What Hillcrest Homes and Properties does

Hillcrest Homes and Properties, LLC is a family-owned residential construction company headquartered at 2986 County Road PP in De Pere, Wisconsin, founded in 1952 by Harry Macco. The company designs and builds custom single-family homes, spec homes, and multi-family residential properties (apartments and garden homes) in the De Pere, Green Bay, and Wrightstown submarkets of Northeast Wisconsin. Following Harry Macco's passing in 2016, ownership and operations transferred to his son Mark Macco, who now leads the business and personally consults with each prospective buyer. The company also markets completed properties for sale and operates storage units through an Eagles Nest Storage partnership at the De Pere location.

The business operates a sales-led, direct-distribution model with no intermediaries or channel partners. Revenue is generated on a per-project basis through custom home construction contracts (pricing varies by lot, plan, and finishes), sale of completed spec homes, rental income from multi-family holdings (Village View Apartments in Green Bay and Nicolet Garden Homes in De Pere), and storage unit rentals. The company cites 35+ years of average craftsman experience per home, participation in the Brown County Home Builders Association and Wisconsin Builders Association, OSHA compliance, and a written Five Star Promise Warranty with 24-hour response as its core differentiators. All marketing is conducted through the company website, referrals, social media, and industry events.

The customer base consists primarily of first-time home buyers and individuals seeking custom-built single-family homes in Brown County, Wisconsin, with a secondary segment of multi-family developers and investors. Recent projects include homes in the Royal Saint Pats subdivision in Wrightstown, with one completed 3-bed, 2.5-bath, 2,311 sq ft home listed at $659,900. The company is privately held with 1-10 employees, no external funding, no public listing, and no disclosed financial statements; it operates exclusively within a single Wisconsin market.

Name

Hillcrest Homes and Properties

Legal name

Hillcrest Homes and Properties, LLC

Website

https://hillcresthomeswi.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Hillcrest Homes and Properties is a family-owned residential construction company in De Pere, Wisconsin that builds custom single-family homes, spec homes, and multi-family properties for individual buyers and SMB developers in the Northeast Wisconsin market.

Ownership category

akta.pro rank

Product category

Residential Home Building

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Custom home building
• Residential construction
• Multi-family development
• Property management services
• Real estate development

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Sales: Hillcrest Homes generates revenue through the construction and sale of custom-built homes, spec homes, and multi-family residential properties. Revenue is earned on a per-project basis when homes are completed and sold. The company also develops and manages apartment complexes and condominium communities as part of its vertical integration in residential real estate.
2. Multi-family Property Development and Rental: The company develops and manages multi-family residential properties including apartment buildings and garden homes, generating rental income from tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hillcrest Homes and Properties builds custom single-family homes, spec homes, and multi-family residential properties in the De Pere and Green Bay, Wisconsin area. The company develops and manages rental apartment complexes (Village View Apartments in Green Bay) and adult community garden homes (Nicolet Garden Homes in De Pere), and sells completed spec properties directly to buyers.

Product overview

Hillcrest Homes and Properties LLC is a residential home builder offering custom home construction and spec homes, multi-family properties including apartment complexes and garden homes, and property sales. The company was founded in 1952 and operates from De Pere, Wisconsin. Core services include custom single-family home building, multi-family development (Village View Apartments, Nicolet Garden Homes), property sales, and a written warranty program with 24-hour response time. The company also provides storage unit services through a partner. All homes incorporate standard features including energy efficiency, quality materials, and experienced craftsmanship, with additional features like whirlpool tubs, vaulted ceilings, and multi-stall garages available.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Custom-built single-family homes and spec homes in the De Pere and Green Bay, Wisconsin area, incorporating features such as whirlpool tubs, vaulted and cathedral ceilings, half-round windows, and three-stall garages. Customers can bring their own plans and ideas or work with the builder on company lots. Includes a one to two year written warranty with 24-hour response time.
• Village View Apartments Multi-family apartment complex located in Green Bay, WI, featuring elevator access, heat and central air, detached garage parking with additional parking, in-unit washer/dryer, intercom entry system, storage areas, and vaulted ceilings in select units. Owned and managed by Hillcrest Homes.
• Nicolet Garden Homes Adult community garden homes located in De Pere, WI, offering amenities including fireplaces in select units, a social room, fitness room, and storage areas. Multi-family rental property developed and managed by Hillcrest Homes for adult residents.

Quantifiable outcome

• 24-hour response time for post-construction follow-up concerns

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Brown County Home Builders AssociationcoreOthersHillcrest Homes is an active member of the Brown County Home Builders Association. Owner Mark Macco was invited to sit on the board of directors in 2017 and was re-elected in 2018 and 2019, indicating significant industry standing and collaborative relationships with other regional home builders.
• Wisconsin Builders AssociationminorOthersCompany maintains membership in the Wisconsin Builders Association, connecting with the broader state home building industry and regulatory landscape.
• Green Bay Area Chamber of CommerceminorOthersActive member of the Green Bay Area Chamber of Commerce, providing networking opportunities and community engagement within the primary market region.
• Subcontractor NetworkcoreStrategic or Co-development PartnerCarefully selected subcontractors with years of experience and excellent reputations who are committed to Hillcrest's high quality standards. These trade partners are integral to project delivery.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KB Home: KB Home is a US homebuilder focused on personalized, buyer-driven new home construction with a strong emphasis on customization at the point of sale. Comparable to Hillcrest in custom home building model and approach to buyer specifications, though with greater scale and West Coast/Multi-state footprint.
• Tri Pointe Homes: Tri Pointe Homes is a US homebuilder with a premium and luxury focus across multiple markets. Comparable to Hillcrest in offering premium and custom homes with quality craftsmanship, though at larger scale and broader geographic footprint.
• Toll Brothers: Toll Brothers is the largest luxury homebuilder in the United States, offering custom and luxury homes across multiple states with design centers and personalization options. Comparable to Hillcrest in custom home construction philosophy and focus on buyer-driven specifications, though at vastly greater scale, capital access, and national geographic reach.
• M/I Homes: M/I Homes is a top US homebuilder with established operations across the Midwest including Wisconsin, offering both move-in ready and to-be-built homes through a customer-driven design process. Comparable to Hillcrest in offering customizable home building in Midwest markets, though at vastly greater scale, geographic reach, and capital base.
• D.R. Horton: D.R. Horton is the largest US homebuilder by volume with operations across multiple states and a wide range of product from entry-level to luxury. Comparable as a residential homebuilder with similar spec and custom offerings, though vastly larger scale and broader geographic diversification.
• Taylor Morrison: Taylor Morrison is a top five US homebuilder with multiple brands including William Lyon Homes and Darling Homes. Comparable as a residential homebuilder with custom and luxury product offerings, though at national scale with significantly more resources for land acquisition and project scale.
• PulteGroup: PulteGroup is one of the largest US homebuilders operating multiple brands including Centex, Pulte Homes, Del Webb, and John Wieland. Comparable as a residential construction company with similar custom and spec home product offerings, though at national scale and with significantly broader geographic footprint.
• Lennar: Lennar is one of the largest US homebuilders operating across multiple states with a broad portfolio of entry-level, move-up, and luxury homes. Comparable as a major residential homebuilder with similar for-sale home construction model, though vastly larger in scale, geographic reach, and capital resources.

Emerging players

• Dream Finders Homes: Dream Finders Homes is a smaller US homebuilder operating across multiple states with a focus on affordable to luxury homes. Comparable in residential homebuilding business model with both custom and spec offerings, though at larger scale and with capital market access.
• Smith Douglas Homes: Smith Douglas Homes is a smaller US homebuilder focused on entry-level and move-up homes in select Southeast markets. Comparable in custom home construction business model and customer-driven approach, though at smaller scale and concentrated in different geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hillcrest-homes-and-properties-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest Homes and Properties