Zoo de Barcelona

What Zoo de Barcelona does

Zoo de Barcelona is a publicly-owned zoological park located in Parc de la Ciutadella in central Barcelona, Spain, established in 1892 and operated by Barcelona de Serveis Municipals (B:SM), a municipal services company, on behalf of the Ajuntament de Barcelona (Barcelona City Council). The zoo functions as a wildlife sanctuary that combines animal exhibition, ex-situ conservation breeding, environmental education, and family-oriented recreation, serving local families, school groups from preschool through high school (batxillerat), tourists, and members of its Zoo Club annual membership program (priced at 80 EUR/year). It maintains accredited membership in international zoo associations including WAZA, EAZA, AIZA, UICN, Species 360, and IZE, and holds ISO 9001:2015 quality management certification.

Name

Zoo de Barcelona

Legal name

Ajuntament de Barcelona

Website

https://zoobarcelona.cat

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

101–250 employees

Short description

Zoo de Barcelona is a publicly-owned zoological park in central Barcelona combining animal exhibits, conservation breeding, school education programs, and family recreational experiences for residents, tourists, and school groups.

Ownership category

akta.pro rank

Product category

Zoological Park Services

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)

Keywords

• Zoological park services
• Wildlife conservation programs
• Educational zoo visits
• Animal breeding programs
• Family recreational activities

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Entry fees for general public visitors to the zoo park, with various pricing tiers for adults, children, and family groups.
2. Zoo Club Membership: Annual membership program at 80 EUR offering benefits including discounted or free entry and special promotions.
3. Birthday Party Services: Celebration packages including guided zoo tours, educator-led experiences, breakfast at La Dama restaurant, starting at 18.30 EUR per child for members and 21.50 EUR for non-members.
4. School Programs: Educational activities and guided visits for schools at 9.60 EUR per student, with free entry for accompanying teachers (1 per 10 students).
5. Casal Programs: Day camps during holidays (Nadal, Easter, summer) for children aged 5-14 years, with multi-day packages ranging from 145 EUR to 252.50 EUR depending on membership status and meal inclusion.
6. Special Events and Charity Partnerships: Special event days (Dreamnight at the Zoo, Posa't la Gorra) with charity partnerships supporting AFANOC and FANOC, offering discounted entry with charitable donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Zoo de Barcelona operates a zoological park in Parc de la Ciutadella, providing animal exhibits, family visitor experiences, school educational programs aligned with the Catalan curriculum, holiday day camps, birthday parties, and conservation breeding programs for endangered species. It also runs an annual membership program (Zoo Club) and hosts recurring charity events (Posa't la Gorra, Dreamnight at the Zoo). The affiliated Fundació Barcelona Zoo funds biodiversity research through its annual PRIC grant program.

Product overview

The Zoo de Barcelona operates as a traditional zoological park offering visitor experiences centered on animal exhibits and biodiversity education. The core product is general zoo admission, supplemented by a membership program (Zoo Club), educational services for schools (classroom programs and outreach), family activities (keeper encounters and immersive experiences), event services (birthday parties), and seasonal day camps. Conservation work is conducted through the affiliated Fundacio Barcelona Zoo, which funds research programs and manages breeding programs for endangered species. The Life4ZOO project represents an environmental sustainability initiative for water management.

Differentiator

Problem solved

Functional benefit

Brands

• Zoo Club: A membership program offering benefits such as discounted entry, free or reduced-cost events, and special promotions for members.

Products and services

• Zoo Visit Experience General admission to Zoo de Barcelona in Parc de la Ciutadella for visitors to view animal exhibits and explore park facilities.
• Zoo Club Membership Annual membership at 80 EUR providing free or discounted entry, exclusive events, priority access, and special promotions for individuals and families.

Quantifiable outcome

• 306 zoos participated in 2026 Dreamnight at the Zoo globally
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Govern de les Illes BalearscoreStrategic or Co-development Partner · 1 May 2025Government partner for ex-situ conservation breeding program of the Pitiusic lizard (Podarcis pityusensis). The government provides specimens from the Balearic Islands and oversees future population reinforcement and reintroduction programs.
• Dreamnight at the Zoo NetworkcoreStrategic or Co-development Partner · 1 January 2006International network of 306 zoos providing free evening access for seriously ill children. Zoo de Barcelona joined in 2006 and collaborates with Vall d'Hebron Hospital, Sant Joan de Deu Hospital, and foundations for annual events.
• WAZA (World Association of Zoos and Aquariums)coreStrategic or Co-development PartnerFull member of WAZA, adhering to the Global Conservation Strategy for Zoos and Aquariums. The zoo implicitly accepts WAZA's conservation strategy and commits to its ethical codes and best practices standards.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerFull member participating in European Endangered Species Programmes (EEPs) and European Studbooks (ESBs) for population management and breeding coordination.
• AIZA (Asociacion Iberica de Zoos y Acuarios)coreStrategic or Co-development PartnerFull member of the Iberian Association of Zoos and Aquariums, coordinating with Spanish and Portuguese zoo institutions on conservation and education initiatives.
• UICN (Unio Internacional per a la Conservacio de la Natura)coreStrategic or Co-development PartnerInternational Union for Conservation of Nature member, aligning zoo conservation programs with IUCN guidelines and Species Survival Commission recommendations.
• Species 360coreTechnology or IntegrationZoological information management system used for animal record-keeping, breeding program coordination, and data sharing with other conservation institutions globally.
• IZE (Individualized Zoo Education)minorStrategic or Co-development PartnerProfessional network for zoo educators supporting best practices in conservation education and visitor engagement programs.
• Technical University of Liberec (TUL), Czech RepubliccoreStrategic or Co-development PartnerProject coordinator for Life4ZOO project (LIFE22-ENV-CZ-LIFE4ZOO) focused on circular water management solutions for zoo attractions using FIT4USE recirculation technology.
• University of Barcelona - Solidarity FoundationcoreStrategic or Co-development PartnerParticipating institution in Life4ZOO project, contributing to research on sustainable water management in zoo facilities.
• University of Girona - Lequia Research GroupcoreStrategic or Co-development PartnerEnvironmental Chemical Engineering Laboratory contributing technical expertise to Life4ZOO water recirculation research project.
• Liberec Zoo, Czech RepubliccoreStrategic or Co-development PartnerPartner zoo in Life4ZOO project, testing and implementing circular water management solutions in parallel with Zoo de Barcelona.
• Photon Water TechnologycoreTechnology or IntegrationWater treatment technology expert providing specialized knowledge for the Life4ZOO water recirculation and purification systems.
• Bioparc ValenciaminorStrategic or Co-development PartnerExternal expert group member contributing knowledge and experience to Life4ZOO sustainable water management project.
• Parque de la Naturaleza de CabarcenominorStrategic or Co-development PartnerExternal expert group member contributing knowledge and experience to Life4ZOO sustainable water management project.
• AFANOC (Associacio Cancer en Infants i Joves)coreGTM or Marketing Partner25-year partnership for annual Posa't la Gorra charity event supporting children with cancer. Zoo provides venue and discounted tickets (15.50/10.95 EUR) while AFANOC organizes event and receives donations from ticket sales.
• FANOC (Families Nombroses de Catalunya)coreGTM or Marketing PartnerAnnual partnership offering 50% discount on entry for family card holders on designated family days. FANOC promotes event to members while zoo provides reduced pricing.
• Fundacio Pequeno DeseominorGTM or Marketing PartnerCharitable foundation collaborating on Dreamnight at the Zoo, helping organize visits for seriously ill children and their families.
• Fundacio Enriqueta VilavecchiaminorGTM or Marketing PartnerCharitable foundation collaborating on Dreamnight at the Zoo, helping organize visits for seriously ill children and their families.
• Hospital Universitari Vall d'HebroncoreGTM or Marketing PartnerMajor Barcelona hospital collaborating on Dreamnight at the Zoo, referring seriously ill children and their families for special zoo visits.
• Hospital Sant Joan de DeucoreGTM or Marketing PartnerMajor Barcelona pediatric hospital collaborating on Dreamnight at the Zoo, referring seriously ill children and their families for special zoo visits.
• Barcelona de Serveis Municipals (B:SM)coreOthersMunicipal services company that manages the zoo on behalf of Barcelona City Council, handling operations, quality management (ISO 9001:2015), and service delivery.
• Ajuntament de BarcelonacoreOthersBarcelona City Council owns the zoo through B:SM municipal company. The council provides public service mandate and governance oversight.
• Coca-ColaminorGTM or Marketing PartnerOfficial sponsor contributing to zoo operations and events. Listed as a sponsor on the footer of the zoo website.
• DammminorGTM or Marketing PartnerSpanish beverage company (sabMiller group) listed as sponsor, providing support for zoo events and operations.
• El PeriodicominorGTM or Marketing PartnerRegional newspaper listed as sponsor, potentially providing media coverage and promotional support for zoo events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zoo Aquarium de Madrid: Madrid's zoological park and aquarium operated by Parques Reunidos. A direct peer for Zoo de Barcelona as another major Spanish urban zoo competing for national tourism, school groups, and family memberships.
• ZSL London Zoo: The world's oldest scientific zoo, operated by the Zoological Society of London. Directly comparable as a historic European capital-city zoo combining conservation research, education programs, and family tourism.
• Zoologischer Garten Berlin (Berlin Zoo): One of the world's oldest and most-visited zoos, located in central Berlin. Comparable as a major European urban zoo with extensive species collection, EAZA membership, and strong educational programming.
• Parque de la Naturaleza de Cabárceno: Large semi-free-range wildlife park in Cantabria, Spain, and a named Life4ZOO project partner with Zoo de Barcelona. Comparable as an Iberian wildlife attraction with conservation focus.
• Zoo Zürich: Major Swiss zoological garden with strong conservation and breeding programs. Comparable to Zoo de Barcelona as a European urban zoo with WAZA/EAZA membership and significant conservation research investment.
• Bioparc Valencia: Modern habitat-immersive zoological park in Valencia, Spain, and a named Life4ZOO project partner with Zoo de Barcelona. Directly comparable as an Iberian zoological park competing for family tourism and conservation funding.
• Zoologická zahrada Liberec (Liberec Zoo): Czech zoological garden coordinating the Life4ZOO EU project with Zoo de Barcelona. Directly comparable as a mid-sized European zoo participating in ex-situ breeding programs and EU-funded conservation initiatives.
• Jardim Zoológico de Lisboa (Lisbon Zoo): Major urban zoological garden in Lisbon, Portugal, and member of EAZA. Comparable to Zoo de Barcelona as a Southern European capital-city zoo targeting families, schools, and tourists.
• Tiergarten Schönbrunn (Vienna Zoo): World's oldest zoo located within the Schönbrunn palace grounds in Vienna. Comparable as a historic European city-center zoological park with strong conservation, education, and tourism programming.

Regional players

• L'Aquàrium de Barcelona: Adjacent marine aquarium in Barcelona's Port Vell area. Comparable as a Barcelona-based wildlife attraction competing for the same family tourism and school group audiences, though focused on aquatic species rather than terrestrial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ZooBarcelona
• Facebookes-es.facebook.com/ZooBarcelona
• Instagraminstagram.com/zoobarcelona
• Xx.com/zoobarcelona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoo de Barcelona