The Stock Network

What The Stock Network does

The Stock Network (TSN) is a small, private Australian business news publication founded in 2016 and headquartered in Sydney. According to its self-description, TSN creates and distributes Australian stock market news to a community of engaged investors, operating in the niche financial-media segment. The company is a for-profit entity with 1-10 employees and maintains only a minimal web presence via a Linktree landing page (linktr.ee/thestocknetwork), suggesting a low-overhead content operation rather than a productized platform business.

No detailed information on TSN's underlying technology, content production workflow, distribution channels beyond its Linktree landing page, pricing, or monetization mechanics is disclosed in the available source material. There are no signals of a proprietary content platform, no disclosed advertising technology, paywall infrastructure, subscription billing system, or syndication partnerships specific to TSN. The company appears to operate as a lean, likely bootstrapped content publisher without disclosed external capital, acquisitions, or technology partnerships.

The only named leader in the source material is Lelde Smits, listed as Managing Director. No other management, board, or operational team details are provided, and the company's funding history, ownership structure, financial performance, and strategic initiatives are not addressed in the input data. The overall evidence base is thin: TSN is identifiable as a niche Australian financial-news publication with a small footprint, but its business model specifics, scale, and strategic direction cannot be substantiated beyond the stated firmographic profile.

Name

The Stock Network

Legal name

Linktree Pty Ltd

Website

https://linktr.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Stock Network is a small Australian business news publication, founded in 2016 in Sydney, distributing stock market news to a community of Australian investors. The private company employs 1-10 people and operates with a minimal web presence.

Ownership category

akta.pro rank

Product category

Financial News

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• Australian stock news
• Investment news
• Financial news
• Market commentary
• Business news

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription Plans: Linktree generates revenue primarily through tiered subscription plans: Free (basic features), Pro (advanced analytics, customization, integrations), and Premium (full feature access). Subscription fees are billed monthly or annually in USD.
2. Transaction Fees: For transactions made through Linktree profiles including product sales, digital products, and affiliate transactions, percentage-based transaction fees are applied based on the user's plan tier.
3. Linktree Shops Affiliate Commission: Creators earn commissions by promoting products through Linktree Shops, with industry-leading commissions for affiliate recommendations. Linktree takes a percentage of these transactions.
4. Digital Products and Courses: Creators can sell courses, eBooks, templates, and digital downloads through Linktree with payment processing via Stripe, with Linktree facilitating the transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Stock Network is a business news publication that creates and distributes Australian stock news to a community of engaged investors. Founded in 2016 and based in Sydney, the publication focuses on covering Australian equities and related market developments for its investor audience.

Product overview

Linktree is a link-in-bio platform built around a core product — a single customizable URL that consolidates all of a creator's content, social profiles, products, and services. The platform's core offering is the Linktree link-in-bio tool, around which an ecosystem of products is organized. Linktree Social Planner handles scheduling and auto-posting across social platforms. Linktree Analytics provides tracking and AI-powered Smart Insights. The Link Apps framework extends the platform with specialized link types (Contact Forms, Subscribe, Bookings via Calendly, Music Links for Spotify/Apple Music/Tidal, Tours & Events via Bandsintown/Seated, Bonfire Store, GoFundMe, Canva Integration, and more) installed from the Linktree Marketplace. Monetization is handled through Linktree Shops (affiliate commerce), Linktree Courses (course sales), and Linktree Digital Products. Additional tools include a QR Code Generator, Link Shortener, and a beta Digital Card for Apple Wallet/Google Wallet. Linktree also offers specialized verticals for musicians and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• TSN Stock News Publication A business news publication creating and distributing Australian stock news to a community of engaged investors.

Quantifiable outcome

• 350K+ RSVPs driven through Linktree for viral house tour
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability7 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CanvacoreTechnology or IntegrationCanva Background Editor integration allows Linktree users to import custom designs from Canva directly into their Linktree profile for enhanced customization.
• StripecoreTechnology or IntegrationStripe is the primary payment processor for Linktree's monetization features including digital products, courses, and transaction processing.
• PayPalcoreTechnology or IntegrationPayPal is listed as a payment processing option for transactions on the Linktree platform.
• SquarecoreTechnology or IntegrationSquare is available as a payment processing option for transactions on the Linktree platform.
• KlaviyocoreTechnology or IntegrationKlaviyo integration syncs Linktree form submissions (Subscribe, Contact, Digital Downloads, Courses) directly into Klaviyo lists for email and SMS marketing campaigns and audience segmentation.
• BandsintowncoreTechnology or IntegrationBandsintown integration allows music artists to promote upcoming shows and drive ticket sales directly from their Linktree profile.
• SeatedcoreTechnology or IntegrationSeated integration enables music artists to list their events and drive ticket sales through their Linktree profile.
• DiscordminorChannel Partner/ Reseller/ DistributorLinktree has a community Discord server for creators, and Discord is one of the platforms Linktree helps users connect and share across.

Scale indicators4 records

Broad incumbents

• Australian Financial Review: Australia's leading financial news publication covering markets, companies, and investment topics. Directly comparable as a business/financial news publisher targeting Australian investors, though it operates at substantially greater scale and breadth than TSN.
• Bloomberg: Global financial news, data, and media company with broad coverage of markets including Australia. Comparable as a business/financial news publisher, though at vastly greater scale and global scope.
• Reuters: Global news and financial information service with extensive market and company coverage including Australia. Comparable as a financial news and information provider serving investors and market participants.

Direct peers

• Livewire Markets: Australian digital-first investment news and opinion platform connecting investors with fund managers, analysts, and stock ideas. Highly comparable as a focused Australian stock-market content publisher serving self-directed investors through a digital-first model.
• Motley Fool Australia: Australian arm of the Motley Fool providing stock recommendations, investment news, and educational content for retail investors. Comparable business model and target audience as a digital publisher covering Australian equities for retail investors.
• Switzer Daily: Australian financial commentary and stock news service founded by Peter Switzer. Comparable as a focused Australian investment news outlet serving self-directed investors with stock ideas and market commentary.
• MarketIndex.com.au: Australian digital financial news and market data platform covering ASX-listed stocks for retail investors. Comparable as a digital-first publisher delivering Australian stock news and market information to retail investors.
• Stocks Down Under: Australian small-cap stock research and news provider targeting retail investors with coverage of ASX-listed companies. Comparable as a niche Australian stock-news publisher serving engaged retail investors.

Market position

Strengths4 records

Weaknesses5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/linktree_
• YouTubeyoutube.com/@linktreeapp
• LinkedInlinkedin.com/company/linktree
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stock Network