Strickler Insurance Agency

What Strickler Insurance Agency does

Strickler Insurance Agency Inc is a privately held, family-owned independent insurance agency headquartered in Lebanon, Pennsylvania, operating continuously since 1860. The agency represents 32 insurance carrier partnerships across personal lines (home, auto, life, renters, specialty), commercial lines (business owners, general liability, workers compensation, trucking, contractor, restaurant, farm, manufacturer, church), and employee benefits (group health, dental, vision, voluntary benefits, disability). It is licensed to serve customers across six Mid-Atlantic states — Pennsylvania, Maryland, New Jersey, New York, Delaware, and Virginia — from a single physical office housed in the restored 1885 Cornwall-Lebanon railroad station, with eight Pennsylvania sub-location landing pages supporting regional penetration.

The business operates on an insurance commission revenue model, earning percentage-based commissions on premiums placed with its 32 carrier partners, with billing on an annual cadence and quote-based, non-publicly-disclosed pricing. Go-to-market combines traditional inside/field sales at the Lebanon office and via phone (844-655-7480) with a digital self-serve layer: the Vertafore client portal for 24/7 account management, the Insurlink mobile app (iOS/Android, deployed 3/1/2021) for ID cards, certificates, claims reporting, and e-signature, and an Agency Revolution-powered website with online quote forms. A proprietary COMP365 account management program — comprising five pillars (Community, Technology, Account Handling, Claims, Knowledge) — codifies the service model and supports retention across personal, commercial, and benefits lines.

The agency is led by Patrick Freer, Jr. as President and Agency Principal, with Mallory Witmer as Director of Operations and an 18+ person team spanning commercial lines, personal lines, life/health, and employee benefits specialists. Customer acquisition relies on community presence (involvement with 14 non-profit organizations), referral programs, content marketing through blog and social channels (Facebook, LinkedIn, YouTube, Instagram), and 54+ positive Google reviews. There is no evidence of external institutional investment, private equity ownership, or parent company; ownership has passed through four generations of the Strickler family.

Name

Strickler Insurance Agency

Legal name

Strickler Insurance Agency Inc

Website

https://stricklerinsurance.com

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

11–50 employees

Short description

Strickler Insurance Agency Inc is a family-owned independent insurance agency founded in 1860 in Lebanon, Pennsylvania, placing personal, commercial, and employee benefits coverage through 32 carrier partnerships across six Mid-Atlantic states.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industries

Standalone Critical Illness Insurance (FSAIAKAA), Standalone Hospital Indemnity Insurance (FSAIAKAB), Workers’ Compensation for Small Business & Pay-As-You-Go Programs (FSAJAEAG)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial business insurance
• Employee benefits brokerage
• Property casualty insurance

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Earn commissions from multiple insurance carriers (32 carriers and partnerships) for placing personal, commercial, and employee benefits insurance policies. Revenue generated as percentage of premiums written.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Strickler Insurance Agency is an independent insurance agency that places personal insurance (home, auto, life, condo, renters, umbrella, specialty), business insurance (business owners, general liability, workers compensation, commercial umbrella, trucking, contractor, and industry-specific), and employee benefits (group health, dental, vision, voluntary benefits, disability) on behalf of customers across Pennsylvania, Maryland, New Jersey, New York, Delaware, and Virginia. The agency represents 32 insurance carrier partnerships and earns commissions on the policies it places, supplemented by its proprietary COMP365 account management program that delivers annual reviews, 24/7 claims support, technology-enabled self-service, and licensed-advisor guidance.

Product overview

Strickler Insurance Agency is an independent insurance agency offering a comprehensive suite of insurance solutions organized into three core product categories: Personal Insurance (home, auto, life, condo, renters, and specialty coverages), Business Insurance (liability, property, workers compensation, and industry-specific coverages), and Employee Benefits (group health, dental, vision, and voluntary benefits). The agency also offers COMP365, a proprietary account management process providing ongoing service through five pillars: Community involvement, Technology (24/7 digital access), Account Handling (annual reviews), Claims management, and Knowledge (employee education). Operating from Lebanon, PA since 1860, the agency represents 32 insurance carriers and partnerships, offering personalized insurance solutions through independent agency relationships.

Differentiator

Problem solved

Functional benefit

Brands

• COMP365: A proprietary account management process with five pillars: Community, Technology, Account Handling, Claims, and Knowledge, designed to provide a comprehensive client experience.

Products and services

• Home Insurance Homeowners insurance protecting the policyholder's primary residence against fire, theft, wind, hail, vandalism, and natural disasters; includes replacement cost coverage, personal property protection, liability coverage, and additional living expense coverage, marketed to individuals and families across Pennsylvania, Maryland, New Jersey, New York, Delaware, and Virginia.
• Auto Insurance Personal automobile coverage including bodily injury liability, property damage, medical payments, personal injury protection, uninsured/underinsured motorist, collision, comprehensive, and rental reimbursement, for individual vehicle owners served through the agency's 32-carrier panel.
• Individual Life Insurance Term, whole, and universal life insurance for individuals covering funeral costs, debts, mortgage payments, and income replacement to protect families against financial loss upon the insured's death.
• Condo Insurance Insurance for condominium owners covering betterments and improvements to the unit, personal property, additional living expenses, personal liability, medical expenses, loss assessment, and physical damage.
• Renters Insurance Renters insurance covering personal belongings, liability, and loss of use when a tenant is displaced from a rental property.
• Business Owners Insurance Combined commercial coverage for small and medium-sized businesses typically bundling commercial property, general liability, and business income protection into a single policy package.
• General Liability Insurance Commercial general liability coverage protecting businesses against third-party bodily injury and property damage claims.
• Commercial Umbrella Insurance Excess liability coverage for businesses providing additional protection above business auto, general liability, or other underlying commercial liability policies.
• Trucking Insurance Specialized commercial coverage for trucking companies and commercial vehicle fleets including liability, physical damage, and cargo considerations, placed through carrier partners such as Aegis.
• Contractor Insurance Specialized commercial insurance for construction professionals including liability, tools, and equipment protection, marketed to contractors across the agency's service region.
• Workers Compensation Insurance Workers compensation coverage required for employers, providing medical and wage benefits for work-related injuries, placed through specialist carrier partners such as Applied Underwriters, Brickstreet (now part of Encova), and MEMIC.
• Group Health Insurance Employer-sponsored group health insurance for employee groups, managed with the agency's Health and Life Manager and supported by the Insurlink mobile enrollment and policy management app.
• Group Dental Insurance Employer-sponsored dental insurance coverage for employee groups offered as part of the agency's employee benefits practice.
• Group Vision Insurance Employer-sponsored vision insurance coverage including eye exams and corrective lenses for employee groups.
• Group Voluntary Benefits Employee-paid voluntary supplemental benefits offered through employer workforces, including accident, critical illness, and hospital indemnity coverage.
• Disability Insurance Income-replacement disability insurance for individuals or through group/employer plans, including long-term disability coverage.
• COMP365 Account Management Program Proprietary registered-trademark account management program offering clients a structured five-pillar service model: Community involvement, Technology-enabled 24/7 access, Account Handling with annual reviews, Claims support with structured checkpoints, and Knowledge via licensed-advisor designations and employee education.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

32 partnerships are on record, tiered core.

• AegiscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing general insurance products through Strickler's independent agency distribution
• Allied InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner (part of Nationwide) providing personal and commercial coverage options
• American Collectors InsurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for collector automobiles and classic vehicles
• Applied UnderwriterscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for workers compensation and business insurance
• Berkley CorporationcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial coverage options
• BrickstreetcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner (now part of Encova) for workers compensation and business insurance
• DonegalcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier providing personal and commercial insurance products
• EncompasscoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for personal and commercial coverage (part of Liberty Mutual)
• EncovacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial and specialty coverage options
• Guard (Berkshire Hathaway)coreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing commercial and specialty insurance products
• HagertycoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for classic and collector vehicles
• Hanover InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial and business coverage
• Harford MutualcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier providing commercial and business insurance products
• HarleysvillecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner (part of Nationwide) for personal and commercial coverage
• Lackawanna Insurance GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier for commercial and specialty coverage
• Lebanon Valley InsurancecoreChannel Partner/ Reseller/ DistributorLocal/regional insurance carrier serving Pennsylvania area
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner for personal and commercial coverage options
• Maine Employers Mutual (MEMIC)coreChannel Partner/ Reseller/ DistributorWorkers compensation insurance carrier specializing in workplace safety
• MMG InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for personal and commercial coverage
• Motorists Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial and personal coverage
• Mutual Benefit GroupcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier for personal and commercial products
• Peninsula InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier for personal and commercial coverage
• Pennsylvania Lumbermens MutualcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for lumber and woodworking industries
• Philadelphia Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial and specialty coverage
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner for auto and personal coverage
• Selective InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial and specialty coverage
• State AutocoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for personal and commercial coverage
• The Philadelphia ContributionshipcoreChannel Partner/ Reseller/ DistributorHistoric insurance carrier partner for property and specialty coverage
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner for commercial and personal coverage
• Tuscarora Wayne Insurance CompanycoreChannel Partner/ Reseller/ DistributorRegional insurance carrier serving Pennsylvania and surrounding areas
• USLIcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for specialty and excess coverage
• Utica NationalcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for commercial and professional coverage

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Acrisure: Large global insurance brokerage ranked among the top U.S. brokers, with significant personal, commercial, and benefits offerings. Comparable to Strickler in the multi-line multi-carrier brokerage model, but at vastly greater scale and a digital-first operating philosophy.
• Brown & Brown, Inc. Publicly traded national insurance brokerage with deep personal, commercial, and benefits capabilities, built largely through acquisition of independent agencies. Comparable to Strickler in the multi-line independent agency model, but with public-company scale and acquisition firepower.
• Hilb Group: Mid-size insurance brokerage that acquires and operates independent agencies across the U.S. with deep multi-line and benefits capabilities. Comparable to Strickler in product mix and agency operating model, but at significantly larger scale and with PE-backed growth.
• Donegal Insurance Group: Pennsylvania-headquartered regional insurance carrier distributing through independent agents in the Mid-Atlantic. Direct comparability to Strickler as a carrier partner with overlapping PA/Mid-Atlantic market and independent agency distribution.
• The Cincinnati Insurance Companies: Regional P&C and life carrier with a strong independent agency distribution model in the Midwest and Mid-Atlantic. Comparable to Strickler in agent-channel, multi-line distribution and Mid-Atlantic geographic overlap.
• The Hanover Insurance Group: Regional P&C carrier with personal and commercial lines distributed through independent agents in the Northeast and Mid-Atlantic. Comparable to Strickler in independent agency channel model and overlapping regional market.
• Erie Insurance: Regional insurance carrier with an exclusive and independent agency distribution model concentrated in the Mid-Atlantic and Midwest. Directly comparable to Strickler in geographic market overlap (PA, MD, VA) and agency-channel orientation.

Direct peers

• Keystone Insurers Group: Pennsylvania-headquartered alliance of independent insurance agencies, sharing carrier access, marketing resources, and operational best practices. Highly comparable to Strickler as a PA-based independent agency network serving personal and commercial clients.
• Couch Braunsdorf Insurance Group: Mid-Atlantic independent insurance agency offering personal, commercial, and benefits solutions across multiple states with a multi-carrier model. Directly comparable to Strickler in carrier-agnostic brokerage approach, product breadth, and regional Mid-Atlantic footprint.

Emerging players

• Lemonade: Digital-first direct-to-consumer insurance company competing for personal lines (home, renters, pet, life, auto) without agents. Emerging disruptor to traditional agency models like Strickler, particularly in personal lines where the agency earns the majority of its household-level revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xg.page/strickler-insurance-lebanon?we
• YouTubeyoutube.com/channel/UCax2mw2GDP1VcJHsz0mi-tg
• Facebookfacebook.com/StricklerIns.Agency
• LinkedInlinkedin.com/company/strickler-insurance-agency
• Instagraminstagram.com/strickler_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strickler Insurance Agency