What Election Truth Alliance does

Election Truth Alliance (ETA) is a 501(c)(3) nonprofit organization founded in 2024 and headquartered at 9107 West Russell Road Suite 100, Las Vegas, Nevada. The organization identifies potential irregularities in U.S. election data and advocates for transparent audits and investigations, serving two principal audiences: concerned citizens seeking data-driven election integrity analysis and state/local election officials who can initiate audits. Its core outputs include forensic analysis reports on specific elections (2024 U.S. Presidential election across Nevada/Clark County, Michigan/Wayne County, Pennsylvania, North Carolina, and Minnesota, and the 2026 Kentucky 4th District Republican Primary), an ETA Data Dashboard, an Audit Advocacy Toolkit, formal reports/presentations for officials, video content, a Substack newsletter ('These Numbers Don't Add Up'), and an Anonymous Tipline.

ETA's technology stack is centered on statistical election forensics applied to publicly available election data. Named methods include the Klimek Fraud Fingerprint Test (which models clean, incremental, and extreme fraud patterns against real election data), Down-Ballot Difference Analysis, Vote Share by Vote Count Analysis (scatterplot-based), Turnout Analysis, and Benford's Law Digit Frequency Analysis. The organization maintains a GitHub repository for data transparency and welcomes peer review of its methodology. Operationally, it is governed by a three-person unpaid Executive Board — Lilli McGregor (Communications and Operations), Nathan Taylor (Public Engagement), and Jive (Strategy and Finance, founder) — with a broader volunteer network of over 50 data analysts, cybersecurity experts, and forensic auditors in the U.S., Canada, and the U.K.

The business model is grassroots, donation-based, supplemented by merchandise. ETA is a registered 501(c)(3) public education charity (status officially received in July 2026) and does not accept political donations; reported donation economics show an average donation of approximately $37.63 and a top donation of $2,000. Merchandise (T-shirts $29.99, mugs $19.99–$24.99, stickers $6.99) is sold through the organization's own storefront. Distribution relies on the official website, the data dashboard, Substack, YouTube, and a broad social-media footprint (Twitter/X, Bluesky, Facebook, LinkedIn, Instagram, TikTok, Threads), with paid public-relations earned media and guest interviews as supplementary channels. Legal action is also part of the go-to-market: ETA filed a federal lawsuit in Pennsylvania's Western District in November 2025 seeking hand-count audits of the 2024 election.

Name

Election Truth Alliance

Legal name

Election Truth Alliance

Website

https://electiontruthalliance.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Election Truth Alliance is a 501(c)(3) nonprofit founded in 2024 that conducts nonpartisan statistical forensic analysis of U.S. election data and advocates for hand-count audits, serving concerned citizens and state/local election officials through published reports, a data dashboard, and legal action.

Ownership category

akta.pro rank

Product category

Election Forensics and Integrity Advocacy

NAICS

Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

Keywords

• Election forensics analysis
• Statistical anomaly detection
• Nonprofit election advocacy
• Voter data analytics
• Election integrity research

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Donations: Tax-deductible donations from supporters of election integrity. ETA is a 501(c)(3) registered nonprofit organization, making donations fully claimable as IRS tax deductions. Top donation recorded at $2,000.00 with average donation of $37.63.
2. Merchandise Sales: Sale of branded merchandise including T-shirts ($29.99), mugs ($19.99-$24.99), and stickers ($6.99).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Election Truth Alliance is a 501(c)(3) nonprofit that conducts nonpartisan, data-driven election forensics research and public education. The organization produces forensic analysis reports examining publicly available election data for statistical anomalies indicative of manipulation, using peer-reviewed methods including Down-Ballot Difference analysis, Vote Share by Vote Count analysis, Turnout analysis, Benford's Law digit frequency testing, and the Klimek Fraud Fingerprint Test. It also publishes a public data dashboard, an audit advocacy toolkit, video content, and a Substack newsletter.

Product overview

Election Truth Alliance is a 501(c)(3) nonprofit that conducts nonpartisan, data-driven election forensics research and public education. The organization produces forensic analysis reports examining election data for statistical anomalies indicative of manipulation, utilizing methodologies including Down-Ballot Difference analysis, Vote Share by Vote Count analysis, and Turnout analysis. Their core offerings include state/county-specific election analysis reports (such as the 2024 U.S. Election Analysis, Kentucky Primary Analysis, Michigan Wayne County Analysis), the ETA Data Dashboard for data visualization, an Audit Advocacy Toolkit for citizen action, formal Reports and Presentations for officials, video content and newsletters for public education, and an Anonymous Tipline for reporting concerns. The organization is volunteer-led and primarily funded through donations.

Differentiator

Problem solved

Functional benefit

Products and services

• 2024 U.S. Election Analysis Comprehensive forensic analysis of 2024 U.S. Presidential election data across multiple states and counties, examining statistical indicators of potential vote manipulation through multiple analytical methods; aimed at the general public, election integrity advocates, and state/county officials.
• 2026 Kentucky 4th District Republican Primary Analysis Longform forensic analysis of the 2026 Kentucky Republican primary between Rep. Thomas Massie and challenger Ed Gallrein, identifying statistical anomalies including doubled turnout and fraud fingerprint patterns for both candidates.
• Michigan, Wayne County Analysis Detailed precinct-level analysis of Wayne County, Michigan election data, finding statistical red flags in Early and Election Day votes while Absentee votes showed normal patterns.
• ETA Data Dashboard Online platform providing interactive access to ETA's election data and forensic analysis visualizations for public users, analysts, and academics.
• Audit Advocacy Toolkit Resources empowering citizens to demand accountability and advocate for hand-count audits of election records; targeted at engaged citizens and local advocacy groups.
• ETA Anonymous Tipline Confidential reporting mechanism for citizens to share election integrity concerns and evidence with the organization.
• Reports and Presentations Formal PDF reports and presentations documenting ETA's election forensics findings for public distribution and official review by state and county officials.

Quantifiable outcome

• Published forensic analysis identifying statistical anomalies warranting investigation in 2024 U.S. Presidential election and multiple state elections (Nevada, Michigan, Pennsylvania, North Carolina, Minnesota) and 2026 Kentucky Republican Primary

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• SMART ElectionsminorStrategic or Co-development PartnerETA has worked most closely with SMART Elections, a nonpartisan nonprofit organization focused on voting machine security. The collaboration included developing and delivering a joint livestream together in January 2025. ETA is open to working with similar organizations in other countries or with international focus.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Common Cause: Established government accountability and election reform nonprofit. Comparable in election-integrity advocacy and grassroots donor base, but much larger and broader in scope, including redistricting and ethics reform.
• Issue One: Bipartisan political reform organization focused on election integrity, money in politics, and government ethics. Comparable as a national election-integrity advocacy nonprofit that engages voters, lawmakers, and election officials.
• RepresentUs: Anti-corruption and election reform advocacy organization with grassroots organizing. Comparable in mobilizing citizen volunteers for election-integrity causes, though broader in scope including lobbying and ballot initiatives.
• Brennan Center for Justice: Think tank affiliated with NYU Law focused on election integrity, voting rights, and reform. Comparable in producing research-driven election analysis and policy recommendations, though with a more academic and litigation-oriented posture.

Emerging players

• VoteShield: Election integrity organization focused on voter roll accuracy and election administration. Comparable in using data-driven analysis to identify irregularities, though narrower in focus than ETA's full election forensics work.

Direct peers

• Honest Elections Project: Election integrity organization that litigates and advocates on voting procedures. Comparable to ETA in using data analysis and legal action to push for election verification measures.
• National Election Defense Coalition: Election integrity nonprofit focused on voting system security and verifiable audits. Comparable to ETA in advocating for hand-count audits and paper ballot verification.
• Protect Democracy: Nonpartisan nonprofit defending democratic institutions and the rule of law. Comparable in its use of legal action, research, and public communication to safeguard election outcomes and government accountability.
• Verified Voting: Nonprofit that researches and advocates on voting equipment and election verification. Highly comparable as a nonpartisan, evidence-based election integrity organization engaging with election administrators and policymakers.
• SMART Elections: Nonpartisan nonprofit focused on voting machine security. ETA explicitly identifies SMART Elections as its closest collaborator, including joint livestreams, making it the most directly comparable organization in mission and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ETA_Org
• GitHubgithub.com/Election-Truth-Alliance
• YouTubeyoutube.com/@ElectionTruthAlliance
• Facebookfacebook.com/61573460206946
• LinkedInlinkedin.com/company/electiontruthalliance
• Instagraminstagram.com/ElectionTruthAlliance
• TikToktiktok.com/@the_eta_1779

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Election Truth Alliance