Babusjka
Babusjka is a Norwegian animation and film production studio founded in 2001, producing motion graphics, stop motion, and 3D animation for advertising agencies and brands including Nike, Fendi, MTV, and DNB. It also develops the Green Producers sustainability tool.
- Company typePrivate
- Founded2001
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Babusjka does
Babusjka AS is a Norwegian private limited company founded in 2001 and headquartered in Oslo, operating as a boutique animation and film production studio serving advertising agencies and brand clients. The company produces motion graphics, stop motion animation, 3D animation, and brand films, with a notable client roster that includes Nike, Fendi, MTV, Diesel, DNB, Ringnes, Meny, Freia, Mowi, TINE, and Kikkoman, among others. Work is delivered through direct agency and brand relationships, with billings structured as project-based commercial production fees negotiated per brief.
The company's core technical capabilities center on hand-crafted animation techniques (motion graphics, in-camera stop motion, and 3D animation), supported by a small named creative team including Ernst Føyn (Head of Animation), Syver Sanengen (Director/Motion Graphics), Anna Kuznik (3D Artist), and Aksel Lundby (Director). Distribution is via direct sales to advertising agencies and brand clients, with the website portfolio serving as the primary marketing channel and industry awards (Gullbranson, Gulltaggen, Cannes Young Director Award nomination) functioning as top-of-funnel credibility signals.
In 2018, following the IPCC UN climate report, the company pivoted to develop the Green Producers Club and a science-based Green Producers Tool built in collaboration with CICERO climate researchers. The tool measures CO2eqv footprints for cultural productions and events, supported by the Research Council of Norway and EU grants, and has grown to 140+ member companies and 1,000+ users across Norway, Denmark, and Sweden as of September 2023. The sustainability initiative has been twice named Green Guardian by IQ magazine and led to Babusjka's 2020 nomination as Green Company of the Year by the City of Oslo.
Babusjka firmographics
Firmographics- Name
- Babusjka
- Legal name
- Babusjka AS
- Website
- https://babusjka.no
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Babusjka is a Norwegian animation and film production studio founded in 2001, producing motion graphics, stop motion, and 3D animation for advertising agencies and brands including Nike, Fendi, MTV, and DNB. It also develops the Green Producers sustainability tool.
- Ownership category
- akta.pro rank
Babusjka industry classification
Industry- Product category
- Animation and Film Production Services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)
- akta.pro secondary industries
- Motion Graphics & Title Design (MPADACAD), Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)
Keywords
Where Babusjka is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Babusjka business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Production Services: Project-based fees for producing commercial films, animations, and advertising content for agencies and brands. Work includes motion graphics, stop motion, and 3D animation projects with typical production company arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Babusjka product offering
Product offeringCore offering
Babusjka is a Norwegian creative production studio producing motion graphics, stop motion, and 3D animation for advertising campaigns and brand films. Services span directing, cinematography, and post-production for commercial films targeting advertising agencies and brand clients. The studio also maintains the Green Producers Tool, a sustainability platform that measures and reduces CO2eqv emissions for cultural productions.
Product overview
Babusjka is an award-winning Norwegian animation and film production company founded in 2001, offering Motion Graphics, Stop Motion Animation, 3D Animation, and Film Production services. The company operates Green Producers Club and uses the Green Producers Tool—a science-based carbon measurement platform developed with CICERO—to measure and reduce CO2 emissions from their productions. They work with major international and Norwegian brands including Nike, Fendi, MTV, Diesel, DNB, and Meny, producing commercials and brand films across various industries.
Differentiator
Problem solved
Functional benefit
Brands
- Green Producers Club: A collaborative initiative and community for sustainable production practices, developed by Babusjka to measure and reduce CO2eqv footprint for cultural productions and events. The club has over 140 member companies and organizations as of September 2023.
- Green Producers Tool
Products and services
- Motion Graphics
Quantifiable outcome
- Over 200 news articles generated first week for 'How much will you take' campaign
- +1 more outcomes
Companies that use Babusjka
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Babusjka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Babusjka partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- CICERO - center for international climate researchcoreCollaboration with climate researchers at CICERO to develop the Green Producers Tool, a science-based tool for measuring and reducing CO2eqv footprint for cultural productions and events.
- The Norwegian Opera & BallettcoreCollaborating partner in development of Green Producers Tool for sustainable cultural production.
- The ØyafestivalcoreCollaborating partner in development of Green Producers Tool for sustainable event production.
- StrixminorPartner in Green Producers Tool development collaboration.
- InnocodeminorPartner in Green Producers Tool development collaboration.
- VirkeminorPartner in Green Producers Tool development collaboration.
- NRKcoreDeveloping industry standards on what to measure and how detailed, in collaboration with leading organizations as NRK.
- ViaplaycoreDeveloping industry standards on measurement and methodology in collaboration with Viaplay.
- TV2coreDeveloping industry standards on measurement and methodology in collaboration with TV2.
- PravdaminorCollaborated with Norwegian film industry colleagues including Pravda in 2019 to develop initial simpler tool.
- Bacon OSLminorCollaborated with Norwegian film industry colleagues including Bacon OSL in 2019.
- AnimasjonsdepartementetminorCollaborated with Norwegian film industry colleagues including Animasjonsdepartementet in 2019.
- BekkminorCollaborated with Norwegian film industry colleagues including Bekk in 2019.
- ChoooseminorCollaborated with Norwegian film industry colleagues including Chooose in 2019.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Babusjka competitors and assessment
Company assessmentDirect peers
- Animasjonsdepartementet: Norwegian animation studio specializing in animation and motion graphics for advertising and branded content. Direct competitor in animation-for-advertising; listed as a Babusjka collaboration partner on sustainability tooling.
- Aardman Animations: World-leading stop motion animation studio with deep advertising and brand-film work alongside features. Direct peer on stop motion specialization and commercial animation delivery, though operating at materially larger scale.
- Hornet Inc. Animation and motion design studio producing commercial and branded content for global brands. Strong peer overlap in animation-for-advertising craft, particularly motion graphics and stylized storytelling for campaigns.
- Pravda: Oslo-based film production company serving advertising and brand clients across Norway. Peer overlap in commercial/brand film production; Pravda is named as a Babusjka collaborator on the Green Producers Tool.
- Nexus Studios: UK-based animation and film production studio with a commercials division producing animated brand films and idents. Highly comparable mix of stop motion, 3D, and motion graphics for advertising clients.
- Buck: Global design-driven animation and motion graphics studio serving advertising and brand clients. Directly comparable on animation-for-advertising capabilities, talent-led production model, and premium project fees; serves as a global benchmark for boutique animation studios of Babusjka's profile.
- Bacon OSL: Norwegian film and advertising production company headquartered in Oslo. Directly comparable as a fellow Nordic commercial production studio; Babusjka explicitly collaborated with Bacon OSL on the Green Producers Tool.
- Passion Pictures: London-based production company specializing in animated commercials, idents, and branded content. Strong peer in animation-led commercial production for global brands and award circuits.
Regional players
- Qvisten Animation: Long-established Norwegian animation studio producing animated commercials, brand films, and series. Comparable in animation craft and Nordic market focus, though historically more oriented toward long-form content than Babusjka's advertising-led model.
Broad incumbents
- The Mill: Global post-production, VFX, and design studio with significant animation and motion graphics capabilities serving advertising clients. Larger, broader incumbent offering overlapping animation-for-advertising services at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Babusjka social profiles
Digital presenceBabusjka compliance and trust
Trust signalCompliance1 record
Babusjka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Babusjka leadership team
Management profileNumber of profiles
Profiles4 records
Babusjka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Babusjka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Babusjka
What does Babusjka do?
Babusjka is a Norwegian creative production studio producing motion graphics, stop motion, and 3D animation for advertising campaigns and brand films. Services span directing, cinematography, and post-production for commercial films targeting advertising agencies and brand clients. The studio also maintains the Green Producers Tool, a sustainability platform that measures and reduces CO2eqv emissions for cultural productions.
Is Babusjka a public or private company?
Babusjka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Babusjka founded?
Babusjka was founded in 2001. It employs 11 to 50 people.
Where is Babusjka based?
Babusjka is headquartered in Oslo, Norway, in the Europe region.
How does Babusjka make money?
One revenue line is on record: commercial Production Services.
Who are Babusjka's main competitors?
Direct peers on record are Animasjonsdepartementet, Aardman Animations, Hornet Inc., Pravda, Nexus Studios, Buck, Bacon OSL and Passion Pictures. Qvisten Animation is listed as a regional player. The Mill is listed as a broad incumbent.
Does Babusjka have an API?
No public API is recorded for Babusjka.
What industry is Babusjka in?
Babusjka's product category is Animation and Film Production Services. Its primary akta.pro industry code is MPAAAMAD, Animation Production (2D/3D/Stop-Motion), with a secondary code of MPADACAD, Motion Graphics & Title Design. Its NAICS code is 512110 and its SIC code is 7812.