Tri Petch Isuzu Sales Co., Ltd.

Name

Tri Petch Isuzu Sales Co., Ltd.

Legal name

Tri Petch Isuzu Sales Co., Ltd. (บริษัท ตรีเพชรอีซูซุเซลส์ จำกัด)

Website

https://isuzu-tis.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Automotive Distribution and Dealership

NAICS

Automobile Dealers (4411)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive distribution
• Pickup trucks
• Vehicle sales
• After-sales service
• Vehicle financing

Headquarters

HQ city

Bangkok, Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Sale of Isuzu brand pickup trucks and multi-purpose vehicles through authorized dealer showrooms in Thailand. Revenue is generated through one-time vehicle transactions with optional financing.
2. Aftersales service and parts: Service centers provide maintenance, repair, and genuine spare parts for Isuzu vehicles, generating recurring service revenue from the existing customer base.
3. Vehicle financing and insurance: Associated entities Isuzu Leasing and Tripetch Insurance Services provide financing packages and insurance products for vehicle purchases, generating referral and financial service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Tri Petch Isuzu Sales Co., Ltd. is the authorized distributor of Isuzu vehicles in Thailand, selling Isuzu pickup trucks (V-CROSS 4x4, D-MAX 4-Door Hi-Lander, D-MAX 2-Door Space Cab, D-MAX Spark, X-Series) and SUVs (MU-X, MU-X RS), all powered by the 2.2 Ddi MAXFORCE engine. The company distributes vehicles through a nationwide network of authorized showrooms and service centers, complemented by vehicle financing (via Isuzu Leasing) and insurance (via Tripetch Insurance Services).

Product overview

Tri Petch Isuzu Sales Co., Ltd. is the official Isuzu distributor in Thailand operating the isuzu-tis.com website. The company offers a unified vehicle portfolio centered on Isuzu's D-MAX and MU-X platforms powered by the 2.2 Ddi MAXFORCE engine technology. The product lineup consists of pickup trucks across multiple variants (V-CROSS 4x4, D-MAX 4-Door, D-MAX 2-Door, D-MAX SPARK, X-SERIES) and SUVs (MU-X and MU-X RS), with supporting services including vehicle financing, maintenance, and parts supply. Pickup prices range from 595,000 to 937,000 THB, while SUV models start from 1,194,000 THB.

Differentiator

Problem solved

Functional benefit

Products and services

• ISUZU V-CROSS 4x4 Premium 4x4 pickup truck powered by the 2.2 Ddi MAXFORCE engine, positioned as the flagship lifestyle pickup variant. Targeted at retail and lifestyle buyers seeking a high-end 4x4.
• ISUZU D-MAX 4-Door (Hi-Lander) Four-door pickup truck with 2.2 Ddi MAXFORCE engine, offering enhanced comfort and practicality for family and commercial use. Targeted at family buyers and small business operators.
• ISUZU D-MAX 2-Door (Space Cab) Two-door pickup truck with 2.2 Ddi MAXFORCE engine, providing robust payload capability and durability for work applications. Targeted at work-use and commercial buyers.
• ISUZU D-MAX Spark Entry-level pickup truck variant with 2.2 Ddi MAXFORCE engine, designed for cost-conscious buyers with a focus on fuel efficiency. Targeted at price-sensitive retail and small business buyers.
• ISUZU X-Series Commercial pickup truck with the tagline '2 Hot 2 Handle', powered by the 2.2 Ddi MAXFORCE engine for demanding work applications. Targeted at work-focused and commercial users.
• ISUZU MU-X Sport Utility Vehicle (SUV) marketed as 'THE NEXT PEAK' with the 2.2 Ddi MAXFORCE 4WD system, offering premium family adventure capability. Targeted at families and lifestyle SUV buyers.
• ISUZU MU-X RS High-performance variant of the MU-X SUV with enhanced sport/racing styling and features. Targeted at lifestyle-oriented SUV buyers seeking sportier trim.
• Isuzu After-Sales Service and Genuine Parts Authorized service centers across Thailand providing vehicle maintenance, repair, and genuine Isuzu spare parts. Targets the existing Isuzu vehicle owner base for recurring after-sales service needs.
• Vehicle Financing (Isuzu Leasing) Vehicle financing and leasing products for Isuzu vehicle purchases, offered through associated company Isuzu Leasing. Targets retail and corporate buyers seeking financing for vehicle acquisition.
• Vehicle Insurance (Tripetch Insurance Services) Insurance products tailored for Isuzu vehicle owners, provided through associated company Tripetch Insurance Services. Targets Isuzu vehicle buyers seeking insurance coverage at point of purchase.
• Isuzu Commercial Trucks (via truck.isuzu-tis.com) Isuzu commercial trucks sold through a dedicated commercial vehicle channel (truck.isuzu-tis.com), with dedicated sales, service, and Teletec telematics/fleet management technology. Targets commercial truck buyers in logistics, construction, and goods transport.

Quantifiable outcome

• Multiple financing offers available including 0.99% special interest rate for D-MAX Hi-Lander 4-door
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Isuzu Leasing (อีซูซุลิสซิ่ง)coreStrategic or Co-development PartnerIsuzu Leasing (อีซูซุลิสซิ่ง) is an associated company within the Tri Petch Group ecosystem that provides vehicle financing solutions for Isuzu customers. Referenced as a linked service on the official Isuzu Thailand website, it enables customers to access loan and leasing products for vehicle purchases.
• Tripetch Insurance Services (ตรีเพชรอินชัวรันส์เซอร์วิส)coreStrategic or Co-development PartnerTripetch Insurance Services is an associated company offering insurance products tailored for Isuzu vehicle owners. Listed as a complementary service on the Isuzu Thailand website under 'บริการอื่นๆ' (other services), it provides insurance coverage options integrated into the Isuzu customer purchase journey.
• Truck2Hand (www.truck2hand.com)minorChannel Partner/ Reseller/ DistributorTruck2Hand is an online platform for buying and selling pre-owned trucks, listed as a related service on the Isuzu Thailand website. It serves as a channel for used commercial vehicle transactions, potentially accepting Isuzu trucks in trade-in or resale.
• Isuzu Motors Thailand (parent manufacturer)flagshipStrategic or Co-development PartnerTri Petch Isuzu Sales Co., Ltd. is the authorized distributor (official dealer) of Isuzu vehicles manufactured by Isuzu Motors Limited in Thailand. The company represents the Isuzu brand in the Thai market, selling vehicles imported or manufactured by the parent company. This is a principal distribution and brand representation relationship.

Recent moves6 records

Expansion highlights5 records

Regional players

• Tata Motors (Thailand): India-headquartered commercial vehicle manufacturer with Thailand presence focused on trucks and pickups. Adjacent competitor in the commercial vehicle channel where Tri Petch Isuzu also operates via truck.isuzu-tis.com.

Direct peers

• Nissan Motor Thailand: Distributor of Nissan vehicles in Thailand, with the Navara pickup competing directly with D-MAX and a comparable SUV lineup. Operates a nationwide dealer network similar in structure to Tri Petch Isuzu.
• Mitsubishi Motors (Thailand): Distributor of Mitsubishi vehicles in Thailand, with the Triton pickup as a direct competitor to the Isuzu D-MAX. Operates a similar authorized dealer network and shares the diesel pickup customer base in Thailand.
• Ford Motor Thailand: Authorized distributor of Ford vehicles in Thailand, with the Ranger pickup as one of the top-selling competitors to the D-MAX. Operates showrooms and service centers across Thailand using a comparable GTM motion.
• Toyota Motor Thailand: Authorized distributor of Toyota vehicles in Thailand and the leading competitor in the pickup (Hilux) and SUV segments. Operates a comparable national dealer showroom and service center model, directly contesting Isuzu D-MAX and MU-X for Thai market share.
• Mazda Sales (Thailand): Authorized Mazda distributor in Thailand, selling the BT-50 pickup alongside SUVs and sedans. Competes in the same pickup segment and uses a comparable authorized dealer distribution model.

Broad incumbents

• BMW Thailand: Authorized distributor of BMW in Thailand, competing at the premium end of the SUV market where MU-X variants overlap. Operates a similar showroom and aftersales service model but at a higher price tier.
• Honda Automobile (Thailand): Major authorized passenger vehicle distributor in Thailand with strong SUV and sedan lineup (CR-V, HR-V, City). Does not compete directly in pickups but competes for the same SUV and family-vehicle buyer pool as the MU-X.

Emerging players

• MG Sales (Thailand): Newer entrant distributing MG vehicles in Thailand with an expanding SUV and pickup lineup at aggressive price points. Represents the emerging Chinese-brand competitive threat to established Japanese pickup distributors.
• Hyundai Motor Thailand: Distributor of Hyundai vehicles in Thailand with a growing SUV and commercial lineup. Increasingly competes in Thai SUV segments served by MU-X and is expanding into light commercial vehicles competing with Isuzu trucks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmTP28q4oZsMCyx16PiPJwA
• Facebookfacebook.com/ALLNEWISUZUDMAX
• Instagraminstagram.com/isuzuthailandofficial
• TikToktiktok.com/@isuzuthailandofficial
• LinkedInlinkedin.com/company/tri-petch-isuzu-sales-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri Petch Isuzu Sales Co., Ltd.