GOSLING COFFEE

What GOSLING COFFEE does

Gosling Coffee is a specialty coffee roaster headquartered in Weesp, Netherlands, operating a direct-trade model with farming cooperatives across Uganda, Rwanda, Peru, and Colombia. Founded in 2016 and registered with the KVK as 74890514, the company sources green coffee directly from at least six cooperatives representing roughly 5,700 farmers (Rwandaaro 1,615, Bukonzo 2,500, Busongora 793, Rutas del Inca 350, Twongere Umusaruro 181, Nyampinga 255), roasts at its Weesp facility (Nijverheidslaan 11), and distributes to Dutch consumers and businesses. The company serves three customer segments: B2B/corporate clients (named accounts include Fairphone, ISS Facility Services, Accenture, Heineken, PwC, BakingLab, Quinnies, RSFinance, Zoldering), individual specialty coffee consumers, and event organizers hiring its mobile espresso bar service.

The product portfolio consists of single-origin beans (washed, natural, and anaerobic processed varieties from Rwanda Kayonza and Nyakizu, Uganda Kyarumba, Rubirizi, and Kasese, Peru Querocoto and Anaerobic, and Colombia Cauca), two house blends (Muhindu 50/50 Peru-Uganda and Tembo Espresso), a Swiss Water decaffeinated option, curated tasting packages, and adjacent accessories (tampers, WDT tools, scales, milk pitchers, cleaning products, branded cups, and apparel). Service offerings span private barista training delivered through BaristaCollege (€295 for 2-person sessions), mobile espresso bar rental with professional baristas, fully automatic mobile coffee bars, and large-scale filter coffee service for congresses. The technology stack is standard SMB e-commerce (WooCommerce webshop, Mollie payments, PostNL fulfillment, Google Analytics, reCAPTCHA, BOXO reusable packaging). The notable proprietary component is an EUDR compliance tracking system built on the Beyco and OpenAtlas platforms, which has analyzed 1,405 farmers via GPS and satellite data ahead of the December 2026 enforcement deadline.

Gosling Coffee operates a hybrid go-to-market combining product-led D2C e-commerce (webshop.goslingcoffee.com), event-driven B2B sales (mobile coffee bars throughout the Netherlands), and community-led engagement (origin trips to Uganda). Pricing is unit-based: coffee beans range from €17.35 to €50.30 depending on origin and weight, accessories from €13.24 to €74.75, and shipping is €7.10 for orders under €50 (free above). Revenue derives from one-time product sales, professional services (training, event coffee bars), and ancillary accessory sales. The company is privately held with no disclosed external funding, founder-led, and operates with 1–10 employees, suggesting a micro/SMB scale.

Name

GOSLING COFFEE

Legal name

Gosling Coffee

Website

https://goslingcoffee.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Gosling Coffee is a Dutch specialty coffee roaster founded in 2016 that sells direct-trade single-origin and blended coffee beans from Uganda, Rwanda, Peru, and Colombia to Dutch consumers and corporate clients via e-commerce, mobile espresso bars, and barista training.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Specialty coffee roasting
• Direct trade coffee
• Single origin coffee
• Mobile coffee bar services
• Barista training workshops

Headquarters

HQ city

Diemen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Sale of roasted coffee beans directly to consumers and businesses via their e-commerce webshop. Products include single-origin coffees from Uganda, Rwanda, Peru, Colombia, and blends. Both whole bean and ground options available in various sizes.
2. Coffee Accessories: Sale of barista accessories including tampers, scales, milk pitchers, cleaning products, portafilter funnels, and WDT tools. Complementary products to support their core coffee business.
3. Mobile Coffee Bar Rental: Rental of mobile espresso bars with professional baristas for corporate events, company openings, and celebrations. Includes full setup, barista service, coffee, milk alternatives, and tea. Also offers fully automatic coffee bars for smaller events and filter coffee stations for large congresses.
4. Home Barista Training: Private barista training sessions for 2 persons at the Gosling Coffee roastery. Training covers espresso making, grinder adjustment, latte art and other coffee topics. Conducted by BaristaCollege.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gosling Coffee is a Dutch specialty coffee roastery that operates a direct-trade model with farmer cooperatives in Uganda, Rwanda, Peru, and Colombia. It sells single-origin and blended roasted coffee beans, tasting packages, and espresso accessories via its own e-commerce webshop, and serves corporate customers with mobile espresso bar rentals, private barista training, and origin trips.

Product overview

Gosling Coffee is a specialty coffee company operating a direct-trade model with coffee farmers. The core product portfolio consists of single-origin coffee beans sourced from Uganda, Rwanda, Peru, and Colombia, offered as washed, natural, and anaerobic processed varieties with distinct flavor profiles. Blends include Muhindu (50/50 Peru-Uganda) and Tembo Espresso Blend. The company also offers tasting packages (Proefpakket and Afrika Proefpakket) for exploring multiple origins. Complementary products include espresso accessories (tampers, levelers, WDT tools, scales, cleaning products, milk pitchers), branded cups, and apparel. Service offerings encompass private barista training at the roastery, mobile espresso bars with barista services for events, automated coffee bar rentals, and large-scale filter coffee service for congresses. The company also offers origin trips to Uganda combining coffee farm visits with cultural experiences. A notable technical service is EUDR compliance tracking using Beyco and OpenAtlas platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Specialty Coffee Beans Specialty roasted coffee sourced directly from cooperatives in Uganda, Rwanda, Peru, and Colombia, with washed, natural, and anaerobic processed varieties with distinct flavor profiles. Sold via the Gosling Coffee webshop to both individual consumers and B2B customers. Pricing from €17.35 to €50.30 depending on origin, processing, and weight.
• Muhindu Koffie Blend House blend combining Peru Querocoto (washed) and Uganda Kyarumba in a 50/50 ratio, with chocolate, lemon, hazelnut, and orange flavor notes.
• Tembo Espresso Blend Espresso-oriented house blend combining Peru Querocoto and Uganda Rubirizi, with chocolate, lemon, hazelnut, and orange flavor notes.
• Decaf Coffee (Swiss Water) Swiss Water decaffeinated specialty coffee from Cajamarca, Peru, with cacao and hazelnut flavor profile.
• Gosling Coffee Proefpakket (Tasting Package) Curated tasting package with 3 varieties of 500g coffee (1.5kg total) for sampling different Gosling Coffee origins.
• Afrika Proefpakket Africa-focused tasting package with 4 varieties of 500g each (2kg total) covering four African coffee origins.
• Espresso Accessories Barista accessories including walnut-handled tampers (53mm/58mm), levelers, WDT tools, portafilter funnels, scales, cleaning brushes, milk pitchers, and tamping mats.
• Cleaning Products Cafetto EVO espresso machine cleaner (1kg) and Cafetto Grinder Clean (450g) for equipment hygiene.
• Gosling Coffee Cup and Saucer Gosling Coffee branded cup and saucer available in 70ml, 160ml, 210ml, and 350ml sizes.
• Home Barista Private Training Private 3-hour home barista training for 2 persons at the Gosling Coffee roastery in Weesp, covering espresso preparation, grinder settings, latte art, and other topics, delivered by BaristaCollege on weekday evenings.
• Mobile Espresso Bar Service Mobile espresso bar with a professional barista for corporate events, openings, and celebrations, including beans, plant-based milk, tea, cups, full setup and teardown, available per half-day.
• Mobile Coffee Bar with Fully Automatic Machine Fully serviced mobile coffee bar with fully automatic machine for smaller events, rented per half-day without barista requirement.
• Large-Scale Filter Coffee Service Large-scale filter coffee service for congresses and plenary programs, with multiple machines producing 10+ liters per batch and staffing for refilling and maintenance.
• Origin Trips to Uganda Coffee origin trips to Uganda offering firsthand experience of coffee farming, cooperative visits, drying shed construction projects, and safari experiences; available October–November annually.

Quantifiable outcome

• 1,405 farmers analyzed with 99.6% classified as low risk for deforestation in EUDR pilot

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BeycocoreTechnology or IntegrationGosling Coffee participates in an EUDR (EU Deforestation Regulation) pilot program with Beyco and OpenAtlas. This partnership enables systematic mapping of coffee origins using GPS data, satellite information, and structured documentation. The collaboration helps document and verify farmer information, land locations, and compliance with EUDR requirements before the December 2026 enforcement date.
• OpenAtlascoreTechnology or IntegrationPartner in the EUDR pilot with Beyco, providing technological infrastructure for mapping coffee origins, satellite data analysis, and farmer information management systems.
• KoeckebackersminorStrategic or Co-development PartnerCollaborated in the 'Ik Blijf Thuis Box' (Stay at Home Box) initiative during COVID-19 pandemic. A social enterprise initiative combining products from multiple sustainable businesses to support each other during the crisis.
• Senza Tea CominorStrategic or Co-development PartnerCollaborated in the 'Ik Blijf Thuis Box' initiative during COVID-19 pandemic, contributing loose herbal tea to the box alongside Gosling Coffee's coffee.
• Brouwerij KleiburgminorStrategic or Co-development PartnerCollaborated in the 'Ik Blijf Thuis Box' initiative during COVID-19 pandemic, contributing monastery beer to the box.
• BaristaCollegecoreImplementation/ SI/ Consulting PartnerPartner organization that conducts home barista private training sessions at the Gosling Coffee roastery. Training covers espresso making, grinder settings, latte art and other coffee-related topics.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lavazza: Major Italian coffee group with broad presence in foodservice, retail, and at-home coffee. Overlapping sustainability/direct-trade tier initiatives and B2B foodservice accounts, but operating at vastly greater scale with a multi-segment portfolio.
• Blue Bottle Coffee: US-born third-wave specialty coffee chain owned by Nestlé, focused on single-origin and freshly roasted coffee via retail and subscription. A scaled counterpart that has institutionalised the craft-coffee playbook Gosling operates at micro scale.

Regional players

• Square Mile Coffee Roasters: London specialty roaster selling single-origin and direct-trade coffees wholesale to cafés, B2B, and consumers. Comparable third-wave craft model, despite the UK focus.
• Pact Coffee: UK direct-trade specialty coffee company selling freshly roasted beans via subscription to consumers and offices. Highly comparable business model (direct farmer relationships, transparency-led marketing) but operating in a different EU geography.
• Origin Coffee Roasters: UK specialty roaster with a direct-trade farmer programme and B2B café accounts. Comparable direct-trade sourcing narrative and roaster-led model, primarily UK-facing.

Direct peers

• Simon Lévelt: Long-established Dutch specialty coffee roaster with direct-trade supply and national D2C reach. A comparable Dutch coffee brand targeting similar transparency- and quality-oriented consumers and B2B buyers.
• Bocca Coffee Roasters: Amsterdam specialty roaster with a comparable direct-trade model and multi-origin portfolio. Competitor for the same Dutch B2B corporate coffee contracts and D2C specialty consumer.
• Wakuli: Dutch specialty coffee company positioned around direct farmer relationships and sustainable sourcing — near-identical value proposition on traceability, transparency, and premium pricing.
• Lot Sixty One Coffee Roasters: Amsterdam-based third-wave specialty roaster focused on single-origin and direct-trade coffees. Operates at a similar micro scale in the same Dutch market, with comparable D2C and B2B customer targeting and overlapping sourcing geographies.
• Friedhats Coffee Roasters: Amsterdam specialty roaster selling single-origin, direct-trade coffees through e-commerce and a flagship café. Closely comparable in size, direct-trade ethos, and barista-training/event services offered alongside the core roast business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoslingCoffee
• LinkedInlinkedin.com/company/goslingcoffee
• Instagraminstagram.com/gosling_coffee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOSLING COFFEE