PPAI OrderTrax2
OrderTrax2 is a B2B electronic order communication platform serving distributors and suppliers in the US promotional products industry, built on the TAG Software Suite and operating within the ePSA Trading Network under Essent Corporation.
- Company typePrivate
- Founded2007
- HeadquartersIrving, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PPAI OrderTrax2 does
OrderTrax2 is a B2B software platform that provides electronic order communication between distributors and suppliers in the US promotional products industry. It was developed from the TAG Software Suite, which processed over 10 million transactions representing more than $2.5 billion in distributor purchase orders in 2008, and connects participants to the ePSA Trading Network — the industry-standard electronic document exchange managed by its parent, Essent Corporation, following the 2010 acquisition from PPAI.
The platform's core technology centers on standardized electronic document exchange via APIs, Web Services, and the QuickBooks Plug-In, with five-year order data retention for compliance and historical analysis. It is differentiated by its position as the de facto trading network for the promotional products vertical, enabling communication even with trading partners not on OrderTrax2, and by deep integration with major accounting and ERP systems.
OrderTrax2 operates a subscription-based revenue model with undisclosed pricing, distributed through direct enterprise field sales and a service-provider channel targeting distributors, suppliers, and ERP-integrated firms in the US market. The company is a subsidiary of Essent Corporation, headquartered at 161 N. Commerce Way, Bethlehem, PA, with a stated 99.7% uptime service level commitment.
PPAI OrderTrax2 firmographics
Firmographics- Name
- PPAI OrderTrax2
- Legal name
- OrderTrax2
- Website
- https://ordertrax2.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OrderTrax2 is a B2B electronic order communication platform serving distributors and suppliers in the US promotional products industry, built on the TAG Software Suite and operating within the ePSA Trading Network under Essent Corporation.
- Ownership category
- akta.pro rank
PPAI OrderTrax2 industry classification
Industry- Product category
- Promotional products order communication software
- akta.pro primary industry
- Industrial Supplies & MRO Marketplaces (CRAFAHAA)
Keywords
Where PPAI OrderTrax2 is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PPAI OrderTrax2 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- OrderTrax2 Platform Subscription: Order communication and transaction processing platform subscription for distributors and suppliers in the promotional products industry. Revenue appears to be subscription-based, though specific pricing tiers are not publicly disclosed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PPAI OrderTrax2 product offering
Product offeringCore offering
OrderTrax2 is a B2B order communication and electronic transaction processing platform for the promotional products industry. It enables distributors and suppliers to exchange purchase orders with all trading partners — including those not on the platform — while storing order information for five years and integrating with ERP systems via APIs and Web Services and with accounting software such as QuickBooks. The platform is built on the TAG Software Suite and operates on the ePSA Trading Network, the industry-standard electronic trading network managed by Essent Corporation.
Product overview
PPAI OrderTrax2 is a single unified product offering order communication tools for the promotional products industry. The core platform, OrderTrax2, is built on the TAG Software Suite technology (acquired by Essent) and connects to the ePSA Trading Network for industry-standard document exchange. QuickBooks Plug-In extends accounting integration, while Business Analysis and System Integration Services provide professional implementation support.
Differentiator
Problem solved
Functional benefit
Brands
- TAG Software Suite: The industry-leading trading network software suite acquired by Essent Corporation alongside OrderTrax2.
Products and services
- OrderTrax2
Quantifiable outcome
- Processed over $2.5 billion in distributor purchase orders annually (2008 baseline)
- +2 more outcomes
Companies that use PPAI OrderTrax2
Customer profileSegments4 records
Ideal customer profiles3 records
PPAI OrderTrax2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
PPAI OrderTrax2 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Essent CorporationcoreEssent Corporation acquired OrderTrax and the TAG Software Suite from PPAI. Essent is described as the 'industry-leading Solution Provider' bringing network management and systems integration expertise. The acquisition was intended to take OrderTrax2 to the next level and improve operational efficiencies for the promotional products industry.
- Promotional Products Association International (PPAI)corePPAI sold OrderTrax2 and the TAG Software Suite to Essent Corporation. PPAI remains a strong supporter of the ePSA Standards and the ePSA Trading Network. Steve Slagle, PPAI President and CEO, stated that Essent's technological expertise and industry presence would allow OrderTrax2 to achieve its goals. PPAI No.: 244574.
- ePSA Trading NetworkcoreElectronic Product Standards Activity (ePSA) Trading Network is the industry-standard electronic trading network for the promotional products industry. Essent continues to manage and build out the ePSA Network following the acquisition. New documents added to the ePSA Standard provide new options for network participants.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
PPAI OrderTrax2 competitors and assessment
Company assessmentBroad incumbents
- Coupa Software: Coupa provides a B2B commerce and procurement platform with supplier connectivity and spend management capabilities. It is a broader incumbent alternative for distributors seeking integrated trading-partner collaboration functionality.
- SAP Ariba: SAP Ariba is a large-scale B2B procurement and supplier-collaboration platform. Although broader than OrderTrax2's order-communication focus, Ariba competes for the same enterprise wallet among large distributors and suppliers using SAP ERP.
- OpenText (Business Network / GXS): OpenText's Business Network (formerly GXS) is a large incumbent B2B integration and EDI platform with broad vertical coverage. While far larger and more horizontal than OrderTrax2, it competes for the same order-communication wallet in distribution-heavy verticals.
- IBM Sterling Commerce: IBM Sterling offers B2B integration, EDI, and supply-chain solutions used by large enterprises. It represents the broader incumbent alternative that distributors and suppliers may choose over a vertical specialist like OrderTrax2.
Direct peers
- SPS Commerce: SPS Commerce is a leading cloud-based B2B EDI and supply-chain integration provider serving thousands of retailers, suppliers, and distributors. Like OrderTrax2, its core value is standardising electronic order and document exchange between trading partners across vertical industries.
- TrueCommerce: TrueCommerce provides EDI and B2B integration solutions that connect suppliers and retailers/distributors with their trading partners, including ERP and accounting integrations. It is a direct functional analogue to OrderTrax2's order-communication and trading-partner connectivity layer.
- CommerceHub (Rithum): CommerceHub, now part of Rithum, operates a B2B e-commerce and EDI platform that connects suppliers with retailers and distributors via standardised order/document flows. Its network model and supplier onboarding approach closely mirror OrderTrax2's ePSA Trading Network concept.
Emerging players
- Cin7: Cin7 is a cloud-based inventory and order-management platform built for product sellers and distributors, with integrations to QuickBooks and major ERPs. It targets a similar mid-market distributor profile with a more modern cloud-native stack than OrderTrax2.
- Brightpearl: Brightpearl is a retail/Wholesale ERP and order-management system for merchants and distributors, with accounting and marketplace integrations. It is comparable as an emerging vertical SaaS alternative for distributors evaluating modern order-communication stacks.
- Mirakl: Mirakl operates a marketplace and seller-orchestration platform that connects B2B buyers and suppliers. While more marketplace-focused, it addresses similar supplier-onboarding and order-flow problems that OrderTrax2 solves for distributors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PPAI OrderTrax2 social profiles
Digital presencePPAI OrderTrax2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
PPAI OrderTrax2 leadership team
Management profileNumber of profiles
Profiles1 record
PPAI OrderTrax2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PPAI OrderTrax2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PPAI OrderTrax2
What does PPAI OrderTrax2 do?
OrderTrax2 is a B2B order communication and electronic transaction processing platform for the promotional products industry. It enables distributors and suppliers to exchange purchase orders with all trading partners — including those not on the platform — while storing order information for five years and integrating with ERP systems via APIs and Web Services and with accounting software such as QuickBooks. The platform is built on the TAG Software Suite and operates on the ePSA Trading Network, the industry-standard electronic trading network managed by Essent Corporation.
Is PPAI OrderTrax2 a public or private company?
PPAI OrderTrax2 is a private company. It is classified as corporate owned and is currently operating.
When was PPAI OrderTrax2 founded?
PPAI OrderTrax2 was founded in 2007. It employs 1 to 10 people.
Where is PPAI OrderTrax2 based?
PPAI OrderTrax2 is headquartered in Irving, United States, in the North America region.
How does PPAI OrderTrax2 make money?
One revenue line is on record: orderTrax2 Platform Subscription.
Who are PPAI OrderTrax2's main competitors?
Broad incumbents on record are Coupa Software, SAP Ariba, OpenText (Business Network / GXS) and IBM Sterling Commerce. Direct peers are SPS Commerce, TrueCommerce and CommerceHub (Rithum). Emerging players are Cin7, Brightpearl and Mirakl.
Does PPAI OrderTrax2 have an API?
Yes. OrderTrax2 offers Application Programming Interfaces (APIs) and Web Services for system integration. ERP system integration is supported via these interfaces. The company actively participates in setting ePSA Standards that impact the network.
What industry is PPAI OrderTrax2 in?
PPAI OrderTrax2's product category is Promotional products order communication software. Its primary akta.pro industry code is CRAFAHAA, Industrial Supplies & MRO Marketplaces.