SEASON

Women's Health & Cycle Tracking Softwareseason.vision

SEASON is a German consumer mobile app that uses AI to analyze the four hormonal phases of the female cycle, providing personalized foresight, calendar planning, and lifestyle recommendations for menstruating individuals via a freemium subscription model.

Company typePrivate
Founded2023
HeadquartersViersen, Germany
Headcount1–10
GTM typeB2C
OfferingSoftware

What SEASON does

SEASON is a German mobile-app company operating as Season.Vision UG, founded in 2023 and headquartered in Viersen with a registered seat in Berlin. The company builds a consumer mobile application that analyzes the four hormonal phases of the female cycle (Menstrual, Follicular, Ovulation, Luteal) using an AI-driven algorithm that ingests user-logged symptoms to produce personalized foresight, cycle calendars, and recommendations for exercise and nutrition. The product is positioned as a lifestyle-planning tool for menstruating individuals, framing each hormonal phase as a "superpower" to be leveraged rather than a limitation.

The product is distributed via the iOS App Store and Google Play Store with bilingual (German/English) support, and is currently in beta with an active waiting list, a Kickstarter demand-validation campaign, a newsletter-gated 30-Day Guide, and a cycle-phases quiz as top-of-funnel acquisition tools. The company operates a freemium model in which basic tracking and calendar functions are free and a premium subscription unlocks extended foresight and personalized lifestyle recommendations. As of the available data, no funding rounds, revenue figures, paying customers, or enterprise partnerships have been disclosed, and the app has not yet had a public commercial launch.

The team is lean at three identified members: Shanel Chien as CEO, Celine as COO and Visual Design lead, and Naijeria as CTO. Marketing is content-led, combining an educational blog on PMS, menstrual health, and cycle-based living with an organic social presence on Instagram, Facebook, and LinkedIn. The combination of pre-launch status, undisclosed financials, and consumer-only go-to-market means the company's commercial traction is currently unverified.

SEASON firmographics

Firmographics

Name: SEASON
Legal name: Season.Vision UG
Website: https://season.vision
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 1–10 employees
Short description: SEASON is a German consumer mobile app that uses AI to analyze the four hormonal phases of the female cycle, providing personalized foresight, calendar planning, and lifestyle recommendations for menstruating individuals via a freemium subscription model.
Ownership category
akta.pro rank

SEASON industry classification

Industry

Product category: Women's Health & Cycle Tracking Software
NAICS: Custom Computer Programming Services (541511)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
akta.pro secondary industry: Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ)

Keywords

Menstrual cycle tracking
Hormonal phase analysis
Fertility tracking app
Women's health software
Cycle planning tool

Where SEASON is headquartered

Location

Headquarters

HQ city: Viersen
HQ country: Germany
HQ region: Europe

Offices2 records

Markets served

SEASON business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Freemium App: Free basic version with calendar functions and symptom entry. Premium subscription provides advanced forecasting features, personalized sport and nutrition recommendations.
Premium Subscription: Auto-renewing subscription model managed through App Store (iOS) and Google Play (Android). Provides extended foresight features for mood swings and physical symptoms, personalized tips for exercise and nutrition.

Pricing tiers

Model	Billing	Price
Freemium	Others	Basic tracking and calendar features for free
Subscription	Monthly	Premium features with extended foresight and personalized recommendations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

SEASON product offering

Product offering

Core offering

SEASON builds and sells a mobile application that uses AI to track, identify, and predict the four hormonal phases of a user's menstrual cycle and translate them into personalized recommendations for productivity, exercise, nutrition, social energy, and self-care. The app is offered as a free base version with a paid SEASON Premium subscription, plus a 30 Day Guide companion content product, targeting menstruating individuals who want to plan their lives around their cycle.

Product overview

SEASON is a mobile app company offering a cycle-based planning application for menstruating people. The core SEASON App uses AI to analyze the four hormonal phases of the female cycle (Menstruation/Follicular/Ovulation/Luteal phases) and provides personalized forecasts and recommendations. The product portfolio consists of the SEASON App available in a Freemium free version with basic tracking and calendar functions, and a Premium subscription tier offering extended foresight features with personalized sports and nutrition tips. Key features include Der Kalender (personal calendar), Die Vorausschau (hormonal phase foresight), and Die Analyse (AI-powered cycle analysis). The company also offers a free 30 Day Guide and an interactive Cycle Phases Quiz as onboarding tools.

Differentiator

Problem solved

Functional benefit

Products and services

SEASON App AI-powered mobile app that tracks, identifies, and predicts the four hormonal phases of the user's menstrual cycle and delivers personalized daily recommendations for productivity, exercise, nutrition, social energy, and self-care; available as a free base experience with an optional paid premium tier.
SEASON Premium Paid subscription upgrade to the SEASON app that unlocks the full set of AI-generated hormonal-phase insights, advanced cycle predictions, and personalized lifestyle, training, and productivity recommendations for individual users.
30 Day Guide A structured 30-day guided content companion to the SEASON app that walks users through applying hormonal-phase insights to daily routines, supporting onboarding and retention for premium subscribers.

Quantifiable outcome

20-40% of women of reproductive age suffer from PMS symptoms

Companies that use SEASON

Customer profile

Segments1 record

Ideal customer profiles1 record

SEASON technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

SEASON partnerships and signals

Strategic signal

Scale indicators2 records

Expansion highlights4 records

SEASON competitors and assessment

Company assessment

Direct peers

Flo Health: Flo is the largest period and cycle-tracking app globally, offering AI-driven predictions, symptom logging and a premium subscription. It is the most direct competitor to SEASON across product, audience and freemium-to-premium motion.
Clue: Berlin-based cycle and ovulation tracker with a science-led positioning and premium tier (Clue Plus). Directly comparable to SEASON in geography, audience and freemium model.
Glow: App suite for cycle, fertility and pregnancy tracking with AI insights and a premium subscription. Closely comparable on women's cycle/fertility positioning, AI foresight feature and freemium-to-premium GTM.
Natural Cycles: FDA-cleared hormone-based fertility and cycle app selling an annual subscription. Comparable to SEASON on AI/hormonal-cycle positioning and premium subscription model, but more clinical/regulated.
Cycles: Cycle and period tracker for iOS with detailed symptom logging and calendar planning. Comparable to SEASON on calendar-led cycle planning for menstruating users, especially on iOS-first distribution.

Emerging players

Daysy: Fertility/cycle tracker that combines a basal body temperature sensor with an app. Comparable on hormone-driven cycle insights, but differentiates via hardware, whereas SEASON is software-only.
Bellabeat: Women's wellness company selling a cycle/stress-tracking app and connected hardware. Comparable to SEASON on women's hormonal wellness positioning and subscription monetisation.
Wild.AI: AI-driven women's health and performance app focused on cycle-aware training and nutrition. Comparable to SEASON on AI personalization for women across cycle phases and premium subscription model.
MyFLO: Hormone- and cycle-focused app that personalizes nutrition and lifestyle recommendations by cycle phase. Directly comparable to SEASON on cycle-phase-based personalization and lifestyle recommendations.

Broad incumbents

Oura: Smart ring with cycle and hormonal insights built into a broader sleep/recovery platform. Adjacent to SEASON as a women's-health data layer with a subscription component, though broader than cycle tracking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

SEASON financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SEASON leadership team

Management profile

Number of profiles

Profiles3 records

SEASON funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SEASON M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEASON

What does SEASON do?

Is SEASON a public or private company?

SEASON is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SEASON founded?

SEASON was founded in 2023. It employs 1 to 10 people.

Where is SEASON based?

SEASON is headquartered in Viersen, Germany, in the Europe region.

How does SEASON make money?

Two revenue lines are on record. Freemium App is the primary driver. The others are premium Subscription.

Who are SEASON's main competitors?

Direct peers on record are Flo Health, Clue, Glow, Natural Cycles and Cycles. Emerging players are Daysy, Bellabeat, Wild.AI and MyFLO. Oura is listed as a broad incumbent.

Does SEASON have an API?

No public API is recorded for SEASON.

What industry is SEASON in?

SEASON's product category is Women's Health & Cycle Tracking Software. Its primary akta.pro industry code is CRACAQAJ, Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices), with a secondary code of HSADAGAJ, Men’s Health & Lifestyle Coaching (Non-Clinical). Its NAICS code is 541511 and its SIC code is 7372.