Tipo Publicidade

What Tipo Publicidade does

Tipo Publicidade (commercially branded as Agência Tipo) is a Brazilian private limited liability company (TIPO PUBLICIDADE LTDA ME, CNPJ 21.669.624/0001-76) operating as a B2B and industrial marketing agency headquartered in the Mooca district of São Paulo, Brazil. The company positions itself as the largest industrial marketing agency in Brazil and serves manufacturing and industrial clients across subsectors including electrical cables, machining, steel, plastics, electrical equipment, and agricultural equipment parts. Its visible customer base includes enterprise clients such as Acro Cabos, Cabomaq, SP Tubos, Aços Metafer, Luxfer, and Nitriflex, alongside several SMB accounts including NR2 Etiquetas, MamaPlast, and Gramas Online. The agency is founder/owner-operated with no disclosed institutional investors or parent company.

The company's service portfolio consists of four core integrated offerings: SEO, Links Patrocinados (paid search/PPC via Google Ads), website creation and development, and inbound marketing. The inbound marketing practice is delivered through an RD Station Diamond-level partnership (the platform's highest tier), enabling marketing automation, email nurturing, and lead generation capabilities. The agency also maintains Google Partner Premier status for paid search operations. Supporting services include B2B marketing strategy consulting, persona development, sales funnel optimization, and LinkedIn/social media strategies. The technology stack is non-proprietary and relies on third-party platforms (RD Station, Google Analytics, standard web development tools) rather than custom-built software.

The business model is professional services-based, generating revenue through client service contracts for ongoing marketing support. Pricing is not publicly disclosed; clients are directed to contact the agency directly via website CTAs ("Fale com Especialista") for custom quotes. The go-to-market motion is sales-led and event-driven, combining direct outreach, website CTAs, case study showcases, and thought leadership participation in industry events such as SMDI (Seminário de Marketing Digital na Indústria), where commercial director Fernando Andreozzi is a featured speaker. The agency operates a content marketing program via its blog and an SEO-driven strategy targeting location-specific Brazilian markets (São Paulo, Campinas, etc.) to generate inbound leads.

Name

Tipo Publicidade

Legal name

TIPO PUBLICIDADE LTDA ME

Website

https://agenciatipo.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tipo Publicidade is a Brazilian B2B and industrial marketing agency based in São Paulo that serves manufacturing clients across Brazil with SEO, paid search, website development, and inbound marketing services delivered via RD Station Diamond and Google Premier partnerships.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

akta.pro secondary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Industrial marketing services
• B2B digital marketing
• SEO services
• Paid search advertising
• Inbound marketing agency

Headquarters

HQ city

Mococa

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Services: The agency generates revenue by providing professional marketing services including SEO, paid search (Links Patrocinados), website creation and development, and inbound marketing. Revenue is derived from client service contracts for ongoing marketing support.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Tipo Publicidade is a Brazilian digital marketing agency (Agência Tipo) that provides B2B and industrial marketing services to manufacturing companies. It offers four core integrated offerings: SEO, paid search advertising (Links Patrocinados / Google Ads), responsive website creation and development, and inbound marketing (content, lead generation, marketing automation, email nurturing) implemented under its RD Station Diamond partner methodology.

Product overview

Tipo Publicidade (Agência Tipo) is a Brazilian digital marketing agency specializing in B2B and industrial marketing. Its service portfolio consists of four core integrated offerings: SEO (search engine optimization), Links Patrocinados (paid search/PPC advertising), Criação e Desenvolvimento de Sites (responsive website development and mobile solutions), and Inbound Marketing (a full-funnel strategy encompassing content marketing, lead generation, marketing automation, and email nurturing). The agency also provides supplementary services including Marketing Industrial B2B strategy consulting, persona development, LinkedIn/social media marketing, and sales funnel optimization. All services are oriented toward industrial sector clients such as manufacturers of electrical cables, machinery, steel, and agricultural equipment parts, with the inbound marketing practice holding an RD Station Diamond partner certification — the agency's highest partnership tier. The overall portfolio functions as a coordinated marketing-as-a-service offering where SEO, paid search, web development, and inbound strategy are applied jointly to generate qualified leads for industrial businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Search engine optimization service focused on improving website positioning in Google and other search engines, including content strategy, keyword optimization, and link building to increase organic traffic for industrial clients.
• Links Patrocinados (Paid Search / PPC) Paid search advertising service (Google Ads) that delivers rapid and assertive results by placing sponsored links in search engine results for targeted lead generation for industrial clients.
• Website Creation and Development (Criação e Desenvolvimento de Sites) Website creation and development service delivering responsive, mobile-optimized sites designed to drive sales and conversions for industrial businesses, with multi-device compatibility.
• Inbound Marketing Inbound marketing service encompassing content marketing, lead generation, marketing automation, email marketing, and lead nurturing strategies, including RD Station Diamond partner-level implementation methodology targeting industrial B2B clients.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RD StationcoreGTM or Marketing PartnerTipo is a Diamond-level partner of RD Station, a leading Brazilian marketing automation and inbound marketing platform. This partnership enables the agency to provide RD Station-based marketing automation, email marketing, and lead nurturing services to its industrial clients. The Diamond tier indicates top-tier expertise and performance in managing RD Station campaigns.
• GooglecoreTechnology or IntegrationTipo holds a Google Partner badge (Premier level), indicating certification and expertise in Google advertising products including Google Ads. The partnership enables the agency to manage paid search (Links Patrocinados) campaigns for industrial clients using Google's advertising platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rock Content: Rock Content is a Brazilian content marketing and inbound agency with a strong B2B and technology focus, offering SEO, content production, and marketing strategy. It is comparable to Tipo as a Brazilian digital marketing agency but operates at significantly larger scale and serves a broader vertical mix than Tipo's industrial specialization.
• Suno Marketing: Suno is a Brazilian digital marketing agency that combines marketing services with content publishing (Suno Research) targeting B2B and consumer audiences. Comparable to Tipo as a Brazilian mid-sized digital agency with an integrated content-led strategy, though it serves a broader vertical than Tipo's industrial focus.
• DP6 (now DEPT): DP6 was a Brazilian data-driven digital marketing agency focused on performance and analytics, now part of global agency DEPT. Comparable to Tipo as a Brazilian digital marketing agency, though DP6 skews toward data/analytics-driven enterprise clients rather than industrial vertical specialization.
• Enext: Enext is a Brazilian B2B digital marketing agency focused on the technology and software sector, offering SEO, inbound, content, and account-based marketing. Comparable to Tipo as a Brazilian B2B-specialized digital agency, though Enext serves SaaS/tech clients rather than industrial manufacturers.
• Conversion (now Publicis Commerce): Conversion was a Brazilian digital marketing agency specializing in performance marketing and e-commerce, now part of Publicis. Comparable to Tipo as a Brazilian mid-sized performance-oriented agency, though Conversion historically focused on e-commerce/retail verticals versus Tipo's industrial B2B focus.

Broad incumbents

• Resultados Digitais (RD Station): RD Station is Brazil's leading marketing automation and inbound platform, now part of TOTVS. It is both a strategic partner of Tipo (Diamond-tier) and an indirect competitor by offering agency-style implementation services and increasingly DIY tools that could disintermediate agencies like Tipo.
• Wunderman Thompson Brazil: Wunderman Thompson Brazil is part of WPP's global digital agency network, offering integrated digital marketing, CRM, and technology services to large enterprise clients. Comparable to Tipo as a Brazilian digital marketing provider, but operates at much larger scale with broader vertical coverage and global resources that Tipo lacks.

Emerging players

• ADW Network: ADW Network is a Brazilian digital marketing agency offering SEO, paid media, and web development services with a focus on lead generation for B2B and industrial clients. Comparable to Tipo as a Brazilian digital agency competing for similar industrial B2B clients with overlapping service offerings.
• Smash Comunicacao: Smash is a Brazilian marketing and advertising agency with growing digital capabilities and B2B experience. Comparable to Tipo as a Brazilian full-service agency targeting similar mid-market clients, though with less of a clear vertical specialization in industrial marketing.

Regional players

• Mídia Direta: Mídia Direta is a Brazilian digital marketing agency offering integrated performance and content services to mid-market clients. Comparable to Tipo as another Brazilian full-service digital agency with similar service offerings, operating in similar regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tipopublicidade
• Instagraminstagram.com/agencia_tipo
• LinkedInlinkedin.com/company/tipopublicidade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tipo Publicidade