Alpine Shire Council

What Alpine Shire Council does

Alpine Shire Council is a local government authority in northeastern Victoria, Australia, serving the Alpine Shire region which includes the towns of Bright, Mount Beauty, Myrtleford, Harrietville, and Dinner Plain. The council is a statutory public body established under Victorian state legislation, governed by elected councillors, and operates with a workforce of 101-250 employees from its headquarters at 2 Churchill Avenue, Bright. Its services span the full range of municipal functions: rates and property services, waste and recycling collection, building and planning approvals, local law enforcement, road and infrastructure maintenance, community care (including aged and disability services), emergency preparedness, and tourism promotion through three Visitor Information Centres.

The council delivers these services through a hybrid digital and in-person model. The digital layer consists of a Drupal-based website, the My Alpine customer portal for service requests, the Greenlight-based Planning Portal for development applications, and the Engage Alpine community consultation platform. The physical layer comprises the Bright headquarters plus three visitor centres in Bright, Mount Beauty, and Myrtleford operating up to seven days per week. Additional service lines include event management with sustainability programs (Dish Pig mobile washing station, bin hire, water refill stations via North East Water), swimming and sports facilities, and library services.

Revenue is generated through three primary streams: rates and property taxes levied on shire property owners, fees and charges for permits and services, and federal/state government funding allocations. The council has no parent company, no private ownership, and no commercial funding rounds; it is accountable to residents and ratepayers through democratic processes. Recent strategic activity has focused on regulatory policy adoption (a new Domestic Animal Management Plan and a Surveillance Technology Policy in mid-2026) and active planning scheme amendments.

Name

Alpine Shire Council

Legal name

Alpine Shire Council

Website

https://alpineshire.vic.gov.au

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Alpine Shire Council is a Victorian local government authority serving the Alpine Shire region of northeastern Victoria, delivering municipal services, tourism information, and community programs to residents, ratepayers, local businesses, and visitors.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Local government services
• Municipal waste management
• Building planning permits
• Community engagement services
• Visitor information services

Headquarters

HQ city

Bright

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Rates and Property Taxes: Local government rates charged to property owners within Alpine Shire for core council services including waste management, road maintenance, planning, and community services.
2. Fees and Charges: Various service fees including planning permits, building services, event permits, facility hire, and other council services.
3. Government Funding: Federal and state government funding allocations for local government operations, infrastructure projects, and community services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alpine Shire Council is a local government entity that provides municipal services to residents, ratepayers, and visitors of the Alpine Shire region in northeastern Victoria, Australia. Core offerings include waste and recycling collection, building and planning approvals, community care programs, emergency management, road maintenance, library services, swimming and sports facilities, and tourism promotion through three Visitor Information Centres. The council also operates digital service platforms including the My Alpine customer portal, Planning Portal, and Engage Alpine community consultation platform.

Product overview

Alpine Shire Council provides a comprehensive suite of digital and in-person services to residents, ratepayers, and visitors of Victoria's alpine region. The council operates a digital services ecosystem consisting of the My Alpine customer portal for service requests, the Planning Portal for development applications, and Engage Alpine for community consultation. Core municipal services include waste collection scheduling, community care programs, and emergency management. Tourism infrastructure includes three Visitor Information Centres in Bright, Mount Beauty, and Myrtleford, complemented by event management services with resources such as event bins, the Dish Pig mobile dishwashing station, and water refill stations. The council also provides recreational facilities including libraries, swimming and sports centres, and manages building and planning services for the region.

Differentiator

Problem solved

Functional benefit

Products and services

• My Alpine Portal A customer portal for residents and ratepayers to submit requests to Council, access services, and manage interactions with the council.
• Planning Portal Online portal for accessing the planning portal to view and manage planning applications and permits.
• Engage Alpine Online platform for community consultation and engagement, allowing residents to participate in council decision-making processes.
• Emergency Dashboard Real-time emergency information and updates for residents and visitors in the Alpine Shire region.
• Waste & Recycling Collection Services Bin collection day lookup and waste management services for residents including recycling, green waste, and general waste.
• Community Care Services Aged care, disability services, and community support programs for residents including reconciliation initiatives.
• Visitor Information Centre Services Three visitor information centres located in Bright, Mount Beauty, and Myrtleford providing local tourism knowledge, maps, and recommendations.
• Event Management Services Event permits, planning resources, sustainable event guidelines, event bins, Dish Pig mobile dishwashing station, and water refill stations for event organizers.
• Library Services Public library services and programs available to residents and visitors of Alpine Shire.
• Swimming & Sports Centre Facilities Aquatic and sports facilities available for community use.
• Building & Planning Services Building permits, planning services, strategic planning, heritage information, and online maps and reports for development and construction in the shire.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• Upper Ovens Sustainability GroupsupportingStrategic or Co-development PartnerCommunity group that developed a toolkit for event organisers to plan and consider waste reduction and waste avoidance. Also provides a resource library of reusable items (mugs, cutlery, plates, cups) available for loan by other event organisers to help avoid single-use items.
• Myrtleford and District Landcare and Sustainability GroupsupportingStrategic or Co-development PartnerCommunity group with a water refill station available for hire to support sustainable events. Contact through Myrtleford Cycle Centre or directly for availability.
• North East WatersupportingStrategic or Co-development PartnerRegional water utility partner providing portable water stations available for hire to local events, supporting sustainable event practices.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wangaratta Shire Council (Rural City of Wangaratta): Neighbouring north-eastern Victorian council servicing Wangaratta and surrounds with a comparable municipal service portfolio. Useful comparable for assessing regional service-delivery scale, tourism programming, and inter-council collaboration in the alpine corridor.
• Towong Shire Council: Bordering rural Victorian shire council serving a small population across remote alpine and agricultural communities. Closely comparable operating model to Alpine Shire Council — rate-funded municipal services, limited population base, and tourism exposure.
• Mansfield Shire Council: Neighbouring Victorian alpine shire council of comparable size operating rate-funded municipal services (waste, planning, roads, community care) and tourism promotion across high-country towns. Most directly comparable in geography, scale, and service mix to Alpine Shire Council.
• East Gippsland Shire Council: Large rural Victorian shire on the eastern border with extensive tourism and emergency management responsibilities. Comparable municipal service portfolio (waste, planning, community care, emergency), with somewhat larger scale and bushfire exposure relevant to Alpine Shire Council.
• Yarra Ranges Shire Council: Outer-metropolitan Victorian shire covering the Yarra Valley and parts of the Dandenong Ranges with significant tourism and residential service delivery. Comparable in combining tourism-driven economies, visitor centres, and a broad community-services portfolio, though with a larger resident base.
• Murrindindi Shire Council: Rural Victorian shire council providing municipal services to small towns and tourism nodes (including Lake Mountain alpine area). Strongly comparable in scale, fire/emergency exposure, and tourism-resident service mix to Alpine Shire Council.
• Baw Baw Shire Council: Victorian shire covering the western edge of the alpine region including Mt Baw Baw. Comparable in delivering tourism, waste, planning, and community services to a mix of small towns and alpine settlements, with similar funding and demographic profile.
• Indigo Shire Council: Adjacent north-eastern Victorian shire encompassing Beechworth, Rutherglen, and Chiltern. Similar in operating tourism and agricultural services with a comparable population base, planning/building portfolio, and rate-funded revenue model.

Others

• Municipal Association of Victoria: Statutory peak body representing Victoria's 79 local councils. Comparable as the policy, advocacy, and sector-coordination layer that influences funding, legislation, and shared services affecting Alpine Shire Council, rather than as a direct operating peer.

Broad incumbents

• Greater Bendigo City Council: Significantly larger Victorian regional council operating a full municipal and community-services portfolio across a major regional centre. Broader incumbent in the same local-government operating model, useful for benchmarking scaled-up service delivery and digital platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpine-shire-council

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Shire Council