Daimler BKK
Mercedes-Benz BKK is Germany's largest company-specific statutory health insurance fund (Betriebskrankenkasse), founded in 1974, serving Mercedes-Benz and Daimler Truck employees plus families, retirees, and voluntary members through regulated contributions and a digital health platform spanning app, portal, ePA, and telemedicine.
- Company typePrivate
- Founded1974
- HeadquartersBremen, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Daimler BKK does
Mercedes-Benz BKK (formerly Daimler BKK) is a German statutory health insurance fund (Betriebskrankenkasse) organized as a Körperschaft des öffentlichen Rechts (corporation under public law) and supervised by the Bundesamt für soziale Sicherung. Founded in 1974 and headquartered at Mercedesstraße 1 in Bremen, it is described as the largest purely company-specific Betriebskrankenkasse in Germany, with a 251–500 employee operating base. Its primary insured base comprises employees of Mercedes-Benz AG and Daimler Truck, extended through statutory family co-insurance to spouses, children, and retirees, and increasingly to voluntary members such as students, apprentices, and self-employed individuals via the online entry (Online-Eintritt) flow.
The product portfolio combines core statutory coverage (outpatient and inpatient treatment, dental care, medicines, preventive care, nursing care, family and pregnancy benefits) with a layered digital ecosystem: the Mercedes-Benz BKK App (iOS/Android), the 'Meine Mercedes-Benz BKK' online portal, the Elektronische Patientenakte (ePA), Videoberatung video consultation, docdirekt/Online-Arzt telemedicine, reimbursable Digitale Gesundheitsanwendungen (DiGA), and the myHealth-App for employer-side corporate wellness. Differentiated member programs include the 100 PRO AKTIV bonus program, BKK MedPlus for chronic-condition care, RückenPlus for back health, Babybonus for expecting parents, and PflegeCoach for home nursing support. Marketing is digital-first across website, LinkedIn, YouTube, podcast, and monthly email newsletter channels.
The business model is subscription-recurring under the German statutory framework: revenue derives from regulated member contributions (Beitragssatz) plus a fund-set Zusatzbeitrag, billed monthly against member gross income, with cost-of-care obligations mandated by social law. Distribution is direct-to-consumer via online enrollment, app stores, phone support, and video consultation, with corporate onboarding via the Mercedes-Benz/Daimler Truck employer channel. Pricing is not commercially negotiable, positioning the fund as a volume-driven insurer competing on service quality, digital experience, and bonus-program attractiveness rather than price.
Daimler BKK firmographics
Firmographics- Name
- Daimler BKK
- Legal name
- Mercedes-Benz BKK
- Website
- https://daimler-bkk.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mercedes-Benz BKK is Germany's largest company-specific statutory health insurance fund (Betriebskrankenkasse), founded in 1974, serving Mercedes-Benz and Daimler Truck employees plus families, retirees, and voluntary members through regulated contributions and a digital health platform spanning app, portal, ePA, and telemedicine.
- Ownership category
- akta.pro rank
Daimler BKK industry classification
Industry- Product category
- Statutory Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Health and Welfare Funds (525120), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- High-Deductible Health Plans (HDHP) with HSA-Eligible Coverage (FSAIAFAM)
Keywords
Where Daimler BKK is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Daimler BKK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Statutory Health Insurance Contributions: German statutory health insurance operates on a contribution-based model where members pay contributions based on their income. The insurance fund receives these contributions and provides comprehensive health coverage as mandated by German social security law.
- Additional Contributions (Zusatzbeitrag): Statutory health insurers in Germany may charge additional contributions above the standard contribution rate to cover costs. These are paid by members and/or employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard statutory health insurance contribution rate |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Daimler BKK product offering
Product offeringCore offering
Daimler BKK (legally Mercedes-Benz BKK) is a German statutory health insurance fund (Betriebskrankenkasse) providing comprehensive health coverage including medical treatment, hospital care, dental treatment, medicines, outpatient rehabilitation, therapies, and family insurance. The fund combines statutory health insurance administration with an integrated digital health ecosystem comprising a mobile app, online member portal, electronic patient file (ePA), video consultation, telemedicine, and wellness/bonus programs such as the 100 PRO AKTIV program.
Product overview
Mercedes-Benz BKK is a company-based statutory health insurance fund (Betriebskrankenkasse) founded in 1974, serving as the largest company-specific BKK in Germany. The offering combines core health insurance services (medical treatment, hospital care, dental care, prevention, family coverage) with an integrated digital health ecosystem. The core platform consists of the Mercedes-Benz BKK App (mobile) and Meine Mercedes-Benz BKK (online member portal), which provide access to the Elektronische Patientenakte (ePA) for electronic health records, electronic health card management, and online services. Supporting digital products include: the 100 PRO AKTIV Bonusprogramm (wellness rewards program with online tracking), myHealth-App (corporate employee wellness), docdirekt/Online-Arzt (telemedicine), Videoberatung (video consultation), Digitale Gesundheitsanwendungen (DiGA, approved digital health applications), Fitness-Extra (health modules), and Ärztliche Zweitmeinung (second medical opinion services). Supplementary offerings include Babybonus (family benefit), Podcast series, and the Unser Magazin content platform. The product portfolio spans from core insurance administration to digital-first health management tools.
Differentiator
Problem solved
Functional benefit
Brands
- 100 PRO AKTIV: Bonus program for members offering rewards for health-related activities
- BKK MedPlus
- RückenPlus
- Babybonus
- PflegeCoach
Products and services
- Mercedes-Benz BKK App
Companies that use Daimler BKK
Customer profileSegments5 records
Ideal customer profiles3 records
Daimler BKK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Daimler BKK partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Daimler BKK competitors and assessment
Company assessmentBroad incumbents
- AOK Baden-Württemberg: Large regional Allgemeine Ortskrankenkasse with significant insured base in Baden-Württemberg where Mercedes-Benz has major operations. Competes for the same regional employee pools under the same SHI framework.
- Barmer: One of Germany's largest statutory health insurers with broad nationwide membership and well-developed digital services. Competes with Mercedes-Benz BKK for voluntary members across all segments.
- Techniker Krankenkasse (TK): Largest statutory health insurer in Germany with ~€40B+ contribution revenue. Operates in the same SHI regulatory framework and competes directly for Mercedes-Benz/Daimler voluntary members, but at much larger scale and broader membership base.
- DAK-Gesundheit: Major nationwide statutory health insurer with strong digital offering and broad member base. Direct competitor in voluntary-member segment, with significantly larger scale than company BKKs.
Direct peers
- KKH Kaufmännische Krankenkasse: Large statutory health insurer with company-BKK roots serving commercial-sector employees. Comparable scale, product breadth, and target member segments to Mercedes-Benz BKK.
- Bosch BKK: Major German Betriebskrankenkasse serving Bosch employees and open to voluntary members. Directly comparable as a large industrial-company BKK with similar product portfolio and contribution-based revenue model.
- Pronova BKK: Formed through merger of several large company BKKs (including BASF BKK). Open statutory health insurer with company-BKK heritage and comparable employer-anchored distribution.
- BMW BKK: Health insurance fund for BMW Group employees, structurally identical to Mercedes-Benz BKK as a large automotive-company Betriebskrankenkasse in Germany. Closest direct peer given same employer-anchored model and comparable target member base.
- Audi BKK: Automotive-company Betriebskrankenkasse originally serving Audi/VW employees. Structurally identical to Mercedes-Benz BKK as an automotive-industry employer-anchored BKK with same regulatory framework.
- SBK (Siemens-Betriebskrankenkasse): One of the largest company-based Betriebskrankenkassen in Germany, originally serving Siemens employees. Comparable BKK model, scale, and employer-distribution dynamics to Mercedes-Benz BKK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Daimler BKK social profiles
Digital presenceDaimler BKK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daimler BKK leadership team
Management profileNumber of profiles
Profiles1 record
Daimler BKK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daimler BKK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daimler BKK
What does Daimler BKK do?
Daimler BKK (legally Mercedes-Benz BKK) is a German statutory health insurance fund (Betriebskrankenkasse) providing comprehensive health coverage including medical treatment, hospital care, dental treatment, medicines, outpatient rehabilitation, therapies, and family insurance. The fund combines statutory health insurance administration with an integrated digital health ecosystem comprising a mobile app, online member portal, electronic patient file (ePA), video consultation, telemedicine, and wellness/bonus programs such as the 100 PRO AKTIV program.
Is Daimler BKK a public or private company?
Daimler BKK is a private company. It is classified as state government owned and is currently operating.
When was Daimler BKK founded?
Daimler BKK was founded in 1974. It employs 251 to 500 people.
Where is Daimler BKK based?
Daimler BKK is headquartered in Bremen, Germany, in the Europe region.
How does Daimler BKK make money?
Two revenue lines are on record. Statutory Health Insurance Contributions are the primary driver. The others are additional Contributions (Zusatzbeitrag).
Who are Daimler BKK's main competitors?
Broad incumbents on record are AOK Baden-Württemberg, Barmer, Techniker Krankenkasse (TK) and DAK-Gesundheit. Direct peers are KKH Kaufmännische Krankenkasse, Bosch BKK, Pronova BKK, BMW BKK, Audi BKK and SBK (Siemens-Betriebskrankenkasse).
Does Daimler BKK have an API?
No public API is recorded for Daimler BKK.
What industry is Daimler BKK in?
Daimler BKK's product category is Statutory Health Insurance. Its primary akta.pro industry code is FSAIAFAM, High-Deductible Health Plans (HDHP) with HSA-Eligible Coverage. Its NAICS code is 524114 and its SIC code is 6321.