Taste Flavor

What Taste Flavor does

Taste Flavor Co. is a US-based, founder-owned direct-to-consumer food brand founded in 2020 and headquartered in Newark, that produces and sells ultra-low-calorie gourmet sauces. Its core product line comprises nine SKUs spanning wing sauces (Spicy Garlic Parm, Buffalo Blue Cheese, Hot Honey Sriracha), BBQ and condiments (Cherry Smoked BBQ, Truffle Parm Ketchup, Sweet Honey Mustard, Creamy Southwest Ranch), and Asian-inspired profiles (Sesame Ginger Teriyaki, Fiery Mango Habanero), supplemented by curated bundles, a Build-Your-Bundle option, and a digital recipe e-book. The underlying technology is a proprietary food-science formulation that combines low-calorie bases (water, vinegar, cayenne pepper sauce) with real premium ingredients (aged Parmesan, real blue cheese, U.S. honey, avocado oil) and targeted sweeteners (sucralose, erythritol, stevia, honey) to deliver 5-15 calorie per-serving sauces against a 50-80 calorie traditional benchmark, while remaining keto-friendly, gluten-free, diabetic-friendly, and free of seed oils and artificial preservatives.

The company monetizes primarily through its own e-commerce site (single bottles at $8.99, 3-pack and 5-pack bundles starting at $25.95, plus a Subscribe-and-Save program offering 10-20% recurring discounts), with secondary revenue from nationwide retail placement at Sprouts Farmers Market (from March 2026), a wholesale program for additional retailers, gift cards, and digital product sales. Customer segments are horizontal across health-conscious consumers, fitness enthusiasts, bodybuilders, and casual food lovers seeking better-for-you condiments. The go-to-market is product-led and community-driven, leveraging social media (Instagram, TikTok, X, Facebook), influencer credibility from co-founders Joey Swoll and Jason Dooney, a recipe blog, verified customer reviews (5,000+ 5-star ratings, 11,091+ site-wide reviews cited), and a referral program offering 10% off and 8% rewards.

Name

Taste Flavor

Legal name

Taste Flavor Co.

Website

https://tasteflavorco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Taste Flavor Co. is a US-based DTC food brand producing ultra-low-calorie gourmet sauces (5-15 calories per serving) for health-conscious consumers, fitness enthusiasts, and meal-preppers, distributed via its own e-commerce site, nationwide Sprouts Farmers Market retail, and a wholesale program.

Ownership category

akta.pro rank

Product category

Low-calorie sauces and condiments

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Low-calorie sauces
• Gourmet condiments
• Meal prep sauces
• Keto-friendly sauces
• Wing sauces

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: The primary revenue stream is direct online sales through tasteflavorco.com. Single bottles are priced at $8.99, with bundle discounts (3-pack, 5-pack) and a subscription model offering 10–20% savings. Free shipping is provided on US orders over $40.
2. Subscription / Recurring Revenue: Subscribe and Save program offering 10–20% off every order with free shipping. Subscription customers receive regular deliveries with their chosen sauce flavors, driving recurring revenue and customer LTV.
3. Retail / Wholesale: Products sold through physical retail locations, including Sprouts Farmers Market nationwide as of March 30, 2026. Available for wholesale through the company's wholesale page.
4. Bundles and Packs: Pre-configured bundles (Taste of Everything Bundle, Big Dippers Bundle, Ignite Your Taste Bundle) and build-your-own bundle options provide upsell opportunities with volume discounts.
5. Digital Products: Sale of digital products including 'The Flavor Fix: Low-Calorie Solutions for Big Flavor' E-Book, providing an additional revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Taste Flavor Co. manufactures and sells a portfolio of low-calorie gourmet sauces and condiments (5–15 calories per serving) such as wing sauces, BBQ sauces, ketchups, and specialty condiments. The company distributes primarily through direct-to-consumer e-commerce (tasteflavorco.com) with subscription and bundle options, supplemented by retail placement at Sprouts Farmers Market and a wholesale program. Products are formulated without seed oils, artificial preservatives, or added sugars, and are keto-friendly, gluten-free, and diabetic-friendly.

Product overview

Taste Flavor Co. is a low-calorie condiment company offering a portfolio of nine distinct sauce products spanning wing sauces, BBQ sauces, and specialty condiments. The core product line includes flavor profiles ranging from savory (Spicy Garlic Parm, Buffalo Blue Cheese), sweet (Sweet Honey Mustard, Cherry Smoked BBQ), spicy (Hot Honey Sriracha, Fiery Mango Habanero), and gourmet (Truffle Parm Ketchup, Sesame Ginger Teriyaki, Creamy Southwest Ranch). The company sells individual bottles at $8.99 each as well as bundled offerings including the Taste of Everything Bundle (6 bottles), customizable Build-Your-Bundle, and specialty bundles (Big Dippers, Ignite Your Taste, Taste Sampler). Additionally, they offer a digital recipe guide (The Flavor Fix E-Book). All products emphasize low-calorie counts (5-15 calories per serving), gluten-free formulations, and compatibility with keto and diabetic-friendly diets. The company positions itself as a meal prep companion for fitness-conscious consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Spicy Garlic Parm Bold garlic and parmesan wing sauce with a spicy kick containing 10 calories per serving, made with real parmesan cheese and nutritional yeast. Designed for fitness-conscious consumers and meal preppers seeking low-calorie flavor for lean proteins and vegetables.
• Hot Honey Sriracha Sweet and spicy sauce blending real U.S. honey with sriracha heat, containing 15 calories per serving with 4g carbs and 2g added sugar. Targeted at consumers wanting bold flavor without sugar overload.
• Buffalo Blue Cheese Tangy buffalo heat combined with real blue cheese crumbles, containing only 5 calories per serving. Keto-friendly and gluten-free, suited for wings, dips, and meal prep.
• Cherry Smoked BBQ Smoky BBQ sauce with real cherry sweetness, containing 10 calories per 2-tablespoon serving. Keto-friendly and vegan-friendly.
• Sweet Honey Mustard Sweet honey mustard sauce made with real U.S. honey, containing 20 calories per 2-tablespoon serving. Fat-free and gluten-free.
• Sesame Ginger Teriyaki Teriyaki sauce made with real sesame, organic coconut aminos, and fresh ginger. Reduced sodium, soy-free, and gluten-free.
• Fiery Mango Habanero Spicy sauce combining real mango with habanero heat at reduced calories, gluten-free with no sugar added.
• Truffle Parm Ketchup Bold truffle and parmesan ketchup with only 10 calories and zero added sugar, positioned as a gourmet steakhouse-style condiment.
• Creamy Southwest Ranch Creamy ranch sauce made with heart-healthy avocado oil, containing 15 calories per serving with over 80% fewer calories than traditional Southwest ranch. Seed oil-free, gluten-free, and sugar-free.
• Taste of Everything Bundle Six-bottle bundle featuring five bold sauces plus one free bonus bottle, allowing customers to try all available flavors at a discounted price.
• Big Dippers Bundle Bundle pack designed for dipping sauces, featuring a curated selection of flavors ideal for wings, fries, and other dippable foods.
• Ignite Your Taste Bundle Spicy-focused bundle featuring hot and fiery sauce varieties for customers who prefer heat-forward flavors.
• Taste Sampler Bundle Sample bundle containing 1x Cherry Smoked BBQ, 1x Spicy Garlic Parm, and 1x Sweet Honey Mustard for discovering favorite flavors.
• Build-Your-Bundle Customizable bundle option allowing customers to pick three or more bottles and mix favorites, with increasing discounts for larger orders (drops to ~$8.08/bottle at 6 bottles).
• The Flavor Fix: Low-Calorie Solutions for Big Flavor (E-Book) Digital recipe guide featuring low-calorie recipes using Taste Flavor Co. sauces, helping customers create flavorful meals while maintaining calorie goals.

Quantifiable outcome

• 5–15 calories per serving vs. 50–80 calories in traditional sauces (up to 87% fewer calories)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bragg Live Food Products: Bragg is a heritage better-for-you condiment brand (liquid aminos, dressings, marinades) with strong natural-foods retail distribution. It is comparable to Taste Flavor on the clean-label, fitness/health-conscious positioning, and overlap in the sauces/marinades category (e.g., Sesame Ginger Teriyaki).
• True Made Foods: True Made Foods is a lower-sugar/veggie-sweetened ketchup and sauce brand selling through DTC, natural grocers, and foodservice. It directly competes on category (ketchup, BBQ) with the same hook of dramatically reduced sugar/calories against conventional equivalents, mirroring Taste Flavor's value proposition.
• Sir Kensington's: Sir Kensington's is a premium, clean-label condiment brand (mayo, ketchup, mustard, sauces) sold DTC and through mainstream grocery. It is directly comparable on category overlap (ketchup, mustard, specialty sauces), premium price point, and emphasis on real/natural ingredients versus the Taste Flavor portfolio.
• Tessemae's: Tessemae's is a clean-label salad-dressing and condiment brand founded by fitness/nutrition experts, sold DTC and through natural-foods retail (Whole Foods, Sprouts, Kroger). It is comparable to Taste Flavor on target customer (health-conscious, fitness-leaning), clean-label proposition, and DTC-plus-natural-retail GTM.
• Primal Kitchen: Primal Kitchen is the most direct comparable — a better-for-you condiment brand (mayo, dressings, sauces) selling at premium DTC and national retail prices, with a strong founder/influencer brand association (Mark Sisson) and clean-label, low-sugar positioning that overlaps directly with Taste Flavor's target consumer and merchandising strategy.
• Skinnygirl: Skinnygirl is a low-calorie lifestyle condiment and food brand founded around a celebrity persona, sold nationally in grocery. It mirrors Taste Flavor's positioning around low-calorie flavors and DTC/retail GTM, including overlap in salad dressings, sauces, and condiments aimed at calorie-conscious consumers.
• Chosen Foods: Chosen Foods is a better-for-you cooking and condiment brand built around avocado oil, sold DTC and through Sprouts, Whole Foods, and other natural grocers. Comparable to Taste Flavor on Sprouts retail presence, clean-label/low-toxin positioning, and overlap in sauces/dressings.

Broad incumbents

• Stubb's: Stubb's is an established premium BBQ/sauce brand widely distributed in U.S. grocery. It competes with Cherry Smoked BBQ and the broader sauces portfolio from a mass-incumbent position with much larger distribution and shelf share, framing the competitive ceiling for Taste Flavor's category expansion.
• Cholula: Cholula is a leading mass-market hot sauce brand with nationwide grocery and foodservice distribution. It serves as the broad incumbent benchmark for the spicy-sauce category Taste Flavor competes in (Hot Honey Sriracha, Mango Habanero), illustrating the scale and marketing-spend gap to bridge.
• Heinz: Heinz is the dominant ketchup and condiments incumbent in U.S. grocery. Truffle Parm Ketchup directly targets this category; Heinz represents the omnichannel scale (retail, foodservice, international) that would be required for a category-leading outcome and the shelf-share competition Taste Flavor must navigate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/taste_flavorco
• Facebookfacebook.com/tasteflavorco
• Instagraminstagram.com/tasteflavorco
• TikToktiktok.com/@taste_flavorco
• LinkedInlinkedin.com/company/taste-flavor-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste Flavor