Grand Prize Promotions

Name

Grand Prize Promotions

Legal name

Distinguished Prize Indemnity LLC

Website

https://grandprizepromotions.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Prize Indemnity Insurance

NAICS

Amusement, Gambling, and Recreation Industries (713), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

akta.pro secondary industries

Event Cancellation & Contingency (FSAJAGAN), Sports Event Promotion & Ticketing (MPAGAMAH), Trade Show Giveaways & Event Premiums (BPAFAMAG)

Keywords

• Prize indemnity insurance
• Promotional contest coverage
• Event prize underwriting
• Dealer promotion coverage
• Sports contest insurance

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Prize Indemnity Insurance Premiums: The company generates revenue by charging insurance premiums to event organizers who want to protect themselves against the cost of paying out prizes. Premiums are calculated based on the prize value, odds of winning, and number of attempts. Premiums typically range from 3% to 15% of the prize value.
2. Promotion Services and Support: Additional revenue streams include creative services, custom signage, fulfillment services, and 24/7 customer support bundled with promotion packages

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grand Prize Promotions sells prize indemnity insurance that assumes the financial risk of awarding high-value prizes for promotional events run by businesses, sports teams, dealerships, bars, retailers, and broadcasters. Coverage is bundled with creative services, custom signage (via subsidiary American Signs and Graphix), sweepstakes administration, and fulfillment support, and is underwritten by Everest National Insurance Company (A+ XV).

Product overview

Grand Prize Promotions (GPP) operates as a prize indemnity insurance provider and promotional services company, offering a core insurance product that assumes the financial risk of high-value prizes for promoters and event organizers. The company provides coverage across multiple promotional categories including Sports Promotions (Football, Baseball, Basketball, Hockey, Soccer), Automotive Promotions, On-Premise Promotions for bars/restaurants, Radio Promotions, Direct Mail Promotions, Sweepstakes Promotions, Power Sports Promotions, Million Dollar Promotions, and Weather Promotions. Supplementary products include custom Signage manufactured in-house through American Signs and Graphix. GPP serves clients ranging from sports teams and auto dealers to restaurants, radio stations, and retailers, hosting over 25,000 events annually alongside sister company American Hole 'n One. The company also provides full-service sweepstakes administration including creative services and fulfillment handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Prize Indemnity Insurance Insurance product that assumes the financial risk of awarding high-value prizes when contestants win promotional contests, games, or events; underwritten by Everest National Insurance Company (A+ XV) and sold to event organizers, dealers, sports teams, and brands.
• Sports Promotions Contest and prize indemnity coverage for sporting events including football, baseball, basketball, hockey, soccer, and other sports, featuring in-game contests such as half-court shots, field goal kicks, and hole-in-one promotions.
• Automotive Promotions Dealership-focused prize promotions including weather-based, dice roll, prize vault, scratch card, test drive, and contingency rebate promotions designed to drive showroom traffic.
• On-Premise Promotions Promotional coverage for bars, restaurants, casinos, and retail venues including dice rolls, prize vaults, money grab bags, trivia, poker tournaments, and bar olympics to drive on-premise traffic.
• Radio Promotions Broadcast media contest coverage including on-air promotions and VIP event promotions featuring prize wheels, secret vaults, and listener giveaways customized to radio station themes.
• Direct Mail Promotions Mail-based contest programs including Number Match, Key Mailer, and Newspaper Insert promotions that drive in-store traffic through winning-number comparisons.
• Sweepstakes Promotions Full-service sweepstakes administration from creation to fulfillment, including creative services for custom signage and POS materials, plus W-9 and 1099 form handling.
• Power Sports Promotions Promotional contest coverage for motorsport events and power sports activities, including interactive fan contests at races and events.
• Million Dollar Promotions High-stakes promotion coverage for million-dollar prize events and contests requiring specialized indemnity coverage for significant prize liability.
• Weather Promotions Promotion coverage tied to weather events where customers receive refunds or prizes when specific weather conditions occur (snowfall amounts, temperature records, rainfall), commonly used by automotive dealerships and retailers.
• Signage Products Custom printed promotional materials including yard signs, banners, and event signage produced in-house at subsidiary American Signs and Graphix.

Quantifiable outcome

• Over 25,000 events covered annually
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• The Shop powered by FordDirectflagshipChannel Partner/ Reseller/ Distributor · 23 September 2025Grand Prize Promotions has been named a preferred vendor of prize insurance for Ford dealers, Lincoln retailers and their group stores through The Shop, the curated business-to-business e-commerce site for dealers.
• American Hole 'n OnecoreStrategic or Co-development PartnerAmerican Hole 'n One is the sister company of Grand Prize Promotions. Together they form the global leaders in promotions and prize coverage, hosting a combined total of over 25,000 events annually and awarding millions in prizes. GPP is part of AHNO and the Distinguished Group.
• American Signs and GraphixcoreTechnology or IntegrationIn-house sign and graphics production facility providing creative services for customizing and producing POS Signage. Over 16 years of experience in customization and production.
• Everest National Insurance CompanycoreOthersInsurance provider fully insuring Grand Prize Promotions. Rated A+ XV, providing financial backing and stability for all promotional coverage.
• Great American Insurance GroupminorOthersInsurance underwriter for Direct Mail promotions, providing financial backing for prize bonds and registration in Florida, New York, and Rhode Island.
• Distinguished ProgramscoreStrategic or Co-development PartnerParent company affiliation. Distinguished Prize Indemnity LLC d/b/a American Hole 'n One and Grand Prize Promotions is part of Distinguished Group and its affiliates. Located in New York, NY.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hole-in-One International: Direct competitor specializing in hole-in-one and prize indemnity coverage for golf tournaments and promotional events, with similar underwriting relationships and customer base.
• PrizeGuard Insurance Services: Specialty prize indemnity insurance provider for contests, sweepstakes, and promotions — closely comparable product offering and target customer.
• American Hole 'n One: Sister company under Distinguished Group providing hole-in-one and prize indemnity insurance. Most directly comparable — same parent, overlapping customers, products, and underwriting relationships.

Emerging players

• ITA Group: Engagement and incentive program company offering promotional contest design, fulfillment, and prize management — overlapping with GPP's contest administration and creative services.
• BI WORLDWIDE: Global engagement and loyalty solutions provider delivering promotional contests, sweepstakes, and incentive programs that compete with GPP's on-premise and direct mail offerings.
• Hinda Incentives: Provider of incentive and recognition merchandise programs, including promotional prize fulfillment for dealer and channel marketing — comparable to GPP's automotive and direct mail segments.

Broad incumbents

• Markel Specialty Insurance: Specialty insurance provider that underwrites event cancellation, prize, and contingency coverage as part of a broader entertainment and sports insurance portfolio.
• K&K Insurance Group: Specialty insurance carrier covering sports, leisure, and entertainment events including prize and contingency coverage. Larger portfolio player with broader sports/event insurance reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GPrize_Promos
• Facebookfacebook.com/GPrizePromos
• LinkedInlinkedin.com/company/grand-prize-promotions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Prize Promotions