Magento London
Magento London is identified in firmographic records as a Magento web development agency in London (UK), founded 2013 with 51-100 employees. Source data provided, however, describes operations of an online gambling/betting platform branded RR88 (operating via rocc.london), offering multi-product wagering — live casino, sports betting, slots, lottery, and fish shooting — to 8M+ registered members across Vietnam and broader Asia.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Magento London does
Firmographic records identify the company as Magento London, a Magento web development agency based in London, United Kingdom, founded in 2013 with 51-100 employees and a website at https://www.magento.london/. The substantive source data provided, however, describes the operations of a separate entity branded as RR88, an online gambling and betting platform founded in 2015 in Manila, Philippines, operating through https://www.rocc.london/ (with stated "Magento London" affiliation per source blocks). RR88 offers a multi-product gambling ecosystem including live casino (4K dealer streaming via providers AE Sexy, Evolution, Dream Gaming, VIA), sports betting across 30+ disciplines, lottery/Xổ số, cockfighting/Đá gà, fish shooting/Bắn cá (300+ titles), 3D card games, and slot games (500+ titles from JILI, PG Soft, CQ9, JDB, MG, TP). The platform is distributed through a web interface plus dedicated Android and iOS mobile applications, with reported 1-3 minute automated deposit/withdrawal processing, SSL 128-bit encryption, AES 256-bit firewall, and GEOTRUST security certification.
The business model combines direct-to-consumer digital distribution with a Vietnamese-language agent/reseller ("Đại Lý") network offering up to 60% commission on referred player activity. Revenue derives from house-edge economics across all gambling products (transaction-fee model) plus affiliate/agent revenue sharing. The platform operates under multi-jurisdictional gaming licenses — PAGCOR (Philippines), CEZA, GLI Isle of Man, UK Gambling Commission, Curacao eGaming, and Costa Rica — providing regulatory legitimacy across Asian and select global markets. Customer acquisition is driven by SEO/content marketing in Vietnamese, social-media community hashtags, welcome bonuses (58K free + 100% first-deposit match), daily reloads (5-15%), unlimited cashback (up to 2%), and unlimited referral bonuses. By 2025 the platform reports reaching 8 million registered members, up from 5 million in 2020.
Geographically, operations are concentrated in Vietnam and the Philippines with stated broader Asia reach; CEO Phan Hải is identified as based in Ho Chi Minh City, Vietnam. Technology integrations claimed include AI and Blockchain (deployed 2022) with Big Data analytics, though no proprietary models, patents, or third-party validation of AI capabilities are disclosed. Note: a material data discrepancy exists in the input — firmographic metadata describes Magento London as a Magento e-commerce agency, while the detailed source blocks and scraped website content describe RR88's online gambling operations; the analytical content above reflects the substantive data provided.
Magento London firmographics
Firmographics- Name
- Magento London
- Legal name
- RR88
- Website
- https://magento.london
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Magento London is identified in firmographic records as a Magento web development agency in London (UK), founded 2013 with 51-100 employees. Source data provided, however, describes operations of an online gambling/betting platform branded RR88 (operating via rocc.london), offering multi-product wagering — live casino, sports betting, slots, lottery, and fish shooting — to 8M+ registered members across Vietnam and broader Asia.
- Ownership category
- akta.pro rank
Magento London industry classification
Industry- Product category
- Online Gambling and Betting
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN), Payments Orchestration, Wallets & Alternative Payments Enablement (MPAEAKAH)
Keywords
Where Magento London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Magento London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Gambling/House Edge Revenue: RR88 generates revenue through the house edge built into all gambling products including sports betting, casino games, slots, lottery, and fishing games. The platform takes a percentage on all bets placed, similar to traditional casino economics.
- Affiliate/Agent Program: Revenue sharing with agents who recruit players, offering commissions up to 60% of player activity. Agents can earn passive income by building player networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | New user welcome bonus: 58K free + 100% first deposit match |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Magento London product offering
Product offeringCore offering
Magento London operates an online gambling and betting platform offering a multi-product ecosystem that includes live casino, sports betting, lottery, cockfighting, fish shooting, 3D card games, and slot games. The platform provides dedicated mobile applications for Android and iOS, automated deposit and withdrawal processing within 1-3 minutes, and is licensed by PAGCOR with additional certifications from CEZA, GLI, the UK Gambling Commission, and Curacao eGaming.
Product overview
RR88 is an online betting and entertainment platform offering a multi-product ecosystem including Live Casino, Sports Betting, Lottery, Cockfighting, Fish Shooting, 3D Card Games, and Slot Games. The platform operates with mobile apps for Android and iOS, featuring automated payment processing and multi-layered security. The platform serves over 8 million members with licenses from PAGCOR and partnerships with game providers like AE Sexy, Evolution, JILI, and PG.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Casino Live dealer casino games streamed in 4K quality, including baccarat, roulette, and Sic Bo, with real-time interaction through halls from providers AE Sexy, Evolution, Dream Gaming, and VIA. Targeted at adult online gamblers in Asia.
- Sports Betting Online sports wagering covering more than 30 sports categories including football, tennis, basketball, and esports, with real-time betting and Asian, European, and OVER-UNDER odds formats. Targeted at adult sports bettors in Asia.
- Lottery Online lottery and number betting with competitive payout ratios up to 1:99, supporting traditional lottery, keno, and rapid-draw formats. Targeted at adult lottery players in Asia.
- Cockfighting (Đá Gà) Live HD cockfight streaming with betting options including Wala, Meron, BDD, and time-based bets, available in both traditional and knife/spur formats. Targeted at adult bettors in markets where cockfighting betting is culturally established.
- Fish Shooting (Bắn Cá) More than 300 fish shooting games with 3D graphics, varied weapon systems, and points redeemable for cash conversion. Targeted at adult casual gaming players.
- 3D Card Games (Game Bài 3D) 3D card games including Tiến lên, Xì dách, Mậu binh, Phỏm, Xì tố, and 3 cây, with vivid visual effects and multiple betting table levels. Targeted at adult card game players in Asia.
- Slot Games (Nổ Hũ) More than 500 slot games with diverse themes, wild/scatter/free spin features, and jackpot prizes ranging from millions to billions of VND, sourced from providers including JILI, PG Soft, CQ9, JDB, MG, and TP. Targeted at adult slot players.
- Mobile App (Android and iOS) Dedicated mobile applications for Android and iOS that provide the full betting experience on mobile, including registration, deposit, gameplay, and withdrawal. Targeted at individual online gamblers in Vietnam and Asia.
Companies that use Magento London
Customer profileSegments1 record
Ideal customer profiles2 records
Magento London technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Magento London partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- PAGCOR (Philippines Amusement and Gaming Corporation)corePrimary regulatory licensing partner. RR88 was officially licensed by PAGCOR in 2016, the primary gaming regulatory body of the Philippines, providing legitimacy for online gambling operations.
- CEZA (Cagayan Economic Zone Authority)coreLicensing authority for economic zones and legal gambling operations in the Philippines. Part of RR88's regulatory framework.
- GLI Isle of Man (Gaming Laboratories International)coreRenowned for strict management standards in the online betting industry in the UK. GLI certification validates game fairness and operational standards.
- UK Gambling CommissionminorRegulatory body supporting global online betting service expansion.
- Curacao eGamingminorLicensing body supporting global online betting service expansion.
- Costa Rica Gaming CertificationminorCertification supporting global online betting service expansion.
- AE Sexy (Live Casino Provider)corePremium live casino provider supplying live dealer games including baccarat, roulette, and sic bo with professional dealers streamed in high quality.
- Evolution Gaming (Live Casino Provider)coreLeading live casino provider providing professional live gaming tables and streaming infrastructure.
- Dream Gaming (Live Casino Provider)coreLive casino provider integrated into RR88's gaming ecosystem.
- VIA (Live Casino Provider)coreLive casino provider integrated into RR88's gaming ecosystem.
- JILI (Slot Game Provider)coreMajor slot game provider offering popular slot titles integrated into RR88's slot portfolio.
- PG Soft (Slot Game Provider)coreLeading mobile slot game developer providing games to RR88's slot offerings.
- CQ9 Gaming (Slot Game Provider)coreSlot game provider integrated into RR88's slot gaming portfolio.
- JDB (Slot Game Provider)coreSlot game provider included in RR88's slot portfolio.
- MG (Slot Game Provider)coreSlot game provider in RR88's gaming ecosystem.
- TP (Slot Game Provider)coreSlot game provider in RR88's gaming ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Magento London competitors and assessment
Company assessmentBroad incumbents
- Betway: Betway is a global online gambling operator with sports betting and casino products across multiple regulated jurisdictions. Relevant as a comparison for fully-licensed, large-scale operators against which RR88's licensing maturity can be benchmarked.
- 1xBet: 1xBet is a large, globally distributed online gambling operator with extensive sports betting and casino offerings. While broader geographically than RR88, it competes for similar Asian player segments and operates comparable agent/affiliate acquisition models.
- Bet365: Bet365 is one of the largest globally licensed online gambling operators offering sports betting, casino, and poker. While primarily Western-focused, it represents the regulated, scaled end of the spectrum RR88 aspires to compete within.
Direct peers
- Dafabet: Dafabet operates a multi-vertical online gambling platform (sports, casino, live dealer, slots) with strong presence in Asia including Vietnam. Comparable scale, regulatory structure, and product breadth to RR88.
- W88: W88 is a long-established Asian online gambling operator offering sports betting, casino, slots, and live dealer products. It targets Southeast Asian consumers with multi-jurisdiction licensing — directly comparable to RR88's product mix, geography, and customer base.
- 188Bet: 188Bet is an established Asian online sportsbook and casino operator with multi-jurisdiction licensing and a product portfolio covering sports betting, live casino, and slots — overlapping significantly with RR88's offering.
- Fun88: Fun88 is an Asia-focused online betting operator with sports betting, live casino, and slots. It uses a similar agent/affiliate-driven GTM motion and targets overlapping Vietnamese and broader Southeast Asian player segments.
- M88: M88 (Mansion88) is an Asia-focused online gambling operator covering sportsbook and casino verticals. Comparable customer base, regulatory footprint, and product mix to RR88's Vietnamese-focused operations.
- 12Bet: 12Bet is an Asia-focused online sportsbook and casino operator with strong presence in Southeast Asia. Comparable product set (sports, live casino, slots) and customer overlap with Vietnamese/Asian gambling consumers.
- BK8: BK8 is a Southeast Asia-focused iGaming operator offering sports betting, live casino, slots, and fish shooting games. Targets similar Vietnamese and Malaysian player base with comparable agent/affiliate acquisition channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magento London social profiles
Digital presenceMagento London compliance and trust
Trust signalCompliance7 records
Magento London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magento London leadership team
Management profileNumber of profiles
Profiles1 record
Magento London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magento London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magento London
What does Magento London do?
Magento London operates an online gambling and betting platform offering a multi-product ecosystem that includes live casino, sports betting, lottery, cockfighting, fish shooting, 3D card games, and slot games. The platform provides dedicated mobile applications for Android and iOS, automated deposit and withdrawal processing within 1-3 minutes, and is licensed by PAGCOR with additional certifications from CEZA, GLI, the UK Gambling Commission, and Curacao eGaming.
Is Magento London a public or private company?
Magento London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magento London founded?
Magento London was founded in 2015. It employs 51 to 100 people.
Where is Magento London based?
Magento London is headquartered in London, United Kingdom, in the Europe region.
How does Magento London make money?
Two revenue lines are on record. Gambling/House Edge Revenue is the primary driver. The others are affiliate/Agent Program.
Who are Magento London's main competitors?
Broad incumbents on record are Betway, 1xBet and Bet365. Direct peers are Dafabet, W88, 188Bet, Fun88, M88, 12Bet and BK8.
Does Magento London have an API?
No public API is recorded for Magento London.
What industry is Magento London in?
Magento London's product category is Online Gambling and Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 7132 and its SIC code is 6199.