Bass Concert Hall

What Bass Concert Hall does

Bass Concert Hall is a 2,900-seat performing arts venue located within the Texas Performing Arts complex at the University of Texas at Austin campus, at 2350 Robert Dedman Drive. Opened in 1981 and named after philanthropist Perry R. Bass, the venue operates as Austin's largest performing arts theatre and hosts approximately 200 performances annually spanning touring Broadway productions, multi-genre concerts, comedy acts, lectures, and film-with-live-orchestra events. Programming is anchored by long-tenured relationships with major Broadway tours (including Hamilton, Wicked, The Lion King, The Book of Mormon, and & Juliet), world-renowned concert artists, and the Austin Symphony.

The venue's physical infrastructure includes an adjustable orchestra pit capable of accommodating over 100 musicians, dressing rooms for over 100 performers, computerized lighting systems, top-of-the-line sound and rigging, and a large backstage area with workshops for carpentry, costumes, painting, metalwork, and props. Acoustics are purpose-engineered to deliver consistent sound quality throughout orchestra, mezzanine, balcony, and box configurations. Major renovations occurred in 2007 ($14.7 million), 2012, and 2021, with successive upgrades to surround sound, lobby, backstage, and acoustic systems.

Revenue is generated through primary ticket sales via Ticketmaster and an on-site box office, resale partnerships, concessions and F&B (including a Flat Creek Estate wine program and on-site café), parking ($10 day-of, $6 pre-purchased, $21 valet, $41 priority valet), and VIP packages starting at $150. Ticket prices range from approximately $20 in the upper balcony to over $344 for premium high-demand shows. The venue is not a standalone corporation but is owned and operated by Texas Performing Arts, a department of the University of Texas at Austin.

Name

Bass Concert Hall

Legal name

Bass Concert Hall

Website

https://bassconcerthalltx.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Bass Concert Hall is Austin's largest performing arts venue (2,900 seats), owned by the University of Texas at Austin, hosting approximately 200 Broadway tours, concerts, comedy, and special events annually for the Austin and central Texas public.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live entertainment
• Performing arts venue
• Broadway touring shows
• Concert hall events
• Comedy shows

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Primary Ticket Sales: Revenue from ticket sales through primary ticketing partner Ticketmaster and the venue box office. The venue hosts approximately 200 performances per year with tickets ranging from $20 to $344+ depending on event and seating section.
2. Secondary Ticket Sales (Resale): Revenue from resale marketplace partnerships, though this primarily benefits the resale platform. The venue facilitates these sales but the primary revenue relationship is with Ticketmaster.
3. Parking Services: Parking revenue from campus garages and lots including San Jacinto Garage, Trinity Garage, and surface lots. Standard parking $10 cash, valet parking $21, discounted pre-purchased parking $6, VIP valet $41.
4. Concessions and F&B: Food and beverage sales including snacks, beverages, full bars on orchestra and mezzanine levels, Flat Creek Estate wines, craft beer, and specialty coffee at Flat Creek Estate Café on Level 3.
5. VIP Packages: Premium seating experiences including front orchestra or boxes, backstage tours, merchandise, and priority entry bundled through Ticketmaster, starting at $150 extra.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bass Concert Hall is a 2,900-seat performing arts venue operated by Texas Performing Arts at the University of Texas at Austin that hosts roughly 200 live events per year, including Broadway touring productions, popular and classical music concerts, comedy shows, and film-with-live-orchestra presentations. The venue also supports private event rentals and operates alongside the adjacent McCullough Theatre and Bates Recital Hall.

Product overview

Bass Concert Hall is an independent event guide and ticketing resource for Austin's largest performing arts venue (2,900 seats, opened 1981, part of Texas Performing Arts at University of Texas at Austin). The offering combines venue information services with ticket sales through authorized resale marketplace Ticket Squeeze and official partner Ticketmaster. The guide covers diverse programming including Broadway tours, concerts (rock, pop, country, classical), comedy shows, lectures, and film-with-live-orchestra events. Supporting services include seating guides, trip planning resources, and mobile ticketing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Touring Productions Nationally touring Broadway musicals and plays presented at the 2,900-seat hall for Austin-area audiences as part of the Texas Performing Arts Broadway season.
• Concerts Live music performances spanning popular and classical genres, presented in the main auditorium for individual ticket buyers and music fans.
• Comedy Shows Stand-up and comedy performances staged at the venue for general adult audiences seeking live entertainment.
• Film with Live Orchestra Events Specialty screenings of classic or cult films presented with a live orchestral accompaniment, offering a hybrid cinematic-concert experience for film and music enthusiasts.
• Private Event Venue Rentals Rental of the venue's ballroom and event spaces for private functions such as galas, weddings, receptions, and corporate events.
• McCullough Theatre Performances Smaller-scale theatrical and performance programming presented at the adjacent McCullough Theatre, which is managed together with Bass Concert Hall under Texas Performing Arts.
• Bates Recital Hall Performances Recital-style performances presented at the adjacent Bates Recital Hall, suitable for chamber music and small-format artistic programming.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial primary ticketing partner handling all official ticket sales for most events. Provides presale access, dynamic pricing, verified tickets, seat selection, and mobile entry via the Ticketmaster app. Service fees of 20-30% apply to purchases.
• Ticket SqueezecoreChannel Partner/ Reseller/ DistributorAuthorized resale marketplace recommended on the venue's guide website for secondary market tickets. Offers verified tickets with buyer protection, no fees on purchases, side-by-side seating guarantee, and 4.6/5 rating with 16,000+ verified reviews. Also provides mobile app with 5% discount on all purchases.
• Booking.comminorGTM or Marketing PartnerRecommended hotel booking partner for visitors attending events at Bass Concert Hall. Provides exclusive benefits and discounts for ticket buyers booking accommodations near the venue.
• Texas Performing ArtscoreStrategic or Co-development PartnerTexas Performing Arts is the organization that manages Bass Concert Hall and other performance venues across the University of Texas. Dedicated to creating a creative community that nurtures the arts and brings high-quality performances to the Austin community. The flagship venue of the Texas Performing Arts Center.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Hogg Auditorium: Smaller (~1,200-seat) UT Austin performing arts venue on the same campus, operated under Texas Performing Arts. Sister-venue peer operated by the same parent organization, useful for understanding campus venue programming economics and capacity allocation.
• ACL Live at the Moody Theater: 2,750-seat Austin music venue primarily focused on concerts with associated ACL Festival programming. Regional peer in the Austin live entertainment market, overlapping on concert routing decisions but with a music-first rather than performing-arts programming orientation.
• Moody Center: 15,000-seat Austin arena opened in 2022, hosting major touring concerts and select events. Regional peer representing the new competitive frontier for Austin touring acts above Bass's capacity, materially affecting concert routing decisions for higher-grossing tours.

Direct peers

• Wang Theatre / Boch Center: 3,500-seat Boston theater presenting Broadway tours, concerts, comedy, and family shows within the Boch Center performing arts campus. Direct peer as a comparable-capacity historic performing arts hall with Broadway-focused programming, tiered seating, and similar ancillary revenue streams.
• Long Center for the Performing Arts: Austin's other major multi-genre performing arts venue (2,400-seat Dell Hall plus smaller halls), presenting Broadway tours, concerts, dance, and comedy. Directly comparable as Austin's competing large-format performing arts hall with similar programming mix and ticket-price tiering, competing for the same touring acts and patron segments.
• Paramount Theatre: Historic 1,300-seat Austin theater presenting Broadway tours, concerts, comedy, and films, operated by the Austin Theatre Alliance. Direct peer in the Austin market with overlapping programming categories (musicals, concerts, comedy) but smaller capacity, comparing on tiered seating, primary/secondary ticketing, and F&B operations.
• Winspear Opera House: 2,200-seat Dallas opera house within the AT&T Performing Arts Center, presenting opera, Broadway tours, jazz, and contemporary performances. Direct peer as a Texas large-format performing arts venue with similar Broadway touring pipeline, premium seating tiers, and university/patron philanthropy-driven operating model.
• Bass Performance Hall: 2,056-seat Fort Worth performing arts hall operated by Performing Arts Fort Worth, hosting Broadway tours (TINA, Hamilton, Beetlejuice), concerts, and the Van Cliburn competition. Highly comparable as a Texas-based Bass-family-affiliated concert hall with similar nonprofit operating model, Broadway touring schedule, and classical/pop programming mix.

Broad incumbents

• Lincoln Center for the Performing Arts: New York performing arts complex encompassing multiple halls (David H. Koch Theater 2,586 seats, Alice Tully Hall, etc.) presenting opera, ballet, Broadway-caliber productions, and concerts. Broad incumbent comparable as a multi-format nonprofit performing arts campus with tiered seating and similar programming mix.
• The Kennedy Center: National performing arts center in Washington DC with multiple halls (largest 2,364 seats) presenting Broadway, opera, orchestral, and concert programming. Broad incumbent comparable on multi-format programming, government/university affiliation, and tiered pricing, though operating at national scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bass_concert
• LinkedInlinkedin.com/company/bass-concert-hall-texas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bass Concert Hall