Fundacion Pequeno Deseo
Fundación Pequeño Deseo is a Spanish non-profit foundation, founded in 2000 and headquartered in Madrid, that fulfills personal wishes for children and adolescents with serious illnesses across 35+ hospitals in Spain to support their emotional wellbeing during treatment, funded by individual donations, recurring memberships, corporate foundation grants, and a solidarity store.
- Company typePrivate
- Founded2000
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fundacion Pequeno Deseo does
Fundación Pequeño Deseo is a private non-profit foundation established in 2000 and headquartered at Calle Ibiza 4, Madrid, Spain. Its core mission is to fulfill personal wishes for children and adolescents with serious illnesses as a means of supporting their emotional wellbeing during prolonged hospitalization and complex medical treatment. The foundation operates a Programa de Deseos (Wish Fulfillment Program) coordinating with 35+ hospitals across more than 50 Spanish provinces, and reports over 7,500 wishes fulfilled since inception, with a public target of 500+ wishes in 2026.
The foundation runs a multi-channel fundraising and engagement model. Revenue is generated from individual one-time donations (presented at €50 and €80 preset amounts, plus custom), recurring membership ('socio') subscriptions at €10/€20/€30 monthly or other cadences, an online Tienda Solidaria selling branded products (candles, bracelets, wands, fans, gift baskets) priced from €1.00 to €295.00 with bulk packs for events, and grants and sponsorships from corporate foundations including Fundación la Caixa, Fundación Unicaja, Fundación Ibercaja, Fundación Raúl Delgado, BBVA, TP ICAP, Fondazione Mediolanum, and Lamborghini Barcelona Oficial. Distribution combines self-service digital channels (CRM portal, e-commerce, podcast 'El poder de la ilusión' launched May 2026) with direct hospital coordination and event-based fundraising such as the Reto de Carmen cycling challenge. The underlying technology stack is conventional: an online CRM, an e-commerce storefront, social media presence across major platforms, and a multimedia podcast — no proprietary AI/ML or advanced technical differentiation is disclosed.
The organization's commercial moat rests on ecosystem relationships (hospital network, corporate sponsors, Wish Alliance membership since 2024), 25+ years of operational data and beneficiary storytelling content, and a brand that is established within Spanish pediatric care. In May–July 2026 alone, the foundation secured or renewed collaborations with Fundación Ibercaja, Fundación Raúl Delgado, Fundación Unicaja, and Fundación la Caixa, evidencing active fundraising momentum and sustained partner confidence.
Fundacion Pequeno Deseo firmographics
Firmographics- Name
- Fundacion Pequeno Deseo
- Legal name
- Fundación Pequeño Deseo
- Website
- https://fpdeseo.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fundación Pequeño Deseo is a Spanish non-profit foundation, founded in 2000 and headquartered in Madrid, that fulfills personal wishes for children and adolescents with serious illnesses across 35+ hospitals in Spain to support their emotional wellbeing during treatment, funded by individual donations, recurring memberships, corporate foundation grants, and a solidarity store.
- Ownership category
- akta.pro rank
Fundacion Pequeno Deseo industry classification
Industry- Product category
- Children's Wish Fulfillment Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Foundations (BPAGAKAB)
- akta.pro secondary industries
- Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
Keywords
Where Fundacion Pequeno Deseo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Fundacion Pequeno Deseo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual donations: One-time or recurring donations from individual supporters. Donations can be made via the website (online payment), bank transfer (ES27 2100 0835 1802 0104 4861), or Bizum (code 33605). Donation amounts offered include €50, €80, or custom amounts. This is the primary revenue source for funding wish fulfillment activities.
- Membership subscriptions: Recurring membership (socio) plans where supporters contribute a fixed amount monthly, quarterly, semi-annually, or annually. Membership tiers offered at €10, €20, or €30 per period, with the day of the month selectable for recurring charges. This provides predictable recurring revenue and deeper donor engagement.
- Solidarity store (Tienda solidaria): Sale of branded solidarity products (candles, bracelets, wands, notebooks, fans, gift baskets) for events such as weddings, communions, baptisms, and birthdays. Revenue from product sales is directed to funding wish fulfillments. Products are sold at fixed unit prices with bulk discounts available.
- Corporate sponsorships and grants: Funding and in-kind support from corporate foundations (Fundación la Caixa/CaixaBank, Fundación Unicaja, Fundación Ibercaja, Fundación Raúl Delgado, BBVA España, TP ICAP Europe SA, Lamborghini Barcelona Oficial, etc.) to sponsor specific wishes or provide operational support. Grants are received from national and regional foundations under social action programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership plans at €10, €20, or €30 per billing period |
| Other | Pay-as-you-go | One-time donations of €50, €80, or custom amount |
| Unit Pricing | Pay-as-you-go | Individual solidarity store products priced from €1.00 to €295.00 |
| Unit Pricing | Pay-as-you-go | Pack/bulk solidarity products for events |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Fundacion Pequeno Deseo product offering
Product offeringCore offering
Fundación Pequeño Deseo fulfills personalized wishes of children and adolescents with serious illnesses to improve their emotional wellbeing during long hospital treatments and complex medical processes. The foundation operates a Wish Fulfillment Program (Programa de Deseos) delivered in coordination with 35+ hospitals across Spain, plus a solidarity online store (Tienda Solidaria) selling branded products to fund the wish fulfillment activities.
Product overview
Fundación Pequeño Deseo is a charitable foundation that operates primarily through its wish fulfillment program for children and adolescents with serious illnesses, and its solidarity store (Tienda Solidaria). The core offering is the wish fulfillment service, where the organization creates personalized experiences for seriously ill minors. The Tienda Solidaria is an e-commerce platform selling solidarity products including candles (Vela Solidaria Doble Deseo), bracelets, wands, notebooks, and gift sets to raise funds. The foundation also produces a podcast called 'El poder de la ilusión' to share stories about hope and emotional support. All products and services work together to fund the mission of bringing joy and emotional well-being to children facing serious health challenges.
Differentiator
Problem solved
Functional benefit
Products and services
- Programa de Deseos (Wish Fulfillment Program) Core service that fulfills wishes of children and adolescents with serious illnesses, creating personalized experiences (to be, do, have, or meet someone) in coordination with families and hospital teams across 35+ hospitals in Spain. The service is provided at no cost to beneficiary families.
- Tienda Solidaria (Online Solidarity Store) E-commerce storefront offering solidarity-branded products for events (weddings, communions, baptisms, birthdays), with bulk pack options for organizations. Revenue funds wish fulfillment activities.
- Vela Solidaria Doble Deseo (Número) Numbered solidarity candle from the Doble Deseo collection, sold to fund wish fulfillment for children with serious illnesses.
- Vela Solidaria Doble Deseo (Premium) Premium solidarity candle with star design from the Doble Deseo collection, sold to fund wish fulfillment.
- Pulsera de tela bordada Embroidered fabric bracelet with foundation branding, sold as solidarity product for events and individual supporters.
- Varita solidaria Solidarity star wand with glitter, a flagship product of the foundation sold at events, celebrations, and weddings.
- Cesta de los Deseos Gift basket containing a selection of foundation products including piggy bank, thread bracelet with golden star, wand, magnet, pencil, notebook, satin bracelet, and fan.
Quantifiable outcome
- Over 7,500 wishes fulfilled since 2000, with a target of over 500 in 2026
- +4 more outcomes
Companies that use Fundacion Pequeno Deseo
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Fundacion Pequeno Deseo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fundacion Pequeno Deseo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, notable and minor.
- Wish AlliancecoreEuropean alliance created in 2024 with support from the European Union, formed by organizations across Europe with the same mission as Fundación Pequeño Deseo. The alliance enables knowledge sharing, best practice exchange, and cross-border collaboration among wish-granting organizations. The foundation participates in joint conferences and initiatives such as the 'Impacto 360º' webinar series exploring the emotional, psychological, and social impact of wish fulfillment.
- Real Betis BalompiénotableReal Betis Balompié opened its doors to Laura and Clara (two children with MED13L syndrome) and their families, allowing them to meet players of the club in an emotional encounter. The football club provided access to its facilities and players, creating a memorable experience for the children. The foundation's solidarity store and corporate partners helped facilitate this wish fulfillment.
- FC BarcelonanotableFC Barcelona collaborated with the foundation to allow Britany and Kylian to walk onto the pitch alongside players before a match. The experience was described as a moment of pure joy where hope gained ground over all else.
- Lamborghini Barcelona OficialnotableLamborghini Barcelona Oficial provided access to real Lamborghini vehicles, allowing 5-year-old Mamadou (who had overcome leukemia treatment and a transplant) to experience the car he played with in the hospital. The experience was sponsored in collaboration with Ibercaja and gave Mamadou the opportunity to see various models, discover the interiors, and choose his favorite — the most powerful blue one.
- Dorna / Marc MárqueznotableDorna Sports (organizer of MotoGP) and professional motorcycle racer Marc Márquez collaborated with the foundation to fulfill Iñigo's wish. Iñigo, who aspires to be a mechanical engineer for motorcycles, visited the Jerez Circuit and met Marc Márquez. The experience was organized in collaboration with Ibercaja and provided Iñigo with an inside view of racing and an encounter with his idol.
- Dani Fernández MusicminorSinger-songwriter Dani Fernández met 6-year-old Carla at her concert at the Roig Arena, fulfilling Carla's wish. Dani Fernández showed closeness, care, and a big heart during the encounter. The experience was described as magical and made possible with support from Ibercaja.
- Markus HowardminorProfessional basketball player Markus Howard collaborated with the foundation to fulfill one child's wish to meet his idol. The experience was described as a magical moment that will be remembered forever, made possible through the generosity of Markus Howard and the foundation.
- Gynebra.gygy / Asociación KukiminorGynebra.gygy and Asociación Kuki provided magical support for Emma's wish to have a day as a princess. The organizations contributed their creative and caring touch to help Emma and her sister Olivia experience a day full of princesses, Ladybug characters, and a special white kitten.
- Fantasías y Sonrisas / UberminorFantasías y Sonrisas and Uber collaborated to make Emma's picnic with Minnie Mouse possible. Uber provided transportation services as part of the day's activities.
- Accura SantboiminorAccura Santboi collaborated with the foundation to fulfill Adrià's wish for a day full of activities, contributing their care and support to create a memorable experience that Adrià described as the best day of his life.
- Francisco Correoso (Reto de Carmen)notableFrancisco Correoso, in tribute to his daughter Carmen (whose wish was fulfilled by the foundation in 2017), has been completing annual cycling challenges to raise funds for Fundación Pequeño Deseo. The Reto de Carmen involves riding approximately 1,450 km from Disneyland París to Higueruela, Albacete. In 2017, Carmen's wish to be a princess for a day was fulfilled by the foundation and was a source of joy for her and her family during a very difficult time.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fundacion Pequeno Deseo competitors and assessment
Company assessmentDirect peers
- Fundación Juegaterapia: Spanish non-profit focused on improving the emotional wellbeing of children with cancer through play and hospital programs. Comparable beneficiary population (seriously ill children) and hospital-based delivery model in Spain.
- Fundación Aladina: Spanish foundation providing comprehensive support to children with cancer and their families, including emotional support, hospital programs, and palliative care. Comparable mission and beneficiary base in Spain, with overlapping hospital partnerships.
- Make-A-Wish Spain: The Spanish affiliate of Make-A-Wish International, the global gold-standard wish-granting organization for children with critical illnesses. Directly competes with Fundación Pequeño Deseo in the same Spanish market with the same mission and beneficiary profile.
- Fundación Theodora: Spanish foundation that operates 'Doctor Sonrisa' (Smiling Doctor) programs in hospitals to improve emotional wellbeing of hospitalized children. Closely comparable mission and hospital-based delivery model in Spain.
- Ronald McDonald House Charities Spain: Spanish arm of the global Ronald McDonald House Charities network supporting families with seriously ill children through accommodation and family-centered programs. Comparable beneficiary population and hospital-adjacent operating model, with broader family-support scope.
Broad incumbents
- Make-A-Wish International: The global umbrella organization coordinating wish-granting affiliates in nearly 50 countries. Comparable in mission and operating model, but operates at global scale and affiliates through national chapters rather than as a single national entity.
- Starlight Children's Foundation: US-based charity focused on delivering happiness to seriously ill children through programs, content, and hospital services. Comparable mission addressing pediatric serious illness emotional wellbeing, with a broader programmatic portfolio beyond pure wish fulfillment.
- Asociación Española Contra el Cáncer (AECC): Spain's largest cancer-focused non-profit, addressing the population of children and adults with serious illness. While broader in scope, it raises funds from the same Spanish donor base and competes for corporate CSR support and individual giving in the same national market.
Regional players
- Dreams Come True: UK-based wish-granting charity for children with serious and life-limiting conditions. Highly comparable operating model and beneficiary profile, but operates exclusively in the United Kingdom rather than Spain.
- Make-A-Wish Portugal: Portuguese affiliate of Make-A-Wish International, fulfilling wishes for seriously ill children in Portugal. Highly comparable mission and operating model, with geographic complementarity in the Iberian Peninsula.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fundacion Pequeno Deseo social profiles
Digital presenceFundacion Pequeno Deseo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundacion Pequeno Deseo leadership team
Management profileNumber of profiles
Fundacion Pequeno Deseo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundacion Pequeno Deseo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundacion Pequeno Deseo
What does Fundacion Pequeno Deseo do?
Fundación Pequeño Deseo fulfills personalized wishes of children and adolescents with serious illnesses to improve their emotional wellbeing during long hospital treatments and complex medical processes. The foundation operates a Wish Fulfillment Program (Programa de Deseos) delivered in coordination with 35+ hospitals across Spain, plus a solidarity online store (Tienda Solidaria) selling branded products to fund the wish fulfillment activities.
Is Fundacion Pequeno Deseo a public or private company?
Fundacion Pequeno Deseo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fundacion Pequeno Deseo founded?
Fundacion Pequeno Deseo was founded in 2000. It employs 11 to 50 people.
Where is Fundacion Pequeno Deseo based?
Fundacion Pequeno Deseo is headquartered in Madrid, Spain, in the Europe region.
How does Fundacion Pequeno Deseo make money?
Four revenue lines are on record. Individual donations are the primary driver. The others are membership subscriptions, solidarity store (Tienda solidaria) and corporate sponsorships and grants.
Who are Fundacion Pequeno Deseo's main competitors?
Direct peers on record are Fundación Juegaterapia, Fundación Aladina, Make-A-Wish Spain, Fundación Theodora and Ronald McDonald House Charities Spain. Broad incumbents are Make-A-Wish International, Starlight Children's Foundation and Asociación Española Contra el Cáncer (AECC). Regional players are Dreams Come True and Make-A-Wish Portugal.
Does Fundacion Pequeno Deseo have an API?
No public API is recorded for Fundacion Pequeno Deseo.
What industry is Fundacion Pequeno Deseo in?
Fundacion Pequeno Deseo's product category is Children's Wish Fulfillment Services. Its primary akta.pro industry code is BPAGAKAB, Community Foundations, with a secondary code of HLAJAKAG, Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs. Its NAICS code is 813 and its SIC code is 8300.