Mississippi Reproductive Medicine

What Mississippi Reproductive Medicine does

Mississippi Reproductive Medicine (MRM) is a private fertility clinic headquartered in Flowood, Mississippi, founded in August 2010 by reproductive endocrinologist Dr. Randall Hines, MD, and nurse practitioner Marty Gebhart, DNP. The practice operates two Mississippi locations — a main clinic at 2500 Lakeland Drive, Flowood housing a CAP-accredited andrology, endocrinology, and embryology laboratory, and a satellite office at 653 Concordia Avenue, Oxford — providing comprehensive fertility services including in vitro fertilization (IVF) with ICSI, intrauterine insemination (IUI), ovulation induction, egg freezing via vitrification, donor egg and donor embryo programs, sperm donation, gestational carrier arrangements, preimplantation genetic testing (PGT), and reproductive surgery for endometriosis, fibroids, and recurrent pregnancy loss.

The clinic's underlying technology is a conventional advanced ART laboratory stack rather than a software platform: ICSI micromanipulation, blastocyst-stage embryo culture, vitrification cryopreservation with monitored liquid nitrogen storage, and PGT screening (PGT-A for aneuploidy, PGT-M/PGT-SR for specific genetic conditions). The patient-facing layer is a third-party n-Able IVF patient portal handling registration, appointments, lab results, treatment calendars, and HIPAA-compliant messaging. There are no proprietary software products, no API or SDK surface, and no AI/ML systems disclosed in source data.

MRM's business model is direct patient-paid healthcare with insurance coordination. Revenue streams include per-cycle fertility treatment fees (egg freezing cycles approximately $8,000, with full IVF cycle pricing undisclosed), annual cryostorage fees of approximately $650/year, one-time third-party reproduction coordination fees for donor and gestational carrier services, and professional services revenue from the affiliated Paradigm: Beyond Infertility wellness subsidiary offering acupuncture, nutrition counseling, massage therapy, and support groups. Patient acquisition is primarily referral-based (OB/GYN, self-referral) supplemented by patient testimonials, Google reviews, social media across Facebook/Instagram/TikTok/YouTube, and a newsletter (Paradigm Press). The clinic is Mississippi's only Nursing Center of Excellence in Reproductive Medicine per the American Society of Reproductive Medicine, and operates without disclosed external venture capital or private equity investment.

Name

Mississippi Reproductive Medicine

Legal name

Mississippi Reproductive Medicine

Website

https://reproductivemedms.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Mississippi Reproductive Medicine is a private fertility clinic operating two locations in Flowood and Oxford, MS, offering IVF, IUI, egg freezing, donor programs, PGT, and reproductive surgery, with an affiliated wellness subsidiary, Paradigm: Beyond Infertility, providing acupuncture, nutrition, massage, and support services.

Ownership category

akta.pro rank

Product category

Reproductive Medicine / Fertility Clinic Services

NAICS

Family Planning Centers (62141), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

Keywords

• Fertility treatments
• In vitro fertilization
• Reproductive endocrinology
• Egg freezing services
• Fertility preservation

Headquarters

HQ city

Flowood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fertility Treatment Services: MRM generates revenue through providing fertility medical services including IVF procedures, IUI treatments, egg freezing, fertility testing, surgeries, and related clinical services. The clinic accepts insurance and offers multiple financial packages for uninsured or underinsured patients.
2. Third-Party Reproduction Services: Revenue from donor egg programs, donor embryo programs, and gestational carrier matching services. Egg donors receive compensation the day of retrieval; the clinic facilitates anonymous and known donor arrangements.
3. Paradigm Wellness Services: Affiliated integrative medicine center providing acupuncture, nutrition counseling, massage therapy, and support groups. Services offered virtually and in-person with various consultation packages.
4. Egg Storage: Annual storage fees for cryopreserved eggs and embryos. Initial egg preservation cycle includes first year storage; subsequent years require nominal annual fee approximately $650/year.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mississippi Reproductive Medicine operates a private fertility clinic providing comprehensive diagnostic and treatment services for infertility, including in vitro fertilization (IVF), intrauterine insemination (IUI), ovulation induction, egg/embryo/sperm donation, gestational carrier matching, egg freezing, reproductive surgery, and treatment of conditions such as endometriosis, uterine fibroids, recurrent pregnancy loss, and endocrine disorders. The clinic maintains a CAP-accredited embryology, andrology, and endocrinology laboratory at its Flowood, MS location and a satellite consultation office in Oxford, MS.

Product overview

Mississippi Reproductive Medicine (MRM) is a fertility clinic offering a comprehensive portfolio of reproductive medicine services at its Flowood, MS main location and Oxford, MS satellite office. The core clinical offerings include advanced assisted reproductive technologies such as In Vitro Fertilization (IVF) with ICSI, Intrauterine Insemination (IUI), ovulation induction, egg donation, egg freezing (oocyte cryopreservation), donor embryo program, sperm donation, and gestational surrogacy. The clinic provides full diagnostic and treatment services for conditions affecting fertility including endometriosis, uterine fibroids, recurrent pregnancy loss, and endocrine disorders, along with preimplantation genetic testing (PGT) and ovarian reserve testing. MRM also operates Paradigm: Beyond Infertility as a complementary integrative medicine sub-brand offering acupuncture, nutrition counseling, massage therapy, and fertility support groups—all under one roof to support patients throughout their reproductive journey. A third-party patient portal (n-Able IVF) provides online access to appointments, lab results, and secure provider messaging.

Differentiator

Problem solved

Functional benefit

Brands

• Paradigm: Beyond Infertility: Integrative and Complementary Alternative Medicine (CAM) services for reproductive-aged women, offering acupuncture, nutrition counseling, massage therapy, fertility support groups, and wellness services under one roof.

Products and services

• In Vitro Fertilization (IVF) A fertility treatment procedure involving egg retrieval, laboratory fertilization (including ICSI), embryo development to blastocyst stage, and embryo transfer into the uterus for pregnancy. Available to couples and individuals experiencing infertility.
• Intrauterine Insemination (IUI) A minimally invasive fertility treatment that places processed sperm directly into the uterus around ovulation to increase pregnancy chances, often used as a first-line therapy.
• Ovulation Induction Treatment using oral and/or injectable medications to correct ovulation disorders, frequently used as a first-line therapy for infertility.
• Egg Donation Fertility service using donor eggs to help couples build families, available with anonymous or known donors through the clinic's donor program; egg donors receive compensation at retrieval.
• Egg Freezing (Oocyte Cryopreservation) Fertility preservation service allowing women to conserve their eggs for future family planning using vitrification technology; cycle approximately $8,000 plus medications, with annual storage around $650/year after the first included year.
• Donor Embryo Program Embryo donation service using previously created IVF embryos, offered to individuals and couples needing donor eggs/sperm or facing recurrent IVF failure.
• Sperm Donation Sperm donation service for individuals or couples needing donor sperm, with screening, testing, and clinical guidance.
• Gestational Carriers (Surrogacy) Surrogacy coordination service where an embryo created through IVF is transferred to a gestational carrier who carries the pregnancy.
• Preimplantation Genetic Testing (PGT) Embryo genetic screening testing for chromosomal abnormalities (PGT-A) and specific genetic conditions (PGT-M/PGT-SR) before embryo transfer; embryos are cryopreserved and transferred once results are reviewed.
• Ovarian Reserve Testing Fertility assessment combining transvaginal ultrasound (antral follicle count) and hormonal blood analysis to estimate egg supply and predict IVF response.
• Hysterosalpingogram (HSG) Testing In-office X-ray diagnostic test examining the uterus and fallopian tubes for blockages, adhesions, or structural abnormalities affecting fertility.
• Infertility Surgery Surgical procedures including laparoscopy, hysteroscopy, laparotomy, and myomectomy for endometriosis, fibroids, adhesions, and uterine abnormalities affecting fertility.
• Endocrine Disorder Treatment Diagnosis and treatment of hormonal disorders affecting fertility, including PCOS, hypothyroidism, hyperprolactinemia, and metabolic disorders.
• Uterine Fibroids Treatment Diagnosis and treatment of uterine fibroids, including medication, myomectomy, hysterectomy, and uterine artery embolization.
• Endometriosis Treatment Medical and surgical treatment for endometriosis, a cause of both pain and infertility, including surgical evaluation prior to conception.
• Recurrent Pregnancy Loss (RPL) Treatment Evaluation and treatment for couples experiencing two or more pregnancy losses, addressing chromosomal, endocrine, coagulation, and uterine factors.
• Paradigm: Beyond Infertility Integrative and complementary alternative medicine (CAM) services for reproductive-aged women, including acupuncture, nutrition counseling, massage therapy, and fertility support groups offered alongside medical treatments.
• Acupuncture Services Fertility-focused acupuncture provided by a licensed, board-certified acupuncturist with FABORM certification, offered through Paradigm.
• Nutrition Counseling Fertility nutrition services including nutrition screens, dietary recalls, personalized nutrition plans, and weight loss packages for fertility, provided by a Registered Dietitian Nutritionist.
• Massage Therapy Prenatal and fertility massage services including Swedish massage, hot stone massage, and pregnancy massage to reduce stress and improve circulation.
• Fertility Support Group

Quantifiable outcome

• Most patients receive single embryo transfer and deliver single, healthy baby with PGT
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Baptist HospitalminorOthersMRM has admitting privileges at Baptist Hospital in the Jackson metro area for surgical procedures requiring hospital-based care.
• Merit River OaksminorOthersMRM has admitting privileges at Merit River Oaks hospital for surgical procedures requiring hospital-based care.
• Woman's HospitalminorOthersMRM has admitting privileges at Woman's Hospital for surgical procedures requiring hospital-based care.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reproductive Medicine Associates of New Jersey (RMANJ): One of the largest US fertility practices operating multiple full-service IVF labs across several states. Closely comparable to MRM as a physician-led reproductive endocrinology and infertility practice offering IVF, IUI, PGT, egg freezing, and donor services, but at significantly greater scale.
• Seattle Reproductive Medicine: Multi-physician reproductive endocrinology practice with in-house lab, donor program, and integrative services. Comparable to MRM on full-stack fertility care and ancillary wellness offerings, though serving the Pacific Northwest.
• Boston IVF: Multi-site reproductive medicine practice with a flagship lab and satellite consultation model closely analogous to MRM's Flowood+Oxford structure. Comparable on full-service fertility offerings including IVF, PGT, and donor programs.
• New Hope Fertility Center: Independent fertility clinic known for mild stimulation and elective egg freezing. Comparable to MRM in being a privately held, single-organization clinic with its own lab and emphasis on individualized protocols, though New Hope operates at larger urban scale.
• Shady Grove Fertility (now part of US Fertility): Large multi-state fertility network offering comprehensive ART, donor, and third-party reproduction services. Directly comparable to MRM on service line and patient population, with significantly broader geographic reach and payer relationships.
• CCRM Fertility: National fertility network known for advanced embryology, PGT, and high-complexity cases. Overlaps directly with MRM on IVF/ICSI/PGT and egg freezing, and competes for patients willing to travel for higher-complexity care.

Broad incumbents

• Prelude Fertility / Inception Fertility: Large fertility platform with a network of clinics, donor egg/sperm programs, and cryobank assets. Competes with MRM for IVF and third-party reproduction patients, but operates at a national platform scale with capital and employer-benefit contracts.

Regional players

• Tennessee Fertility Institute: Regional reproductive medicine practice in Tennessee offering full IVF, IUI, PGT, and fertility preservation services. Comparable in size and service model to MRM but serves the Nashville/Middle Tennessee market rather than Mississippi.
• Fertility Institute of New Orleans: Independent fertility clinic serving the Gulf South with IVF, IUI, donor and gestational carrier programs. Comparable as a community-scale Southern fertility practice with similar referral dynamics, though in a different state.

Others

• Progyny: Public fertility benefits manager that contracts with fertility clinics on behalf of self-funded employers. Not a direct competitor, but materially shapes MRM's patient flow and pricing power as employer-sponsored fertility benefits grow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaDW8xQTrdprSDMUQrEnuBQ
• Facebookfacebook.com/msreproductivemed
• Instagraminstagram.com/ms_reproductive_medicine
• TikToktiktok.com/@ms_reproductive_med
• LinkedInlinkedin.com/company/mississippi-reproductive-medicine-pllc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mississippi Reproductive Medicine