Tri Petch Isuzu Leasing

What Tri Petch Isuzu Leasing does

Tri Petch Isuzu Leasing Co., Ltd. (บริษัท ตรีเพชรอีซูซุลิสซิ่ง จำกัด) is a Thai private limited company and captive vehicle finance provider, incorporated on 14 March 1985 and headquartered in Bangkok's Chatuchak district, operating as a subsidiary of the Tri Petch Group. The company finances new and used Isuzu vehicles — primarily pickups (D-Max), SUVs (MU-X), and commercial trucks (FRR) — through hire-purchase, operating lease, and refinancing products distributed via the authorized ISUZU dealer network across Thailand, complemented by branch offices, a 1366 call center, and digital self-serve channels including the ISUZU Leasing Connect and myISUZU mobile applications. The core technology stack consists of a vehicle financing and loan management platform integrated with GPS and telematics tracking systems (Mimamori, Teletec) used for fleet and asset monitoring.

The business model is transaction-fee and interest-based: revenue is generated from interest on hire-purchase installments over multi-year tenors (with promotional rates as low as 0.99% per annum or tenors up to 84 months), recurring operating lease rentals, refinancing fees, registration and tax renewal services, and higher-yield unsecured personal loans under the Prompt Cash product (THB 10,000–150,000, effective rates of 23–24% per annum, up to 36 months) extended to existing Isuzu Leasing customers. Go-to-market is anchored on the ISUZU dealer channel, with supporting direct channels for application, servicing, and account management; supporting add-on services such as vehicle tax renewal, ownership transfer, license plate replacement, e-Tax Invoice/e-Receipt, and cross-sold insurance through affiliated Tri Petch Insurance Services reinforce customer retention beyond the initial loan origination.

Name

Tri Petch Isuzu Leasing

Legal name

บริษัท ตรีเพชรอีซูซุลิสซิ่ง จำกัด (Tri Petch Isuzu Leasing Co., Ltd.)

Website

https://isuzuleasing.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tri Petch Isuzu Leasing is a Thai captive vehicle finance company, founded in 1985 under the Tri Petch Group, that provides hire-purchase, leasing, refinancing, and personal loans to individual and commercial buyers of Isuzu vehicles across Thailand via the ISUZU dealer network.

Ownership category

akta.pro rank

Product category

Vehicle Financing

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Vehicle financing
• Hire purchase loans
• Auto leasing
• Vehicle refinancing
• Personal loans

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Installment Purchase Financing: Hire-purchase financing for new and used Isuzu vehicles including pickups (D-Max), SUVs (MU-X), and trucks. Revenue generated from interest payments on installment loans over the loan tenor.
2. Vehicle Refinancing: Refinancing services for existing vehicle loans, allowing customers to restructure their debt with potentially better terms.
3. Vehicle Leasing: Operating lease services for commercial vehicles and trucks.
4. Personal Loans (Prompt Cash): Unsecured personal loans for existing Tri Petch Isuzu Leasing customers, ranging from 10,000 to 150,000 THB with terms up to 36 months. Interest rates of 23-24% effective rate per annum.
5. Registration and Administrative Services: Vehicle registration services including annual tax renewal, ownership transfer, and license plate replacement. Also e-Tax Invoice/e-Receipt services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tri Petch Isuzu Leasing is a Thailand-based captive auto-finance provider offering hire-purchase, operating lease, and refinancing solutions for Isuzu passenger and commercial vehicles, alongside a personal loan product (Prompt Cash) and registration/administrative services such as annual tax renewal and ownership transfer. Services are distributed through the ISUZU dealer network across Thailand and supported by branch offices, a 1366 call center, website, and mobile applications.

Product overview

Tri Petch Isuzu Leasing operates as a comprehensive vehicle financing company under the Tri Petch Group, offering a portfolio of hire purchase, leasing, and refinancing products specifically designed for ISUZU vehicles. The core product suite includes new car hire purchase financing, vehicle leasing, used car financing, and refinancing services. Supporting these core offerings are add-on services such as annual vehicle tax renewal, registration services, and license plate replacement. The company also provides a personal loan product called Prompt Cash with credit limits up to 150,000 THB. Digital services include ISUZU Leasing Connect and myISUZU mobile applications for customer account management. The company leverages GPS and Telematics systems (including Mimamori and Teletec) for vehicle tracking services.

Differentiator

Problem solved

Functional benefit

Brands

• Prompt Cash: Personal loan product offered by Tri Petch Isuzu Leasing

Products and services

• New Car Hire Purchase Financing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Tri Petch Isuzu Sales (ตรีเพชรอีซูซุเซลส์)coreStrategic or Co-development PartnerPart of of the same group under Tri Petch Holding. Operates ISUZU vehicle distribution, parts, and service business in Thailand. Primary channel partner for vehicle sales.
• Tri Petch Insurance Services (ตรีเพชรอินชัวรันส์เซอร์วิส)coreStrategic or Co-development PartnerInsurance broker for non-life and life insurance under the Tri Petch Group. Provides vehicle insurance services including compulsory insurance (พ.ร.บ.) as mentioned on the service pages.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Honda Leasing (Thailand): Captive finance arm for Honda vehicles in Thailand. Closely analogous operating model to Tri Petch Isuzu Leasing — brand-tied hire-purchase and leasing distributed through Honda dealer network.
• Krungsri Auto: The auto financing arm of Bank of Ayudhya, one of Thailand's largest auto hire-purchase lenders. Directly comparable as a Thai consumer auto-finance specialist competing for new-vehicle financing volume across multiple OEMs.
• Dhipaya Leasing: Thai leasing company offering hire-purchase for cars and trucks, operating alongside a major insurance parent. Comparable on the auto and commercial fleet hire-purchase side of the market.
• Sathaporn Leasing: Thai auto and equipment leasing/hire-purchase firm with multi-OEM exposure. Comparable in providing vehicle hire-purchase and operating lease products to Thai retail and commercial customers.
• Easy Buy (AEON Thana Sinsap): Specialist personal-loan and consumer finance arm of the AEON group in Thailand. Closely comparable to Tri Petch Isuzu Leasing's Prompt Cash personal loan book in product, ticket size, and customer profile.
• Toyota Leasing Thailand: Toyota's captive finance operation in Thailand offering hire-purchase and leasing to Toyota buyers via the dealer network. Same structural model: OEM-tied financing with dealer-channel distribution.
• Muang Thai Capital: One of Thailand's largest non-bank hire-purchase lenders, providing auto and motorcycle financing nationwide. Comparable Thai hire-purchase operator with similar target segments in personal and small-commercial vehicle financing.
• AEON Hire Purchase (Thailand): Thai arm of AEON group's hire-purchase and personal loan business, focused on motorcycle and used-car financing plus personal loans. Comparable on the personal-loan and used-vehicle hire-purchase side of Tri Petch Isuzu Leasing's book.

Broad incumbents

• Thai Credit Retail Bank: Licensed Thai retail bank focused on personal loans, hire-purchase, and nano-finance. Comparable on the high-rate personal-loan and consumer hire-purchase segments Tri Petch Isuzu Leasing operates in.
• Mitsubishi HC Capital (Thailand): Thai operation of the Japanese leasing major offering vehicle and equipment leasing to corporate and SME customers. Comparable on the commercial fleet leasing and operating lease side of Tri Petch Isuzu Leasing's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tripetchisuzuleasing
• LinkedInlinkedin.com/company/tri-petch-isuzu-leasing-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri Petch Isuzu Leasing