Rookery Manor Hotel & Spa

What Rookery Manor Hotel & Spa does

Rookery Manor Hotel & Spa is a privately held UK holiday accommodation business operating from a single estate on Edingworth Road near Weston-super-Mare in the Somerset countryside. The company lets a fixed portfolio of 11 self-catering units comprising six luxury cabin-style lodges (Elm, Pine, Beech, Ash, Oak, Hawthorn) sleeping 4-6 guests with private hot tubs, modern kitchens, and countryside views, and five cottages (Somerset Suite, Heron, Robin, Meadow House, Kingfisher) ranging from a 2-person romantic studio to a 4-bedroom unit sleeping up to 8 guests. Select lodges are pet-friendly. The commercial offering is completed by on-site amenities including a dog-friendly bar/coffee shop, games room with table tennis and pool, farm shop, EV charging, and walking trails, plus a lodge sales program that sells lodges from £160,000 on 99-year leases with £360/month ground rent.

The business runs on a direct-to-consumer model with no third-party distribution. Prospective guests submit an availability enquiry through the website or by phone (01934 750200) or email ([email protected]); bookings are confirmed after a non-refundable 25% deposit and contract issuance, with the balance due six weeks before arrival and a £100 refundable damage deposit. Additional guest charges (£50/person/night), hot tub hire, and high chair/travel cot rentals provide ancillary transaction revenue. Pricing for short stays is quote-based and undisclosed publicly.

There is no proprietary technology platform; the company's digital infrastructure is a marketing/information website with enquiry forms and embedded Google reviews, supplemented by word-of-mouth referrals and on-site walk-in sales. Customer segments are predominantly UK leisure travellers — couples seeking romantic escapes, families and friend groups needing multi-bedroom space, and pet owners — concentrated in the Southwest England catchment. Headcount is reported at 11-50 employees, and no external funding, parent company, or institutional ownership is disclosed.

Name

Rookery Manor Hotel & Spa

Legal name

Rookery Manor

Website

https://rookery-manor.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rookery Manor Hotel & Spa is a privately held UK holiday park near Weston-super-Mare offering 11 self-catering luxury lodges and cottages (sleeping 2-8 guests) with private hot tubs, on-site bar, EV charging, and a lodge sales program on 99-year leases, serving UK leisure travellers including couples, families, and pet owners via direct website and phone bookings.

Ownership category

akta.pro rank

Product category

Self-catering holiday accommodation

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Holiday lodge rentals
• Self-catering cottages
• Luxury holiday parks
• Short-term accommodation
• Holiday lodge sales

Headquarters

HQ city

Rooks Bridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Holiday Lodge & Cottage Rentals: Short-term holiday lets of luxury lodges and cottages with nightly/weekly rates. Accommodations include private hot tubs, modern kitchens, and various bedroom configurations sleeping 2-8 guests. Booking terms require 25% deposit (non-refundable) with balance due 6 weeks before arrival, plus £100 damage deposit.
2. Lodge Sales: Sale of luxury cabin-style lodges on 99-year lease with 12-month site license. Prices starting from £160,000. Ground rent of £360 per calendar month includes water, council tax, security, rubbish collection, TV license, wifi, and grounds maintenance. Sellers pay 5% commission if lodge sold through the park.
3. On-site Facilities & Services: Revenue from on-site bar/coffee shop, EV charging points (charges apply), and optional extras such as additional overnight guests (£50 per person per night), hot tub hire, high chair, and travel cot rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rookery Manor Hotel & Spa provides short-term self-catering holiday accommodation through six luxury lodges and five cottages set in a Somerset countryside park near Weston-super-Mare, each equipped with private hot tubs, modern kitchens, and parking. The company also sells lodges on 99-year leases starting from £160,000 and earns ancillary income from on-site facilities including a bar/coffee shop, games room, and EV charging points.

Product overview

Rookery Manor Hotel & Spa offers a holiday accommodation portfolio consisting of six luxury lodges (Elm, Pine, Beech, Ash, Oak, Hawthorn) and five cottages (Somerset Suite, Heron, Robin, Meadow House, Kingfisher). The lodges are cabin-style accommodations sleeping 4-6 guests with private hot tubs, modern amenities, and countryside views. The cottages range from romantic couples retreats to larger family accommodations sleeping up to 8 guests. Additional offerings include on-site facilities (bar/coffee shop, games room, EV charging), local area activity coordination, and lodge sales for those wishing to purchase their own holiday retreat.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Lodges Six cabin-style lodge accommodations (Elm, Pine, Beech, Ash, Oak, Hawthorn) sleeping 4-6 guests, each with private hot tub, master kingsize bed with en-suite shower, open-plan lounge/kitchen/dining area, modern kitchen with oven, microwave, wine fridge, dishwasher and washer/dryer, family bathroom, decking with outdoor furniture, and parking for two cars. Targeted at families and groups seeking an active or relaxing Somerset break.
• Cottages Five cottage accommodations (Somerset Suite, Heron, Robin, Meadow House, Kingfisher) sleeping 2-8 guests, ranging from romantic studios for couples to larger family retreats with multiple bedrooms, well-equipped kitchens, dining areas, and private gardens. Some cottages are dog-friendly.
• On-site Facilities and Ancillary Services On-site amenities for guests including a dog-friendly bar/coffee shop, games room with table tennis and pool, farm shop, electric vehicle charging points (charges apply), and walking trails, plus optional extras such as additional overnight guests at £50 per person per night, hot tub hire, high chair and travel cot rentals, and locally arranged bike hire and horse riding lessons.
• Lodge Sales (Holiday Lodge Ownership) Luxury cabin-style lodges sold for personal ownership on a 99-year lease with a 12-month site license, prices starting from £160,000, including 2-3 bedrooms, en-suite showers, free WiFi, country views, and feature fireplaces. Buyers pay £360 per calendar month ground rent that bundles water, council tax, security, rubbish collection, TV license, WiFi, and grounds maintenance, and a 5% commission applies if the lodge is resold through the park.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alstone Court Equestrian CentreminorOthersLocal horse riding facility recommended to guests seeking active breaks. Offers riding lessons and facilities for various skill levels from beginner to advanced show jumping and dressage. Located in Somerset, booked locally by guests.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bluestone National Park Resort: Welsh luxury resort offering self-catering lodge/cottage-style accommodation with on-site facilities, activities and a similar premium family/couple target market.
• Forest Holidays: UK-wide network of luxury cabin/lodge retreats set in forested locations with hot tubs and high-end amenities; directly comparable on premium-lodge short-stay offering and rural tourism positioning.
• Darwin Escapes: UK operator of luxury lodge and holiday parks across multiple counties, offering short-stay lodges with private hot tubs in countryside settings — same product positioning, similar target customer (families, couples) and similar on-site amenity model.
• Away Resorts: Multi-park UK holiday resort operator running lodges and accommodation units in destinations like the Lake District and Lincolnshire; comparable on resort-style lodge letting and family/couple leisure segments.

Broad incumbents

• Sykes Holiday Cottages: Major UK holiday cottage letting agency with a portfolio of self-catering cottages across the country, including Somerset; direct substitute product for guests comparing options in Rookery's catchment.
• Center Parcs: Established UK forest-village resort operator offering short-stay lodges in woodland locations with extensive on-site facilities; competes for the same family and premium-domestic-stay demand at a much larger scale.
• Hoseasons: The UK's largest holiday-lettings aggregator/distributor of lodges, cottages and parks; not a direct operator at this scale but a key distribution competitor and a benchmark for any UK holiday-lodge operator's pricing and occupancy.
• Landal GreenParks UK: European holiday-park brand with UK lodges, offering short-stay cabin/lodge accommodation in countryside settings with on-site amenities; comparable on product format and target segments, but at greater scale and geographic breadth.

Regional players

• Cornish Gems: Luxury self-catering holiday letting agency focused on Cornwall; comparable premium self-catering portfolio and family/couple target, but operating in a different Southwest region than Rookery Manor's Somerset.
• Sweetcombe Cottage Holidays: Independent agency letting holiday cottages in Devon and Somerset; closest regional competitor for cottage-style self-catering stays within Rookery Manor's local catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rookery-manor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rookery Manor Hotel & Spa