What King Pine Ski Area does

King Pine Ski Area is a family-owned independent ski resort in East Madison, New Hampshire, founded in 1963 and operated by the Hoyt Family under Purity Spring Resort, Inc. as part of a 110+ year family of recreation businesses. The resort's core offering is alpine skiing and snowboarding on multiple trails served by chairlifts and surface lifts, supported by an integrated activity portfolio including snow tubing at Pine Meadows Tubing Park, 20 kilometers of cross-country skiing and snowshoeing trails at Purity Spring XC & Snowshoe Reserve, ice skating at the covered Tohko Dome, and the 18-hole Kings Mark Disc Golf Course opened in Summer 2024.

The business operates a multi-stream revenue model combining transactional daily products — lift tickets ($29–$85), private and group lessons ($89–$389), equipment rentals ($17–$52), tubing sessions ($24), ski tuning services, dining across Pine Cone Café, Trail's End Tavern, and Traditions Restaurant, and slopeside retail — with annual subscription products through tiered season passes (Anytime Adventure up to $1,925 Family 4-Pack, Midweek, Local Student, and Human Power Pass) and add-on modules such as Snow Squad children's programs, King Pine Race Team, Pioneer Race Series, adaptive lessons via Granite State Adaptive, and overnight ski camp at Tohkomeupog. Pricing emphasizes affordability, with multi-year price holds on season passes and promotions like $4 lift ticket days.

Go-to-market is direct-to-consumer through an online e-commerce storefront and on-site box office, supplemented by group sales through Purity Spring Resort's groups department, distribution partnerships with Indy Pass and Uphill New England, and earned-media coverage in regional outlets such as WMUR, POWDER.com, Snowboarder.com, Union Leader, and Boston.com. The customer base is concentrated in the New Hampshire White Mountains region and centers on families with children, beginners and novice skiers, youth in seasonal and race programs, adaptive skiers, and Nordic/disc golf enthusiasts.

Name

King Pine Ski Area

Legal name

King Pine Ski Area

Website

https://kingpine.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

King Pine Ski Area is a family-owned New Hampshire White Mountains ski resort, founded 1963, offering alpine skiing, snowboarding, tubing, Nordic trails, and disc golf to families and beginners via direct-to-consumer ticketing, lessons, rentals, and season passes.

Ownership category

akta.pro rank

Product category

Ski Resort and Winter Recreation

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284), Golf Courses and Country Clubs (71391), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Ski & Mountain Full-Service Hotels (THAGAAAJ), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort services
• Winter recreation
• Ski school lessons
• Season lift passes
• Equipment rentals

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets: Daily and multi-day lift tickets sold at varying price points based on age, time of day, and season period. Peak weekend/holiday adult full-day tickets range from $52-85 depending on season period.
2. Season Passes: Annual season passes including Anytime Adventure Pass ($50-$1,925), Midweek Pass, Local Student Pass, and Human Power Pass. Family 4-pack available. Revenue from upfront seasonal payments.
3. Ski and Snowboard Lessons: Private lessons (1-hour from $160, 2-hour from $249) and group lessons (Knee-Hi from $89, 2-hour group from $123 with equipment). Semi-private options available.
4. Equipment Rentals: Daily equipment rentals including alpine packages ($29-$52), snowboard packages ($29), Nordic packages ($26), snowshoes ($17), and ice skates ($17). Multi-day rentals available.
5. Food and Beverage: On-mountain dining through Pine Cone Café (soups, salads, sandwiches, pizza), Trail's End Tavern (après drinks, live music), and Traditions Restaurant (upscale casual dining). Breakfast pop-up service available.
6. Retail: Ice House Retail & Gift Shop selling accessories, helmets, goggles, ski pants, gloves, and logo merchandise. Brands include Turtle Fur, Chaos, Scott, Giro, Goodr, Screamer, and Gordini.
7. Snow Tubing: Pine Meadows Tubing Park with 1-hour sessions at $24 per person. Includes tube usage and conveyor belt lift access.
8. Ski Tuning and Repair: Backshop services including Ten Minute Tune ($20), Deluxe Tune ($50), Race Tune ($75), base repairs ($20-$60), binding testing ($20), and stone grinding ($35).
9. Disc Golf: 18-hole Kings Mark Disc Golf course with $10 per round for ages 12+, free for under 12. Disc rentals available for $2.
10. Nordic Trail Passes: Skate & Trails All-Ages Pass for $15, Human Power Pass for $79 providing season-long access to cross-country skiing, snowshoeing, fat biking, and ice skating.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

King Pine Ski Area operates a family-friendly alpine ski resort in New Hampshire's White Mountains, selling lift access, season passes, equipment rentals, ski/snowboard lessons, and ancillary winter recreation (snow tubing, cross-country skiing, snowshoeing, ice skating) directly to consumer guests. The resort also offers on-mountain dining, slopeside lodging through partner Purity Spring Resort, an ice house retail shop, and a summer disc golf course, supported by group sales and Indy Pass distribution channels.

Product overview

King Pine Ski Area is a ski resort offering a unified portfolio of winter recreational products and services centered around alpine skiing and snowboarding. The core offering includes access to alpine trails with multiple lift systems, complemented by ancillary activities including snow tubing, cross-country skiing (20km of trails), snowshoeing, ice skating, and an 18-hole disc golf course. Supporting services include ski and snowboard lessons (private, group, adaptive), children's seasonal programs (Snow Squad), competitive race programs (King Pine Race Team and Pioneer Race Series), equipment rentals, ski tuning services, and on-mountain dining venues. Season passes and lift tickets provide access to the full activity portfolio, while lodging partnerships extend the visitor experience. The resort positions itself as an affordable, family-friendly destination in New Hampshire's White Mountains, operated by the Hoyt Family and affiliated with Purity Spring Resort and the Indy Pass network.

Differentiator

Problem solved

Functional benefit

Brands

• Kings Mark Disc Golf Course: 18-hole disc golf course opened Summer 2024, utilizing trails and pine forest on the backside of King Pine Ski Area. Total course length of 7,062 feet from blue tees, designed by Dennis Grzywacz.
• Pine Meadows Tubing Park
• Tohko Dome Ice Skating Rink

Products and services

• Alpine Skiing & Snowboarding Downhill skiing and snowboarding on maintained alpine trails with multiple lift systems (chairlifts and surface carpet lifts), available to day ticket and season pass holders of all ages and ability levels.
• Snow Tubing (Pine Meadows Tubing Park) Snow tubing experience on groomed chutes served by a conveyor belt tow lift, sold in 1-hour session tickets.
• Cross-Country Skiing & Snowshoeing Cross-country skiing and snowshoeing across 20km of maintained trails at Purity Spring XC & Snowshoe Reserve, including access to the Hoyt/Audubon Wildlife Sanctuary.
• Ice Skating (Tohko Dome) Ice skating at a naturally frozen covered rink with a warming station, located across from King Pine Base Lodge.
• Kings Mark Disc Golf Course 18-hole disc golf course utilizing pine forest trails on the backside of King Pine, with 7,062 feet total course length from blue tees and a beginner-friendly white-tee layout.
• Lift Tickets Day passes for alpine skiing and snowboarding available in multiple time slots (full day, afternoon half-day, twilight, multi-day) and tiered by age and season period.
• Season Passes Annual subscription access passes in multiple tiers (Anytime Adventure Pass, Midweek Pass, Local Student Pass, Human Power Pass) with a Family 4-Pack option for the 2026/2027 season.
• Private Ski & Snowboard Lessons One-on-one or small-group private ski and snowboard instruction available in 1-hour or 2-hour formats for ages 4 and up, bookable online through the resort store.
• Group Ski & Snowboard Lessons Group lessons including Knee-Hi lessons for ages 4-6 and 2-hour group lessons for ages 7+ with bundled equipment and surface lift access.
• Adaptive Ski Lessons Therapy, training, and recreational ski programs for individuals with disabilities, delivered by Granite State Adaptive at King Pine since 1993 using specialized adaptive equipment.
• Snow Squad Children's Seasonal Programs 9-week weekend and mid-week ski programs for children ages 5-14 matching participants by skill level for progressive development, reintroduced as Snow Squad and Junior Snow Squad.
• King Pine Race Team Competitive alpine ski training program for ages U8 through U14 plus high school training, providing over 200 hours on snow with USSA/NHARA race preparation.
• Pioneer Race Series Team-based recreational racing league for groups of 10 skiers or riders of any ability, running Monday evenings with GS and slalom events.
• Ski & Snowboard Camp at Purity Spring Overnight ski and snowboard camp operated by Tohkomeupog since 1939, offering week-long programs for children with daily lessons delivered at King Pine.
• Equipment Rentals Daily rental of alpine ski packages, snowboard packages, cross-country skis, snowshoes, and ice skates from trusted brands, with multi-day rental options.
• Ski Tuning & Repair (Back Shop) Full-service ski tuning including Ten Minute Tune, Deluxe Tune, Race Tune, base repairs, stone grinding, and binding testing services.
• On-Mountain Dining Food and beverage venues including slopeside Pine Cone Café, après-ski Trail's End Tavern with live music, and upscale Traditions Restaurant at Purity Lake.
• Ice House Retail & Gift Shop Slopeside retail shop selling ski accessories, helmets, goggles, apparel, and logo merchandise from brands such as Turtle Fur, Chaos, Scott, Giro, Goodr, Screamer, and Gordini.
• Slopeside Lodging Accommodations at Purity Spring Resort located at the base of King Pine, available to guests booking lodging packages alongside ski access.

Quantifiable outcome

• WMUR #2 Best Ski Area in New Hampshire recognition in Viewer’s Choice 2026 poll
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Dennis Grzywacz (Course Designer)minorStrategic or Co-development Partner · 1 July 2024Locally renowned disc golf course designer who designed the 18-hole Kings Mark Disc Golf Course opened in Summer 2024.
• Indy PasscoreChannel Partner/ Reseller/ Distributor · 13 October 2022King Pine is an Indy Pass Allied Resort. Season pass holders qualify to purchase Indy Add-On Passes providing access to 100+ independent resorts across the US and Canada. Indy Pass holders receive 50% off midweek and non-peak weekend lift tickets, 25% off holiday/peak weekend tickets.
• Granite State Adaptive Snow SportscoreStrategic or Co-development Partner501(c)(3) nonprofit providing adaptive ski programs at King Pine since 1993. Offers therapy, training, and recreation programs for skiers with disabilities using specialized equipment including mono ski, bi ski, outriggers, and slider gliders.
• Uphill New EnglandminorChannel Partner/ Reseller/ DistributorMulti-ski resort uphill pass providing streamlined access to 17+ ski resorts across New England. Includes digital check-in, vertical stat tracking, mountain status updates, and community features via mobile app.
• NHARA (New Hampshire Alpine Racing Association)minorStrategic or Co-development PartnerKing Pine Race Team U10 and older racers require NHARA membership to attend races. Partner in youth ski racing development.
• USSA (United States Ski and Snowboard)minorStrategic or Co-development PartnerKing Pine Race Team U10 and older racers require USSA membership to attend races. Partner in youth ski racing development.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Waterville Valley Resort: Family-owned New Hampshire White Mountains ski resort with comparable trail count, beginner-friendly positioning, on-site lodging, and ski school programming — closest mid-market competitor in the same region.
• Ragged Mountain Resort: Independently operated New Hampshire ski area of similar scale to King Pine, competing for the same regional day-trip and family demographic with comparable lift ticket and season pass product structure.
• Cranmore Mountain Resort: Independently owned North Conway, NH ski area with strong family and beginner positioning, ski school, tubing, and an on-mountain lodge — direct overlap with King Pine's family-friendly White Mountains positioning.
• Cannon Mountain: Franconia Notch state-operated New Hampshire ski area of similar scale to King Pine, competing for the same family and beginner skier segment in the White Mountains region.
• Pats Peak: Family-friendly, affordable independent New Hampshire ski area with comparable lift ticket and season pass pricing; also an Indy Pass Allied Resort competing head-to-head for the same New England beginner and family segment.
• Smugglers' Notch Resort: Family-owned Vermont resort with the strongest family-friendly niche positioning in New England; multi-generational programming, kids camps, and on-site lodging mirror King Pine's strategy, though at a larger scale.
• Gunstock Mountain Resort: New Hampshire ski area owned by Belknap County with comparable trail count, lesson programs, tubing park, and family-friendly positioning in the Lakes Region.
• Tenney Mountain: Small independent New Hampshire ski area focused on beginner and family-friendly skiing; competes directly with King Pine for regional beginners, ski school participants, and season pass holders.
• Mount Sunapee: New Hampshire ski area in the same state with family-friendly terrain and an Indy Pass footprint, competing for southern New Hampshire day-trip and family skier demand.

Broad incumbents

• Attitash Mountain Resort: Larger White Mountains ski area operated as part of a regional resort portfolio; competes for the same New England family ski trips with broader terrain and lodging access than King Pine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KingPineSkiarea
• Facebookfacebook.com/KingPineSki
• Instagraminstagram.com/kingpineski
• LinkedInlinkedin.com/company/king-pine-ski-area

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Pine Ski Area