High Cascade Snowboard Camp

What High Cascade Snowboard Camp does

High Cascade Snowboard Camp, founded in 1989 and operated by We Are Camp, LLC, runs the world's longest-running summer snowboard camp on a 28-acre action sports campus at the base of Mt. Hood, Oregon, with exclusive operational access to Timberline Lodge's Palmer Snowfield — North America's only lift-operated summer snowboarding area. The camp delivers all-inclusive week-long overnight and day programs for youth (ages 9-20), adults (21+), families, and competitive athletes, priced at $2,009-$3,199 per session and built around small coaching groups (6-8 campers per coach) staffed by Olympic medal coaches Mike Hanley and Elijah Teter. The campus combines on-snow terrain parks with off-snow facilities — indoor and outdoor skateparks totaling nearly 90,000 sq. ft., dryslopes, North America's largest landing bag (Banger Bags-designed, Forbes-featured 2025), trampolines, mountain biking, and rock climbing — supported by 24/7 SuperVision supervision, ACA accreditation, and USOC Safe-sport certification.

The company's revenue model spans multi-day camp sessions, day camp, TPTS instructor certification clinics ($500/course), Mt. Hood Team year-round weekend training, Blaise Boot Camp international travel (Japan, Slovenia, Bear Valley, New Zealand), Camp Outpost retail, and co-branded Signature Sessions with Burton, Salomon, Capita, Smith, Union, Whitespace, and The Snow League. Distribution is direct-to-consumer via the events.circuitree.com booking platform, supplemented by group sales, an Authorized Awesome retailer network (Tactics, Board of Missoula, Totally Board), Gatherings regional events, and the Wy'East Mountain Academy nonprofit boarding school (founded 2009). High Cascade is part of the four-brand We Are Camp platform alongside Windells (freeski), Seek Skate, and Milepost35 (mountain biking). In December 2023, the company brought in three-time Olympic gold medalist Shaun White and Harris Blitzer Sports & Entertainment founders Josh Harris and David Blitzer as owners alongside longtime CEO Kevin English, signaling a strategic push to scale youth participation and platform reach.

Name

High Cascade Snowboard Camp

Legal name

We Are Camp, LLC

Website

https://highcascade.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

High Cascade Snowboard Camp operates the world's longest-running summer snowboard camp on Mt. Hood, Oregon, offering all-inclusive multi-day overnight programs for youth (ages 9-20), adults (21+), families, and competitive athletes, with Olympic-level coaching, pro athlete Signature Sessions, and a 28-acre action sports campus.

Ownership category

akta.pro rank

Product category

Summer Action Sports Camp Services

NAICS

Skiing Facilities (71392), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain & Alpine Lodges (THAGAIAE), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Summer snowboard camp
• Snowboard coaching services
• Action sports training
• Terrain park certification
• Snowboard instructor education

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Youth & Adult Summer Camp Sessions: Multi-day overnight camp packages (typically 7 days) including lodging, meals, lift tickets, coaching, equipment demos, activities, and airport transportation. Sold at tiered price points with all-inclusive and partial packages.
2. Day Camp: Single-day camp option for youth starting age 8, providing coaching, lift tickets, meals, and activities without overnight lodging.
3. Terrain Park Training System (TPTS) Clinics: Paid certification courses for instructors and coaches ($500 per course) taught by Olympic medal coaches. Includes on-snow and off-snow training components, video trick library access, and year-round coaching support. Optional room and board available.
4. Merchandise & Gear Sales: The Camp Outpost retail store sells branded HCSC merchandise and partnered brand products including boards, boots, bindings, apparel, and accessories. Staff Sale events offer used gear sales.
5. Blaise Boot Camp Travel Programs: International snowboarding adventure trips led by Blaise Rosenthal, including Japan, Slovenia, Bear Valley, and New Zealand destinations. Premium-priced travel experiences.
6. Mt. Hood Team Weekend Programs: Year-round snowboard training program with fall dryland, winter on-snow, spring combined, and summer performance camp options. Multi-day and seasonal packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

High Cascade Snowboard Camp operates an all-inclusive summer snowboard camp on a 28-acre campus at Mt. Hood, Oregon, offering weeklong overnight and day programs for youth (ages 9-20), adults (21+), and families, with lodging, meals, coaching, lift tickets, and activities. The portfolio extends to year-round weekend training (Mt. Hood Team), the TPTS terrain park instructor certification, international Blaise Boot Camp travel trips, multi-sport Super Session camps, and on-site retail via The Camp Outpost.

Product overview

High Cascade Snowboard Camp operates as a multi-product, all-inclusive summer action sports camp portfolio centered on snowboarding. The core offering is a set of week-long overnight and day camp programs — Youth Camp (ages 9-12), Adult Camp (21+), Performance Camp, Day Camp, and Super Session™ multisport camp — all held on a 28-acre campus at Mt. Hood, Oregon. Around these core camps, the company offers several add-on and sub-brand products: Signature Sessions™ (brand-sponsored sessions featuring pro athletes), the Terrain Park Training System (professional instructor certification), Photo Workshop, the year-round Mt. Hood Team weekend/seasonal training program, Blaise Boot Camps™ (international travel camps), Shaun White-branded camps, Dryslope/Airbag/Trampoline training camps, and the SoftStart™ beginner program. Supporting the camp experience are retail (The Camp Outpost), registration incentive packages (Earlybird™, Summer Starter Kit™), and Wy'East Mountain Academy, the affiliated nonprofit boarding school. The company also leverages a campus with skate parks, dry slopes, airbags, trampolines, mountain biking, and rock climbing, with campers transported to Timberline Lodge's private terrain parks on Mt. Hood.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Sessions: Premium camp sessions featuring professional snowboarder appearances and branded experiences with partners like Burton, Salomon, Capita, Vans, and Whitespace.
• Blaise Boot Camps
• Super Session
• SoftStart
• Terrain Park Training System (TPTS)
• Mt. Hood Team

Quantifiable outcome

• Over 12,000 underprivileged youth reached through Chill program partnership since 1995
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered core, minor, flagship and major.

• We Are Camp, LLCcoreOthersParent corporation of High Cascade Snowboard Camp since 2014 when HCSC and Windells combined. We Are Camp is the parent entity for four action sports camp brands: High Cascade Snowboard Camp, Windells (freeski), Seek Skate (skateboard), and Milepost35 (mountain biking). Also founded Wy'East Mountain Academy nonprofit boarding school in 2009. Led by CEO Kevin English.
• Burton's Chill ProgramminorStrategic or Co-development PartnerBurton's Chill program is an intervention program for disadvantaged inner-city youth ages 10-18, teaching them to snowboard over six weeks each winter by providing lift tickets, instruction, transportation, and gear. Founded in 1995 by Jake Burton. Kevin English serves on Chill's inaugural Advisory Board since 2007. Has served over 12,000 youth and currently serves 2,500+ in 14 North American cities and Sydney, Australia.
• Wy'East Mountain AcademycoreStrategic or Co-development PartnerNonprofit action sports academic boarding school founded by We Are Camp in 2009. Located on the same 28-acre campus as High Cascade. Partners with HCSC on shared facilities (skatepark, dryslope, airbags) and the Project Gold talent search program. Wy'East board member Ed Jaramillo made a generous donation enabling North America's largest landing bag.
• Timberline LodgecoreStrategic or Co-development PartnerTimberline Lodge provides access to the Palmer Snowfield at Mt. Hood, North America's only lift-operated summer snowboarding area. Timberline's unique glacier location and salt preservation technology enable year-round snowboarding operations critical to HCSC's existence. HCSC's terrain parks serve as training grounds for Olympic and professional athletes.
• Burton SnowboardsflagshipGTM or Marketing PartnerPrimary Signature Session brand partner for multiple seasons. Provides pro athletes (Ben Ferguson, Hannah Eddy, others) for Signature Sessions. Co-branded merchandise (HCSC x Burton Shred Scout Backpack). Long-standing partnership with product demo equipment and brand support.
• Salomon SnowboardsflagshipGTM or Marketing PartnerMajor Signature Session brand partner providing pro athletes (Dusty Henricksen, Maddie Mastro, others) for camp sessions. Co-branded products and extensive equipment demos. Multiple Camper's Choice Award winners in snowboard and binding categories.
• Smith OpticsmajorGTM or Marketing PartnerSignature Session presenting sponsor for Scott Stevens sessions. Provides goggle and helmet products for camper demos and giveaways. Featured in Camper's Choice Awards and holiday gift guides.
• Union BindingsmajorGTM or Marketing PartnerSignature Session brand partner (Miles Fallon & Mia Brookes session). Multiple Camper's Choice Award winners in bindings categories. Ongoing product partnership with camper giveaways.
• Capita SnowboardingmajorGTM or Marketing PartnerSignature Session brand partner (Mia Brooks & Miles Fallon session). Multiple Camper's Choice Award winners in snowboard categories. Featured in summer Signature Sessions programming.
• Whitespace (Shaun White Brand)flagshipGTM or Marketing PartnerShaun White's snowboard brand serving as Signature Session presenting sponsor. First Whitespace and Shaun White Signature Session held in 2024. Promoted as a flagship session likely to sell out quickly.
• The Snow LeaguemajorGTM or Marketing PartnerSnow League Signature Session featuring Shaun White and TSL Athletes. Session 5 of 2026 season features this partnership. Growing relationship with youth snowboarding competition organization.
• Banger BagscoreTechnology or IntegrationAirbag design and construction partner. Designed the world-class landing bag (North America's largest, featured in Forbes 2025) at the HCSC/Wy'East campus. Critical facility for safe progression training.
• U.S. Ski and SnowboardflagshipStrategic or Co-development PartnerGoverning body for ski and snowboard in the United States. Partnering with HCSC and Wy'East on Project Gold national talent search. TPTS courses eligible for continuing education credits pending final approval. Olympic medal coaches Mike Hanley and Elijah Teter have deep relationships with the organization.
• Ski and Snowboard AustraliaminorStrategic or Co-development PartnerAustralian governing body for skiing and snowboarding. TPTS courses will count towards continuing education credits pending final approval. Part of international expansion of the Terrain Park Training System.
• Vans, Inc.majorGTM or Marketing PartnerVans was the former owner of High Cascade (purchased in 1999 from original founders). Historical partnership included Vans Skateboard Camp formation in 2001. Current Vans Signature Session programming continues the relationship.
• DakinemajorGTM or Marketing PartnerPartner providing gear for Earlybird packages (Dakine X HCSC Pointer Mitts, Dakine X HCSC Backpacks) and camper giveaways. Longstanding partnership with co-branded products.
• Crab GrabminorGTM or Marketing PartnerSnowboard accessory brand providing traction pads and other products for Earlybird packages and camper giveaways.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Burton Snowboard Camps: Burton Snowboards operates Learn to Ride programs and supports youth snowboarding initiatives through the Chill Foundation. As the dominant snowboard equipment brand, Burton provides industry-wide programming that overlaps with HCSC's Signature Session partnerships and youth development mission.
• Squaw Valley / Alpine Meadows Ski Camp: Major Tahoe resort operating multi-week summer ski and snowboard camps with terrain park focus. Comparable premium all-inclusive programming model with resort-scale lodging and lift access.

Direct peers

• Woodward: Multi-sport action sports camp network with locations across the U.S. Offers indoor and outdoor training facilities for snowboarding, skiing, skateboarding, BMX, and cheerleading. Comparable year-round programming and progression-focused training model.
• Wy'East Mountain Academy: Non-profit action sports boarding school founded by We Are Camp on the same Mt. Hood campus. Offers academic year combined with snowboarding, skateboarding, and mountain biking training — directly related as part of the same operating ecosystem.
• Mammoth Mountain Summer Camps: Mammoth Mountain in California operates summer snowboard and ski camps on its Main Lodge snowfield. Directly competes for West Coast summer snowboarding instruction with similar terrain park focus and youth/adult programming.
• Mount Snow Academy: Vermont-based action sports academy combining academic year with ski/snowboard training. Comparable integrated boarding-school-plus-sport-training model serving competitive youth athletes seeking year-round progression.
• Windells: Freeski camp that merged with High Cascade in 2014 to form We Are Camp. Operates on the same 28-acre Mt. Hood campus and shares facilities, staff, and pro-athlete programming model. Closest functional analog serving the skiing segment rather than snowboarding.
• Camp of Champions (Whistler): Long-running summer snowboard camp at Whistler, BC, similar to HCSC's Mt. Hood operation. Competes for international summer snowboard camp attendees with comparable all-inclusive packages, terrain park training, and pro-athlete appearances.

Emerging players

• The Snow League: Youth-focused competitive snowboarding league with which HCSC has a Signature Session partnership. Serves a complementary role driving competitive pipeline that feeds HCSC's training programs and brand visibility.

Others

• U.S. Ski and Snowboard: National governing body partnering with HCSC on Project Gold talent search and TPTS continuing education. Acts as pipeline source for elite athletes while certifying HCSC programming, making it an enabling partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HighCascade
• YouTubeyoutube.com/watch?v=Yvt2Td-UwV8
• Facebookfacebook.com/HighCascadeSnowboardCamp
• Instagraminstagram.com/highcascade

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Cascade Snowboard Camp