National Hole in One Association
National Hole in One Association (American Hole 'n One) is a privately held prize indemnity insurance provider underwriting hole-in-one and related contest coverage for golf tournaments, auto dealerships, and corporate and non-profit event organizers, insuring over 25,000 contests annually from Buford, Georgia.
- Company typePrivate
- Founded1980
- HeadquartersRichardson, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What National Hole in One Association does
American Hole 'n One (National Hole in One Association) is a specialty insurance provider underwriting prize indemnity coverage for golf tournaments and related promotional contests. Founded in 1981 and headquartered in Buford, Georgia, the company has operated for more than 40 years and currently insures over 25,000 hole-in-one and related contests annually. Its core product is hole-in-one insurance, complemented by putting contests, million-dollar shot and shootout coverage, closest-to-the-pin, and longest-drive contests. Add-on services include in-house printed event signage with 24-hour turnaround, prize packages, and golfer appreciation cards. A sister brand, Grand Prize Promotions, extends the same model to football, basketball, baseball, and hockey contests.
The company earns revenue through pay-as-you-go insurance premiums calculated per contest using three parameters: number of players, hole yardage, and prize value. Distribution is sales-led and dual-channel: a dedicated team of "Golf Excitement Specialists" closes phone-based enterprise deals, while a real-time online quote tool serves self-serve SMB and individual tournament directors. All coverage is reinsured through Everest National Insurance Company (A+ XV rated), which provides underwriting capacity. Customer segments are diverse and include automotive dealerships (Buick, Cadillac, Chevrolet, GMC, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram and others), corporate and Fortune 500 event sponsors, non-profit fundraisers, radio stations, and individual tournament directors.
The company is privately held, employs 11-50 people, and shows no external funding rounds, acquisitions, or disclosed leadership changes in the available data. Auto dealerships are the most strategically developed vertical, with dedicated brand-specific products. Client-logo breadth (NBA, NFL, NHL, PGA, Topgolf, TaylorMade, Callaway, Bridgestone) signals institutional relationships in the broader sports and golf ecosystem. The competitive position is built on category leadership, scale in underwriting, and a multi-decade brand rather than on proprietary technology or AI-driven risk selection.
National Hole in One Association firmographics
Firmographics- Name
- National Hole in One Association
- Legal name
- American Hole 'n One
- Website
- https://nationalholeinoneinsurance.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Hole in One Association (American Hole 'n One) is a privately held prize indemnity insurance provider underwriting hole-in-one and related contest coverage for golf tournaments, auto dealerships, and corporate and non-profit event organizers, insuring over 25,000 contests annually from Buford, Georgia.
- Ownership category
- akta.pro rank
National Hole in One Association industry classification
Industry- Product category
- Prize Indemnity Insurance
- NAICS
- Insurance Carriers (5241)
- SIC
- Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Event Cancellation & Contingency (FSAJAGAN)
Keywords
Where National Hole in One Association is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Hole in One Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hole in One Insurance Premiums: The company earns revenue by charging insurance premiums to cover the risk of prize payouts for hole in one contests. Tournament organizers pay a premium based on factors including number of participants, hole yardage, and prize value. If a participant makes a hole in one, the insurance covers the prize cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote based on event parameters |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
National Hole in One Association product offering
Product offeringCore offering
National Hole in One Association (American Hole 'n One) provides prize indemnity insurance that transfers the financial risk of awarding large prizes when a participant makes a hole in one or wins a related golf contest. Tournament organizers, sponsors, and auto dealers pay a premium based on player count, hole yardage, and prize value; if a participant wins, the insurer covers the prize cost. Coverage is backed by A+ XV rated Everest National Insurance Company and supported by in-house signage and supplementary prize services.
Product overview
American Hole 'n One operates as a prize indemnity insurance provider offering a portfolio of contest coverage products. The core offering is Hole In One Insurance, which is complemented by specialized contest products including Putting Contest coverage, Million Dollar Shot & Shootouts, and Closest To The Pin & Longest Drive contests. The company also provides Golf Event Signage services, Bonus Prize Partners arrangements, Golfer Appreciation Cards, and Prize Packages as supplementary offerings. A sister brand called Grand Prize Promotions handles broader sports contest insurance including football, basketball, baseball, and hockey. Auto Dealer clients receive brand-specific Prize Indemnity Insurance for various automotive manufacturers. All prize coverage is backed by Everest National Insurance Company.
Differentiator
Problem solved
Functional benefit
Products and services
- Hole In One Insurance Core insurance product that covers the financial risk when a participant makes a hole in one on a designated prize hole. Organizers can offer prizes such as cars, vacations, or cash without bearing the cost if someone wins. Designed for golf tournament directors, event sponsors, and organizations.
- Putting Contest Insurance Insurance coverage for putting contests where golfers have the opportunity to win prizes by sinking a putt, customizable to meet unique event needs.
- Million Dollar Shot & Shootouts Insurance Coverage for high-stakes shots where selected golfers get a chance to win large prizes, including million-dollar shots and multi-player shootout competitions.
- Closest To The Pin & Longest Drive Insurance Prize indemnity coverage for closest-to-pin and longest-drive contest holes at golf tournaments.
- Sports Contest Insurance Insurance coverage for sports promotions including football, basketball, baseball, and hockey contests, enabling businesses to create excitement while mitigating prize risk. Provided via sister brand Grand Prize Promotions.
- Auto Dealer Prize Indemnity Insurance Specialized prize indemnity insurance for automotive dealerships covering brand-specific contests for Buick, Cadillac, Chevrolet, GMC, Ford, Lincoln, Chrysler, Dodge, Jeep, Ram, and other brands.
- Golf Event Signage High-quality, long-lasting event signage with 24-hour turnaround time, produced using in-house printing facility, available in packages for any budget.
Quantifiable outcome
- 25,000+ contests insured annually
Companies that use National Hole in One Association
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
National Hole in One Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Hole in One Association partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Grand Prize PromotionscoreGrand Prize Promotions is a sister brand of American Hole 'n One that provides sports promotion insurance for football, basketball, baseball, and hockey. Together they offer comprehensive sports promotion coverage across multiple sports beyond golf.
- Everest National Insurance CompanycoreEverest National Insurance Company is an A+ XV rated insurance company that backs all prize coverage provided by American Hole 'n One. This partnership provides the financial security and underwriting capacity for the company's insurance products.
Scale indicators3 records
Recent moves3 records
Expansion highlights5 records
National Hole in One Association competitors and assessment
Company assessmentBroad incumbents
- Scott Insurance: Specialty insurance brokerage with event and sports promotion capabilities; could place competing prize indemnity coverage for golf tournaments.
- Hiscox USA: Specialty insurer with event-related and small-business insurance products that could overlap with tournament organizers seeking prize or event contingency cover.
- Markel Corporation: Large specialty insurance carrier with a sports and entertainment practice; could enter the prize indemnity niche or already compete for larger sports promotion accounts.
- RPS Insurance Brokerage: Specialty insurance broker with a sports, leisure, and entertainment practice that places event-related insurance including prize-style coverages for tournament organizers.
- K&K Insurance Group: Specialty insurer/broker focused on sports, recreation, and entertainment risks; offers broader sports-event coverage but overlaps with AHNO's golf and auto-dealer promotion programs.
Direct peers
- Hole-in-One International: Long-standing competitor in the hole-in-one prize insurance market, offering similar coverage to tournament organizers and auto dealers, directly competing for the same customer base.
- Grand Prize Promotions: AHNO's sister brand that provides insured sports promotions for football, basketball, baseball, and hockey; same operating model (prize indemnity insurance) extended beyond golf, making it the closest direct peer.
Others
- Everest Insurance: The A+ XV rated carrier underwriting all AHNO policies; provides capital and licensing capacity to AHNO and similar MGUs in the specialty event space.
Emerging players
- Players International: Smaller-scale player in tournament prize insurance and golf event promotions; competes for the same customer base of tournament directors and corporate clients.
- Worldwide Insurance Specialty Programs: Specialty program administrator offering niche event and prize-related insurance products comparable to AHNO's specialty lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
National Hole in One Association social profiles
Digital presenceNational Hole in One Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Hole in One Association leadership team
Management profileNumber of profiles
National Hole in One Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Hole in One Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Hole in One Association
What does National Hole in One Association do?
National Hole in One Association (American Hole 'n One) provides prize indemnity insurance that transfers the financial risk of awarding large prizes when a participant makes a hole in one or wins a related golf contest. Tournament organizers, sponsors, and auto dealers pay a premium based on player count, hole yardage, and prize value; if a participant wins, the insurer covers the prize cost. Coverage is backed by A+ XV rated Everest National Insurance Company and supported by in-house signage and supplementary prize services.
Is National Hole in One Association a public or private company?
National Hole in One Association is a private company. It is classified as unknown and is currently operating.
When was National Hole in One Association founded?
National Hole in One Association was founded in 1980. It employs 11 to 50 people.
Where is National Hole in One Association based?
National Hole in One Association is headquartered in Richardson, United States, in the North America region.
How does National Hole in One Association make money?
One revenue line is on record: hole in One Insurance Premiums.
Who are National Hole in One Association's main competitors?
Broad incumbents on record are Scott Insurance, Hiscox USA, Markel Corporation, RPS Insurance Brokerage and K&K Insurance Group. Direct peers are Hole-in-One International and Grand Prize Promotions. Everest Insurance is listed as an others. Emerging players are Players International and Worldwide Insurance Specialty Programs.
Does National Hole in One Association have an API?
No public API is recorded for National Hole in One Association.
What industry is National Hole in One Association in?
National Hole in One Association's product category is Prize Indemnity Insurance. Its primary akta.pro industry code is FSAJAGAN, Event Cancellation & Contingency. Its NAICS code is 5241 and its SIC code is 6399.