SCARABEE
SCARABEE is a sole-proprietorship marketing consultancy founded in 2010 in Purmerend, Netherlands, providing online and offline marketing, rental management, and yield advisory services to SMB operators of bungalow parks, holiday parks, and group accommodations in the Netherlands, Italy, France, and Croatia.
- Company typePrivate
- Founded2010
- HeadquartersPurmerend, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SCARABEE does
SCARABEE (legal name: SCARABEE online strategie) is a sole proprietorship marketing consultancy founded in 2010 by Henriëtte Gerlsma and based in Purmerend, Netherlands. It specializes in online and offline marketing for bungalow parks, holiday parks, and group accommodations in the recreation sector, serving SMB operators primarily in the Netherlands with selected international clients in Italy, France, and Croatia. The firm offers end-to-end rental management — including marketing, reservations, pricing policy, touroperator selection, and owner settlements — alongside project-based advisory services such as Marketing Actieplannen, yield management, and new-park project setup. GTM is consultative direct sales targeting holiday park owners, delivered by the founder together with a network of specialist partners; pricing is custom and quote-based, with monthly billing on retainers.
The firm's product portfolio comprises four named offerings: full-service vacation rental management (Verhuur van vakantieparken), Marketing Actieplannen, Project Management for new accommodation setups, and Yield Management. SCARABEE does not operate a proprietary technology platform; it uses industry-standard tools including Google Analytics, social media management platforms, Google AdWords, the Vaptex reservation system, and Booking.com. There are no patents, no proprietary AI/ML capabilities, and no disclosed integrations beyond these standard third-party platforms. The active full-service rental management portfolio consists of approximately four clients, including Italsol Verhuur BV (120 accommodations at Lake Garda, the largest engagement), Buitenplaats Gerner, Parc Ganuenta, and Buitengoed Erve Raewyck, with a historical base of 25+ client engagements.
Revenue figures are not publicly disclosed, no external funding has been raised, and headcount is described as a 1-10 person boutique operation built around the founder. The operating model is therefore best characterized as a founder-led professional services micro-firm with deep vertical specialization in the recreation and bungalow park market, limited scale, and high concentration in a small number of anchor client relationships.
SCARABEE firmographics
Firmographics- Name
- SCARABEE
- Legal name
- SCARABEE online strategie
- Website
- https://henriettegerlsma.wordpress.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SCARABEE is a sole-proprietorship marketing consultancy founded in 2010 in Purmerend, Netherlands, providing online and offline marketing, rental management, and yield advisory services to SMB operators of bungalow parks, holiday parks, and group accommodations in the Netherlands, Italy, France, and Croatia.
- Ownership category
- akta.pro rank
SCARABEE industry classification
Industry- Product category
- Tourism Marketing and Vacation Rental Consulting
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industry
- Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)
Keywords
Where SCARABEE is headquartered
LocationHeadquarters
- HQ city
- Purmerend
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SCARABEE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting and Advisory Services: Professional consulting services for holiday park marketing, strategy development, and rental management. Services include marketing action plans, social media strategy, website development, SEO/SEA, and full-service rental management (reservations, pricing, owner settlements). Revenue appears to be project-based and/or retainer arrangements for ongoing rental management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom project-based and retainer engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SCARABEE product offering
Product offeringCore offering
SCARABEE is an advisory bureau that provides on- and offline marketing consulting and full-service vacation rental management for bungalow parks and group accommodations in the recreational sector. Core services encompass accommodations rentals via websites and tour operators, pricing policy, owner settlements, reservation handling, social media management, SEO/SEM, and website development for holiday park owners.
Product overview
SCARABEE is an advisory bureau specializing in on- and offline marketing for bungalow parks and group accommodations in the recreational sector. The company offers a comprehensive suite of services centered around vacation rental management, including marketing strategy development, social media implementation, yield management, and project management. The core offering is the full-service rental management (Verhuur van vakantieparken) which encompasses accommodations rentals via websites and tour operators, pricing policy, owner settlements, and reservation handling. Supporting services include Marketing Actieplannen (marketing action plans), Project Management, and Yield Management.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-service vacation rental management (Verhuur van vakantieparken)
- Marketing Action Plans (Marketing Actieplannen)
- Project Management
- Yield Management
Quantifiable outcome
- Manages full rental trajectory for 4+ active clients including 120 accommodations at Lake Garda
Companies that use SCARABEE
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
SCARABEE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
SCARABEE partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
SCARABEE competitors and assessment
Company assessmentDirect peers
- Lodgify: Vacation rental website builder and marketing platform for holiday rentals and short-term stays. Competes directly with the marketing and online distribution elements of SCARABEE's offering by enabling park owners to self-serve.
- Smoobu: Vacation rental management software with channel manager, booking engine, and website builder used by European holiday rentals — a software alternative to the bundled service SCARABEE provides to park operators.
- Hostaway: Vacation rental software and channel manager for property managers, offering reservations, dynamic pricing, and website tools that compete with the operational layer of SCARABEE's rental management.
- BookingSync: Vacation rental software platform providing channel management, website, and owner accounting — competing with parts of SCARABEE's full-service rental management bundle for European holiday parks.
- Guesty: All-in-one property management platform for short-term rentals covering reservations, channel management, pricing, and owner statements — directly overlapping with SCARABEE's full-service rental management product.
- Avantio: Vacation rental software focused on holiday rentals, including website, channel manager, and booking engine — overlapping with the marketing and distribution capabilities SCARABEE offers to its Dutch and European park clients.
- iGMS: Vacation rental management software with channel manager, automation, and reporting — an alternative for short-term rental managers that competes with SCARABEE's outsourced operations.
Broad incumbents
- Dept Agency: Leading Dutch digital agency offering end-to-end marketing, technology, and creative services across verticals including travel and hospitality. Competes for the digital marketing and website build scope that SCARABEE delivers to park clients.
- Cloudbeds: Hospitality management platform serving hotels and vacation rentals with PMS, booking engine, and channel manager. Broader portfolio but competes with SCARABEE on property management and online distribution layers.
- iO: Large Dutch digital agency (formerly Intracto) with a tourism and hospitality practice offering marketing, web, and strategy services. Competes for the marketing strategy portions of SCARABEE's engagements at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SCARABEE social profiles
Digital presenceSCARABEE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCARABEE leadership team
Management profileNumber of profiles
Profiles1 record
SCARABEE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCARABEE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCARABEE
What does SCARABEE do?
SCARABEE is an advisory bureau that provides on- and offline marketing consulting and full-service vacation rental management for bungalow parks and group accommodations in the recreational sector. Core services encompass accommodations rentals via websites and tour operators, pricing policy, owner settlements, reservation handling, social media management, SEO/SEM, and website development for holiday park owners.
Is SCARABEE a public or private company?
SCARABEE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SCARABEE founded?
SCARABEE was founded in 2010. It employs 1 to 10 people.
Where is SCARABEE based?
SCARABEE is headquartered in Purmerend, Netherlands, in the Europe region.
How does SCARABEE make money?
One revenue line is on record: consulting and Advisory Services.
Who are SCARABEE's main competitors?
Direct peers on record are Lodgify, Smoobu, Hostaway, BookingSync, Guesty, Avantio and iGMS. Broad incumbents are Dept Agency, Cloudbeds and iO.
Does SCARABEE have an API?
No public API is recorded for SCARABEE.
What industry is SCARABEE in?
SCARABEE's product category is Tourism Marketing and Vacation Rental Consulting. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAE, Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts). Its NAICS code is 561591 and its SIC code is 8744.