Pago Premium Fruit Juice
Pago is a European premium fruit juice and nectar brand founded in 1888, selling its iconic green-bottle beverages primarily to gastronomy and hospitality venues across Austria, Italy, Croatia and France, with secondary retail and UK e-commerce distribution.
- Company typePrivate
- Founded1888
- HeadquartersRotherham, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pago Premium Fruit Juice does
Pago is a European premium fruit juice and nectar brand founded in 1888, producing and selling beverages packaged in its iconic small green bottle. Its product range centers on the core Pago Premium Juice & Nectar line, supplemented by limited-edition flavor launches such as the 2026 Pago Dragonfruit Guava variant.
The company distributes its products through two principal channels: HORECA (hotels, restaurants, cafés, bars and gastronomy establishments) across Austria, Italy, Croatia, France and Southern Europe, and direct-to-consumer retail via a UK-dedicated e-commerce storefront. Pago markets to two segments — gastronomy and hospitality buyers as the primary vertical, and retail consumers seeking premium at-home juice products as a secondary horizontal segment. Brand presence is sustained through Instagram organic social content emphasizing heritage and lifestyle positioning, alongside the company's own website and online shop.
The business model is a straightforward consumer goods one: revenue is generated through one-time sales of physical juice and nectar SKUs across wholesale/HORECA accounts and the DTC e-commerce channel. Pricing is not publicly disclosed. There is no disclosed AI, software, platform, or data component to the product offering; the underlying "technology" is legacy brand equity, packaging design, and multi-country distribution relationships rather than any proprietary technology stack.
Pago Premium Fruit Juice firmographics
Firmographics- Name
- Pago Premium Fruit Juice
- Legal name
- Pago
- Website
- https://pagofruitjuice.co.uk
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pago is a European premium fruit juice and nectar brand founded in 1888, selling its iconic green-bottle beverages primarily to gastronomy and hospitality venues across Austria, Italy, Croatia and France, with secondary retail and UK e-commerce distribution.
- Ownership category
- akta.pro rank
Pago Premium Fruit Juice industry classification
Industry- Product category
- Premium Fruit Juices & Nectars
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Pago Premium Fruit Juice is headquartered
LocationHeadquarters
- HQ city
- Rotherham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pago Premium Fruit Juice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Premium Fruit Juice & Nectar Sales: Pago generates revenue through the sale of premium fruit juices and nectars, distributed through retail channels (supermarkets, convenience stores) and HORECA channels (hotels, restaurants, cafés, bars), with additional direct-to-consumer sales via their online shop.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Pago Premium Fruit Juice product offering
Product offeringCore offering
Pago produces and markets premium fruit juices and nectars packaged in its iconic small green glass bottle, distributed to gastronomy, cafés, hotels, bars and restaurants across Austria, Italy, Croatia, France and Southern Europe. The portfolio includes the core Pago Premium Juice & Nectar range plus limited-edition flavors such as Pago Dragonfruit Guava, with direct-to-consumer sales via the Great Britain Online Shop.
Product overview
Pago is a premium juice and nectar brand offering products in its iconic small green bottle format. The core product line includes Pago Premium Juice & Nectar, along with limited edition flavors such as Pago Dragonfruit Guava. The brand is especially known in the European hospitality sector (gastronomy, cafés, hotels, bars and restaurants) across Austria, Italy, Croatia, France and Southern Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Pago Premium Juice & Nectar Premium fruit juice and nectar products sold in the iconic small green bottle, particularly popular in gastronomy, cafés, hotels, bars and restaurants across Austria, Italy, Croatia, France and Southern Europe.
- Pago Dragonfruit Guava A limited edition premium fruit juice featuring dragonfruit and guava flavors with an exotic taste profile and intense color, brought to the market as a new flavor in the Pago lineup.
Companies that use Pago Premium Fruit Juice
Customer profileSegments2 records
Ideal customer profiles2 records
Pago Premium Fruit Juice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pago Premium Fruit Juice partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Pago Premium Fruit Juice competitors and assessment
Company assessmentDirect peers
- Pressade: French premium fruit juice brand focused on quality and authenticity; comparable as a European premium juice/nectar brand with similar hospitality orientation.
- Innocent Drinks: UK/European premium smoothies and juice brand owned by Coca-Cola; directly comparable as a premium, fruit-led non-carbonated beverage brand sold in retail and HORECA channels.
- Capri-Sun: Iconic European fruit drink brand with strong brand recognition among families and children; overlaps with Pago in packaged fruit-based non-carbonated beverages across retail and HORECA.
- Copella: UK premium fruit juice brand with heritage and a strong foodservice and retail presence; directly comparable to Pago in the UK premium juice market.
- Pfanner: Austrian family-owned beverage company producing juices, nectars, iced teas and other non-alcoholic beverages; shares Pago's Austrian heritage and HORECA-led distribution.
- Granini: European premium fruit juice and nectar brand with strong presence in HORECA and retail across Germany, France, Italy and Spain; very similar product positioning to Pago.
Broad incumbents
- Minute Maid: Coca-Cola-owned global juice brand; competes in the same fruit juice category with much larger scale and broader geographic reach.
- Tropicana: PepsiCo-owned global juice brand; competes in the same premium and mainstream juice category across retail and foodservice, with much larger scale.
- Florida's Natural: US cooperative premium juice brand with international distribution; comparable as a premium-positioned packaged fruit juice player with foodservice exposure.
Regional players
- Valio: Nordic dairy and beverages producer with juice and nectar offerings; relevant as a regional premium beverage player with multi-channel distribution across Northern Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Pago Premium Fruit Juice social profiles
Digital presencePago Premium Fruit Juice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pago Premium Fruit Juice leadership team
Management profileNumber of profiles
Pago Premium Fruit Juice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pago Premium Fruit Juice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pago Premium Fruit Juice
What does Pago Premium Fruit Juice do?
Pago produces and markets premium fruit juices and nectars packaged in its iconic small green glass bottle, distributed to gastronomy, cafés, hotels, bars and restaurants across Austria, Italy, Croatia, France and Southern Europe. The portfolio includes the core Pago Premium Juice & Nectar range plus limited-edition flavors such as Pago Dragonfruit Guava, with direct-to-consumer sales via the Great Britain Online Shop.
Is Pago Premium Fruit Juice a public or private company?
Pago Premium Fruit Juice is a private company. It is classified as unknown and is currently operating.
When was Pago Premium Fruit Juice founded?
Pago Premium Fruit Juice was founded in 1888. It employs 1,001 to 5,000 people.
Where is Pago Premium Fruit Juice based?
Pago Premium Fruit Juice is headquartered in Rotherham, United Kingdom, in the Europe region.
How does Pago Premium Fruit Juice make money?
One revenue line is on record: premium Fruit Juice & Nectar Sales.
Who are Pago Premium Fruit Juice's main competitors?
Direct peers on record are Pressade, Innocent Drinks, Capri-Sun, Copella, Pfanner and Granini. Broad incumbents are Minute Maid, Tropicana and Florida's Natural. Valio is listed as a regional player.
Does Pago Premium Fruit Juice have an API?
No public API is recorded for Pago Premium Fruit Juice.
What industry is Pago Premium Fruit Juice in?
Pago Premium Fruit Juice's product category is Premium Fruit Juices & Nectars. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.