Sit Back and Relax

What Sit Back and Relax does

Sit Back & Relax Pty Ltd is an Australian privately held commercial furniture retailer headquartered in Alexandria that designs, supplies, and installs ergonomic office fitouts nationwide. The company sells its own SitFit chair line alongside authorized distribution of premium international brands including Herman Miller, Humanscale, Formway, and Haworth, and has cumulatively sold over 147,000 office chairs across 25 years of operation. Beyond seating, the catalog spans height-adjustable sit-stand desks, modular workstations for one to ten users, boardroom and meeting tables, storage systems, ergonomic accessories, and adjacent specialty categories such as 24/7 control room seating, rehabilitation/OT seating, Bambach and HAG saddle chairs, and workplace wellbeing products including virtual skylights and acoustic panels.

The operating model combines a direct-to-consumer Shopify e-commerce storefront with a six-city field sales organization covering Sydney, Melbourne, Brisbane, Newcastle, Wollongong, and Canberra. Distribution is supported by nine warehouse locations across NSW, VIC, QLD, WA, and SA, enabling in-stock dispatch within 48 hours and metro delivery in 5-10 business days, plus a complimentary one-week trial chair program for Sydney businesses with a mobile showroom service. Revenue is generated primarily through one-time product sales at price points ranging from approximately $97 for entry-level accessories to $3,850 for premium Herman Miller chairs, with corporate volume discounts and free 3D fitout renders available for qualifying enterprise orders. Customer segments include corporate/enterprise fitouts (primary), home office workers, rehabilitation providers, government and defence organizations, and education institutions; named enterprise customers include Employers Mutual Limited, Outcomex, Star Entertainment Group, and Norwest Christian College. The company also operates a charitable giving partnership with i=Change.

Name

Sit Back and Relax

Legal name

Sit Back & Relax

Website

https://sitbackandrelax.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Sit Back & Relax is a privately held Australian commercial furniture retailer that supplies ergonomic office seating, sit-stand desks, workstations, and accessories — including its own SitFit brand and premium partners Herman Miller and Humanscale — to corporate fitouts, government, education, rehabilitation providers, and home office customers nationwide.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industries

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA), Office Furniture & Workspace Accessories Retail (CRALABAE), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Ergonomic office furniture
• Commercial furniture supply
• Office seating solutions
• Height adjustable desks
• Workplace fitout services

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sale of office furniture including ergonomic chairs, desks, workstations, tables, storage, and accessories. Includes premium brands (Herman Miller, Humanscale) and own-brand products (SitFit). Pricing ranges from entry-level ($97 footrests) to premium ($3,490 Herman Miller Embody). Volume discounts available for corporate bulk orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sit Back and Relax designs, supplies and installs ergonomic office furniture across Australia, with its own-brand SitFit chair line and authorized dealerships for premium global brands including Herman Miller, Humanscale, Haworth, Formway, HAG and Bambach. The catalogue covers task and executive seating, sit-stand desks, modular workstations, boardroom tables, storage, and ergonomic accessories, complemented by complete corporate fitout services with free consulting, 3D renders, volume discounts, recycling options, and a complimentary chair trial program.

Product overview

Sit Back and Relax is an Australian commercial furniture retailer and ergonomic office specialist offering a comprehensive portfolio of products and services. The core offering centers on premium ergonomic office seating including their own SitFit chair brand alongside internationally recognized brands such as Herman Miller (Aeron, Embody, Cosm, Sayl), Humanscale (Freedom, Liberty), Haworth, Formway, and others. Beyond chairs, they provide complete office furniture solutions including height-adjustable sit-stand desks, modular workstations, boardroom tables, storage systems, ergonomic accessories (monitor arms, footrests, keyboard solutions), and wellbeing products like virtual skylights. The company differentiates through specialized offerings including heavy-duty 24/7 control room chairs, rehabilitation/OT seating services, and a complimentary chair trial program for businesses. Their service portfolio includes complete corporate fitouts with free consulting, 3D renders, and volume discounts. The product architecture follows a multi-brand distribution model combining proprietary branded products with premium international manufacturers, all supported by nationwide delivery and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• SitFit Chair Collection The company's own-brand ergonomic mesh office chair line with adjustable lumbar support, seat height and multiple adjustment points, available in high back, medium back, extra high back, petite, and drafting variants; designed for Australian commercial and home office buyers.
• Herman Miller Chairs Premium ergonomic office chairs from Herman Miller including the Aeron, Embody, Cosm, Mirra 2, Sayl, Setu and Caper stacking chairs, backed by 12-year manufacturer warranties and targeted at executive and ergonomic buyers in Australia.
• Humanscale Chairs High-end ergonomic seating including the Freedom Chair (with headrest variants), Liberty Mesh Chair, World LM Mesh Chair, Smart Ocean Office Chair, and Freedom Pony Stool, targeted at professionals prioritising ergonomic engineering and posture support.
• Sit Stand Desks (Height Adjustable Desks) Electric height-adjustable workstations designed for professionals to alternate between sitting and standing, reducing physical strain and supporting proper posture during long work hours.
• Modular Workstations Modular workstation systems configured for one to ten persons, including height-adjustable options, work booths and pods, acoustic screens/panels, and integrated power modules for commercial offices.
• Boardroom and Meeting Tables Professional conference and meeting room tables including boardroom, high, round, meeting, cafe, training and flip, coffee, side, and outdoor tables for executive and collaborative meeting spaces.
• Ergonomic Accessories A comprehensive selection of accessories including monitor arms, ergonomic mice (including Oyster), keyboards, wristrests, back supports, footrests, keyboard drawers, document holders, chair mats, laptop accessories and CPU holders, intended for office and home-office users.
• 24/7 Control Room Chairs Heavy-duty chairs engineered for 24/7 operations in broadcast suites, security control centres, traffic management rooms, and emergency operations centres, with reinforced components, high-density foams and mechanisms rated for intensive use.
• Breakout and Collaborative Seating Informal seating for office breakout and collaborative areas, including modular lounges, ottomans, stools, sofas, armchairs, and tub chairs intended to encourage employee creativity and wellbeing.
• Office Storage Solutions Office storage including lockers, bookcases, cupboards, mobile pedestals, tambours, mobile caddies, planters, and filing systems for complete office organisation.
• Wellbeing Products Virtual skylights and windows that simulate natural light, and acoustic screens and panels designed to improve workplace wellness and environmental comfort.
• Specialty Saddle-Style Seating (Bambach and HAG Capisco) Specialist saddle-style seating including Bambach Saddle Chairs (with and without back support) and Norwegian-designed HAG Capisco chairs with optional headrest, supporting active sitting and improved posture at workstations.
• Haworth Seating Range Commercial-grade ergonomic seating including the Haworth Zody Task Chair with AFRDI Green Tick certification, designed for demanding office environments.
• Corporate Office Fitout Services Complete office fitout services for organisations of all sizes, including free consulting, complimentary drawings and renders, volume discounts, and recycling of existing furniture.
• Complimentary Chair Trial Program Complimentary 1-week office chair assessment service with selected chairs delivered free of charge to businesses in Sydney metro areas, with online videos and phone support during the trial period.
• Rehabilitation and Occupational Therapy Seating Service Specialised seating supply service for rehabilitation providers and occupational therapists, recommending chairs for patients with specific injuries or chronic pain conditions, including lumbar support requirements.

Quantifiable outcome

• 147,000+ office chairs sold over 25 years
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• i=ChangeminorOthersCharitable giving partnership where Sit Back & Relax donates $1 from every purchase to a charity chosen by the customer. Enables customers to direct where their donation goes, supporting various charitable causes across Australia.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Zenith Interiors: Australian commercial furniture specialist providing ergonomic seating, workstations and complete office fitouts to enterprise customers across multiple states — overlapping product range, customer base and project-led sales motion with SBR.
• Knight Office Solutions: Australian office furniture and workplace solutions company supplying ergonomic seating, workstations and fitout services to corporate customers — directly comparable on product range and enterprise sales motion.
• Spec Furniture: Australian office furniture specialist offering ergonomic chairs, sit-stand desks and full office fitout solutions to enterprise and government clients — comparable product portfolio and corporate project-based GTM.
• Schiavello: Australian-headquartered commercial furniture manufacturer and workplace solutions provider serving corporate fitouts across Australia — directly comparable on enterprise fitout offerings, with a deeper manufacturing capability than SBR's dealer-led model.
• Premium Office: Australian office furniture retailer focused on ergonomic seating, desks and accessories for corporate and home-office buyers — overlapping product catalog and dual B2B/B2C positioning with SBR.
• BFX Office Furniture: Australian commercial office furniture retailer and fitout provider selling ergonomic seating, workstations and boardroom furniture to corporate customers — directly comparable in product offering, customer base and project-led distribution.
• Corporate Culture: Australian specialist ergonomic office furniture retailer offering Herman Miller, Humanscale and other premium brands, with corporate fitout services — directly comparable in product mix, brand portfolio and B2B GTM to Sit Back and Relax.

Broad incumbents

• Officeworks: Wesfarmers-owned national office supplies and furniture retailer carrying an extensive range of office chairs, desks and accessories for SMB and consumer buyers — competes with SBR on price and convenience in lower-tier SKUs but lacks SBR's premium-brand specialization.
• Harvey Norman Commercial: Commercial arm of the major Australian retailer supplying office furniture, workstations and fitout services to SMB and enterprise customers — broader portfolio and consumer roots, with overlap on office seating and corporate accounts.

Others

• Herman Miller (Australia direct): Principal manufacturer of many premium SKUs SBR distributes (Aeron, Embody, Sayl); sells direct-to-consumer online and through other dealers, representing both a key supplier relationship and a competing channel for SBR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SitBackandRelaxAustralia
• Facebookfacebook.com/sitbackandrelax.com.au
• LinkedInlinkedin.com/company/sit-back-&-relax-pty-ltd
• Instagraminstagram.com/sitbackrelaxaus
• Pinterestpinterest.com.au/sbraustralia
• Xx.com/sbraustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sit Back and Relax