Hoop Polska

What Hoop Polska does

Hoop Polska is a Polish non-alcoholic beverage producer and brand operator headquartered at Ustroń, Poland, whose production plant has been owned by Ustronianka sp. z o.o. since January 2024. Its lead brand, Hoop Cola, is positioned as the largest Polish-owned brand among cola-flavored carbonated soft drinks, with more than 30 years of continuous presence on the Polish market. The portfolio additionally includes the Arctic, HOOPNOZA, and Paola sub-brands, all marketed to Polish mass-market consumers for everyday refreshment and social occasions.

The company's core technology is conventional carbonated soft drink manufacturing at the Ustroń facility, leveraging Ustronianka's nationwide Polish manufacturing and distribution footprint. There is no disclosed software, digital platform, API, or proprietary technology component; the offering is a physical packaged-goods product line anchored on long-standing brand equity and emotional heritage messaging. The website lists no patents or formal certifications beyond standard RODO (Polish data-protection) compliance and cookie policy disclosures.

Hoop Polska generates revenue by selling its branded carbonated soft drinks and other non-alcoholic beverages to Polish consumers through mass-market retail distribution channels. Pricing is set at standard mass-market retail price points and is not publicly disclosed. Go-to-market is direct-to-consumer via Polish retail outlets, supplemented by organic social media engagement on Instagram (@hoopcolapolska). The customer base is the broad Polish mass-market consumer segment, and no named enterprise or B2B customers are disclosed.

Name

Hoop Polska

Legal name

Hoop Polska

Website

https://hoop.pl

Company type

Private

Founded year

2024

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Hoop Polska is a Polish beverage producer and brand operator, owned by Ustronianka sp. z o.o. since January 2024, marketing the Hoop Cola brand — positioned as the largest Polish-owned cola — alongside Arctic, HOOPNOZA, and Paola sub-brands to Polish mass-market consumers via nationwide retail distribution.

Ownership category

akta.pro rank

Product category

Non-alcoholic carbonated soft drinks

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)

Keywords

• Carbonated soft drinks
• Cola beverages
• Non-alcoholic beverages
• Beverage production
• Polish beverage brands

Headquarters

HQ city

Ustron

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Branded beverage sales: Hoop Polska generates revenue by selling its portfolio of branded non-alcoholic beverages (Hoop Cola, Arctic+, HOOPNOZA, Paola) to Polish consumers through retail channels under the ownership of Ustronianka sp. z o.o.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hoop Polska produces and distributes a portfolio of branded non-alcoholic carbonated soft drinks to Polish consumers through mass-market retail channels. Its flagship product is Hoop Cola, positioned as the largest Polish brand among cola-flavored carbonated drinks with more than 30 years of continuous presence in Poland, supported by additional sub-brands Arctic+, HOOPNOZA, and Paola. Production occurs at a Polish facility in Ustroń that has been owned and operated by Ustronianka sp. z o.o. since January 2024.

Product overview

Hoop Polska operates as a single-entity beverage producer with a multi-brand portfolio rather than a unified platform product. The lead and flagship brand is Hoop Cola, a Polish cola-flavored carbonated soft drink with over 30 years of market presence, complemented by additional sub-brands in the portfolio including Arctic (beverage brand, evidenced by Arctic+ and 2024 Arctic KV creative assets), HOOPNOZA, and Paola. Since January 2024, the Hoop Polska production plant has been part of Ustronianka sp. z o.o., a leading Polish mineral water producer, while Hoop Polska continues to manage and grow its portfolio of consumer beverage brands aimed at the Polish market.

Differentiator

Problem solved

Functional benefit

Brands

• HOOP Cola: Leading Polish cola-flavoured carbonated soft drink brand, described as the largest Polish brand among cola-flavoured carbonated drinks, associated with over 30 years of brand presence.
• Arctic
• HOOPNOZA
• Paola

Products and services

• Hoop Cola Hoop Cola is a cola-flavored carbonated soft drink and the flagship brand of Hoop Polska, marketed as the largest Polish brand among cola-flavored carbonated drinks with more than 30 years of continuous presence. It is positioned as a beverage for everyday refreshment, social occasions, and celebrations, aimed at Polish mass-market consumers.
• Arctic+ Arctic+ is a non-alcoholic beverage brand in the Hoop Polska portfolio, promoted via the company's Instagram and creative assets, and sold to Polish consumers through retail distribution alongside other Hoop Polska brands.
• HOOPNOZA HOOPNOZA is a non-alcoholic beverage brand carried in the Hoop Polska portfolio, presented alongside the company's other consumer brands and distributed through Polish mass-market retail.
• Paola Paola is a consumer beverage brand in the Hoop Polska portfolio, featured on the company homepage alongside other sub-brands and distributed to Polish consumers through retail channels.

Quantifiable outcome

• More than 30 years of continuous brand presence in Poland
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ustronianka sp. z o.o.flagshipStrategic or Co-development Partner · 1 January 2024Since January 2024, Hoop Polska's production facility has been owned by Ustronianka sp. z o.o., described as a leading Polish mineral water producer. Ustronianka effectively serves as the parent company and operational home for Hoop Polska's beverage production and brand portfolio (Hoop Cola, Arctic+, HOOPNOZA, Paola), providing the manufacturing and distribution backbone in Poland. The corporate contact address (Jelenica 72, 43-450 Ustroń) and phone number on Hoop Polska's website both belong to Ustronianka sp. z o.o.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Britvic: UK-listed branded soft drinks company (Pepsi, 7UP, Robinsons, Tango) producing and marketing carbonated soft drinks. Comparable business model — multi-brand national CSD portfolio sold through mass-market retail — and a useful reference point for unit economics and category dynamics relevant to Hoop Polska.
• PepsiCo: Global incumbent competing head-to-head with Hoop Cola in Polish cola CSDs and a broader portfolio of snacks and beverages. Material overlap in target customer (Polish mass-market consumer) and category (carbonated soft drinks).
• Cott Corporation: Large-scale producer of private-label and branded beverages, including carbonated soft drinks, for retailers and foodservice. Comparable as a multi-brand CSD producer that combines own-brand manufacturing with retail relationships relevant to Hoop Polska's model.

Others

• Refresco: Global independent beverage solutions provider (private label and branded) with bottling capability across Europe. Comparable to Ustronianka's production role for Hoop Polska; an enabler/competitor for contract bottling economics in the European CSD market.

Emerging players

• Oshee: Polish isotonic and functional beverage brand. Comparable as a domestically-owned Polish non-alcoholic beverage brand competing on the same retail shelves, although focused on sports/functional rather than cola CSDs.

Regional players

• Ustronianka sp. z o.o. The parent company of Hoop Polska and a leading Polish mineral water producer (Cisowianka, Ustronianka brands). Directly comparable in product (non-alcoholic beverages) and distribution footprint, and provides the manufacturing and route-to-market backbone for Hoop Polska.
• Herbapol-Lublin: Polish producer of herbal teas, juices, and non-alcoholic beverages with deep domestic distribution. Comparable as a long-established Polish multi-brand beverage company serving the same mass-market Polish consumer through retail channels.

Direct peers

• Kofola Group: Czech-headquartered producer of cola and non-alcoholic beverages widely sold across Central Europe, including Poland. Kofola is the closest direct comparable to Hoop Polska: a regional, locally-owned CSD brand portfolio with a heritage cola competing against global multinationals.
• Coca-Cola HBC: One of the largest Coca-Cola bottlers worldwide and a direct competitor in Polish CSD production and retail distribution. Operates a comparable carbonated soft drink portfolio into the same mass-market Polish retail channels that Hoop Polska serves.
• Maspex (Tymbark): One of the largest Polish/Central European food and beverage groups, with a strong non-alcoholic beverage portfolio (juices, nectars, water) under brands like Tymbark. Directly comparable as a Polish-headquartered multi-brand non-alcoholic beverage producer serving the same retail customers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Instagraminstagram.com/hoopcolapolska
• Facebookfacebook.com/hoopcolapl
• LinkedInlinkedin.com/company/kofola---hoop-polska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoop Polska