GENMAC

Name

GENMAC

Legal name

GENMAC S.r.l.s.u.

Website

https://genmac.it

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Power Generation Equipment

NAICS

Motor and Generator Manufacturing (335312), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Motors & Generators (3621), Engines & Turbines (3510)

akta.pro primary industry

Reciprocating Engine Generator Sets (Diesel/Gas/HFO) (IMAHAFAC)

Keywords

• Power generators
• Diesel gensets
• Lighting towers
• Portable generators
• Industrial generating sets

Headquarters

HQ city

Gualtieri

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Generator Sales: GENMAC generates revenue primarily through the sale of power generating sets (gruppi elettrogeni) including industrial, professional, and portable models. Products are sold as one-time capital purchases with various customization options and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

GENMAC manufactures power generating sets (gruppi elettrogeni) with gasoline, diesel, or gas engines, ranging from 2 kW portable units to 2625 kVA industrial gensets. The portfolio includes Industrial, Professional, and Powersmart portable generator lines, transportable LED lighting towers, motor pumps, motor welders, PTO generators, and a GSU Battery Storage Unit, with over 300 configurable accessories. Products are sold as one-time capital purchases, configured online and fulfilled through a global dealer network and direct sales.

Product overview

GENMAC is a manufacturer of power generators and related equipment founded in 1983, based in Gualtieri, Italy (Emilia Romagna/Motor Valley). The product portfolio is organized into four main generator lines: INDUSTRIAL (high-power 9-2625 kVA diesel/gas generators for continuous use), PROFESSIONAL (2-130 kVA generators for professional applications in gasoline/diesel/gas versions), POWERSMART (portable 1-6 kW generators, inverter models, motor pumps, and emergency kits), and LIGHTING TOWERS (10 LED light tower models ranging from solar/battery-powered to diesel-powered with manual/hydraulic masts up to 8.5m). Supporting offerings include the GSU Battery Storage Unit (smart hybrid storage), over 300 accessories for customization, motor welders, and PTO generators for agricultural use. An online product configurator enables custom specification of generators. All products are manufactured in Italy with ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• INDUSTRIAL Generating Sets High-reliability diesel or gas power generators ranging from 9 to 2625 kVA for continuous and emergency use in industrial applications, hospitals, data centers, mining, and critical infrastructure. Available in open or silenced versions with multiple engine brand options.
• PROFESSIONAL Generating Sets Compact power generators ranging from 2 to 130 kVA for professional use, available in open, semi-silent, or silenced versions with gasoline, diesel, or gas (LPG/methane) fuel options. Engine options include Honda, Yanmar, Kohler, and Perkins.
• POWERSMART Portable Generators Portable power generators, inverter generators, motor pumps, and emergency kits ranging from 1 to 6 kW, designed for home, work, and leisure use. Features include AVR-stabilized voltage, copper windings, inverter technology for stable electricity output, and ATS configurations.
• Lighting Towers (Torri Faro) Transportable LED lighting towers for events, construction sites, roadwork, military, civil protection, mining, and emergency applications. Models include Battrix (hydraulic, battery+engine), Daisy (solar, battery), Bellatrix, Sibilla, Brillen, Lion (Stage V), Little Twinky, Twinky, Scorpius, and Minerva (trolley).
• GSU Battery Storage Unit Smart hybrid battery storage system providing backup power in single-phase and three-phase configurations for 50/60 Hz applications.
• Motor Welders (Motosaldatrici) Portable welder generators with gasoline or diesel engines providing 135-250A AC/DC welding current for professional welding applications.
• Power Take-off Generators (Generatori a cardano) Agricultural power take-off generators ranging from 16 to 93 kVA at 1500/3000 RPM, designed for connection to tractor PTO systems for farming applications.
• Motor Pumps (Motopompe) Portable gasoline-powered water pumps for clean water, semi-trash (up to 30% solids), and trash applications (up to 50% solids). Available in 1" to 4" sizes with flow rates from 133 to 1600 l/min for irrigation, drainage, and emergency flood control.
• Product Configurator Online tool at genmacgenerators.com for configuring custom generator specifications including power range, frequency, voltage, version, fuel type, cooling system, engine brand, emission standards, RPM, and alternator type. Includes distributor login portal for authorized dealers.

Quantifiable outcome

• Noise levels as low as 61 dBA at 7m for silent models
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and major.

• Perkins (Engine Brand)coreTechnology or IntegrationPartnership with Perkins for engine supply in industrial generator sets. Perkins engines power GENMAC generators in the 9-2200 kVA range for continuous use applications.
• FPT Iveco (FPT)coreTechnology or IntegrationFPT Iveco engines integrated into GENMAC industrial generators from 30-600 kVA for 50Hz applications.
• CumminscoreTechnology or IntegrationCummins engines power GENMAC industrial generators in the 30-1400 kVA range for continuous power applications.
• John DeerecoreTechnology or IntegrationJohn Deere engines integrated into GENMAC industrial generators from 30-300 kVA for 50Hz applications.
• DeutzcoreTechnology or IntegrationDeutz engines power GENMAC generators including air-cooled industrial models and professional lines.
• VolvocoreTechnology or IntegrationVolvo Penta engines integrated into GENMAC industrial generators from 85-700 kVA for 50Hz applications.
• YanmarcoreTechnology or IntegrationYanmar engines used in industrial and professional GENMAC generators, including models from 13-42 kVA for 50Hz industrial applications.
• KohlercoreTechnology or IntegrationKohler engines power both industrial (15-60 kVA) and professional generator lines, including Powersmart portable generators.
• Mecc AltecoreTechnology or IntegrationMecc Alte alternators installed in GENMAC generators for power generation.
• StamfordcoreTechnology or IntegrationStamford alternators used in GENMAC generator sets for electrical power generation.
• DeepSea ElectronicscoreTechnology or IntegrationDeepSea control units (including DSE 3110, L401 MKII) integrated into GENMAC generators for automated control and monitoring.
• HondacoreTechnology or IntegrationHonda engines used in professional gasoline generators and Powersmart portable generator lines.
• MTU (Rolls-Royce Power Systems)majorTechnology or IntegrationMTU engines power large industrial GENMAC generators from 1000-2250 kVA for industrial applications and up to 2625 kVA for ESE emergency stationary engine series.
• ScaniamajorTechnology or IntegrationScania engines integrated into GENMAC industrial generators for 50Hz (250-700 kVA) and 60Hz (300-800 kVA) applications.
• DoosanmajorTechnology or IntegrationDoosan engines power GENMAC industrial generators from 300-750 kVA for continuous use applications.
• BaudouinmajorTechnology or IntegrationBaudouin engines integrated into GENMAC industrial generators for 50Hz applications from 250-1250 kVA.
• GM PowertraincoreTechnology or IntegrationGM Powertrain engines power GENMAC gas (LPG/natural gas) generator series for industrial applications from 27-113 kVA.
• IPG Spa (Parent Company)coreOthersGENMAC S.r.l.s.u. is subject to management and coordination of IPG Spa, headquartered in Milan, Italy (Via Dante 14).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atlas Copco (Power & Flow): Provides portable generators, lighting towers, and energy storage systems targeting rental and construction — directly comparable in GENMAC's Professional and Lighting Towers lines, plus competing on hybrid/ESS roadmaps.
• Cummins Power Generation: Diversified engine and power systems OEM. Through Onan and standalone genset lines, competes across GENMAC's full range while also being one of GENMAC's engine suppliers — a classic broad-incumbent supplier-competitor relationship.
• Caterpillar (Electric Power division): Global industrial OEM with a broad electric-power division spanning gensets from 8 to 6,000+ kVA. Overlaps GENMAC's industrial portfolio while having far larger scale, dealer reach, and project finance capability.

Direct peers

• MTU / Rolls-Royce Power Systems: Manufactures large industrial generators (>1000 kVA) using MTU engines — the same engines GENMAC integrates at the top of its industrial range. Competes most directly in mission-critical/data center/utility standby.
• Kohler (Power Systems, including SDMO): US-headquartered generator manufacturer (with SDMO in France). Direct overlap on industrial standby generators, residential/portable line, and battery hybrid systems — and Kohler is itself one of GENMAC's engine suppliers, illustrating the supplier-cum-competitor dynamic.
• Himoinsa: Spanish manufacturer of power generators, lighting towers, and energy storage systems. Direct competitor with similar product breadth (industrial to portable gensets), distributed-dealer GTM, and growing presence in hybrid/ESS — same target verticals (data center, rental, construction, telecom).
• Pramac: Italian-headquartered manufacturer of generators and power equipment, now owned by Generac. Directly comparable: same Italian manufacturing heritage, similar product span (industrial, professional, portable gensets), EMEA dealer-network model, and even overlapping Motor Valley engineering talent pool.
• FG Wilson (Caterpillar): Caterpillar-owned genset brand manufacturing diesel/gas generator sets from ~6 to 2,500+ kVA via global dealer network. Direct head-to-head with GENMAC in the industrial kVA band using many of the same engine OEMs (Perkins, FG Wilson engine options).
• Wacker Neuson: German-based manufacturer of compact equipment including mobile generators and lighting towers. Comparable in the lighting-tower category where GENMAC has launched Battrix and Daisy (2026) hybrid units, and overlaps in the rental-channel GTM.

Emerging players

• Aksa Power Generation: Turkish-headquartered global genset manufacturer rapidly expanding in EMEA and emerging markets with a broad industrial-to-portable range and competitive pricing. Aggressive pricing in lower kVA bands is the most material competitive threat to GENMAC's Professional line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GenmacGenerators
• LinkedInlinkedin.com/company/genmac-generators

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENMAC