Sorellina

What Sorellina does

Sorellina is a privately-held fine jewelry brand founded in 2014 by sisters Nicole Carosella (Creative Director) and Kim Carosella (Managing Director), headquartered in DUMBO, Brooklyn, NY, and operated through Sorellina LLC under US law. The company designs and sells 18k gold jewelry featuring natural gemstones across four core categories—earrings, bracelets, necklaces, and rings—alongside more than a dozen themed sub-collections including Tarot, Zodiacs, Playlist, Nomad, Bloom, Dieci, Amuleti, Pietra, Monroe, Catena, Legacy, Postscript, and The Archive, totaling 372+ products. The brand emphasizes hand-cut gemstones, vintage-inspired aesthetics, and stated sustainable material sourcing (recycled gold, fair-trade/fair-mined gold, responsibly sourced gemstones). Technology is limited to a Shopify-powered e-commerce storefront at sorellinanyc.com with no proprietary platform, AI, or API surface disclosed.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce and a private appointment-only Brooklyn showroom with wholesale distribution to luxury department stores (Bergdorf Goodman, Neiman Marcus), specialty jewelers (Elyse Walker, Mann's Jewelers, Long's Jewelers, Twist, The Vault Nantucket), and the Moda Operandi online luxury marketplace, reaching 100+ stockists across 15+ US states plus Morocco and the Netherlands. Pricing spans approximately $1,100 for entry pieces to $140,000 for statement necklaces, with bespoke bridal and engagement commissions priced on consultation through one-on-one sessions with the creative director. Customer acquisition is driven by organic social (Instagram, Pinterest, TikTok, Facebook), a Substack newsletter, editorial press coverage, and downloadable lookbooks.

Sorellina is privately held with 1–10 employees, no disclosed external institutional investment, and the founders maintaining active leadership roles. Revenue is undisclosed; no funding rounds, patents, or regulatory actions are recorded. Recent activity includes the 10-year anniversary "Dieci" collection launched in 2024, a dedicated Bespoke & Bridal service line, and ongoing expansion of themed collections and international wholesale distribution.

Name

Sorellina

Legal name

Sorellina LLC

Website

https://sorellinanyc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sorellina is a Brooklyn-based, privately-held fine jewelry brand founded in 2014 that designs 18k gold and natural gemstone pieces across four core categories and 13+ themed collections, selling direct-to-consumer via Shopify and a Brooklyn showroom plus wholesale through Bergdorf Goodman, Neiman Marcus, and 100+ specialty stockists.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Custom Bridal & Engagement Design (CRAKAHAB), Bridal Jewelry Customization & Bespoke (CRAKACAG)

Keywords

• Fine jewelry
• Bespoke jewelry design
• Bridal jewelry
• 18k gold jewelry
• Gemstone jewelry

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ready-to-Wear Fine Jewelry: Core revenue stream from pre-designed 18k gold and natural gemstone jewelry including earrings, bracelets, necklaces, rings, and bridal pieces sold through e-commerce and wholesale partners.
2. Bespoke & Custom Jewelry: Commissioned custom design services for engagement rings, bridal pieces, and bespoke commissions ranging from small pieces to major jewelry suites, featuring personalized one-on-one consultations with creative director.
3. Wholesale Distribution: Revenue through wholesale relationships with luxury department stores and specialty jewelry retailers across domestic and international markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sorellina designs, makes, and sells fine jewelry crafted from 18k gold and natural gemstones — earrings, bracelets, necklaces, and rings — offered through themed collections such as Postscript, Bloom, Zodiacs, Playlist, Tarot, Nomad, Dieci, Amuleti, Pietra, Monroe, Catena, Legacy, and The Archive. The brand runs a direct-to-consumer e-commerce storefront, a private Brooklyn showroom for bespoke consultations, and a wholesale channel through luxury department stores and specialty jewelers. Bespoke and bridal services provide custom engagement rings, bridal suites, and a Design Your Own Signet program delivered through one-on-one consultations with creative director Nicole Carosella.

Product overview

Sorellina is a fine jewelry brand founded by sisters Nicole & Kim Carosella, offering vintage-inspired yet unexpectedly modern pieces crafted from 18k gold and natural gemstones. The product portfolio centers on four core categories—earrings, bracelets, necklaces, and rings—alongside numerous themed sub-collections including Postscript (Victorian correspondence-inspired), Bloom (1960s-70s ode), Zodiacs (astrological talismans), Playlist (rock-and-roll inspired), Tarot (cartomancy iconography), Nomad (one-of-a-kind hand-cut gemstones), Dieci (10th anniversary Italian-inspired), Amuleti (talisman designs), Pietra (guitar pick motifs), Monroe (colorful inlays), Catena (chain designs), Legacy (iconic originals), and The Archive (re-issued classics). The company also offers bespoke and bridal services including custom engagement rings and design-your-own signet programs. Sorellina emphasizes sustainable practices using recycled gold, fair-trade sourcing, and global artisan craftsmanship, with a Brooklyn showroom for customer consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Earrings Collection Fine jewelry earrings made from 18k gold and natural gemstones, ranging from everyday studs to statement pieces including huggies, ear cuffs, guitar pick earrings, and gemstone drops.
• Bracelets Collection 18k gold chains and bold stone-set bracelets designed for layering and movement, including tennis bracelets, bangles, and chain styles.
• Necklaces Collection 18k gold necklaces designed for layering, including tarot card pendants, zodiac symbols, paperclip chains, and gemstone pieces carrying personal meaning.
• Rings Collection Fine jewelry rings from timeless signets to one-of-a-kind gemstone cocktail rings, designed to be worn, collected, and kept.
• Bespoke & Bridal Services Custom jewelry design and bespoke services including bridal commissions, custom engagement rings, and personalized consultations with creative director Nicole Carosella for engagement, wedding, and special-occasion pieces.
• Design Your Own Signet Custom signet ring design service allowing customers to create personalized initial or motif signet jewelry in 18k gold.
• Dieci Collection 10-year anniversary collection of 18k gold, colored gemstones, and diamonds inspired by salty, sun-kissed days on Italian islands, featuring lemon motifs and Capri-inspired designs.
• Nomad Collection An ever-changing one-of-a-kind collection of individually hand-cut gemstones set in 18k gold, with each piece designed around a unique sourced stone.
• Sorellina Jewelry Stockists Distribution Sorellina's fine jewelry collections distributed through Bergdorf Goodman, Neiman Marcus, Moda Operandi, and 35+ specialty jewelers including Elyse Walker, Mann's Jewelers, Long's Jewelers, Twist, and The Vault Nantucket.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Bergdorf GoodmancoreChannel Partner/ Reseller/ DistributorFlagship luxury department store partnership in New York City featuring Sorellina jewelry collections in a premier retail environment.
• Neiman MarcuscoreChannel Partner/ Reseller/ DistributorNational luxury department store chain with Sorellina presence in Scottsdale, AZ; Newport Beach, CA; and online platform.
• Elyse WalkermajorChannel Partner/ Reseller/ DistributorLuxury specialty retailer with locations in Mill Valley, CA; St. Helena, CA; and New York City (926 Madison Ave).
• Moda OperandimajorChannel Partner/ Reseller/ DistributorOnline luxury fashion marketplace enabling global access to Sorellina collections through digital channel.
• Mann's JewelersminorChannel Partner/ Reseller/ DistributorRegional specialty jeweler in Rochester, NY representing Sorellina in upstate New York market.
• TwistminorChannel Partner/ Reseller/ DistributorSpecialty jewelry retailer with locations in Portland, OR and Seattle, WA serving Pacific Northwest market.
• Long's JewelersminorChannel Partner/ Reseller/ DistributorEstablished jewelry retailer in Burlington, MA representing Sorellina in New England market.
• The Vault NantucketminorChannel Partner/ Reseller/ DistributorLuxury jewelry boutique on Nantucket Island, MA serving seasonal affluent clientele.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering Sorellina's online store with hosting, payment processing, and retail infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aurate: NYC-based DTC fine jewelry brand offering 14k–18k gold and sustainably sourced pieces. Comparable on materials, sustainability positioning, and DTC+wholesale hybrid model.
• Mejuri: DTC fine jewelry brand selling gold and gemstone everyday jewelry online and through owned retail. Direct competitor to Sorellina's core ready-to-wear fine jewelry assortment via similar materials and price architecture.
• VRAI: Diamond-focused fine jewelry and bridal brand with vertically integrated lab-grown diamond supply. Direct competitor in bespoke bridal with similar customization and ethical sourcing narrative.
• Mish: NYC-based fine jewelry brand emphasizing sustainability, recycled gold, and meaningful design. Comparable ethos, materials, and direct-to-consumer/wholesale model.
• Catbird: Brooklyn-based DTC fine jewelry brand with a curated, narrative-driven aesthetic and in-house designs. Highly comparable to Sorellina on geography, brand positioning, and DTC-led model.
• Sydney Evan: Fine jewelry brand combining meaningful, layered, collectible design with a DTC + editorial wholesale model. Comparable aesthetic and gifting-driven positioning.
• Frank Darling: Bespoke fine jewelry and engagement ring brand offering custom design consultations with online configurator. Closely comparable to Sorellina's bespoke bridal service model.

Broad incumbents

• Ippolita: Established fine jewelry brand carried through luxury department stores and specialty jewelers. Comparable wholesale channel presence and 18k gold assortment.
• David Yurman: Established American fine jewelry house with broad assortment, signature collections, and extensive wholesale and DTC presence. Comparable as a luxury fine jewelry incumbent with bridal exposure.

Emerging players

• Robinson Pelham: London-based bespoke fine jewelry house known for personalized commissions and statement pieces. Comparable bespoke custom service model with similar positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SorellinaNYC
• Instagraminstagram.com/sorellinajewelry
• Pinterestpinterest.com/sorellinajewelry
• TikToktiktok.com/@sorellinajewelry
• Xx.com/SorellinaNYC
• LinkedInlinkedin.com/company/sorellina-fine-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorellina