Asay Dentistry

What Asay Dentistry does

Asay Dentistry, operating under the DBA 'The Dentists of Bountiful,' is a private multi-specialty dental practice based in Bountiful, Utah. The practice operates from a single location at 1459 N Main St # 3, staffed by approximately 11-50 employees across a clinical team that includes general dentists (Bryce Frandsen, Thomas Zafiratos, David Flynn), an endodontist (Luis Franco), an oral maxillofacial surgeon (Shaun Heward), and an orthodontist (Michael Reid). The practice appears affiliated with Platinum Dental Services based on a shared email domain, suggesting a group-practice back-office arrangement.

Service delivery spans five integrated dental disciplines under one roof: general dentistry (preventive care, restorations, crowns, dentures, X-rays, emergency visits), orthodontics (traditional and ceramic braces, clear aligners, retainers, bite correction), oral surgery (extractions, bone grafting, wisdom teeth removal, implants), periodontics (gum disease treatment, periodontal surgery, laser therapy, gum recession correction), and endodontics (root canal treatment, retreatment, cracked teeth management). Extended hours include evenings, Saturdays, and Sundays, plus a recently added after-hours urgent care offering led by Dr. David Flynn.

The business model is direct-to-consumer fee-for-service. Patients discover the practice via Google Maps and local search, book online or by phone, and pay per procedure. The practice accepts most dental insurance plans (with claims filed on behalf of patients) and offers third-party financing for uninsured patients. New-patient acquisition is driven by promotional offers (free exam and X-rays for uninsured patients, $99 hygiene visits, $50 gift card on first completed paid appointment). Marketing is concentrated in local SEO, Google Maps visibility, online reviews, and word-of-mouth referrals; no proprietary technology, AI/ML, or app store distribution is in use.

Name

Asay Dentistry

Website

https://asaydentistry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Asay Dentistry is a private multi-specialty dental practice in Bountiful, Utah, offering general dentistry, orthodontics, oral surgery, periodontics, and endodontics under one roof to local residents, with insurance and financing options.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• General dentistry services
• Orthodontic treatment
• Cosmetic dental procedures
• Periodontal therapy services
• Endodontic root canal treatment

Headquarters

HQ city

Bountiful

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental service fees: The practice generates revenue by providing fee-for-service dental procedures across multiple specialties including general dentistry, orthodontics, oral surgery, periodontics, and endodontics. Services range from routine preventive care (cleanings, exams, X-rays) to advanced procedures (implants, root canals, periodontal surgery). Revenue is one-time per visit/procedure, with financing options available for larger treatments. The practice accepts most dental insurance providers and files claims on behalf of patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asay Dentistry (DBA: The Dentists of Bountiful) is a multi-specialty dental practice providing general dentistry, orthodontics, oral surgery, periodontics, and endodontic services from a single location in Bountiful, Utah. The practice delivers preventive, restorative, cosmetic, and surgical dental care to local consumers, including after-hours urgent care, and processes dental insurance claims on behalf of patients.

Product overview

The Dentists of Bountiful operates as a multi-specialty dental practice offering comprehensive general dentistry services alongside four specialty departments: Orthodontist Services, Oral Surgeon Services, Periodontist Services, and Endodontist Services. The practice also provides preventive care, cosmetic dental procedures, and after-hours urgent care. The integrated portfolio enables patients to receive coordinated care across all dental specialties within a single practice, from routine cleanings and preventive care through orthodontics, oral surgery, periodontal treatment, and endodontic procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentist Services Comprehensive general dental care including emergency dental visits, teeth cleaning, dental crowns, sealants, X-rays and imaging, fillings, dentures, fluoride treatments, mouth guards, oral cancer and gum disease screenings, extractions, bridges, inlays/onlays, scaling and root planing, bonding, veneers, and professional teeth whitening for local patients.
• Orthodontist Services Orthodontic treatments including traditional braces, ceramic braces, clear aligners, alignment and occlusion correction, underbite and overbite correction, teeth crowding correction, retainers, custom mouth guards, and adult braces.
• Oral Surgeon Services Oral surgical procedures including tooth extractions, dental implants, bone grafting, and wisdom teeth removal for comprehensive oral and facial surgical needs.
• Periodontist Services Periodontal care including disease consultations, gum disease treatment, periodontal surgery, laser periodontal therapy, periodontal treatment visits, gum recession correction, and cosmetic periodontal procedures.
• Endodontist Services Endodontic treatments including endodontic surgery, root canal treatment, retreatment of root canals, pulp capping and pulpotomy, cracked teeth treatment, and internal tooth bleaching.
• Cosmetic Dental Procedures Cosmetic dental services including veneers, professional teeth whitening, bonding, clear aligners, dental implants, tooth-colored fillings, crowns, bridges, and smile makeovers.
• After-Hours Urgent Dental Care After-hours and weekend urgent dental care provided by Dr. David Flynn, covering emergency dental needs outside standard weekday hours for patients of the Bountiful practice.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dental Care Alliance: DSO supporting 400+ affiliated dental practices across the US with general and specialty services. Comparable as a DSO providing operational infrastructure to group dental practices comparable to Asay.
• Western Dental: Large multi-location dental group offering general dentistry, orthodontics, oral surgery, and cosmetic services with insurance and financing acceptance. Comparable as a consumer-facing multi-specialty dental brand with similar patient acquisition tactics.
• Heartland Dental: Largest US dental support organization, providing non-clinical support to thousands of affiliated general and specialty dental practices nationwide. Comparable as a DSO peer that enables multi-specialty group practices to scale operations and marketing.
• Pacific Dental Services: Major US DSO supporting over 900 practices with general dentistry and specialty services including endodontics, periodontics, and oral surgery. Comparable as a DSO enabling integrated multi-specialty group practices.
• Affordable Dentures & Implants: National dental practice network specializing in dentures, extractions, and implants with a value-oriented pricing model. Comparable as a multi-location dental services provider using promotional pricing and direct-to-consumer acquisition.
• Aspen Dental: National branded DSO operating company-owned dental practices with general dentistry, dentures, implants, and clear aligners, plus financing offers. Comparable as a multi-specialty, consumer-facing dental brand competing in similar patient segments.

Direct peers

• Platinum Dental Services: Parent DSO affiliation of Asay Dentistry, operating multiple group dental practices across Utah with shared multi-specialty service lines, marketing infrastructure, and operational support. Directly comparable as the operating model behind this practice.
• Gentle Dental: Multi-location group dental practice offering general, specialty, and cosmetic dentistry with insurance acceptance and flexible scheduling. Comparable as a multi-specialty group practice targeting similar family and insured patient segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asay Dentistry