Stalker

What Stalker does

Stalker is a Brazilian men's fashion brand founded in 1998 and headquartered in Parangaba, Fortaleza (Ceará), operating as a brand of Sand Beach Indústria de Confecções LTDA. The company designs, manufactures, and retails men's apparel and accessories — including t-shirts, dress and casual shirts, shorts, pants, footwear, and accessories — through a 22-store network spanning the Northeast and North regions of Brazil (Ceará, Rio Grande do Norte, Amapá, and Roraima). Stalker also maintains a sustainability-focused product line built on organic cotton and eco-certified fabrics (BCI, OEKO-TEX, GOTS, Lenzing) and innovates with consumer-facing sustainability features such as Tag Sementes do Bem, product tags embedded with plantable seeds.

The company's business model combines a mix of approximately 9 company-owned stores and 14 franchised locations, with revenue generated through retail sales, wholesale product distribution to franchisees, and recurring royalties of 15-22% calculated on franchisee purchases. The Stalker Na Sua Loja wholesale program extends the brand into third-party retail stores, broadening the distribution footprint without capital-intensive store openings. Franchise unit economics are disclosed at R$510,000-R$720,000 total investment with 24-36 month payback and average monthly revenue of R$60,000 per unit. The brand has received the ABF Selo de Excelência em Franchising seven consecutive years through 2024, validating franchise operational maturity. Distribution is supported by digital channels including the company website (stalker.com.br), an online lookbook, and Instagram (@stalkeroficial), alongside physical retail.

Name

Stalker

Legal name

Sand Beach Indústria de Confecções LTDA

Website

https://stalker.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Stalker is a Brazilian men's fashion brand founded in 1998, operating 22 retail stores across Northeast and North Brazil through a franchise and corporate-store model, offering apparel, footwear, and accessories with sustainability-certified product lines and recurring franchise royalties.

Ownership category

akta.pro rank

Product category

Men's Fashion Apparel

NAICS

Shoe Retailers (458210)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Men's fashion apparel
• Men's clothing
• Fashion franchise network
• Sustainable cotton clothing
• Brazilian menswear brand

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Direct sales of men's clothing and accessories through company-owned and franchise retail stores across Brazil.
2. Franchise Royalties: Ongoing royalties from franchisees calculated at 15-22% based on purchases, providing recurring revenue stream.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Stalker is a Brazilian men's fashion brand (founded 1998) that designs, manufactures, and sells men's apparel, footwear, and accessories — including t-shirts, shirts, shorts, pants, and eco-friendly lines — through a network of 22 physical stores across Brazil combining company-owned outlets and franchise locations, complemented by an e-commerce platform and a wholesale distribution program for third-party retailers.

Product overview

Stalker is a Brazilian men's fashion brand operating since 1998, offering a comprehensive wardrobe for the modern man across casual, office, and active occasions. The core product portfolio consists of Camisetas (t-shirts), Camisaria (shirts from tailoring to denim), Bermudas (shorts and boardshorts), Calças (pants), Calçados (footwear), and Acessórios (belts, sunglasses, bracelets, necklaces). The brand also maintains an eco-friendly product line featuring organic cotton items (Bromélia Orgânica, Malha Seu Bio) and sustainable fabrics (Viscolino Éko Color). Stalker distributes through 22 physical stores across Brazil (a mix of 7-9 company-owned and 12-14 franchise locations), with an e-commerce platform and franchise opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Camisetas (T-Shirts) Casual t-shirts for men in various colors and styles, available across all seasons for everyday wear.
• Camisaria (Shirts) Dress and casual shirts ranging from formal tailoring (alfaiataria) to denim, suitable for office and smart-casual occasions.
• Bermudas (Shorts) Men's shorts including casual bermudas and boardshorts for beach and outdoor activities.
• Calças (Pants) Men's pants including jeans and tailored trousers in various styles for different occasions.
• Calçados (Footwear) Men's footwear including shoes and casual options designed to complement Stalker apparel outfits.
• Acessórios (Accessories) Men's accessories including belts, sunglasses, bracelets, and necklaces.
• Bromélia Orgânica (Eco T-Shirt Line) Sustainable t-shirt made with organic cotton and natural dyeing, combining rustic texture with sophistication.
• Malha Seu Bio (Sustainable Knit Fabric Line) Sustainable knit fabric made with organic cotton cultivated in Paraíba, designed to be lightweight and breathable.
• Viscolino Éko Color (Sustainable Viscose Line) Light, comfortable fabric combining softness and fluid drape with environmental consciousness, offering rustic and elegant style.
• Stalker Standard Franchise Franchise offering for entrepreneurs to operate a Stalker-branded men's fashion retail store, including Taxa de Franquia of R$ 35,000, Initial Inventory of R$ 75,000, Total Investment of R$ 330,000, with average monthly revenue of R$ 60,000 and a 24-30 month return period. Royalties are 15-22% based on purchases, with full operational support including architectural design, construction oversight, team training, field supervision, logistics, and marketing assistance.
• Stalker Project Smart Franchise Premium franchise format with Taxa de Franquia of R$ 45,000, total investment range of R$ 510,000 to R$ 720,000, and return period of 24-36 months, targeting higher-volume store locations with the full Stalker franchise support package.
• Stalker Na Sua Loja (Wholesale Distribution Program) Wholesale program that distributes Stalker men's fashion products to third-party retail stores, supported with co-marketing materials including posters, WhatsApp assets, banners, social media content, and stickers.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Better Cotton Initiative (BCI)coreOthersBCI is an organization that aims to improve cotton production worldwide by promoting better standards across 21 countries. Through the BCI seal, there is guarantee that cotton was produced with fair labor conditions and environmentally responsible cultivation and production. Stalker's BCI-certified fabric suppliers include Canatiba, Cataguases, Dalila, Hudtelfa, and Menegotti.
• CanatibaminorOthersFabric and knit supplier with BCI certification providing sustainable cotton materials for Stalker products.
• CataguasesminorOthersFabric and knit supplier with BCI certification providing sustainable cotton materials for Stalker products.
• DalilaminorOthersFabric and knit supplier with BCI certification providing sustainable cotton materials for Stalker products.
• HudtelfaminorOthersFabric and knit supplier with BCI certification providing sustainable cotton materials for Stalker products.
• MenegottiminorOthersFabric and knit supplier with BCI certification providing sustainable cotton materials for Stalker products.
• LenzingcoreOthersInternational leader in textile innovation with 80 years of history. Lenzing Viscose is sourced from sustainably managed forests, respecting ecosystem support mechanisms and using production processes free of chemicals and toxic products.
• Sou de AlgodãominorOthersMovement launched in 2016 that highlights Brazilian raw material. Points to the relevance of the ABR (Responsible Brazilian Cotton) seal, contributing to an environmentally correct, socially just, and economically responsible product journey.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Riachuelo: Major Brazilian fashion retailer with men's apparel at accessible price points. Comparable to Stalker as a competitor for the Brazilian male discretionary apparel wallet, with a much larger footprint.
• C&A Brasil: Multinational fashion retailer operating one of Brazil's largest apparel store networks. Overlaps with Stalker on men's casual apparel and accessories, including sustainability messaging.
• Malwee: Brazilian apparel manufacturer and brand with multi-category portfolio including men's. Comparable to Stalker as a domestically-produced fashion brand with franchise/retail distribution.
• Renner: Brazil's largest fashion department store chain, competing for the same male customer across casual and workwear. Overlaps with Stalker on men's apparel categories but operates at vastly larger scale and with broader assortment.
• Hering: One of Brazil's largest apparel manufacturers and retailers, with broad men's and women's basics. Comparable to Stalker in core product categories (t-shirts, casual wear) but at materially larger scale and via different distribution.

Direct peers

• Cantão: Brazilian men's fashion brand with a focus on contemporary casualwear. Direct overlap with Stalker on men's wardrobe categories, mid-premium positioning, and Brazilian retail presence.
• Reserva: Brazilian men's contemporary fashion brand with a strong direct-to-consumer and franchise presence. Directly comparable to Stalker given overlapping men's apparel target market, mid-premium positioning, and Brazilian operations.
• Maresia: Sister brand under the same Sand Beach parent company; beachwear and casual lifestyle apparel. Comparable to Stalker in operating model, supplier base, and Brazilian consumer segment, though with a different style focus.
• Richards: Brazilian men's fashion retailer with multi-store presence. Comparable to Stalker in target customer (modern Brazilian men), product mix (shirts, pants, casualwear), and retail-led distribution.

Emerging players

• Insecta Shoes: Brazilian sustainable footwear brand. Comparable to Stalker's footwear sustainability positioning (upcycled materials) and small-scale, brand-driven retail model, though focused on shoes rather than full apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stalkeroficial
• Xx.com/stalkeroficial
• Facebookfacebook.com/stalkersobralshop
• LinkedInlinkedin.com/company/stalker---moda-masculina-e-infanto-juvenil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stalker