What HomeLINK does

HomeLINK is a UK-based IoT Connected Home Solution provider, operating as a product line within Aico, focused on environmental monitoring and case management for the social housing sector. The company's stack comprises the Ei1000G Gateway as the central hub, the Ei1020 (temperature/humidity) and Ei1025 (temperature/humidity/CO2) environmental sensors, a Case Management platform for damp and mould workflows, a Portal for remote asset monitoring, and a Resident App for tenant engagement. Together these products enable housing associations and local authority landlords to detect damp, mould, fuel poverty, and indoor air quality risks proactively, validate retrofit work, and demonstrate compliance with UK social housing regulations.

HomeLINK operates a B2B enterprise field sales model targeting UK social housing providers, with named deployments at Melville Housing Association, Barnet Homes, Poplar HARCA, and Wolverhampton Homes. Revenue is generated through IoT hardware sales combined with subscription-based monitoring, data, and platform services on an annual billing cadence; pricing is quote-based and not publicly disclosed. Distribution is direct to enterprise housing providers, with the company's website using a 'Book A Demo' conversion path consistent with a consultative sales motion. The solution is positioned to address a market where over 7 million UK households are affected by damp and mould and where NHS spend on cold/damp-related illness reaches £1.4 billion annually.

The company was founded in 2015 and is headquartered in Bristol, UK, with 11-50 employees. It has no disclosed external funding rounds and operates as a wholly integrated product line under parent Aico, an established UK fire and CO alarm manufacturer with existing social housing channels. Recent product activity includes the March 2024 launch of Case Management and May 2025 refresh of the Portal and Resident App, indicating incremental platform maturation rather than aggressive scaling.

Name

HomeLINK

Website

https://homelync.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

IoT Connected Home Solutions for Social Housing

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)

akta.pro secondary industries

Wireless/Smart Connected Fire & CO Detection (App Alerts, Smart Integration) (HSAHAFAH), Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH), Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI), Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks) (EUAHACAL)

Keywords

• Connected home solutions
• IoT environmental sensors
• Social housing technology
• Damp mould monitoring
• Indoor air quality

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. IoT Device Sales and Monitoring Services: HomeLINK generates revenue through the sale of IoT hardware (environmental sensors, gateways) combined with ongoing monitoring and data analytics services. The subscription-like model involves device deployment in social housing properties with recurring service fees for data access, alerts, and platform usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HomeLINK provides an integrated IoT-based Connected Home Solution for UK social housing providers. The offering comprises proprietary environmental sensors (Ei1020 monitoring temperature and humidity; Ei1025 monitoring temperature, humidity and CO2), a central gateway (Ei1000G), and cloud-based software platforms (Case Management workflow tool, web Portal, and Resident mobile app). Together these products enable remote monitoring of indoor air quality, damp and mould prevention, fuel poverty detection, retrofit validation, and proactive property maintenance.

Product overview

HomeLINK is a Connected Home Solution by Aico providing IoT devices for safer, healthier and more sustainable homes. The platform comprises the Ei1000G Gateway as the central hub, environmental sensors (Ei1020 and Ei1025) for monitoring temperature, humidity and CO2, the Case Management platform for damp and mould workflow management, a Portal for data insights and remote monitoring, and a Resident App empowering tenants to monitor their home health. Together these products enable social housing providers to tackle damp and mould, validate retrofit work, perform preventative maintenance and improve resident wellbeing.

Differentiator

Problem solved

Functional benefit

Brands

• Ei1025 Environmental Sensor: Environmental sensor that monitors temperature, humidity and carbon dioxide levels
• Ei1020 Environmental Sensor
• Ei1000G The Gateway
• Case Management
• Resident App
• Portal

Products and services

• Ei1000G Gateway

Quantifiable outcome

• Supporting residents before mould proliferates reduces operating costs for housing providers
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Damp and Mould Action and Awareness WeekminorOthersHomeLINK participates in the Damp and Mould Action and Awareness Week, a pan-industry event that unites supporters in tackling damp and mould issues in housing. This is a broader industry initiative rather than a formal commercial partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Awair: US-based indoor air quality monitoring company using multi-sensor devices (temperature, humidity, CO2, chemicals) similar to HomeLINK's Ei1025. Comparable sensor form factor and use case, though targeting commercial buildings and consumer segments rather than social housing.
• Disruptive Technologies: Norwegian provider of miniature wireless IoT sensors for building environmental monitoring including temperature, humidity, and leak detection. Comparable sensor technology with overlap in indoor air quality and building monitoring use cases.
• Alert Labs: Canadian IoT company providing smart water and environmental leak sensors for property managers and housing providers. Comparable in environmental monitoring for multi-family residential, with overlap in proactive maintenance and IoT gateway architecture.

Broad incumbents

• Vivint Smart Home: Large US smart home provider offering environmental sensors, smart hubs, and monitoring services to residential customers. Broad incumbent in the smart home and connected home space, with overlapping IoT sensor capabilities and recurring service revenue model.

Others

• Aico: HomeLINK's parent company and the UK's leading fire and CO alarm manufacturer for social housing. Parent-subsidiary relationship rather than a peer, but Aico's broader home safety product portfolio provides the channel and credibility underpinning HomeLINK's go-to-market.
• Ubitquity: Building management and IoT data platform enabling environmental monitoring across residential and commercial properties. Adjacent proptech peer with comparable data platform approach to environmental and asset management.

Direct peers

• Metrikus: UK proptech company providing IoT-based environmental and space utilization monitoring for commercial and residential buildings. Directly comparable in technology stack and target customers in the smart building/occupier analytics space.
• Switchee: UK-based IoT smart thermostat and environmental monitoring company focused on social housing providers. The most direct competitor — same vertical, same IoT-based connected home model, and competing for the same housing association procurement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aicohomelink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeLINK