with surety and credit lines active in Australia. Comparable underwriting counterparty profile and AA-rated parentage, but operates across broader surety rather than retail deposit bonds.
- Allianz Trade (formerly Euler Hermes): Global trade credit and surety insurer with significant surety underwriting capability. Comparable as a bank-grade institutional surety provider, though focused on larger commercial bonds rather than consumer deposit instruments.
Direct peers
- Deposit Bonds Australia: A direct competitor in the Australian deposit bond market offering similar short- and long-term surety deposit guarantees to property buyers via brokers and direct channels. Closest head-to-head peer with overlapping product, target customer, and distribution model.
- Surety & Guarantee Co: Australian surety bond provider underwriting contract and commercial surety instruments including deposit bonds. Direct overlap on core product, regulatory positioning as an MGA, and broker-led distribution.
Others
- CBA (Commonwealth Bank of Australia): Australia's largest bank offering bank guarantees as a competing deposit instrument for property purchases. Not a direct surety competitor but represents the incumbent alternative against which deposit bonds are sold.
Emerging players
- Liberty Financial: Australian non-bank lender and finance provider offering deposit substitutes and property finance solutions. Adjacent competitor in the buyer-deposit-financing value chain, with some overlapping broker distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Deposit Assure social profiles
Digital presenceDeposit Assure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deposit Assure leadership team
Management profileNumber of profiles
Deposit Assure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deposit Assure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deposit Assure
What does Deposit Assure do?
Deposit Assure (now operating as part of Deposit Power) issues digital deposit bonds that act as a guaranteed substitute for cash deposits when purchasing property in Australia. It offers short-term deposit bonds (terms up to 6 months) for established property purchases and long-term deposit bonds (terms 7 to 66 months) for off-the-plan, under-construction, home and land packages, and vacant land. Bonds are issued digitally within seconds, are underwritten by HDI Global Specialty SE (AA- S&P rated), and are accepted in place of cash deposits by vendors, real estate agents, and conveyancers.
Is Deposit Assure a public or private company?
Deposit Assure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deposit Assure founded?
Deposit Assure was founded in 1994. It employs 1 to 10 people.
Where is Deposit Assure based?
Deposit Assure is headquartered in Moonee Ponds, Australia, in the Oceania region.
How does Deposit Assure make money?
Two revenue lines are on record. Short-term Deposit Bond Fees are the primary driver. The others are long-term Deposit Bond Fees.
Who are Deposit Assure's main competitors?
Broad incumbents on record are Atradius, Insurance Australia Group (IAG), QBE Insurance Australia, Hollard Insurance Australia, Liberty Specialty Markets and Allianz Trade (formerly Euler Hermes). Direct peers are Deposit Bonds Australia and Surety & Guarantee Co. CBA (Commonwealth Bank of Australia) is listed as an others. Liberty Financial is listed as an emerging player.
Does Deposit Assure have an API?
No public API is recorded for Deposit Assure.
What industry is Deposit Assure in?
Deposit Assure's product category is Deposit Bonds / Property Finance Guarantees. Its primary akta.pro industry code is FSAJAIAA, Contract Surety Bonds, with a secondary code of FSAJAIAB, Commercial Surety Bonds. Its SIC code is 6351.