What Pocono Mountains Visitors Bureau does

The Pocono Mountains Visitors Bureau (PMVB) is the official Destination Marketing Organization (DMO) for the four-county Pocono Mountains region of northeastern Pennsylvania, encompassing Carbon, Monroe, Pike, and Wayne counties. Founded in 1934 and headquartered in Stroudsburg, PA, the nonprofit operates with 11-50 employees and serves two primary customer sets: leisure and business travelers (couples, families, meeting planners, wedding parties, group tour operators) and member tourism businesses (hundreds of regional resorts, attractions, restaurants, and retailers). The organization's core product is the PoconoMountains.com website, which attracts over 4 million annual users and serves as the digital spine for visitor information, accommodation listings, event calendars, and travel guide requests, supplemented by physical Visitors Centers across the region.

PMVB's platform architecture is built on the Simpleview CRM, which powers the extranet portal, membership management, event submissions, and partner listings. The organization operates a 24/7 Pocono Television Network (PTN) featuring the monthly Pocono Mountains Magazine show and weekly podcast, alongside a Live Webcam Network and the Pocono Experience Passports interactive visitor program. Marketing channels span paid (Google Ads, Bing Ads, Facebook Ads) and organic (451K+ Facebook, 197K+ Instagram, 208K Pinterest monthly viewers, 16K TikTok, 9.8K YouTube, 3.3K LinkedIn, 37K Threads) media, supported by CrowdRiff user-generated content and SkiText SMS messaging integrations.

The revenue model is subscription-based membership dues paid annually by regional tourism businesses, prorated throughout the year, with benefits including website listing, Visitors Center brochure distribution, qualified leads, marketing dashboard access, and event submission capabilities. PMVB also targets secondary segments such as hospitality job seekers and career changers through the Poconos Ambassador Program, student membership, and internship pipelines. The organization reports 27.9 million annual visitors to the region generating $7.2 billion in tourism spend and supporting approximately 38,000 jobs (as of October 2025). In October 2025 PMVB expanded into venue management by taking over operations of the Sherman Theater in Stroudsburg.

Name

Pocono Mountains Visitors Bureau

Legal name

Pocono Mountains Visitors Bureau

Website

https://poconomountains.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pocono Mountains Visitors Bureau is the official Destination Marketing Organization promoting the four-county Pocono Mountains region of Pennsylvania to leisure travelers, meeting planners, wedding parties, and group tour operators, funded primarily through annual membership dues from hundreds of regional tourism businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information
• Travel planning
• Regional marketing

Headquarters

HQ city

Stroudsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership Dues: The PMVB generates revenue through yearly membership dues from tourism-related businesses in the region. Membership provides website listing, brochure distribution in Visitors Centers, lead generation, and marketing dashboard access. Dues are prorated throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

The Pocono Mountains Visitors Bureau is the official Destination Marketing Organization (DMO) for the four-county Pocono Mountains region, providing coordinated regional tourism marketing, visitor information services, and member support. It operates the PoconoMountains.com website, the 24/7 Pocono Television Network (PTN) with a monthly magazine show and weekly podcast, live webcams, and a network of physical Visitors Centers. The bureau generates revenue primarily through annual membership dues from regional tourism businesses, in exchange for which it provides website listings, brochure distribution, qualified leads, marketing dashboard access, and event submission capabilities.

Product overview

Pocono Mountains Visitors Bureau operates as the Official Destination Marketing Organization for the four-county Pocono Mountains region. The organization offers a comprehensive digital platform centered on PoconoMountains.com, supplemented by the Pocono Television Network (PTN) featuring the monthly Pocono Mountains Magazine and weekly podcast. The PMVB provides membership services through a partner extranet portal, educational programs including internship opportunities and the Poconos Ambassador Program, and interactive visitor experiences such as Pocono Experience Passports and the Pocono History & Art Trail. Additional services include free travel guides, e-newsletters, and the student membership program. The organization leverages the Simpleview CRM platform for member and visitor management.

Differentiator

Problem solved

Functional benefit

Products and services

• PMVB Annual Membership Program Annual paid membership program for tourism-related businesses in Carbon, Monroe, Pike, and Wayne counties, providing coordinated regional marketing services, lead generation, brochure placement in Visitors Centers, marketing dashboard access, and networking opportunities.
• PoconoMountains.com Destination Website Official tourism destination marketing website for the Pocono Mountains region, featuring attractions, accommodations, events, trip planning tools, travel guide requests, and visitor information, used by over 4 million visitors annually.
• Pocono Television Network (PTN) 24/7 broadcast television network featuring segments about local attractions, events, and member businesses, distributed across multiple platforms including YouTube (with 9.8K subscribers and 20M+ total views).
• Live Webcam Network Network of live camera feeds showcasing regional attractions such as Bushkill Falls to engage prospective visitors and provide real-time views of the destination.
• Pocono Experience Passports Interactive digital passport program allowing visitors to collect stamps from various Pocono attractions and locations as they explore the region.
• Travel Guide Free physical and digital travel guide providing comprehensive vacation planning information to prospective visitors, available for order through the website.
• E-Newsletter Subscription Monthly email newsletter providing travel deals, event information, and destination updates to subscribers interested in the Pocono Mountains.
• PMVB Member Extranet Portal Self-serve partner portal where PMVB member businesses can submit events, special offers, update listings, and access marketing resources and training videos.
• PMVB Visitors Centers Physical visitor information centers providing brochures, maps, and travel planning assistance to visitors across the four-county Pocono Mountains region.

Quantifiable outcome

• 27.9 million annual visitors to the region
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• TripAdvisorminorGTM or Marketing PartnerTripAdvisor integration providing visitor reviews and ratings for Pocono businesses on the PMVB website.
• Destinations InternationalcoreGTM or Marketing PartnerGlobal trade association for destination marketing organizations, providing resources, best practices, and industry advocacy.
• Visit the USA (Brand USA)coreGTM or Marketing PartnerNational tourism marketing organization promoting the United States as a premier travel destination internationally.
• Visit PennsylvaniacoreGTM or Marketing PartnerState-level tourism marketing organization coordinating regional tourism promotion across Pennsylvania.
• Pocono Television Network (PTN)coreGTM or Marketing Partner24/7 local television network producing content about Pocono attractions, events, and member businesses in partnership with PMVB.
• Seven Mountains MediaminorGTM or Marketing PartnerRegional media company operating radio stations (93.5 SBG, Bigfoot Country 96.7 & 97.3, POCO 103) for advertising and promotional partnerships.
• Adams Outdoor AdvertisingminorGTM or Marketing PartnerOutdoor advertising partner providing billboard placement for regional tourism promotion.
• SimpleviewcoreTechnology or IntegrationCRM and destination marketing technology platform powering the PMVB website, Extranet, membership management, and event listing systems.
• East Stroudsburg UniversityminorStrategic or Co-development PartnerEducational institution partner offering hospitality programs and supporting student internship and scholarship initiatives.
• Northampton Community College (Monroe Campus)minorStrategic or Co-development PartnerCommunity college partner supporting workforce development and hospitality education programs for the Poconos region.
• Monroe Career & Technical InstituteminorStrategic or Co-development PartnerTechnical training partner providing career education programs supporting hospitality industry workforce needs.
• Carbon Career & Technical InstituteminorStrategic or Co-development PartnerTechnical education partner offering workforce development and adult education programs for tourism industry careers.
• St. Luke's University Health NetworkminorStrategic or Co-development PartnerHealthcare provider partner offering career information for healthcare workers seeking employment in the Poconos region.
• Lehigh Valley Health Network (LVHN)minorStrategic or Co-development PartnerRegional healthcare network partner with career opportunities and designated as a 2021 Best Workplace in Health Care & Biopharma by Great Place to Work.
• Wayne Memorial HospitalminorStrategic or Co-development PartnerLocal healthcare provider in Wayne County offering career opportunities for healthcare professionals in the Poconos region.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Visit Philadelphia: Pennsylvania-based destination marketing organization serving the Philadelphia metro. Comparable membership-funded DMO model targeting leisure, meetings, and group travel segments parallel to PMVB's customer mix.
• Explore Asheville: Regional destination marketing organization for the Asheville, NC area. Similar mid-sized mountain/leisure DMO with comparable membership, content, and digital strategy approach.
• NYC & Company: Official DMO for New York City. Comparable product (poconomountains.com ↔ nycgo.com) of listings, events, and member resources; a useful benchmark for scaled DMO operations.
• Visit Denver: Denver's official DMO. Mountain-adjacent destination that markets to similar leisure and group-tour audiences, with comparable member-funded content, events, and digital programs.
• Visit Pennsylvania: Pennsylvania's state-level DMO and a direct strategic partner of PMVB. Operates the same destination-marketing membership model across the state, making it the most structurally comparable peer.
• Lake Tahoe Visitors Authority: Regional DMO for the Lake Tahoe basin — a four-season outdoor/mountain destination with a similar mix of leisure, ski, and group-tour marketing responsibilities on a comparable budget scale.
• Greater Miami Convention & Visitors Bureau: Major US metro DMO with multi-channel marketing, members, content production, and meetings/groups focus — a scaled-up analog of PMVB's mandate.
• Visit Florida: Florida's state-level tourism marketing corporation. One of the largest state DMOs in the US and a structural peer to PMVB at the state-region scale.

Others

• Brand USA: National destination marketing organization and PMVB's listed strategic partner. Operates at a national tier and is comparable as an ecosystem peer rather than a regional competitor.
• Destinations International: Global trade association for destination marketing organizations and PMVB's industry body. Comparable as the trade/peer network PMVB participates in, rather than a directly competing entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/poconotourism
• YouTubeyoutube.com/user/PoconoTourism
• Facebookfacebook.com/PoconoTourism
• LinkedInlinkedin.com/company/poconomountainsvb
• Instagraminstagram.com/poconotourism
• TikToktiktok.com/@poconotourism
• Pinterestpinterest.com/poconotourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocono Mountains Visitors Bureau