Mole

What Mole does

Mole Productions Ltd, trading as Mole Digital, is a privately-held, founder-owned full-service digital agency founded in 1999 by Tim and Nicola Ashton. The company is headquartered in Devizes, United Kingdom, and operates additional offices in Sydney, Australia, and Wanaka, New Zealand. Across 25+ years it has delivered more than 1,000 website and video projects and currently runs approximately 100 live-streamed events per year with a reported customer retention rate above 90%.

The agency's commercial focus is healthcare and medical communications, with particular depth in wound care, vascular, continence, urology, midwifery, and diabetes. It serves B2B customers including pharmaceutical manufacturers, medical device companies (Flen Health, Essity, Urgo Medical, Avery Dennison Medical), NHS organizations such as the Great Western Hospital, patient and clinical media properties (Wound Care Today, Wound Care People, Lindsay Leg Club), and individual clinics and charities. Service lines span digital marketing, social media campaigns, video and animation production, website design and development, virtual and live event management, and bespoke e-learning development including an NMC Revalidation-aligned learning platform.

The technology stack is built primarily on WordPress CMS, Google Analytics and Google Tag Manager, Meta social platforms, Asana for project management, and Zoom for virtual events, supplemented by ChatGPT, Microsoft Co-pilot, and Adobe generative AI tools used under human review. The business model is a mix of project-based engagements and retainer relationships typical of mid-market creative agencies, with founder ownership and no external funding rounds. Operational certifications include Cyber Essentials and Carbon Neutral, supporting procurement with NHS and ESG-aware enterprise clients.

Name

Mole

Legal name

Mole Productions Ltd

Website

https://moleproductions.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Mole Productions Ltd is a UK-founded, full-service digital agency specializing in healthcare communications, particularly wound care. Founded in 1999, it serves pharmaceutical firms, medical device manufacturers, NHS trusts, and patient organizations across the UK, Australia, and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Devizes

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Digital Marketing Services: Strategic digital marketing campaigns including SEO, PPC, email marketing, and multi-channel campaigns. Revenue generated through project-based fees and retainer arrangements with B2B clients.
2. Social Media Campaigns: Award-winning social campaign creation and management across Facebook, LinkedIn, Instagram, X (Twitter), and TikTok. Includes paid campaign management with performance-based optimisation.
3. Video & Animation Production: Video production services including company films, medical education videos, conference filming, surgery filming, interviews, product promotion videos, and 2D/3D animation. Project-based pricing.
4. Website Design & Development: Website design, development, and hosting including bespoke development, membership systems, e-commerce, and analytics/SEO services.
5. Event Management: End-to-end event management including conferences, sales conferences, team building, awards nights, and gala dinners. Also includes virtual and hybrid event delivery.
6. E-Learning Development: E-learning module creation including SCORM modules, educational materials, presentations, and medical writing services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mole Digital is a full-service digital agency delivering digital marketing, social media campaigns, video and animation, website design and development, in-person and virtual events, and e-learning module production. Its portfolio is delivered as integrated engagements for B2B clients, with a strong specialisation in healthcare and medical communications including wound care, vascular, continence, urology, and midwifery. The agency runs approximately 100 live-streamed events per year and has completed over 1,000 website and video projects since 1999.

Product overview

Mole Digital is a multi-award-winning full-service digital agency founded in 1999, operating as a single unified service offering across digital marketing, social campaigns, video & animation, websites, events (virtual and in-person), and e-learning. The company has developed particular specialization in healthcare and medical communications, serving clients across wound care and tissue viability, vascular, continence, urology, and midwifery. The core service portfolio works as an integrated offering where digital marketing encompasses social campaigns and SEO/PPC/email strategies, events span both virtual (webinars, live streaming, Facebook/LinkedIn Live) and physical formats, and e-learning includes educational materials and medical writing. All services are delivered by an in-house team of specialists with over 25 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Full-service digital marketing covering social media, SEO, PPC, email marketing, and content strategy for B2B clients seeking data-driven strategic campaigns.
• Social Campaigns Award-winning social media campaign creation and management across Facebook, LinkedIn, X, Instagram, and TikTok, including campaign strategy, creative, brand awareness, lead generation, and paid campaign management.
• Video & Animation Creative video production including filming, 2D and 3D animation, clinical filming, event videos, interviews, product promotional videos, and motion graphics.
• Websites Website design and development including strategy, planning, UX design, web system development, e-commerce, analytics, conversion optimisation, SEO, and custom hosting.
• Events (In-person Event Management) End-to-end in-person event management for conferences, sales meetings, team building, awards nights, and gala dinners, including event branding, collateral design, AV management, and on-site support.
• Virtual Events Live streaming and virtual event delivery including Facebook Live, LinkedIn Live, webinars, custom live streaming, and multi-site hub-and-spoke events, with technical management, vision mixing, and branded production.
• E-Learning Dynamic, interactive e-learning module development with instructional design, medical writing, and SCORM module production, including educational materials, presentation creation, webinars, and medical writing services.
• Medical Communications Specialist healthcare communications service covering wound care, tissue viability, vascular, continence, urology, and midwifery, integrating digital marketing, social media, clinical content, video, websites, and e-learning for healthcare clients.

Quantifiable outcome

• Over 90% customer retention rate
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature3 records

Partnerships

One partnership is on record.

• Carbon Neutral BritainminorStrategic or Co-development PartnerMole partnered with Carbon Neutral Britain to measure and offset their carbon footprint. The process involved collating data on travel, commuting, energy consumption, waste, and overnight stays, measured against ISO 14064 and GHG Emissions Protocol standards. Mole offsets through CNB's Climate Fund supporting wind, solar, hydro and cook stove projects in developing countries.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Health Unlimited: London-based specialist healthcare communications agency offering public relations, medical education, and digital marketing to pharma clients. Comparable in vertical focus and mid-market agency positioning relative to Mole.
• Havas Lynx: Manchester-based healthcare creative and communications agency within the Havas network, serving pharma and medtech clients with digital marketing, KOL engagement and education campaigns — directly comparable to Mole's UK healthcare communications offering.
• Huntsworth Health (Teneo): Specialist healthcare communications and public relations agency operating within the Teneo network, focused on pharma, biotech and consumer health. Comparable specialist positioning with mid-tier scale similar to Mole's UK/Australasian footprint.
• Evoke: Global healthcare communications and marketing agency group serving pharma, biotech and medtech clients with brand, medical education and digital services. A direct comparable on healthcare-specialist agency model.

Broad incumbents

• Publicis Health: Publicis Groupe's healthcare communications network offering advertising, digital, consulting and medical education services to global pharma and biotech clients. Overlaps with Mole's healthcare digital offering as a broad incumbent.
• Ogilvy Health: WPP-owned global healthcare communications network providing brand, digital, medical education and consulting services to pharma and biotech clients. Overlaps with Mole's healthcare communications remit but operates at network scale.
• TBWA\WorldHealth: Omnicom-owned global healthcare creative and communications network serving pharma and consumer health with brand strategy, digital, and medical education. Comparable on creative-led healthcare comms at global network scale.
• McCann Health: Global healthcare communications network within IPG, offering integrated advertising, medical education and digital health services to major pharma accounts. Comparable offering but at significantly larger scale and global reach than Mole.
• FCB Health: IPG-owned global healthcare advertising and communications network offering creative, digital and medical education services across pharma and consumer health. Comparable capability set to Mole at significantly larger scale.
• VMLY&R Health: WPP-owned global healthcare communications practice offering brand, digital marketing, and patient/HCP engagement services to pharma clients. Broad incumbent comparable on full-service healthcare digital communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moledigital
• Facebookfacebook.com/moledigital
• LinkedInlinkedin.com/company/mole-productions-ltd
• Instagraminstagram.com/moledigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mole