TMS Creative
TMS Creative is a Jakarta-based interior architecture firm founded in 2014 that delivers research-based spatial design, interior product development, and staging services to enterprise and mid-market clients across residential, commercial, hospitality, retail, and F&B segments in Indonesia and selectively abroad.
- Company typePrivate
- Founded2014
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TMS Creative does
TMS Creative (legal entity PT Talenta Multikreasi Sejahtera) is a Jakarta-based interior architecture and spatial design firm founded in August 2014 by Tri Hikmawati (Design Director) and Sonny Rustiadi (Business Strategist). The firm operates a research-based design methodology that combines spatial analysis, brief review, and design theory to produce original, non-templated concepts, supported by 3D computer-aided rendering for visualization. Headquartered at The CEO Building in South Jakarta, TMS Creative employs approximately 13 team members across design, project management, drafting, marketing, and administration.
The company serves enterprise and mid-market clients across five business segments — residential, commercial office, hospitality, retail, and F&B — and has delivered 50+ projects spanning scales from 31 m² apartments to a 28,000 m² hotel. Its revenue is generated through three service lines: Spatial Design Services (design-only, build coordination, and full design & build), Design & Lifestyle (interior product development in collaboration with suppliers such as PT Polymindo Permata Viro), and Property by Design (interior staging for editorial and advertising shoots). Pricing is project-based, calculated per square meter or as a percentage of build cost, with proposals issued approximately one week after client brief submission.
TMS Creative goes to market through direct B2B sales triggered via WhatsApp, email, and Instagram DM, with no resellers or channel partners. It maintains a multi-channel digital presence (LinkedIn, Instagram, YouTube, TikTok, Facebook, Pinterest) and earns media coverage in leading Indonesian design publications. Notable clients include Kimia Farma (pharmacy retail across multiple Indonesian cities), Four Seasons, Holiday Inn, and residential projects in Jakarta, Surabaya, Bandung, and Karawang, plus an international hospitality project in Prague, Czech Republic. The firm holds no external funding, has no parent company or subsidiaries, and operates as an independent private Indonesian limited company.
TMS Creative firmographics
Firmographics- Name
- TMS Creative
- Legal name
- PT Talenta Multikreasi Sejahtera
- Website
- https://tms-creative.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TMS Creative is a Jakarta-based interior architecture firm founded in 2014 that delivers research-based spatial design, interior product development, and staging services to enterprise and mid-market clients across residential, commercial, hospitality, retail, and F&B segments in Indonesia and selectively abroad.
- Ownership category
- akta.pro rank
TMS Creative industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Industrial Design Services (541420)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where TMS Creative is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
TMS Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Spatial Design Services (Interior Architecture): Design-only services, build coordination, and full design & build services. Revenue is project-based, one-time fees calculated per square meter or as percentage of build cost based on project type, volume, area, and difficulty. Includes design phases from concept through working drawings, with optional project supervision during construction.
- Interior Products (Design and Lifestyle): Research and design activities to develop new interior products or spatial elements, collaborating with national and/or international suppliers for production, and marketing and sales of products.
- Property by Design (Interior Staging): Interior staging and decoration services for magazine photo shoots, advertisement video shoots, and publications — typically commencing after interior design completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Design-Only Services |
| Hybrid | Multi-year contract | Design & Build Services |
| Other | Pay-as-you-go | Interior Staging (Property by Design) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
TMS Creative product offering
Product offeringCore offering
TMS Creative is a research-based interior architecture firm providing spatial design services including site survey, spatial analysis, concept development, schematic design, design development, and working drawings. The firm offers three integrated service sectors: Spatial Design Services (Interior Architecture) covering design-only, build coordination, and full design & build; Design and Lifestyle (Interior Products) developing new interior products with suppliers; and Property by Design (Interior Staging) for magazine and advertisement shoots.
Product overview
TMS Creative operates as a one-stop spatial design company offering three interconnected service sectors. The core business is Spatial Design Services (Interior Architecture), providing research-based interior architecture from brief to design implementation, including site survey, concept development, schematic design, and working drawings. This is complemented by Design and Lifestyle services focused on interior product development, and Property by Design services offering interior staging for publications and advertisements. The company was established in August 2014 as PT Talenta Multikreasi Sejahtera, headquartered in Jakarta, Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Spatial Design Services (Interior Architecture) Research-based interior architecture services covering site survey, spatial analysis, concept development, schematic design, design development, and working drawings. Service tiers include design-only, build coordination, and full design & build upon request. Targets residential, commercial, hospitality, retail, and F&B clients.
- Design and Lifestyle (Interior Products) Research and design activities to develop new interior products or spatial elements, collaborating with national and/or international suppliers for production, and marketing and sales of products.
- Property by Design (Interior Staging) Interior staging and decoration services for magazine photo shoots, advertisement video shoots, and publications, typically commencing after interior design completion. Applies design principles and trends from site analysis to staging execution.
Quantifiable outcome
- 50+ completed projects completed across 5 business segments
- +1 more outcomes
Companies that use TMS Creative
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles2 records
TMS Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TMS Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PT Polymindo Permata VirominorCollaboration on interior product development conceptual stage, working together to develop new interior products and spatial elements within the design industry.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
TMS Creative competitors and assessment
Company assessmentBroad incumbents
- Hassell: Global architecture and interior design practice with strong Asia-Pacific presence across workplace, hospitality, and residential segments. Comparable on multi-segment interior architecture work; materially larger and more diversified.
- Rockwell Group: Cross-disciplinary design firm with substantial hospitality, restaurant, and retail interior practice. Comparable on original-concept methodology and premium hospitality/F&B client work; significantly larger and NYC-headquartered.
- Yabu Pushelberg: Internationally recognized luxury interior design studio with strong hospitality and residential portfolios. Comparable on premium-segment positioning and original-concept methodology, but operates globally with a much larger team.
- Hirsch Bedner Associates (HBA): Global hospitality interior design firm serving luxury and upscale hotel brands. Comparable on hospitality interior design services and tier-one hotel client roster, but operates at vastly larger scale across many geographies.
- Wilson Associates: Established global hospitality interior design firm serving luxury hotel and resort operators. Comparable on hospitality interior design delivery and luxury brand client work; significantly larger in headcount and geographic reach.
Direct peers
- Airmas Asri: Indonesia-based architecture and interior design studio with a comparable boutique footprint serving residential, commercial, and hospitality clients. Most directly comparable on geography, scale, and multi-segment interior architecture practice.
- Smallwood, Reynolds, Stewart, Stewart: US-based luxury hospitality interior design firm serving global hotel brands and residences. Comparable on luxury hospitality interiors, multi-phase project delivery, and concept-led methodology.
- Champalimaud Design: Boutique luxury interior design firm with strong hospitality and residential portfolio. Comparable on concept-driven luxury interior design delivery and tier-one brand client work.
- Super Potato Design: Japan-headquartered interior design firm with strong hospitality and retail portfolios across Asia. Comparable on cross-segment (hospitality, retail, F&B) interior architecture practice and original-concept design approach.
Regional players
- WOW Architects | Warner Wong Design: Singapore-based architecture and interior design firm with hospitality and mixed-use specialism. Comparable on regional hospitality/residential design scope and boutique scale, though primarily Singapore-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TMS Creative social profiles
Digital presenceTMS Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
TMS Creative leadership team
Management profileNumber of profiles
Profiles14 records
TMS Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TMS Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TMS Creative
What does TMS Creative do?
TMS Creative is a research-based interior architecture firm providing spatial design services including site survey, spatial analysis, concept development, schematic design, design development, and working drawings. The firm offers three integrated service sectors: Spatial Design Services (Interior Architecture) covering design-only, build coordination, and full design & build; Design and Lifestyle (Interior Products) developing new interior products with suppliers; and Property by Design (Interior Staging) for magazine and advertisement shoots.
Is TMS Creative a public or private company?
TMS Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TMS Creative founded?
TMS Creative was founded in 2014. It employs 11 to 50 people.
Where is TMS Creative based?
TMS Creative is headquartered in Jakarta, Indonesia, in the Asia region.
How does TMS Creative make money?
Three revenue lines are on record. Spatial Design Services (Interior Architecture) is the primary driver. The others are interior Products (Design and Lifestyle) and property by Design (Interior Staging).
Who are TMS Creative's main competitors?
Broad incumbents on record are Hassell, Rockwell Group, Yabu Pushelberg, Hirsch Bedner Associates (HBA) and Wilson Associates. Direct peers are Airmas Asri, Smallwood, Reynolds, Stewart, Stewart, Champalimaud Design and Super Potato Design. WOW Architects | Warner Wong Design is listed as a regional player.
Does TMS Creative have an API?
No public API is recorded for TMS Creative.
What industry is TMS Creative in?
TMS Creative's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541420.