What Monkeypod Jam does

Monkeypod Jam is a Kauai, Hawaii-based, privately held food and culinary experience company operating since approximately 2009-2010 under the consumer-facing brand CookingKauai.com. The company produces artisanal tropical fruit preserves (the Monkeypod Jam product line) sourced from over 50 Kauai farms that it has maintained relationships with for more than 15 years, and operates the Provisions Kitchen, a single physical venue on Kauai where it runs hands-on cooking classes for tourists and local residents.

The company's commercial offering is built around three core revenue streams: (1) experiential cooking classes priced at $130 per person for individual sessions (e.g., the Corner Store Class, Wednesday farmer's market tour, Friday Ahi Poke class) and $1,500 per booking for private group sessions, with seasonal specialty classes such as tea classes; (2) Monkeypod Jam branded preserves and merchandise sold direct-to-consumer; and (3) the CK Cookbook Club, a $30/month subscription delivering curated vintage Hawaiian recipes and cookbook collections. Gift cards starting at $150 represent a secondary monetization layer. Pricing is publicly disclosed and the business operates on a predominantly one-time transactional model with a small recurring subscription component.

Distribution is anchored by a direct-to-consumer Shopify storefront (cookingkauai.com) supporting 25+ countries with multi-currency checkout, supplemented by in-person sales at Provisions Kitchen and a physical retail store. The go-to-market motion is content-led, leveraging an active Instagram presence, a YouTube channel, a recipe blog, a Kauai tourism tips blog, and email newsletter capture to drive organic awareness among tourists and food enthusiasts. The company has no disclosed external funding, is founder/family-owned, and is not pursuing enterprise or B2B channels; its addressable market is structurally bounded by Kauai tourism volumes and the capacity of a single physical kitchen.

Name

Monkeypod Jam

Legal name

Monkeypod Jam

Website

https://monkeypodjam.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Monkeypod Jam is a privately held, Kauai-based food company that sells artisanal tropical fruit preserves and operates hands-on cooking classes at its Provisions Kitchen, serving tourists visiting Kauai and local residents through its direct-to-consumer Shopify storefront, CookingKauai.com.

Ownership category

akta.pro rank

Product category

Artisanal Food & Culinary Experiences

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), All Other Specialty Food Retailers (445298)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ)

Keywords

• Artisanal preserves
• Cooking classes
• Hawaiian culinary experiences
• Handmade fruit jams
• Farm-to-table cooking

Headquarters

HQ city

Lawai

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cooking Classes: Hands-on cooking classes offered at various price points, including individual classes ($130), private group sessions ($1,500), and specialty classes like tea classes. Revenue is one-time per booking.
2. Preserves and Specialty Products: Sale of Monkeypod Jam branded preserves, merchandise, and specialty food products through the online store.
3. Cookbook Club: Monthly cookbook club subscription offering curated recipes and vintage Hawaii recipes for members.
4. Gift Cards: Gift cards sold for cooking experiences, starting at $150.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Monkeypod Jam is a Kauai-based food and culinary experience business that produces and sells handmade tropical fruit preserves made from ingredients sourced from 50+ local farms, and offers hands-on cooking classes (including the Corner Store Class, Private Group Cooking Class, Friday Ahi Poke class, and specialty Tea Class) at its Provisions Kitchen. It also runs the CK Cookbook Club subscription featuring curated vintage Hawaii recipes and sells gift cards and branded merchandise through its CookingKauai.com Shopify storefront.

Product overview

Monkeypod Jam operates CookingKauai.com as a unified culinary platform offering Kauai-based food experiences and products. The core offerings include hands-on cooking classes (Corner Store Class, Private Group Cooking Class, themed specialty classes), Monkeypod Jam Preserves (artisanal jams made with ingredients from 50+ local farms), and the CK Cookbook Club subscription service. Additional offerings include gift cards and free recipes. The platform is a single e-commerce experience built on Shopify, combining experiential bookings with retail products.

Differentiator

Problem solved

Functional benefit

Brands

• Monkeypod Jam Preserves: Artisanal preserves produced from local Hawaiian ingredients sourced from Kauai farms.

Products and services

• Cooking Classes Hands-on culinary experiences for tourists and locals on Kauai, including the Corner Store Class ($130 per person featuring a multi-course vegetarian dinner, farmer's market tour, and hands-on cooking), Private Group Cooking Class ($1,500 per booking), Friday classes focused on Hawaiian Ahi Poke, Wednesday classes featuring farmer's market tours and multi-course vegetarian dinners, and specialty tea classes.
• Monkeypod Jam Preserves Artisanal tropical fruit preserves produced by Monkeypod Jam from local Hawaiian ingredients sourced through long-standing relationships with over 50 Kauai farms. The preserves are sold directly to consumers online and at the physical retail location, focused on preserving Hawaii's seasonal produce.
• CK Cookbook Club Monthly subscription club offering curated cookbook content and vintage Hawaii recipes, including the 'Vintage Hawaii Recipes' collection and 'Everyone's Table' collection at $30 each, targeting home cooks and cookbook enthusiasts.
• Gift Cards Kauai-themed gift cards starting from $150, redeemable for cooking classes and culinary experiences at Monkeypod Jam / CookingKauai.com.
• Store / Merchandise Branded merchandise and store items sold online through the CookingKauai.com Shopify storefront and at the physical retail location, complementing the preserves and culinary experience offerings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 50+ Kauai FarmscoreOthersMonkeypod Jam has nurtured lasting relationships with over 50 Kauai farms for over 15 years to source ingredients for their preserves and cooking classes. This supply chain partnership enables seasonality, cultural education, and nutrition awareness in their culinary offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ClassBento: Marketplace for workshops and hands-on classes including cooking. Comparable as a platform connecting tourists/locals to bookable, instructor-led culinary experiences.
• Cozymeal: Online marketplace for in-person cooking classes and culinary experiences. Comparable to Monkeypod Jam's Provisions Kitchen cooking class business in business model, booking flow, and target customer.
• Stonewall Kitchen: Specialty preserves and gourmet food brand with a strong DTC and retail presence, offering jams, condiments, and cooking-related products. Highly comparable to Monkeypod Jam as a niche artisanal preserves brand monetizing both retail jars and food experiences.

Others

• Goldbelly: E-commerce marketplace specializing in regional and artisanal foods shipped nationwide. Comparable as a DTC channel for specialty preserved and shelf-stable foods, although Goldbelly is a marketplace rather than a producer.
• Airbnb Experiences: Online platform for bookable local experiences hosted by individuals, including cooking classes. Comparable through the tourist-facing experiential booking model that competes for the same Kauai visitor customer.

Broad incumbents

• Bonne Maman: Globally distributed preserves and jam brand. Comparable as a jam/preserves manufacturer but at far greater scale and shelf presence in grocery, contrasting with Monkeypod Jam's smaller artisanal DTC model.
• Mauna Loa: Established Hawaiian macadamia nut and specialty food brand. Comparable as a Hawaii-anchored specialty food brand with broader distribution than Monkeypod Jam.

Emerging players

• Wilder Harrier: Small-batch specialty food brand offering artisanal sauces, jams, and condiments via DTC. Comparable in scale, channel mix, and artisanal positioning to Monkeypod Jam's preserves line.
• Crofters Organic: Organic specialty preserves brand with retail distribution. Comparable as a niche preserves manufacturer competing for specialty food shelf space.
• Hawaiian Sun: Hawaiian-origin beverage and food products brand. Comparable through shared Hawaiian cultural positioning and specialty food manufacturing, though it focuses more on beverages than preserves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChXuUxr7g69VHm0KUsKa3HA
• Instagraminstagram.com/cookingkauai
• Xx.com/alethathomas
• Facebookfacebook.com/monkeypodjam
• LinkedInlinkedin.com/company/monkeypod-jam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monkeypod Jam