Table Tennis Kingdom
- Company typePrivate
- Founded1996
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Table Tennis Kingdom firmographics
Firmographics- Name
- Table Tennis Kingdom
- Legal name
- 株式会社卓球王国
- Website
- https://world-tt.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Ownership category
- akta.pro rank
Table Tennis Kingdom industry classification
Industry- Product category
- Sports Media & Publishing
- NAICS
- Book Retailers and News Dealers (459210), Hobby, Toy, and Game Retailers (45912)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where Table Tennis Kingdom is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Table Tennis Kingdom business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Sales: Monthly magazine sales including individual issue purchases and annual subscription subscriptions
- E-commerce (Books, DVDs, Equipment): Online sales of table tennis books, training DVDs, and related merchandise
- PLUS Premium Subscription: Monthly subscription for exclusive content including advanced technique analysis, player interviews, and historical content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plus Subscription - Monthly premium content access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Table Tennis Kingdom product offering
Product offeringCore offering
Table Tennis Kingdom publishes a monthly table tennis magazine (卓球王国) and operates the digital portal world-tt.com providing tournament news, world rankings, player statistics, equipment reviews, and training tips. The company sells related books, training DVDs, and table tennis merchandise through its own e-commerce shop, and offers a paid premium content subscription service (卓球王国PLUS) at 440 yen per month.
Product overview
Table Tennis Kingdom operates as a multi-platform table tennis media company offering a monthly magazine (卓球王国), a premium subscription service (卓球王国PLUS), and an e-commerce shop for books, DVDs, and merchandise. The company provides comprehensive table tennis coverage including tournament news, player profiles, equipment reviews, training guides, and exclusive premium content. Their product portfolio includes the core monthly magazine publication, a subscription-based premium content platform, and various book and DVD publications covering techniques, mental training, player memoirs, and entertainment content.
Differentiator
Problem solved
Functional benefit
Brands
- 卓球王国PLUS: Premium subscription service offering exclusive table tennis articles and content
Products and services
- 卓球王国 (Table Tennis Kingdom Magazine)
Companies that use Table Tennis Kingdom
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Table Tennis Kingdom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Table Tennis Kingdom partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- ButterflyminorAdvertising partner for table tennis equipment brand, featured in product promotions and banner advertisements on the platform
- NittakuminorAdvertising partner for Japanese table tennis equipment manufacturer, appears in banner advertisements
- STIGAminorPR content and advertising partnership for Swedish table tennis equipment brand, featured in promotional articles
- YasakaminorProduct promotion and PR content partnership for Japanese table tennis rubber manufacturer
- VICTASminorPR content and advertising partnership featuring VICTAS products and sponsored articles
- MIZUNOminorAdvertising and promotional content partnership for sports equipment manufacturer
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Table Tennis Kingdom competitors and assessment
Company assessmentDirect peers
- 卓球レポート (Takkyu Report / Table Tennis Report): Long-running Japanese table tennis magazine publishing tournament news, player features, and equipment reviews. The closest direct competitor in the Japanese TT media market, operating a similar print + digital subscription model targeting the same niche audience.
- TableTennisDaily: UK-based table tennis media platform with a major YouTube channel covering reviews, tutorials, and tournament news. Competes for English-language TT audience attention and demonstrates the global digital-only TT content model that Table Tennis Kingdom PLUS emulates in Japan.
Emerging players
- Pongfinity: YouTube-first table tennis content creator producing entertainment-focused TT videos with millions of views. Represents the creator-economy model that competes with traditional TT media publishers for audience attention and advertiser spend.
- 卓球 Premier (Takkyu Premier): Emerging Japanese table tennis digital media and event platform. Represents the newer generation of digital-first TT content providers competing with traditional publishers for both audience engagement and advertising revenue.
Others
- T.League (Tリーグ): Official Japanese professional table tennis league. Functions as an ecosystem partner whose events drive traffic to Table Tennis Kingdom, but also operates its own media channels that compete for sponsor and audience attention in the Japanese TT market.
- International Table Tennis Federation (ITTF): Global governing body for table tennis that produces official news, rankings, and event coverage. Functions as an upstream content and data source rather than a competitor, but its digital content efforts compete for the same audience attention.
Broad incumbents
- BUTTERFLY (Tamasu Co., Ltd.): Japan-based global table tennis equipment manufacturer that also operates its own content and brand media. Functions as both an advertising partner to Table Tennis Kingdom and a potential publisher competitor through its branded content ecosystem.
- Nittaku (Nippon Takkyu Co., Ltd.): Leading Japanese table tennis equipment manufacturer with branded content and promotional media. An existing advertising partner to Table Tennis Kingdom and a broader industry incumbent in Japanese TT content distribution.
- STIGA Sports: Swedish global table tennis equipment manufacturer that operates branded content and sponsorships across multiple markets. Comparable incumbent with active PR and advertising presence on the subject company's platform.
Regional players
- Number (Baseball Magazine): Leading Japanese sports magazine publisher (also produces Baseball Magazine and other sports titles). Comparable Japanese niche sports publishing model but operating in different sports categories, demonstrating the broader market for specialist sports media in Japan.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Table Tennis Kingdom social profiles
Digital presenceTable Tennis Kingdom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Table Tennis Kingdom leadership team
Management profileNumber of profiles
Profiles1 record
Table Tennis Kingdom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Table Tennis Kingdom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Table Tennis Kingdom
What does Table Tennis Kingdom do?
Table Tennis Kingdom publishes a monthly table tennis magazine (卓球王国) and operates the digital portal world-tt.com providing tournament news, world rankings, player statistics, equipment reviews, and training tips. The company sells related books, training DVDs, and table tennis merchandise through its own e-commerce shop, and offers a paid premium content subscription service (卓球王国PLUS) at 440 yen per month.
Is Table Tennis Kingdom a public or private company?
Table Tennis Kingdom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Table Tennis Kingdom founded?
Table Tennis Kingdom was founded in 1996.
Where is Table Tennis Kingdom based?
Table Tennis Kingdom is headquartered in Tokyo, Japan, in the Asia region.
How does Table Tennis Kingdom make money?
Three revenue lines are on record. Magazine Sales are the primary driver. The others are E-commerce (Books, DVDs, Equipment) and PLUS Premium Subscription.
Who are Table Tennis Kingdom's main competitors?
Direct peers on record are 卓球レポート (Takkyu Report / Table Tennis Report) and TableTennisDaily. Emerging players are Pongfinity and 卓球 Premier (Takkyu Premier). Others are T.League (Tリーグ) and International Table Tennis Federation (ITTF). Broad incumbents are BUTTERFLY (Tamasu Co., Ltd.), Nittaku (Nippon Takkyu Co., Ltd.) and STIGA Sports. Number (Baseball Magazine) is listed as a regional player.
Does Table Tennis Kingdom have an API?
No public API is recorded for Table Tennis Kingdom.
What industry is Table Tennis Kingdom in?
Table Tennis Kingdom's product category is Sports Media & Publishing. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 459210 and its SIC code is 2731.