Pizze Vincenti

What Pizze Vincenti does

Pizze Vincenti, operated through the legal entity V.V.C. S.r.l., is an Italian artisanal producer of fresh, ready-to-use pizza and pinsa bases headquartered in Fiesco (province of Cremona), Italy. The company manufactures handmade dough bases using a proprietary recipe that combines type 0 soft wheat flour, durum wheat flour, and rice flour, leavened with natural yeast and matured for at least 48 hours. Pinsa variants achieve hydration levels of up to 80%, and all products are formulated without animal fats. The core technical differentiator is a 60-day fresh shelf life in modified atmosphere packaging stored at 0–4°C, eliminating the need for customers to freeze, thaw, or otherwise prepare dough. The product portfolio spans round and rectangular pinsas, rustic pizzas in standard and maxi formats, tray-baked focaccia and pizza (including a gourmet line), and specialty formats (Schiacciata, Panzerotti, Pinsotti, Lingua), all available in fresh or frozen (one-year shelf life) versions.

The company's primary go-to-market is direct B2B sales to Italian horeca operators — restaurants, pizzerias, hotels, and catering companies — that want to serve high-quality Italian pizza without employing specialized pizzaiolo staff or installing dough preparation equipment such as kneaders, leavening cells, or dough presses. Distribution is handled directly by the company with no identified resellers or intermediaries, and pricing is negotiated on a quote basis rather than published. A secondary self-service retail motion targets private consumers, particularly for the Pinsa line. The company holds FSSC 22000 V.5 food safety certification covering production of pre-cooked pizza and pinsa bases, and markets through an Italian/English bilingual website, Instagram/Facebook presence, and Google AdWords paid search. Operations are run by the Vincenti family under Director General Fabio Vincenti, with a workforce of 11–50 employees and no external investors or parent company identified.

Name

Pizze Vincenti

Legal name

V.V.C. S.r.l.

Website

https://pizzevincenti.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizze Vincenti is an Italian artisanal B2B manufacturer of ready-to-use fresh pizza and pinsa bases, serving horeca operators (restaurants, pizzerias, hotels, catering) that want high-quality Italian pizza without specialized staff or dough equipment.

Ownership category

akta.pro rank

Product category

Artisan food manufacturing

NAICS

Bakeries and Tortilla Manufacturing (3118), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADACAI

Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

SECONDARYCRADADAB

Frozen Pizza & Flatbreads

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Fresh pizza bases
• Artisan pizza dough
• Pinsa bases
• Pre-cooked pizza
• B2B food manufacturing

Headquarters

HQ city

Fiesso D'artico

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Pizza Bases (B2B): Sale of pre-rolled, ready-to-use pizza bases (fresh in modified atmosphere packaging) to commercial eateries. Products are sold as a semi-finished food product; customers add their own toppings and bake. Both fresh (60-day shelf life) and frozen (1-year shelf life) formats are available.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pizze Vincenti (operated by V.V.C. S.r.l.) manufactures and sells handmade, pre-rolled, ready-to-use fresh pizza bases to commercial food service operators (restaurants, pizzerias, hotels, catering). The product line includes pinsa variants, classic rustic pizza bases, focaccia, and tray pizzas, all produced using a proprietary recipe that delivers a 60-day fresh shelf life without freezing, high hydration dough, and natural yeast. Customers add their own toppings and bake in standard ovens at 280°C.

Product overview

Pizze Vincenti is an artisan producer of fresh pizza bases and related products, operating as V.V.C. S.r.l. with 20 years of experience. The company produces manually-made pizza dough products following traditional Italian pizza methods. The product portfolio centers on fresh, ready-to-use pizza bases that remain fresh for 60 days without freezing. Key products include the Pinsa line (Rotonda, Classica, Big, and Integrale variants) - high-hydration bases made with natural yeast and 48-hour maturation; Pizza Rustica line (Standard, Maxi, and Integrale) for tray cooking; Teglia products including Focaccia, Pizza, and Pizza Gourmet for professional oven use; and Specialties including Schiacciata (thin pizza with minimal yeast), Panzerotti (pre-cut stuffable pizza), Pinsotti, and Lingua. All products are available fresh in protective atmosphere or frozen (1-year expiry). No heavy equipment, specialized staff, or dough preparation is required - users simply add toppings and bake.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinsa Rotonda

Quantifiable outcome

• Shelf life of 60 days without freezing (vs. industry norms requiring freezing)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Food Consulting S.r.l.minorImplementation/ SI/ Consulting PartnerFood Consulting S.r.l. collaborated with V.V.C. S.r.l. in the development of the company's Food Safety Management System Manual (Manuale della Sicurezza Alimentare), supporting the implementation of the FSSC 22000 V.5 certification framework.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Buitoni (Nestlé): Iconic Italian pasta and pizza brand owned by Nestlé, including frozen pizza and fresh pasta/dough offerings. Comparable in Italian heritage, product overlap (pizza, fresh dough), and dual retail/foodservice distribution, but backed by a global FMCG parent and significantly larger scale.
• Dr. Oetker (Ristorante): Major European frozen pizza brand (Ristorante) and broader food group. Overlaps with Pizze Vincenti in the pizza base category and Italian positioning but operates at global FMCG scale with frozen, retail-led distribution rather than a fresh B2B horeca model.
• Wagner (Nestlé): Major German frozen pizza brand owned by Nestlé, focused on retail in continental Europe. Comparable in pizza base category and broad European reach, but competes primarily in frozen retail rather than Pizze Vincenti's fresh B2B horeca niche.
• Italpizza: One of the largest European producers of frozen pizza bases, with significant foodservice (horeca) exposure. Comparable in product category (pizza bases) and horeca GTM, but operates at much larger scale and in frozen rather than fresh format, making it a broader incumbent in the same end market.

Direct peers

• La Pizza +1 (Pinsacampana): Italian producer of fresh pinsa and pizza bases with a similar B2B horeca and retail focus. Directly comparable product mix (pinsa, flatbread bases), format (fresh/refrigerated), and customer segment to Pizze Vincenti, making it the closest head-to-head competitor in the artisanal pinsa base category.
• Giovanni Rana: Italy-based producer of fresh pasta and dough products (tortellini, gnocchi, pizza dough) sold both to consumers and to horeca. Closely comparable in B2B horeca go-to-market, fresh refrigerated format, Italian heritage, and product positioning around convenience and authenticity.

Others

• Antico Molino Caputo: Premier Neapolitan flour mill and supplier of pizza flours to professional and home pizzaioli. Not a direct pizza base competitor, but a critical enabler of the Italian pizza/pinsa ecosystem, with overlapping customer base (pizzerias, horeca) and a strong brand in the category.
• Molino Rossetto: Italian flour mill with a retail range of pizza and bakery flour mixes. Adjacent rather than direct competitor, but a possible competitor in the consumer self-service pinsa/flour-mix space and a key ingredient supplier in the Italian pizza chain.

Emerging players

• Agugiaro & Figna: Italian milling and dough specialist producing pizza dough and other specialty doughs for retail and foodservice. Comparable in fresh dough product category and Italian foodservice distribution, but extends across multiple dough categories rather than focusing on pizza/pinsa bases.
• Pinsitalia (Pinseria / La Pinsa Romana): Italian producer/brand focused on pinsa Romana-style bases sold to retail and horeca. Comparable in the pinsa sub-category focus and Italian GTM, though often more retail and brand-driven and typically smaller in scale than the B2B foodservice motion of Pizze Vincenti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pizze_vincenti
• LinkedInlinkedin.com/company/pizze-vincenti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizze Vincenti