Senza Tea Company B.v.

What Senza Tea Company B.v. does

Senza Tea Company B.V. is a Dutch private company founded in 2015 and headquartered at Molenkade 56 in Duivendrecht that designs, blends, and distributes loose leaf teas and a patented tea dispensing system for hotels, restaurants, cafes and spas (HoReCa), corporate offices, and direct-to-consumer customers. The company's core technology is the Senza Tea 2.0 dispenser, launched in November 2024 after 8 years of development, which uses portioning wheels calibrated per tea type to dispense single servings of loose leaf tea with one click from FSC-certified cardboard tubes (kokers); a single Earl Grey koker replaces approximately 190 tea bags. The product portfolio spans 16+ tea varieties (black, green, oolong, rooibos, and herbal blends), plant-based PLA filters, bamboo plateaus, stainless-steel infusers, measuring spoons, and curated gift sets, with SKAL organic, Fairtrade, and FSC certifications backing the sourcing claims.

The business model combines one-time hardware revenue (dispensers) with recurring consumables (tea tubes and filters) across three channels: a self-serve consumer webshop at senzatea.nl/winkel, a B2B portal at senzatea.nl/zakelijk with quote-based pricing and 30-day invoice terms, and direct field sales targeting new HoReCa and enterprise accounts through a sample-and-proposal motion. Unit pricing ranges from €6 for a 50-pack of filters to €89.50 for a 6-koker gift plateau, with individual tea tubes priced €8.50–€27.80; free-shipping thresholds vary by market (€40 NL B2C up to €500 France B2B). The company is privately held, bootstrapped, founder-owned with no disclosed funding rounds, and operates as a certified social enterprise employing people with distance to the labor market. Distribution is currently centered on 800–900 locations in the Netherlands with selective cross-border shipping to Belgium, Germany, Luxembourg, France, and Spain via DHL; marquee logos include Novotel, Van der Valk, Hotel Jakarta Amsterdam, Leonardo Royal, Thermen Resorts, Triodos Bank, Menzis, HelloFresh, Uber, Google, and Patagonia.

Name

Senza Tea Company B.v.

Legal name

Senza Tea Company B.V.

Website

https://senzatea.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Senza Tea Company B.V. is a Dutch private tea company founded in 2015 that blends and distributes loose leaf teas and a patented one-click dispenser system to hotels, restaurants, offices, and consumers across Western Europe.

Ownership category

akta.pro rank

Product category

Loose Leaf Tea

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Loose leaf tea
• Tea dispensers
• Horeca tea supply
• Office tea service
• Tea accessories

Headquarters

HQ city

Duivendrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C Product Sales: Direct e-commerce sales of loose leaf teas, accessories, and gift sets to individual consumers via the consumer webshop. Products sold include individual tea tubes (various sizes), refill bags, bamboo plateaus, measuring spoons, stainless steel infusers, and plant-based filters. Revenue is one-time per transaction with repeat purchase potential.
2. B2B / HoReCa / Office Product Sales: Business-to-business sales of tea dispensers, tubes, accessories, and loose tea to hospitality venues (hotels, restaurants, spas), offices, and other workplaces via a dedicated business portal and sales team. Includes sample/proposal process for new B2B customers. Revenue is one-time hardware (dispensers) combined with recurring consumables (tea tubes, filters).
3. Gifting / Corporate Gifts: Pre-packaged gift sets and customizable corporate gift packages sold via B2C shop and B2B channels. Includes curated selections of teas, filters, and accessories in gift packaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Senza Tea Company B.V. sells loose leaf teas and infusions packaged in FSC-certified cardboard tubes (kokers), a proprietary one-click tea dispenser system (Senza Tea 2.0) for out-of-home settings, and tea brewing accessories such as bamboo plateaus, plant-based filters, and stainless steel infusers. The portfolio targets three customer segments: hospitality venues (hotels, restaurants, spas), corporate offices, and individual consumers purchasing through dedicated B2B and B2C e-commerce channels.

Product overview

Senza Tea Company B.V. is a Dutch tea company offering loose leaf teas and innovative tea dispensing solutions for hospitality, office, and home use. The product portfolio consists of three main pillars: (1) Loose leaf teas and infusions sold in FSC-certified cardboard tubes/kokers (16 varieties including black, green, oolong, rooibos, and herbal teas), (2) The patented Senza Tea 2.0 dispenser system for out-of-home locations (wall-mounted or standing dispensers with portioning wheels for one-click tea serving), and (3) Tea accessories including bamboo plateaus, plant-based biodegradable filters, stainless steel infusers, and measuring spoons. The company also offers gift sets combining various teas and accessories. Products are certified organic (SKAL) and Fairtrade, with a focus on sustainability and reducing tea bag waste.

Differentiator

Problem solved

Functional benefit

Products and services

• Senza Tea 2.0 Tea Dispenser System Patented one-click dispenser system that dispenses loose tea leaves for a single cup from FSC-certified cardboard tubes; available in wall-mounted or standing configurations with portioning wheels calibrated per tea type for out-of-home locations.
• English Breakfast BIO Loose Leaf Tea

Quantifiable outcome

• 70% reduction in packaging waste vs. tea bags (with infuser); 40% reduction with plant-based filters
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• SKAL BiocontrolecoreOthersSKAL Biocontrole is an independent organization that monitors the organic chain in the Netherlands. Senza Tea is SKAL-certified for importing, processing, and selling organic tea. This certification is foundational to the company's organic product claims.
• Fairtrade InternationalcoreOthersSenza Tea sources multiple tea varieties as Fairtrade-certified, supporting thousands of small-scale farmers organized in cooperatives. This underpins the company's ethical sourcing narrative.
• Buy Social (Netherlands)supportingGTM or Marketing PartnerBuy Social makes it easy for companies and organizations to purchase from social enterprises. Senza Tea is a certified Buy Social supplier, facilitating B2B sales to sustainability-conscious corporate buyers.
• DHL (DHL For You / DHL Europlus)coreOthersDHL handles all shipping logistics: DHL For You delivers B2C parcels (Mon–Sat in the Netherlands), DHL Europlus handles B2B deliveries (Mon–Fri). Partnership with track & trace visibility for all shipments.
• Tea Farmers / Supplier CooperativescoreOthersSenza Tea sources tea exclusively from suppliers committed to fair remuneration and improved labor conditions. Where possible, Fairtrade-certified tea from smallholder farmers organized in cooperatives is selected, supporting local communities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tea Forté: Premium loose-leaf tea brand known for innovative pyramid-shaped portioned packaging and HoReCa retail programs. Closest direct analogue to Senza Tea's premium koker and dispenser-based out-of-home positioning.
• T2 Tea: Specialty tea retailer offering loose-leaf teas with design-led branding across own retail, HoReCa, and e-commerce. Comparable to Senza Tea's premium positioning and multi-channel GTM across consumer and hospitality.
• Bird & Blend Tea Co. UK-based premium loose-leaf tea brand with strong e-commerce and B2B/HoReCa programs. Comparable to Senza Tea's flavored-blend range and D2C-plus-B2B distribution model.
• Whittard of Chelsea: Heritage premium tea brand offering loose-leaf teas and gift sets across retail, HoReCa, and online. Comparable to Senza Tea's premium gift-set-led D2C approach and loose-leaf core range.
• Tea Pigs: Premium loose-leaf tea brand with ethical sourcing, innovative packaging (silky tea temples), and HoReCa distribution. Comparable to Senza Tea on premium positioning, sustainability credentials, and out-of-home serving.

Broad incumbents

• Pukka Herbs: Established organic and Fairtrade herbal tea brand with broader distribution. Comparable to Senza Tea on SKAL/Fairtrade-certified organic positioning, though Pukka operates at significantly larger scale.
• Douwe Egberts (JDE Peet's): Dutch incumbent dominating office and HoReCa coffee/tea with deep procurement relationships. The dominant competitor Senza Tea must displace in Netherlands workplace and hospitality accounts.
• Clipper Tea: Unilever-owned organic/Fairtrade tea brand explicitly cited in Senza Tea's value prop as the benchmark comparison. Closest incumbent analogue on sustainability positioning and tea-bag replacement narrative.

Emerging players

• Yogi Tea: Organic/Fairtrade wellness-positioned tea brand with similar ethical sourcing narrative. Comparable to Senza Tea's organic/Fairtrade plus wellness-adjacent herbal infusion assortment.

Regional players

• Löfbergs: Nordic family-owned coffee and tea roaster serving HoReCa and offices across Scandinavia and Northern Europe. Comparable to Senza Tea on family-owned B2B HoReCa/office specialty beverage positioning, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/senza-tea-company
• Instagraminstagram.com/senzatea

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senza Tea Company B.v.