AutoShield

What AutoShield does

AutoShield AB is a Swedish private limited company (Aktiebolag), founded in 2017 and headquartered in Stockholm, Sweden. The company operates as a specialized automotive protection services provider, focused exclusively on the professional installation of paint protection film (PPF) on passenger cars and motorcycles. Its service centers operate under the AutoLife Garage brand, with one active location in Stockholm (Öregrundsgatan 17) and a second location in Malmö publicly announced as forthcoming but not yet operational.

The company's core product is the XPEL Ultimate stone chip protection film, described as best-in-class for its self-healing properties, optical clarity, and durability. Installation is performed using computer-controlled precision plotters that cut the film to vehicle-specific patterns, ensuring an exact fit for each make and model. AutoShield is an accredited XPEL partner, authorized to issue a 10-year warranty covering discoloration, cracking, delamination, coloring, and clouding — a warranty term that requires manufacturer authorization to provide. The company complements PPF installation with adjacent vehicle protection, finishing, and detailing services, and has begun offering transport services as a separate product line.

The business model is direct-to-consumer and project-based: customers request quotes through the company website, by phone, or by walk-in, then bring vehicles to the service center for installation. Pricing is quote-based and not publicly disclosed. Revenue is generated from both the film materials and installation labor on a one-time basis per vehicle. There is no disclosed subscription, recurring revenue, or enterprise contract structure. The company has no disclosed funding history, parent company, or institutional investors, and operates as an independent, privately held entity.

Name

AutoShield

Legal name

AutoShield AB

Website

https://autoshield.se

Company type

Private

Operating status

Operating

Short description

AutoShield AB is a Swedish automotive services company that professionally installs XPEL Ultimate paint protection film on cars and motorcycles from specialized service centers in Stockholm and (soon) Malmö, serving individual vehicle owners with a 10-year warranty.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Paint Protection Film Installation Services: Professional installation of XPEL stone chip protection film on vehicles. Revenue generated from both the film materials and the installation labor. Services include full coverage PPF installation for cars and motorcycles.
2. Vehicle Protection Services: Additional vehicle care and protection treatments offered alongside film installation, including finishing and detailing services to exceed customer expectations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AutoShield is a Swedish automotive services company that professionally installs XPEL paint protection film (PPF) on vehicles. Services are delivered at specialized service center facilities branded as AutoLife Garage in Stockholm and Malmö, Sweden. The company provides custom plotter-cut film application with a comprehensive 10-year warranty coverage.

Product overview

AutoShield is a specialized automotive protection company that operates exclusively with XPEL brand products. Its core offering is XPEL stone chip film (paint protection film/PPF) for cars and motorcycles, complemented by transport services. The company positions itself as specialists focused exclusively on stone chip protection, operating from specialized facilities in Stockholm and Malmö, Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• XPEL Stone Chip Film Installation Professional installation of XPEL paint protection film on passenger vehicles and motorcycles to guard against stone chips, scratches, and road debris. The service targets individual vehicle owners seeking premium protection, with films custom plotter-cut to each vehicle's specifications and a 10-year warranty.
• Transport Services Vehicle transport services under development to complement the PPF installation business.

Quantifiable outcome

• 10-year warranty against discoloration, cracking, delamination, coloring, and clouding
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• XPELcoreTechnology or IntegrationAutoShield operates exclusively with XPEL paint protection films, specifically XPEL Ultimate which is described as best-in-class for protection, self-healing, clarity, and warranty coverage. AutoShield is an accredited partner authorized to provide 10-year warranties against discoloration, cracking, delamination, coloring, and clouding. XPEL provides the proprietary film technology while AutoShield handles professional installation.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• SunTek: SunTek is a competing paint protection film brand with a global installer network. Its films compete directly with XPEL and are installed by shops that rival AutoShield for the same premium vehicle-protection customers — making SunTek a broad incumbent in the same category.
• XPEL Inc. XPEL is the global leader in paint protection film manufacturing and AutoShield's exclusive technology partner. While XPEL does not directly install films (it operates through accredited installers like AutoShield), its product technology and warranty authority underpin AutoShield's entire value proposition, making it the closest large-scale comparable in the same value chain.
• Ceramic Pro: Ceramic Pro is a global brand offering ceramic coatings and paint protection film through certified installer networks. It targets the same premium vehicle owners that AutoShield serves, but at significantly larger scale with international brand recognition.
• Ziebart: Ziebart is a global franchise network offering automotive protection services including paint protection, rustproofing, and detailing. It competes for the same end-customer need (vehicle protection) but operates at franchise scale with broader service lines than AutoShield.
• Avery Dennison: Avery Dennison manufactures automotive wrap and paint protection films (including Supreme PPF series) and supplies them through installer channels comparable to AutoShield. It is a broad incumbent in the same material category.
• 3M: 3M is a large diversified manufacturer with automotive film products including protective films. Its scale, R&D, and broad product portfolio make it a broad incumbent in the automotive protection materials space that AutoShield operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoShield