Turri Fratelli

What Turri Fratelli does

Turri Fratelli S.r.l. is a family-owned Italian olive oil producer and miller founded in 1951 by Giancarlo Turri in Cavaion Veronese, on the eastern shore of Lake Garda. The company operates a modern olive mill operating at full capacity during the mid-October to mid-December harvest window, cultivating 27 olive varieties in its own grove located at the 45th parallel — described as the northernmost limit for European olive cultivation. Core production centers on extra virgin olive oil with Garda DOP (Protected Designation of Origin) certification, complemented by an on-site Museo del Castaldo that preserves rural Veneto olive heritage and serves as the basis for multilingual educational mill tours.

The product portfolio spans the flagship Olio Extra Vergine di Oliva Turri and Olio Extra Vergine di Oliva Garda DOP Orientale, the premium 'Linea Onde' gourmet line (launched 2026) targeting first-tier restaurants and gastronomy, the seasonal 'Frescoliva' line of new-harvest oils, and ancillary food and cosmetic products derived from olive oil. Adjacent pantry expansion includes a Turri balsamic vinegar line (Premio Platino, Olio Officina 2026). The business model combines one-time product sales across multiple channels — owned e-commerce (shop.turri.com), physical retail at the mill, supermarket distribution across Italy, and B2B supply to the Ho.Re.Ca. sector — with transaction-based olive milling services (molitura) for third-party growers during harvest season.

Commercially, Turri distributes through four primary channels: owned e-commerce (domestic, bilingual IT/EN), on-site factory store with seasonal hours, national supermarket wholesale under the Turri label, and direct B2B to hospitality buyers supported by trade show participation (Hospitality, Anuga, Tuttofood, Foodex Tokyo, Sial Paris, Sol, Vinitaly). Marketing is content-led through a blog, active social media presence across Facebook, Twitter, Instagram, YouTube and Pinterest, and community engagement via long-running sponsorships (Straverona for 40+ years, Giancarlo Turri Memorial race) and seasonal events (Festa della Fioritura). The company is privately held by the Turri family with no institutional investment, funding rounds, or M&A disclosed.

Name

Turri Fratelli

Legal name

Turri Fratelli S.r.l.

Website

https://turri.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Turri Fratelli is a family-owned Italian olive oil producer and miller founded in 1951 at Cavaion Veronese on Lake Garda, producing Garda DOP extra virgin olive oil, the Onde gourmet line, and related food and cosmetic products for retail consumers, restaurants, and Ho.Re.Ca. distributors.

Ownership category

akta.pro rank

Product category

Specialty Olive Oil Production

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Olive Groves (Olives for Oil & Table) (AFAGACAG), Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Olive oil production
• Extra virgin olive oil
• Garda DOP oil
• Olive milling services
• Italian olive cultivation

Headquarters

HQ city

Cavaion Veronese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Extra Virgin Olive Oil Sales: Sale of extra virgin olive oil products, including their main Turri brand and specialty lines such as the Onde gourmet line, targeting restaurants, food service, and retail consumers.
2. Food and Cosmetic Products: Sale of other food products and cosmetic products made with olive oil, expanding beyond just oil to related product categories.
3. Milling Services (Molitura): The company offers olive milling services to other olive growers during the production season, processing their olives into oil.
4. Retail Point of Sale: Direct sales through their on-site point of sale at the mill, with both summer and winter operating hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Turri Fratelli S.r.l. is an Italian olive oil producer and mill operator based in Cavaion Veronese, Lake Garda, manufacturing and distributing extra virgin olive oil under the Turri brand. The product portfolio spans the Garda DOP Orientale certified oil, the Linea Onde gourmet line for restaurants and gastronomy, the Linea Frescoliva seasonal new-harvest line, and complementary food and cosmetic products made with olive oil. The company also provides olive milling (molitura) services for third-party olive growers during the harvest season, and operates a retail point of sale plus an on-site museum (Museo del Castaldo) for educational tourism.

Product overview

Frantoio Turri is a family-owned olive oil producer founded in 1951 near Lake Garda, Italy. The company produces extra virgin olive oil with its flagship product being the Garda DOP Orientale certified oil. The product portfolio includes the premium Linea Onde gourmet line for restaurants and high-end gastronomy, the Frescoliva seasonal line featuring new harvest oils, and standard extra virgin olive oils. The company also offers related food and cosmetic products. The operation combines over 50 years of tradition with modern production techniques, cultivating 27 olive varieties in their company olive grove.

Differentiator

Problem solved

Functional benefit

Brands

• Linea Onde: A gourmet line of 100% Italian extra virgin olive oil, featuring an elegant label with green and blue painterly signs depicting the encounter between water and land. Designed for restaurants and high-end food shops (gastronomie), obtained cold from olives using exclusively mechanical processes. Pairs with vegetables, delicate risottos and first courses, fish, and white meats.
• Fratelli Turri 1951

Products and services

• Linea Onde – Olio Evo 100% Italiano A gourmet 100% Italian extra virgin olive oil line, cold-pressed using exclusively mechanical processes, designed for first-tier restaurants and high-end gastronomy shops and targeted at pairing with vegetables, risottos, delicate first courses, fish, and white meats.
• Linea Frescoliva Turri Seasonal product line featuring filtered and unfiltered extra virgin olive oil from the new harvest, offered at special promotional prices during the new oil season (November-December) and through regular retail channels.
• Olio Extra Vergine di Oliva Garda DOP Orientale Flagship extra virgin olive oil with Protected Designation of Origin (DOP) certification from the eastern Garda Lake region, produced from olives grown in the unique Mediterranean microclimate of the Lake Garda area, the northernmost zone in Europe suitable for olive cultivation.
• Olio Extra Vergine d'Oliva Turri Core brand extra virgin olive oil produced by carefully selecting olives and respecting the land and its products, representing a family tradition spanning over 70 years and available across supermarket, online, and on-site retail channels.
• Olive Milling Service (Molitura) Olive milling services offered to other olive growers during the production season, processing their olives into oil at the company's modern mill.
• Olive Oil Based Food and Cosmetic Products Range of additional food products and cosmetic products made with olive oil, expanding beyond the bottled oil range into complementary food and personal-care categories and available through the online shop.

Quantifiable outcome

• Producing extra virgin olive oil for over 70 years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StraveronacoreGTM or Marketing PartnerOfficial partner for over 40 years of the Straverona running event, one of the most beloved local manifestations in Verona. The partnership is based on shared values of promoting an active and healthy lifestyle and spreading the culture of good food for balanced nutrition.
• Comune di Cavaion VeroneseminorOthersLocal municipality that contributed to the organization of the 'Festa della Fioritura 2026' (Olive Blossom Festival) event.
• Pro Loco San Michele di Cavaion VeroneseminorOthersLocal tourism organization that contributed to the organization of the 'Festa della Fioritura 2026' (Olive Blossom Festival) event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deoleo: World's largest olive oil producer (Bertolli, Carapelli, Carbonell) operating at industrial scale across multiple origins; relevant comparable for category dynamics and competitive pressure on premium Italian producers like Turri.
• Bertolli: Heritage Italian olive oil brand now owned by a large multinational, with mass-market retail and foodservice distribution; comparable category play but with much broader geographic and channel reach than Turri.
• Colavita: Major Italian olive oil producer with extensive global distribution and a premium Italian-provenance brand; comparable category and customer base to Turri but at far larger scale.
• Monini: One of the largest Italian olive oil brands with broad supermarket distribution and international reach; comparable as a premium-positioned Italian olive oil company but at substantially greater scale and breadth than Turri.

Direct peers

• Frantoio Franci: Tuscan premium extra virgin olive oil producer with a heritage mill and estate-bottled oils; directly comparable to Turri as a family-run Italian frantoio focused on high-end, single-estate, DOP-quality EVO oils.
• Frantoio Bonamini: Small-batch Italian olive oil mill operating from a historic frantoio with own olive groves; highly comparable to Turri in scale, heritage positioning, and Italian retail/Ho.Re.Ca. distribution.
• Frantoio Muraglia: Italian family-owned olive oil producer with own centenarian olive groves and a strong design-led premium brand; comparable to Turri in its heritage positioning, estate production, and DTC plus gourmet distribution.

Emerging players

• Lucini Italia: Premium Italian extra virgin olive oil brand focused on the US specialty and gourmet retail channel; comparable to Turri in premium positioning and emphasis on provenance and authenticity, with a more US-centric distribution model.
• Castillo de Canena: Spanish premium single-estate olive oil producer focused on high-end gourmet and Ho.Re.Ca. channels; comparable to Turri as a terroir-driven, design-led premium EVOO brand targeting restaurants and specialty retail.

Regional players

• Sovena: Large Portuguese olive oil producer with vertically integrated farming, milling, and bottling; relevant as a comparable vertically integrated European olive oil operator, though primarily Iberian-focused rather than Italian like Turri.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/olio_turri
• YouTubeyoutube.com/channel/UCAeUHc_Qp4hhC0XD9CPsJGg
• Facebookfacebook.com/olioturri.vr
• Instagraminstagram.com/olioturri
• Pinterestpinterest.it/olioturri/_saved
• LinkedInlinkedin.com/company/olioturri

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turri Fratelli